DINZLER Kaffeerosterei

What DINZLER Kaffeerosterei does

DINZLER Kaffeerosterei is a Bavarian specialty coffee roaster headquartered in Irschenberg, Germany, with over 50 years of roasting heritage and 101–250 employees. The company operates as a vertically integrated brand: it roasts all coffee and espresso at its single Irschenberg roastery using a proprietary schonendes Langzeitröstverfahren (gentle long-term roasting process), sources green coffee through a Direct-Trade program, and distributes the finished product through its own e-commerce storefront, a Kaffee-Abo subscription, and three physical cafe/restaurant locations (the Irschenberg flagship on the A8 autobahn, DINZLER am Hochstrass in Raubling, and DINZLER am Max-Josefs-Platz in Rosenheim). Adjacent on-site concepts at Irschenberg — Konditorei, Vinothek, Bohnenladen, and the Irschenberg Festival event venue — extend the estate into a destination experience.

The product portfolio centers on roasted coffee and espresso (whole bean, ground, single-serve Kaffeebeutel bags, and DE-ÖKO-060 certified compostable Bio Kaffeekapseln), supported by professional and consumer coffee machines including the proprietary etzMAX grinder line, Ronnefeldt teas, a curated German and international wine selection, and barista training through the DINZLER Kaffeeakademie (taught by IHK-awarded coffee experts). The company also offers a co-branded DINZLER x FC Bayern München product line.

The business model combines B2C direct-to-consumer revenue (online shop, cafe and restaurant F&B, on-site retail at the Bohnenladen, gift vouchers) with B2B recurring supply through a dedicated Geschaeftskundenservice for hotels, restaurants, bakeries, and offices, bundling coffee, espresso machine provisioning, maintenance, and staff training. The company is registered as DINZLER Kaffeerosterei AG (a privately held Aktiengesellschaft) led by a five-member Vorstand chaired by Franz Richter, with Prof. Peter Matthias Astner as Aufsichtsratsvorsitzender.

Name

DINZLER Kaffeerosterei

Legal name

DINZLER Kaffeerösterei AG

Website

https://dinzler.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

DINZLER Kaffeerosterei is a Bavarian specialty coffee roaster with 50+ years of heritage, selling roasted coffee, espresso, capsules, and subscriptions to consumers via e-commerce and three Bavarian cafe/restaurant locations, and supplying hotels, restaurants, bakeries, and offices through a dedicated B2B service.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Barista training courses
• B2b coffee supply
• Direct-trade coffee beans

Headquarters

HQ city

Irschenberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Roasted Coffee Sales: DINZLER roasts and sells its own line of coffee and espresso beans, including filter coffee, espresso, coffee bags, and compostable coffee capsules. Revenue is generated through direct consumer purchases via the online shop and at physical locations.
2. Cafe, Bar & Restaurant Operations: The company operates cafes, bars, and a full restaurant at its Irschenberg location and two additional DINZLER sites. DINZLER also operates a Konditorei (pastry shop) and Vinothek (wine shop) at its locations.
3. B2B Coffee Supply & Equipment: DINZLER supplies coffee and coffee machines to hotels, restaurants, bakeries, and offices. This includes ongoing supply contracts and machine provisioning for professional gastro environments.
4. Coffee Academy & Barista Courses: DINZLER offers barista courses and online coffee seminars through the Kaffeeakademie, generating professional services revenue.
5. Online Wine & Specialty Products: The online shop includes a curated selection of wines from German and international wineries (e.g., Weingut Rings, Weingut Salwey, Champagne Ayala, Santa Margherita), as well as Ronnefeldt teas, fine foods, gifts, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

DINZLER Kaffeerösterei hand-roasts specialty coffee and espresso using a gentle long-term roasting process, selling whole beans, ground coffee, capsules and accessories via its own online shop at dinzler.de, three physical cafés/roastery destinations in Bavaria, and a B2B supply service for hotels, restaurants, bakeries and offices. The company additionally operates the Kaffeeakademie offering barista and professional coffee training courses.

