Better Internet for Kids
Better Internet for Kids (BIK+) is an EU policy initiative managed by the European Commission's DG CONNECT, providing free educational resources, policy monitoring, and child online safety programs across 27 EU member states plus Iceland and Norway through a network of national Safer Internet Centres.
- Company typePrivate
- Founded2022
- HeadquartersBrussels, Belgium
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Better Internet for Kids does
Better Internet for Kids (BIK+) is a public initiative of the European Commission, managed by the Directorate-General for Communications Networks, Content and Technology (DG CONNECT). The BIK+ strategy was adopted by the European Commission in May 2022 with the stated aim of ensuring that children and young people are protected, empowered, and respected online through age-appropriate digital services. The platform operates across the 27 EU Member States plus Iceland and Norway as its formal coverage area, with the Safer Internet Centres network extending operations into 34+ European countries including Albania, North Macedonia, Serbia, Turkiye, Ukraine, Moldova, and the United Kingdom.
The initiative is built as a comprehensive ecosystem rather than a single product. Core components include a central digital portal (better-internet-for-kids.europa.eu) providing a Knowledge Hub with policy monitoring, research reports and guidelines; Learning Corners segmented for children and youth, parents and caregivers, and teachers and educators; a Resources Directory with specialised guides on apps, age assurance, online and video games, positive online content, and the DSAforYOUth Toolkit; the BIK Youth participation programme; the national Safer Internet Centres network coordinated through Insafe and INHOPE providing awareness, helpline, hotline, and youth participation services; the annual Safer Internet Forum held in Brussels and online; and recurring campaigns including Safer Internet Day, the DSA for YOUth campaign, the AI ≠ Human campaign, and the CornHub ≠ Reality campaign. Underlying technology is a digital portal and online resource platform providing access to educational content, policy insights, research reports, and safety resources, supplemented in 2026 by an EU age-verification app under development.
Better Internet for Kids operates as a public service programme with no commercial revenue generation. It is funded through EU public budgets via DG CONNECT, and all resources, educational materials, guides, and access to national Safer Internet Centres are provided at no cost to users. Distribution occurs through the online portal, the national SIC networks, partnerships with educators and parents, and pan-European awareness events, reaching 95,000+ students in the SuperDigiSchool digital lesson in 2025 and over 165,000 cumulatively across two years.
Better Internet for Kids firmographics
Firmographics- Name
- Better Internet for Kids
- Legal name
- Better Internet for Kids (European Commission Initiative)
- Website
- https://betterinternetforkids.eu
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Better Internet for Kids (BIK+) is an EU policy initiative managed by the European Commission's DG CONNECT, providing free educational resources, policy monitoring, and child online safety programs across 27 EU member states plus Iceland and Norway through a network of national Safer Internet Centres.
- Ownership category
- akta.pro rank
Better Internet for Kids industry classification
Industry- Product category
- Child Online Safety Education
- NAICS
- Child and Youth Services (62411), Educational Support Services (611710)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Social-Emotional Learning (SEL) & Behavior Support Apps (EDACANAD)
Keywords
Where Better Internet for Kids is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Better Internet for Kids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- EU Public Funding: Better Internet for Kids is an EU-funded initiative managed by the European Commission's Directorate-General for Communications Networks, Content and Technology (DG CONNECT). The initiative operates as a public service program with no commercial revenue generation.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Better Internet for Kids product offering
Product offeringCore offering
Better Internet for Kids (BIK+) is an EU public initiative providing free educational resources, policy guidance, and awareness campaigns on child online safety. It coordinates a pan-European network of 34+ national Safer Internet Centres offering helplines, hotlines, awareness raising, and youth participation services across EU Member States, Iceland, and Norway. The initiative also develops digital tools including an EU age-verification app and educational lesson programs.
Product overview
Better Internet for Kids (BIK+) is an EU strategy platform and resource hub operated by the Directorate-General for Communications Networks, Content and Technology. It is not a single product but a comprehensive ecosystem comprising the BIK+ Strategy framework, the Safer Internet Centres Network (national helplines and hotlines across 37 countries), a Resources Directory with specialized guides (Guide to Apps, Guide to Age Assurance, Guide to Online and Video Games, Guide to Positive Online Content), the DSAforYOUth Toolkit, the BIK Youth Programme for youth participation, Learning Corners for three distinct audiences (children/youth, parents/caregivers, teachers/educators), the Knowledge Hub with Policy Monitor reports, and the Safer Internet Forum (SIF) annual event. The platform also coordinates campaigns including Safer Internet Day, DSA for YOUth, AI ≠ Human, and SuperDigiSchool digital lessons reaching over 165,000 students.
Differentiator
Problem solved
Functional benefit
Products and services
- Safer Internet Centres Network Pan-European network of national Safer Internet Centres providing localized awareness raising, helpline, hotline, and youth participation services for children and young people across 34+ countries.
- BIK Youth Programme Youth participation programme that gives young people a platform to share ideas on making the internet safer and better for everyone.
- EU Age-Verification App EU-developed age-verification application aimed at protecting minors online through AI-powered age verification, with rollout targeted by end of 2026 across Member States.
- Learning Corners Three dedicated educational learning modules covering digital citizenship and online safety, tailored for Children and Youth, Parents and Caregivers, and Teachers and Educators.
