What ADEFAM does

ADEFAM is a non-profit membership association (entidad sin ánimo de lucro) founded in June 2003 in Madrid, Spain, by a group of family business owners to support, defend, and promote family enterprises in the Community of Madrid. Its core activity is the provision of association services—networking, training, advocacy, and knowledge exchange—delivered to approximately 130 member companies operating across diverse sectors including banking, construction, insurance, hospitality, education, plastics, and security. The association is integrated into the broader Spanish family business ecosystem through its affiliation with the Instituto de la Empresa Familiar (IEF), European Family Business (EFB), and Family Business Network (FBN), giving members access to national and international peer networks.

ADEFAM's product portfolio is event- and program-centric rather than technology-centric. Core offerings include: (1) the Fórun Next Gen, a youth leadership and succession forum with its embedded Escuela de Sucesores y Accionistas training school; (2) the annual Premios ADEFAM awards program, currently in its eighth edition (2026); (3) Empresa Familiar en las Aulas, an educational outreach initiative bringing family business awareness to schools in collaboration with the Madrid regional government's education department and Grupo CEF.-UDIMA; (4) Talento Next Gen, an internship exchange program facilitating placements of young family members across member companies; and (5) recurring member engagement events (Almuerzos ADEFAM, Desayunos-coloquio, annual General Assembly). ADEFAM does not develop proprietary technology products; its digital footprint is limited to a content website (adefam.com) and standard social media channels.

The association's business model is funded by recurring membership fees supplemented by sponsorship and collaboration agreements with corporate partners, including KPMG, Pérez-Llorca, Andbank, Goom Spain, and UBS. Governance is exercised by a Junta Directiva of 12 members led by President Verónica García Castelo, with operational management handled by Director Marta Beltrán. Distribution is direct: services are delivered to member companies through the staff, board, and event platforms, with no commercial resellers or product distribution channels. Pricing for membership and services is not publicly disclosed.

Name

ADEFAM

Legal name

Asociación para el desarrollo de la Empresa Familiar de Madrid (ADEFAM)

Website

https://adefam.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

ADEFAM is a non-profit membership association founded in 2003 in Madrid that supports family businesses in the Community of Madrid through networking events, training programs, the Fórun Next Gen initiative, the annual Premios ADEFAM awards, and sector advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Fees: ADEFAM operates as a non-profit association (entidad sin ánimo de lucro) funded through membership fees from associated companies. Revenue is supplemented by sponsorship and collaboration agreements with corporate partners such as KPMG, Pérez-Llorca, Andbank, and Goom Spain.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

ADEFAM is a non-profit membership association founded in 2003 in Madrid, Spain, that represents and serves family businesses in the Community of Madrid. It offers networking forums, training and educational programs (including succession and shareholder schools), advocacy, talent development initiatives, and recognition awards tailored specifically to the family-business segment.

Product overview

ADEFAM is a non-profit association for family businesses in the Community of Madrid founded in 2003. Rather than a technology product company, it offers an integrated portfolio of association services centered on family business support: regular networking events (lunches, breakfasts, conferences), the Fórum Next Gen youth leadership program with its School of Heirs and Shareholders, the annual ADEFAM Awards program, the Empresa Familiar en las Aulas educational outreach program for schools, and the Talento Next Gen internship exchange program. These services collectively aim to foster family business succession, professionalization, networking, and advocacy in Madrid.

Differentiator

Problem solved

Functional benefit

Brands

• Fórum Next Gen ADEFAM: A forum for next-generation members of family businesses associated with ADEFAM, focused on training, networking, and facilitating generational transition.
• Premios ADEFAM
• Empresa Familiar en las Aulas
• Talento Next Gen
• Escuela de Sucesores y Accionistas

Products and services

• ADEFAM Membership Core membership offering that gives family businesses access to ADEFAM's network, events, training programs, and advocacy representation in the Community of Madrid.
• Premios ADEFAM Annual awards program that recognizes and promotes leading family businesses in the Community of Madrid.
• Empresa Familiar en las Aulas Educational outreach initiative that brings the family-business model and entrepreneurship into schools.
• Talento Next Gen Program designed to develop and retain next-generation talent within family businesses through training, mentoring, and engagement activities.
• Escuela de Sucesores y Accionistas Specialized training program (school) preparing successors, heirs, and shareholders of family businesses for their governance and ownership roles.
• Fórum Next Gen Forum/conference for next-generation family-business leaders offering networking and content tailored to younger successors and family-business stakeholders.