Product overview

DINZLER Kaffeerösterei is a traditional Bavarian coffee roasting company operating as a single unified brand with multiple product lines and physical locations. The core offering consists of premium roasted coffee and espresso products available in various formats (whole bean, ground, capsules, and single-serve bags), complemented by a subscription service (Kaffee-Abo) and sample sets for discovery. The company also operates café/restaurant locations (Irschenberg, Hochstrass, Max-Josefs-Platz), a wine bar (Vinothek), pastry kitchen (Konditorei), and bean shop (Bohnenladen) for experiential retail. Supporting product lines include B2B coffee supply for hotels/restaurants/offices, barista training courses through the DINZLER Kaffeeakademie, and coffee machines with integrated etzMAX grinder offerings. The portfolio extends to tea (Ronnefeldt), wine and spirits from multiple German and international wineries, and event hosting services including concerts and the Irschenberg Festival.

Differentiator

Problem solved

Functional benefit

Brands

• DINZLER Kaffeeakademie: Coffee academy operated by DINZLER for education on coffee knowledge, brewing techniques, and barista training, with courses taught by IHK-awarded coffee experts.
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Products and services

• Kaffee & Espresso (whole bean and ground)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature1 record

Partnerships

One partnership is on record.

• FC Bayern MünchenminorGTM or Marketing PartnerDINZLER has a co-branded product line 'DINZLER x FC Bayern München' featuring specially packaged coffee products. This collaboration leverages FC Bayern's brand recognition for marketing purposes and is listed in DINZLER's product categories alongside their standard coffee offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dallmayr Kaffee / Delikatessen: Munich-based German coffee roaster and delicatessen with a flagship store, B2B coffee supply, and café/restaurant operations. Overlaps with DINZLER as a Bavarian premium coffee brand serving both consumer and gastronomy channels, though at significantly larger scale.
• Tchibo: Mass-market German coffee retailer and roaster with extensive retail presence and capsule systems. Major incumbent competitor in German coffee retail, though positioned at value rather than specialty end versus DINZLER.
• Lavazza: Global Italian coffee roaster with foodservice and retail operations across Europe. Competes for B2B HoReCa accounts and premium coffee retail in Germany, representing scale-level competitive pressure on DINZLER.
• Segafredo Zanetti: Italian espresso brand with global café and B2B distribution. Comparable incumbent in the HoReCa coffee supply space where DINZLER's B2B team also competes.

Direct peers

• Elbgold: Hamburg-based specialty coffee roaster with own cafés and direct-trade sourcing. Closely comparable third-wave roastery-café operator combining in-house roasting with multi-location specialty coffee retail in Germany.
• Bonanza Coffee Roasters: Berlin specialty coffee roaster operating roastery cafés with direct-trade sourcing and barista training. Comparable artisan roastery-café model targeting specialty consumers and HoReCa accounts in Germany.
• Five Elephant: Berlin/Leipzig specialty coffee roaster with own cafés and roastery tours, plus B2B supply. Directly comparable third-wave roaster operating a café-retail-training hybrid similar to DINZLER's Irschenberg concept.
• Andraschko Kaffeemanufaktur: Berlin-based specialty coffee roaster with own cafés and B2B gastronomy supply. Comparable artisan roastery-café business model serving both consumer and HoReCa segments in Germany.
• Coffee Fellows: German specialty coffee café chain with multiple locations and food/coffee menu. Comparable multi-location German coffee-café operator with broader geographic footprint than DINZLER, though less premium/roastery-focused.

Emerging players

• Counter Culture Coffee: US-based specialty coffee roaster with direct-trade sourcing and extensive barista training programs. Conceptually comparable third-wave roaster with strong training/education pillar, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdsxQtpo_oze01FAz4co7ww
• Facebookfacebook.com/DinzlerKaffeeroesterei
• Instagraminstagram.com/dinzler_kaffeeroesterei
• Xx.com/DinzlerKaffee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DINZLER Kaffeerosterei