Name

Utah Trucking Association

Legal name

Utah Trucking Association

Website

https://utahtrucking.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Utah Trucking Association is a non-profit trade association founded in 1932 that supports Utah's trucking industry through membership services, legislative advocacy, safety training, group health and 401(k) plans, and industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

West Valley City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from carrier and allied supplier members, structured by fleet size or company type. Carrier membership ranges from $250 first-year special to tiered pricing based on number of trucks/units. Allied supplier membership is priced by Utah employee count or out-of-state status.
2. Events and Programs: Revenue from annual events including truck driving championships, golf tournaments, safety seminars, and the annual Management Conference & Trucking Expo. Includes sponsorship opportunities from allied members.
3. Facility Rental: Rental of association building space including banquet hall, seminar room, and conference room to members and non-members for employee parties, luncheons, corporate meetings, and various events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Utah Trucking Association (UTA) is a non-profit trade association serving as Utah's voice in the trucking industry. It offers tiered membership to trucking carriers and allied suppliers, group health and 401(k) plans, legislative advocacy and lobbying, safety and business seminars, driver recognition programs, scholarships, industry events, and venue rental at its West Valley City facility.

Product overview

The Utah Trucking Association (UTA) is a non-profit industry association serving as Utah's voice in trucking. Rather than offering a unified software product, UTA provides a portfolio of member services including group health insurance plans (UTA Health Plan), 401(k) retirement plans, workers compensation insurance discounts, safety seminars, government relations/lobbying, and networking opportunities. The association also operates a Driver of the Month recognition program and awards scholarships through the SUTA Scholarship program. Membership tiers include Carrier Membership (for trucking companies, priced by fleet size) and Allied Supplier Membership (for industry vendors). The association hosts events including the annual Truck Driving Championship, TruckPAC Golf Tournament, Road Rally, and provides venue rental of its West Valley City facility for member events.

Differentiator

Problem solved

Functional benefit

Products and services

• Carrier Membership Annual membership tier for trucking carriers, priced by fleet size: $250 first-year special, $450 for 1-25 units, $700 for 26-50 units, $850 for 51-75 units, and $12/unit for 76+ units. Provides access to all association benefits including advocacy, training, networking, and discounts.
• Allied Supplier Membership Annual membership tier for industry suppliers and service providers, priced at $415 for out-of-state companies or Utah companies with 50 or fewer employees, and $525 for Utah companies with 51+ employees. Provides advertising, sponsorships, and access to trucking decision-makers.
• UTA Health Plan Group medical and dental insurance plan for trucking companies that helps members avoid ACA Community Rating by joining a large group pool to control costs.
• 401(k) Retirement Plan Large group 401(k) retirement savings plan available to member trucking companies and their employees.
• Government Relations and Lobbying Legislative advocacy and lobbying services on behalf of the Utah trucking industry, working to shape sound legislation and regulations.
• Safety and Business Seminars Educational seminars covering safety management, hours of service, logbook training, drug and alcohol testing, DOT audits, and other trucking industry topics.
• Driver of the Month Program Recognition program operated jointly with the Utah Safety Management Council that honors career drivers based on driving record, loyalty, attitude, personal appearance, equipment care, public commendations, and community service.
• SUTA Scholarship Scholarship program sponsored by Southern Utah Trucking Association members providing $100 to $1,500 awards for students pursuing education in truck industry related fields such as drivers, mechanics, safety/logistics, HR, marketing/sales, and web design.
• Venue Rental (Banquet Hall and Conference Room) Rental of the Utah Trucking Association's West Valley City building facilities, including banquet hall, seminar room, and conference room, for member and non-member events such as corporate meetings, employee parties, and luncheons. Member rates: $300-$600; non-member banquet hall: $1,000 plus $300 cleaning deposit.