Quantifiable outcome

• Family businesses represent 92.8% of Madrid's business fabric and generate 46% of the region's Value Added.
• +1 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• SAFERcoreStrategic or Co-development Partner · 27 May 2026ADEFAM and SAFER jointly produced the study 'La empresa familiar en la Comunidad de Madrid,' presented on May 27, 2026. The study provides a comprehensive analysis of the situation, impact, and contributions of family businesses in the Madrid region, including key statistics on business fabric, employment, and value added.
• Goom SpaincoreGTM or Marketing Partner · 6 May 2026ADEFAM and Goom Spain signed a collaboration agreement on May 6, 2026, making Goom the exclusive sponsor of ADEFAM's digitization area. The partnership focuses on collaboration in digitization and innovation topics, joint activities in technology development, and knowledge sharing with member companies. Goom is one of the main Microsoft Cloud partners in Spain.
• AndbankcoreGTM or Marketing Partner · 23 March 2026ADEFAM renewed its collaboration agreement with Andbank (a private banking specialist) to continue driving initiatives supporting and accompanying member family businesses in key areas such as wealth management and financial planning. Joint activities include training on economic-financial matters of interest to family businesses, contributing to strengthening their strategic vision in investment, wealth planning, and business continuity.
• Pérez-LlorcacoreStrategic or Co-development Partner · 9 February 2026ADEFAM and the law firm Pérez-Llorca renewed their annual collaboration agreement, signed by President Verónica García Castelo and Director Marta Beltrán. The agreement aims to promote and develop Madrid's family businesses through joint academic activities in regulatory fields concerning family businesses—particularly fiscal, labor, and governance matters—and active collaboration in ADEFAM's events and conferences.
• Consejería de Educación, Ciencia y Universidades de la Comunidad de MadridcoreOthers · 17 November 2025ADEFAM signed a protocol of action with the Madrid Regional Government's Department of Education, Science and Universities to facilitate vocational training (FP) students in undertaking internships at member family businesses, strengthening collaboration between education and the family business sector. The agreement also includes joint educational projects, improved teacher training, and enhanced employability for young Madrileños.
• Instituto de la Empresa Familiar (IEF)coreStrategic or Co-development PartnerADEFAM is integrated into the IEF's network of territorial associations, which are composed of leading sectoral companies in their respective territories. Through this affiliation, ADEFAM members can attend sessions organized by other territorial associations nationally and internationally, fostering relational activities and best-practice exchange.
• European Family Business (EFB)coreStrategic or Co-development PartnerADEFAM is linked to European Family Business (EFB), an independent non-profit association founded in 1990 with headquarters in Lausanne, Switzerland, and approximately 1,700 members from 50 countries.
• Family Business Network (FBN)coreStrategic or Co-development PartnerADEFAM is linked to the Family Business Network (FBN), an independent non-profit association founded in 1990, headquartered in Lausanne (Switzerland), with nearly 1,700 members from 50 countries. FBN provides ADEFAM members with access to international family business networking and knowledge exchange.
• Cátedras de Empresa Familiar (Red de Cátedras del IEF)minorStrategic or Co-development PartnerADEFAM collaborates with the network of Family Business Chairs (currently 40 chairs across Spanish universities) to bring the university world closer to the family business reality, promote studies in these areas, and disseminate the role of family businesses. ADEFAM, IEF, and CEDEU jointly created the Chair of Family Business and Entrepreneurship at Universidad Rey Juan Carlos.
• KPMGminorGTM or Marketing PartnerKPMG is listed as a sponsor of ADEFAM. KPMG also collaborates on research publications related to family business in Spain, such as the IEF study 'Relevancia y supervivencia de la Empresa Familiar. La Empresa Familiar en España 2025.'

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Confederación Española de Organizaciones Empresariales (CEOE): Spain's largest cross-sector employers' confederation; offers broader lobbying, training, and networking services to Spanish companies including family businesses, partially overlapping ADEFAM's value proposition but at national scale and across all ownership types.

Direct peers

• Instituto de la Empresa Familiar (IEF): National umbrella Spanish family business institute to which ADEFAM belongs; offers the same networking, training, advocacy, and research services at national scale and competes for member mindshare and political influence with ADEFAM in Madrid.
• European Family Business (EFB): European-level family business association with ~1,700 members across 50 countries; ADEFAM is explicitly linked to EFB and EFB provides overlapping international advocacy, networking, and knowledge-exchange services that compete with what ADEFAM offers through its network membership.
• Empresa Familiar de Euskadi (EFE / AVECF): Basque Country territorial family business association operating in the same Red de Asociaciones Territoriales as ADEFAM; provides analogous governance, succession, and networking services to Basque family firms in a comparable regional scope.
• Family Business Network (FBN): Global peer-to-peer family business network with ~1,700 members across 50 countries; ADEFAM is linked to FBN and FBN delivers peer learning, next-gen programs, and international events comparable to ADEFAM's Fóum Next Gen and Talento Next Gen.
• Asociación de la Empresa Familiar de Castilla-La Mancha: Castilla-La Mancha territorial family business association within the IEF network; delivers the same membership-driven networking, training, and advocacy model as ADEFAM for a neighboring autonomous community.
• Empresa Familiar de Catalunya (EFCA): Catalan territorial family business association within Spain's Red de Asociaciones Territoriales; offers the same member-facing services (networking, training, advocacy, awards) as ADEFAM but for a different autonomous community, making it the closest structural peer.

Others

• Cámara de Comercio, Industria y Servicios de Madrid: Madrid's official chamber of commerce; complementary to ADEFAM, providing business registry, training, internationalization, and certification services to Madrid-based companies including family businesses that may otherwise gravitate to ADEFAM for peer networking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/adefammadrid
• YouTubeyoutube.com/channel/UCkrdLzJ3zMSGQ-OFNT2JrUQ
• Facebookfacebook.com/asociacionempresafamiliarmadrid
• LinkedInlinkedin.com/company/adefam-asociaci-n-de-la-empresa-familiar-de-madrid-
• Instagraminstagram.com/adefamempresafamiliar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADEFAM