What Margraf does

Margraf (full legal name: Margraf Editora e Indústria Gráfica LTDA, CNPJ 50.614.213/0001-81) is a privately held Brazilian commercial printing company founded in 1978 by Vasco Faustino Menezes and headquartered in Barueri, in the greater São Paulo metropolitan area. The company operates a vertically integrated graphic production platform serving enterprise clients across publishing, corporate marketing, packaging, and visual communication. Its customer base spans regulated industries including pharmaceuticals (Acnase, União Química, Cognix), cosmetics (Mary Kay), food and beverage (Lunchbox), financial services (Itaú), industrial and technology (Faber-Castell, Siemens), and editorial publishing (SOBRAC, The President). Margraf was recognized in 2004 by the Brazilian graphic industry association (Abigraf) as the operator of the largest flatbed offset printing facility in Latin America, and it holds FSC certification for responsible paper sourcing and LGPD compliance for data protection.

Margraf's core technology stack is built around capital-intensive offset assets, anchored by eight Heidelberg flatbed presses with a stated monthly capacity of 12.5 billion 4x4 impressions (1–8 color, with optional varnish and fragrance application), and four rotary presses plus a Goss Sunday 3000 system rated at 90 million impressions per month for magazines, catalogs, tabloids, and brochures. Pre-press uses Computer-to-Plate (CTP) workflows (since 2000), and in-house finishing covers hardcover binding, hot stamping, lamination, special cuts, and direct aroma application. In 2024 the company added a Heidelberg Speedmaster SX 102 flat offset press, and in 2025 it deployed Xerox Versant 180 and Xerox PrimeLink B9100 digital presses for short-run, low-volume jobs — extending the offering into digital printing.

Margraf generates revenue on a quote-based (Orçamento) project pricing model, charging transaction fees per job for offset flat, rotary, digital, visual communication, and finishing services. Distribution is direct B2B: enterprise clients request quotes via the website, WhatsApp, or in-person visits to the 16,000+ m² Tamboré facility. Primary customer segments are Corporate Marketing & Advertising, Editorial & Publishing, and Packaging, supported since 2021 by a Visual Communication department handling banners, signage, displays, and backdrops. Ownership remains with the founder's family following Vasco Faustino Menezes's death in 2023, with management now led by his three daughters across production/marketing, finance, and commercial functions. No external investors, M&A activity, or partnership-based distribution are evidenced in the available data.

Name

Margraf

Legal name

MARGRAF EDITORA E INDÚSTRIA GRÁFICA LTDA

Website

https://margraf.com.br

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Margraf is a privately held Brazilian commercial printer founded in 1978 and based in Barueri (São Paulo). It provides offset flat and rotary, digital, and visual communication printing with integrated pre-press and finishing to enterprise and publishing clients across multiple industries.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Books Printing (323117), Printing (32311), Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750), Book Printing (2732), Periodicals: Publishing Or Publishing & Printing (2721), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)

akta.pro secondary industries

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF), Prepress, Plate-Making & Artwork Services (IMALAKAM), Pressure-Sensitive Labels (PSL) (IMALAKAA)

Keywords

• Offset printing services
• Digital printing services
• Commercial printing
• Packaging printing
• Visual communication printing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Offset Flat Printing Services: Traditional offset flat printing services for commercial and editorial products including books, magazines, catalogs, promotional materials with 1-8 color options.
2. Rotary Printing Services: High-volume rotary offset printing for magazines, catalogs, tabloids, and brochures with monthly capacity of 90 million impressions.
3. Finishing and Binding Services: Post-print finishing including binding, hardcover binding, hot stamping, lamination, special cuts, and aroma application services.
4. Visual Communication Products: Production of banners, signs, displays, stickers, and backdrops for visual communication needs.
5. Digital Printing Services: Low-run digital printing services using Xerox equipment for shorter print runs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Margraf provides full-service commercial offset and digital printing for enterprise clients, encompassing pre-press (CTP), flatbed offset printing (8 Heidelberg presses), rotary offset printing (4 presses plus Goss Sunday), digital printing (Xerox Versant 180 / PrimeLink B9100 for short runs), in-house finishing (binding, hot stamping, lamination, fragrance application), and a visual communication department producing banners, signage, displays, and stickers. The output covers editorial products (books, magazines), packaging, and promotional materials such as catalogs, planners, calendars, tabloids, and displays.

Product overview

Margraf Editora e Indústria Gráfica LTDA is a Brazilian offset and digital printing company founded in 1978, based in Barueri, São Paulo. Its offering is a full-service printing platform organized around three core production capabilities: flat offset printing (8 Heidelberg presses, up to 12,500 million 4x4 impressions/month), rotary offset printing (4 rotary presses plus Goss Sunday, 90,000,000 impressions/month), and digital printing (Xerox Versant 180 and Xerox PrimeLink B9100 for low runs, launched 2025). These are supported by in-house pre-press (Pré-Impressão) and finishing services (Acabamentos) including hot stamping, lamination, special cuts, and fragrance application. A dedicated visual communication department (launched 2021) handles banners, displays, signage, and backdrops. The product portfolio spans promotional printed materials (planners/agendas, calendars, catalogs, tabloids, displays), editorial products (books and magazines), and product packaging. Margraf's competitive positioning rests on scale, in-house finishing enobrecimentos, and a four-decade track record in the Brazilian graphic arts market.

