Crown Auto Sales
- Company typePrivate
- Founded-
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Crown Auto Sales firmographics
Firmographics- Name
- Crown Auto Sales
- Legal name
- Crown Auto Group
- Website
- https://buyatcrown.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Crown Auto Sales industry classification
Industry- Product category
- Used Vehicle Dealership
- NAICS
- Used Car Dealers (44112), Automobile Dealers (4411)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
Keywords
Where Crown Auto Sales is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Crown Auto Sales business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of pre-owned cars, trucks, and SUVs to consumers. The company specializes in late-model used vehicles and sells approximately 60 vehicles from their inventory.
- In-House Financing: The company provides in-house financing to customers regardless of credit score. Revenue is generated through interest on financing contracts.
- Service Department: State of the Art Service Facility providing vehicle maintenance and repairs. Offers extended service warranties from 6 months to 36 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Extended Service Warranty |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Crown Auto Sales product offering
Product offeringCore offering
Crown Auto Sales is a privately held used car dealership that sells pre-owned cars, trucks, and SUVs (approximately 60 vehicles in inventory) across four retail locations in the Carolinas. The company's distinct offering is its in-house financing program that approves buyers regardless of credit score, paired with an on-site state-of-the-art service facility, optional extended service warranties (6-36 months), and a credit-builder trade-in guarantee program.
Product overview
Crown Auto Sales operates as a used car dealership offering a portfolio of pre-owned vehicles (cars, trucks, and SUVs) across four retail locations in the Carolinas (Charlotte NC, Rock Hill SC, Whiteville NC, Lancaster SC). The company provides integrated financing solutions through its in-house finance program, enabling approval regardless of credit history, along with vehicle service facilities and optional extended warranties. The core product is the used vehicle sales operation complemented by a multi-step online finance application, on-site service department, and test drive scheduling tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Vehicle Sales Retail sale of late-model pre-owned cars, trucks, and SUVs from inventory, with online browsing via buyatcrown.com and in-person purchasing at one of four Carolinas retail locations (Charlotte NC, Rock Hill SC, Whiteville NC, Lancaster SC). Targeted at individual consumers seeking reliable, affordable used vehicles.
- In-House Financing Program Proprietary in-house vehicle financing program that allows approval regardless of credit score, with lower down payments and affordable monthly payments tailored to customer budgets; payments are reported to credit bureaus to help customers build credit. Targeted at credit-challenged buyers who cannot obtain financing from traditional lenders.
- Vehicle Service and Repair State-of-the-art on-site service department providing vehicle maintenance and repairs for customers, with up to 25% discount on service, parts, and tires offered to Crown-financed customers.
- Extended Service Warranty Optional extended warranty coverage available for purchase with vehicle contracts at Crown, with terms ranging from 6 months to 36 months providing additional protection beyond standard service.
- Test Drive Scheduling Online self-serve tool allowing customers to schedule vehicle test drives at their preferred Crown dealership location, with selection of available date and time.
Companies that use Crown Auto Sales
Customer profileSegments3 records
Ideal customer profiles3 records
Crown Auto Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crown Auto Sales partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
Crown Auto Sales competitors and assessment
Company assessmentEmerging players
- Carvana: Carvana is a pure-online used vehicle retailer with vertical integration into reconditioning, financing, and home delivery. It competes with Crown for used car buyers but does not offer BHPH-style subprime approval regardless of credit.
- Vroom: Vroom is an online used vehicle retailer that sells reconditioned vehicles directly to consumers with integrated financing. Although financially distressed, it remains a comparable online pure-play used car peer to Crown.
- EchoPark: EchoPark is Sonic Automotive's standalone used vehicle brand with no-haggle pricing and used-car-only locations. It targets a similar value-conscious buyer to Crown with better inventory scale and digital retail.
Broad incumbents
- AutoNation: AutoNation is one of the largest U.S. automotive dealer groups, with ~250+ new and used vehicle franchises and used vehicle-only stores (AutoNation USA). It overlaps with Crown on late-model used sales and finance, but operates at national scale.
- CarMax: CarMax is the largest used vehicle retailer in the U.S. with national scale, no-haggle pricing, and proprietary in-house financing. It overlaps with Crown on used vehicle retailing and captive finance, though Crown targets a much more subprime-skewed customer than CarMax.
- Asbury Automotive Group: Asbury Automotive Group operates ~150 franchised dealerships with substantial used vehicle and F&I operations in the Southeast. Its Clicklane digital retail and used volume overlap with Crown's Carolinas footprint.
- Sonic Automotive: Sonic Automotive operates new-vehicle franchised dealerships alongside EchoPark, its no-haggle used vehicle banner. It competes with Crown in the Carolinas and adjacent Southeast markets where both have presence.
- Lithia Motors: Lithia Motors is the largest U.S. auto retailer by revenue with ~300 stores spanning franchised new, used, and Driveway digital retail. It competes with Crown for used vehicle buyers and operates finance operations that overlap with Crown's in-house model.
- Group 1 Automotive: Group 1 Automotive is a Fortune 500 dealer group with ~200 new and used dealerships in the U.S. and U.K. It competes with Crown broadly for used vehicle and subprime financing share in Southeast markets.
Direct peers
- DriveTime: DriveTime is the largest dedicated buy-here-pay-here used vehicle retailer in the U.S., operating ~140 dealerships with in-house subprime financing. It is the most directly comparable business model to Crown's customer-first in-house finance approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Crown Auto Sales social profiles
Digital presenceCrown Auto Sales compliance and trust
Trust signalCompliance2 records
Crown Auto Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crown Auto Sales leadership team
Management profileNumber of profiles
Profiles3 records
Crown Auto Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crown Auto Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crown Auto Sales
What does Crown Auto Sales do?
Crown Auto Sales is a privately held used car dealership that sells pre-owned cars, trucks, and SUVs (approximately 60 vehicles in inventory) across four retail locations in the Carolinas. The company's distinct offering is its in-house financing program that approves buyers regardless of credit score, paired with an on-site state-of-the-art service facility, optional extended service warranties (6-36 months), and a credit-builder trade-in guarantee program.
Is Crown Auto Sales a public or private company?
Crown Auto Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crown Auto Sales founded?
Crown Auto Sales was founded in -1. It employs 11 to 50 people.
Where is Crown Auto Sales based?
Crown Auto Sales is headquartered in Charlotte, United States, in the North America region.
How does Crown Auto Sales make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are in-House Financing and service Department.
Who are Crown Auto Sales's main competitors?
Emerging players on record are Carvana, Vroom and EchoPark. Broad incumbents are AutoNation, CarMax, Asbury Automotive Group, Sonic Automotive, Lithia Motors and Group 1 Automotive. DriveTime is listed as a direct peer.
Does Crown Auto Sales have an API?
No public API is recorded for Crown Auto Sales.
What industry is Crown Auto Sales in?
Crown Auto Sales's product category is Used Vehicle Dealership. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 44112 and its SIC code is 5500.