What Classic Education does

Classic Education (legal entity: A-Day Consultant Ltd, registered in England, Company Number 4493101, trading as "Academics") is a UK-based education recruitment agency founded in 2005 with its origin office in Rochester, Kent. The company places teachers and non-teaching support staff into schools across Early Years, Primary, Secondary, SEN, and Further Education settings, delivering daily supply staffing, long-term contracts, and permanent placements. Its customer base comprises educational institutions across South East England (Bromley, Bexley, Dartford, Gravesham, Medway, Maidstone, South East London, East Kent, and West Kent), with broader national coverage through 25+ UK regional offices including London (split by Primary, Secondary, SEN, and Support Teacher desks), Birmingham, Bristol, Leeds, Liverpool, Cardiff, Portsmouth, Southampton, and other cities.

The business model is professional services: revenue is earned through agency fees charged to schools for successful candidate placements, with pricing not publicly disclosed. Distribution is consultant-led via the branch network, supported by digital channels including a website job board, mobile app (iOS and Android), email job alerts, and social media (Facebook, LinkedIn, Twitter). The company offers several adjacent products beyond core placement: Academics Advance (candidate career development), Academics Tutoring and EOTAS (1:1 tuition for students outside mainstream schooling), Covid Catch Up Tuition, a Graduate Teaching Assistants Programme, and administrative support services (CDSS document signing, CPSS placement support, DBS Update Service). No proprietary technology platform or AI/ML capabilities are described in the source material.

The company appears to be privately held with no disclosed external investors, parent company, or institutional backing, and operates with no subsidiaries, no funding rounds, and no M&A activity on record. Headcount at the registered entity level is stated as 1-10, though operational footprint across 25+ offices and a 13+ named management team indicates a substantially larger consultant network. Day-to-day leadership of the South East region is held by Regional Manager Daniel Hassett, with sector-specific desks led by Reshma Koria (Secondary), Anita Holman (Primary), and Bryan Woods (Principal Consultant).

Name

Classic Education

Legal name

A-Day Consultant Ltd

Website

https://classiceducation.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Classic Education (trading as Academics) is a UK education recruitment agency placing teachers and support staff in Early Years, Primary, Secondary, and SEN schools via 25+ regional offices, with adjacent tutoring and candidate development services.

Ownership category

akta.pro rank

Headquarters

HQ city

Gravesend

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Education Recruitment Agency Services: Academics Ltd generates revenue by placing teaching and support staff in schools. The company provides daily supply staffing, long-term contract placements, and permanent recruitment services for teachers and non-teaching support staff. Revenue is earned through agency fees typically charged to schools for successful candidate placements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Classic Education (trading as Academics Ltd) is a UK education recruitment agency that supplies teaching and non-teaching support staff to schools. It provides daily supply cover, long-term contract placements, and permanent recruitment across Early Years, Primary, Secondary, SEN, and Further Education settings via a network of 25+ regional offices.

Product overview

Classic Education (Academics Ltd) is an education supply agency offering a unified recruitment platform for teaching and support staff. The core offering is the placement service covering Early Years, Primary, Secondary, SEN, and Further Education sectors across the UK. The company provides daily supply staffing, long-term contracts, and permanent placements through its network of regional offices. Supporting modules include Academics Advance (candidate career development), Academics Tutoring and EOTAS (specialized tuition), Covid Catch Up Tuition, Graduate Teaching Assistants Programme, and mobile applications for job seekers. Administrative support services include CDSS (document signing), CPSS (placement support), DBS Update Service, and email job alerts. The service connects schools in Kent, South East London, and surrounding regions with qualified teaching professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Supply Staffing Same-day and short-term supply of qualified teachers and teaching assistants to schools to cover absences or temporary staffing needs.
• Long-term Contract Placements Placement of teachers and support staff into extended contract roles (e.g. maternity covers, project-based assignments) at schools.
• Permanent Recruitment End-to-end permanent placement of qualified teachers and support staff into school roles, including NQT year placements.
• Academics Advance Professional development and career advancement program for teaching candidates, providing training and ongoing support to help educators progress.
• Academics Tutoring and EOTAS Specialized 1:1 tuition service delivering Education Otherwise Than At School (EOTAS) support to students outside mainstream schooling.
• Covid Catch Up Tuition Targeted tuition service designed to help students recover learning lost during the Covid-19 pandemic period.
• Graduate Teaching Assistants Programme Structured programme placing graduates into teaching assistant roles, providing placement, training, and support to start a career in education.
• Academics Mobile App Free iOS and Android mobile application enabling job seekers to search teaching jobs, apply online, and receive push notifications for new vacancies.
• CDSS (Client Document Signing Service) Document management and digital signing service for school clients to streamline administrative processes related to placements.
• CPSS (Client Placement Support Service) Support service that assists school clients with placement-related processes and documentation.
• DBS Update Service Service enabling teaching candidates to maintain and share their Disclosure and Barring Service (DBS) certificates digitally.
• Job Alerts by Email Email notification subscription service delivering latest teaching job listings to candidates based on their sector, region, and role preferences.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Protocol Education: Major UK education recruitment firm offering supply, contract, and permanent teaching and support staff placements across primary, secondary, SEN, and further education — a close direct competitor to Academics' core offering.
• Career Teachers: UK-wide education recruitment agency placing teachers and support staff into primary, secondary, SEN, and FE settings via daily supply, long-term, and permanent contracts — a direct peer in service model and geography.
• Empowering Learning: UK education recruitment agency specialising in SEN and mainstream teaching roles across London and the South East — directly overlapping Academics' South East and SEN focus.
• Teaching Personnel: One of the UK's largest education recruitment agencies supplying teachers, support staff, and TAs to primary, secondary, and SEN schools nationwide — directly competing with Academics across daily supply, long-term, and permanent placements.
• Aspire People: UK education recruitment agency supplying teachers, TAs, and support staff to schools across the Midlands and broader England — comparable supply/permanent/SEN offering to Academics.
• Engage Education: UK teaching and support-staff recruitment agency supplying schools with daily cover, long-term, and permanent staff — a directly comparable supply-led competitor.
• EduStaff: UK education recruitment agency focused on supply, long-term, and permanent teaching and support staff placements across primary, secondary, and SEN — directly comparable service mix and target market to Academics.
• Simply Education: UK education recruitment agency placing teachers and support staff in primary, secondary, and SEN schools nationwide, with a strong regional office model mirroring Academics' branch-network approach.

Broad incumbents

• Reed Education: Education division of Reed, the UK's largest recruitment brand, supplying teachers and support staff to schools nationally. Wider portfolio and brand give Reed scale advantages, but the education arm directly overlaps Academics' supply/permanent model.
• Hays Education: Education arm of Hays, a global recruitment group, placing teachers, leaders, and support staff into UK schools. Operates with a broader corporate-recruitment backbone than Academics but competes head-to-head in UK education placements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Classiced11
• Facebookfacebook.com/classicteachers
• LinkedInlinkedin.com/company/classic-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classic Education