Differentiator

Problem solved

Functional benefit

Products and services

• Offset Printing - Flat (Impressão Plana) Flatbed offset printing services using 8 Heidelberg presses capable of producing up to 12,500 million 4x4 impressions per month with 1 to 8 color options, with or without varnish, and fragrance varnish option (up to 2 units per booklet). Targeted at commercial and editorial jobs including books, magazines, catalogs, promotional materials, and packaging.
• Offset Printing - Rotary (Impressão Rotativa) High-volume rotary offset printing using 4 rotary presses plus a Goss Sunday press, with a combined capacity of 90 million impressions per month. Used for magazines, catalogs, tabloids, and brochures requiring very large print runs.
• Pre-Press Services (Pré-Impressão) Pre-press preparation handled by a qualified team of graphic and editorial specialists using CTP (Computer-to-Plate) workflows, ensuring precision and quality from project start through file-to-plate output.
• Finishing Services (Acabamentos) In-house finishing services including various binding types (simple staples, perfect binding, hardcover binding with multiple spine options), hot stamping, lamination, special cuts, and specialty treatments such as direct fragrance application on paper (with or without encapsulation).
• Visual Communication (Comunicação Visual) Visual communication production services covering banners, faixas, displays, signage, stickers, and backdrops for events, retail environments, and exhibitions, focused on low-to-medium print runs.
• Digital Printing (Impressão Digital) Digital printing services for low print runs utilizing Xerox Versant 180 and Xerox PrimeLink B9100 equipment, launched in 2025 to complement offset capability for short-run production.
• Magazines (Revistas) Magazine printing services for periodicals and consumer/business magazines, including titles such as SOBRAC and The President, executed on rotary and flatbed offset presses.
• Books (Livros) Book printing and binding services for literary titles (e.g., A Analfabeta, A Beleza do Marido, Ilíada, Machado de Assis) with hardcover and softcover finishing options.
• Packaging (Embalagens) Custom product packaging printing for brands including Acnase, Cognix, FORTD, Lunchbox, Mary Kay, and Pacco, with specialty finishing treatments.
• Catalogs (Catálogos) Promotional catalog printing for clients including Atlas, Epikut, Faber-Castell, Frugal, Siemens, and Tendenza.
• Planners and Organizers (Agendas e Organizadores) Custom promotional planners and organizers including branded versions for enterprise clients such as Itaú.
• Calendars (Calendário) Promotional calendar products in various formats for brand campaigns and corporate marketing.
• Tabloids (Tabloides) Promotional tabloid-format printed materials for retail and brand campaigns.
• Displays (Display) Promotional display materials for retail and brand activations, including cards, crepe displays, posological discs, explorer materials, and puzzles.

Quantifiable outcome

• 90 million impressions per month capacity for rotary printing
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Toppan Holdings: Global Japanese printing and information communications company with offset, digital, and packaging capabilities. Broad incumbent analog in commercial printing scale and product range, though internationally diversified.
• Cimpress (Vistaprint): Global digital and web-to-print platform with mass customization capabilities. Broad incumbent representing the digital-native threat to traditional offset printers like Margraf, particularly in short-run and SMB segments.
• Quad/Graphics: Large US-based commercial printing company serving magazines, catalogs, and retail inserts at scale. Broad incumbent analog to Margraf's offset-heavy enterprise print business, though operating in a different geography.

Regional players

• Donnelley Financial Solutions: US-focused financial and regulatory printing services company with offset and digital capabilities for transactional, regulatory, and financial print. Comparable in print technology stack and B2B enterprise orientation, though serving different end markets and geographies.

Direct peers

• Posigraf: One of Brazil's largest legacy commercial printers (formerly part of the Positivo group) with significant offset capacity for books, magazines, and packaging. Directly comparable in scale and product range to Margraf's Brazilian offset business.
• Plural Editora Gráfica: Brazilian printing company offering offset, digital, and finishing services to enterprise clients. Comparable full-service commercial print positioning in Brazil with similar mid-to-large run capabilities.
• Ipsis Gráfica e Editora: Brazilian full-service printer headquartered in São Paulo with offset, digital, and finishing capabilities. Competes directly with Margraf in commercial offset for books, magazines, and packaging across the Brazilian market.
• AGIR Gráfica e Editora: Brazilian printing company with offset, digital, and bookbinding capabilities serving corporate, publishing, and packaging clients. Comparable full-service print competitor in Brazil.
• Gráfica Globo: One of Brazil's largest commercial offset printers, headquartered in Curitiba. Operates large-scale flatbed and rotary offset capacity and serves editorial, packaging, and promotional print clients across Brazil — directly comparable in scale and product mix to Margraf.
• Gráfica e Editora Hamburg: Brazilian commercial printer with offset and digital capabilities serving enterprise clients in publishing and packaging. Comparable mid-to-large scale commercial print competitor in the Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/margraf
• Facebookfacebook.com/margraf.oficial
• LinkedInlinkedin.com/company/margraf-industria-grafica

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Margraf