- Safer Internet Forum (SIF) Annual hybrid forum held in Brussels and online bringing together stakeholders to discuss internet safety for children and young people.
- BIK Bulletin Quarterly newsletter providing the latest news on children's online safety and Better Internet for Kids activities across Europe.
- BIK Policy Monitor Annual policy report reviewing implementation of the BIK+ vision across EU Member States, Iceland, and Norway, assessing policy making approaches and on-the-ground actions.
Companies that use Better Internet for Kids
Customer profileSegments3 records
Ideal customer profiles3 records
Better Internet for Kids technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Better Internet for Kids partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- European Commission - Directorate-General for Communications Networks, Content and Technology (DG CONNECT)coreThe initiative is managed by DG CONNECT as part of the EU's Better Internet for Kids+ (BIK+) strategy to improve age-appropriate digital services and ensure every child is protected, empowered, and respected online.
- Insafe and INHOPE NetworkscoreInsafe and INHOPE are the European networks coordinating the Safer Internet Centres across Europe, providing awareness raising, helpline, hotline, and youth participation services.
- National Safer Internet CentrescoreNetwork of 34+ national centres across 27 EU Member States, Iceland, Norway, and other European countries providing localized support, resources, helplines, and youth engagement activities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Better Internet for Kids competitors and assessment
Company assessmentDirect peers
- ConnectSafely: US-based nonprofit producing research, policy analysis, and educational content on child and family online safety. Comparable as a multi-stakeholder awareness and education platform aligned with safer internet themes.
- StopBullying.gov: US government-run resource hub providing information and guidance on cyberbullying and youth safety. Comparable as a publicly-funded awareness and educational portal targeting children, parents and educators.
- Common Sense Media: US nonprofit providing age-appropriate content ratings, reviews and digital literacy education for families and schools. Comparable for its family and educator-facing educational resources on digital media and child safety.
- Family Online Safety Institute (FOSI): International nonprofit focused on online safety policy, education and convening across industry, government and families. Comparable in its convening, policy and educational mission around child online safety.
- Internet Matters: UK-based independent not-for-profit providing resources and guidance for parents, carers, teachers and children on internet safety. Closely comparable as a national-level child online safety resource hub with a similar multi-audience, education-led model.
- Internet Watch Foundation (IWF): UK-based hotline and reporting body for child sexual abuse material online, part of the INHOPE-aligned network. Comparable as a reporting infrastructure provider embedded within the European safer internet ecosystem.
Emerging players
- Cyberbullying Research Center: US-based research center producing data, surveys and educational resources on cyberbullying. Comparable in producing evidence and educational content feeding online safety policy and practice.
Regional players
- UK Council for Internet Safety (UKCIS): UK government advisory body coordinating online safety work across government, industry, law enforcement and third sector. Comparable as a publicly-backed convening and policy coordination body for child online safety at national level.
- eSafety Commissioner (Australia): Australian statutory office tackling online safety, including cyberbullying, image-based abuse and adult cyber abuse. Comparable as a regulator-led child online safety programme with awareness, complaints and education functions.
Broad incumbents
- National Center for Missing & Exploited Children (NCMEC): US nonprofit operating the CyberTipline and child exploitation prevention programmes. Comparable in operating national infrastructure (hotline, reporting, education) to protect children from online harms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Better Internet for Kids social profiles
Digital presenceBetter Internet for Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Internet for Kids leadership team
Management profileNumber of profiles
Better Internet for Kids subsidiaries and ownership
Company hierarchySubsidiaries1 record
Better Internet for Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Internet for Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Internet for Kids
What does Better Internet for Kids do?
Better Internet for Kids (BIK+) is an EU public initiative providing free educational resources, policy guidance, and awareness campaigns on child online safety. It coordinates a pan-European network of 34+ national Safer Internet Centres offering helplines, hotlines, awareness raising, and youth participation services across EU Member States, Iceland, and Norway. The initiative also develops digital tools including an EU age-verification app and educational lesson programs.
Is Better Internet for Kids a public or private company?
Better Internet for Kids is a private company. It is classified as state government owned and is currently operating.
When was Better Internet for Kids founded?
Better Internet for Kids was founded in 2022. It employs 101 to 250 people.
Where is Better Internet for Kids based?
Better Internet for Kids is headquartered in Brussels, Belgium, in the Europe region.
How does Better Internet for Kids make money?
One revenue line is on record: EU Public Funding.
Who are Better Internet for Kids's main competitors?
Direct peers on record are ConnectSafely, StopBullying.gov, Common Sense Media, Family Online Safety Institute (FOSI), Internet Matters and Internet Watch Foundation (IWF). Cyberbullying Research Center is listed as an emerging player. Regional players are UK Council for Internet Safety (UKCIS) and eSafety Commissioner (Australia). National Center for Missing & Exploited Children (NCMEC) is listed as a broad incumbent.
Does Better Internet for Kids have an API?
No public API is recorded for Better Internet for Kids.
What industry is Better Internet for Kids in?
Better Internet for Kids's product category is Child Online Safety Education. Its primary akta.pro industry code is EDACANAD, Social-Emotional Learning (SEL) & Behavior Support Apps. Its NAICS code is 62411 and its SIC code is 8300.