Quantifiable outcome

• Trucking association members have significantly lower crash rates compared to non-members
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• American Trucking Associations (ATA)flagshipStrategic or Co-development PartnerThe Utah Trucking Association is affiliated with the American Trucking Associations, the largest national trade association for the trucking industry. This affiliation provides UTA members with access to national advocacy, research from American Transportation Research Institute (ATRI), national conferences, and unified industry representation at the federal level.
• ACT 1 (Allied Committee for the Trucking Industry)coreGTM or Marketing PartnerACT 1 is a group of leading industry suppliers dedicated to enhancing the business environment of the transportation industry. They serve as premier sponsors of ATA events and provide collaborative opportunities with member associations. ACT 1's mission includes networking events at top national industry meetings.
• PrePass Safety AlliancecoreStrategic or Co-development PartnerPrePass Safety Alliance is a nonprofit public-private partnership of state agencies and trucking industry leaders devoted to safe, secure, and efficient use of North America's highway system. They deploy advanced technologies to increase compliance in commercial vehicle operations.
• Cottingham & ButlerminorOthersFor seventeen years, Cottingham & Butler has helped motor carriers make smarter decisions about how to attract and retain drivers. They conduct annual trucking benchmark surveys for the association.
• Southern Utah Trucking Association (SUTA)coreStrategic or Co-development PartnerSUTA is a constituent organization that sponsors the annual SUTA Charitable Golf Tournament and provides scholarship funding for students pursuing education in truck industry related fields. Scholarships range from $100 to $1,500.
• Various Sponsors and AdvertisersminorGTM or Marketing PartnerCompanies including WCF, STM Tires, Beehive Insurance, Truckers Against Trafficking, Great-West, Securian Financial, Premier Truck Group, Reading Truck, Vicar, Hub International, J.J. Keller, Utility Trailer, Great Dane, and Kenworth Sales Company advertise on the UTA website and support association events.
• Idaho Trucking AssociationcoreStrategic or Co-development PartnerCo-hosts the annual Rocky Mountain Regional Safety Rendezvous, a two-day regional safety event held in Coeur d'Alene, Idaho, providing expanded networking and education opportunities for both Utah and Idaho trucking industry members.
• Utah Safety Management CouncilcoreStrategic or Co-development PartnerJointly operates the Driver of the Month/Year recognition program with UTA. The council focuses on safety management education and programs for Utah trucking industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Texas Trucking Association: State trucking trade association serving Texas carriers with advocacy, safety, and member benefit programs. Operates an analogous dues + events + group benefits model in a different geographic market.
• California Trucking Association: Largest state trucking trade association in the U.S., providing advocacy, safety training, and group benefits to California carriers. Same membership-organization model as UTA, scaled to a much larger state.
• Idaho Trucking Association: State-level trucking trade association that co-hosts the Rocky Mountain Regional Safety Rendezvous with UTA. Operates a similar dues/events/lobbying model for Idaho carriers, making it a direct regional peer.
• Owner-Operator Independent Drivers Association (OOIDA): National trade association representing owner-operator and small-fleet truckers. Comparable membership-based advocacy and benefits model, though oriented toward individual owner-operators rather than Utah-specific state issues.
• National Private Truck Council: Trade association for private fleet operators, providing advocacy, education, and networking. Comparable membership-organization structure serving a specific trucking sub-segment.

Broad incumbents

• American Trucking Associations: National umbrella trade association for the U.S. trucking industry and UTA's direct affiliate. Provides federal advocacy, research (ATRI), and national conferences; directly comparable as a membership organization for trucking carriers.
• National Motor Freight Traffic Association: Industry association that publishes the National Motor Freight Classification (NMFC) and serves LTL carriers. Operates a similar trade-association structure focused on a specific trucking segment.

Others

• Cottingham & Butler: Insurance and benefits broker that has partnered with UTA for 17 years on driver retention benchmarking. An allied supplier to the trucking industry and ecosystem partner rather than a direct association peer.
• American Transportation Research Institute: Research arm affiliated with ATA that produces trucking industry data and analysis. Comparable as an industry-association entity, though research-focused rather than member services.
• Intermodal Association of North America: Trade association representing the intermodal container/trucking industry. Comparable in that it is an industry membership organization, but focused on the intermodal segment rather than general trucking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/utahtrucking
• Xx.com/UtahTrucking
• LinkedInlinkedin.com/company/utah-trucking-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Trucking Association