Bridge Marina

What Bridge Marina does

Bridge Marina is a privately held, full-service marina operating two locations in New Jersey: a flagship site on Lake Hopatcong (NJ's largest lake) and a Highlands site at Baker's Marina on the Bay providing access to Sandy Hook Bay, the Shrewsbury, and Navesink Rivers. Founded in 2006 and led by owner and president Ray Fernandez, the company supports the full boating lifecycle through seven interconnected service lines: boat rentals (Starcraft Marine triple pontoons), the Bridge Marina Boating Club (annual memberships to a 35+ boat fleet), new and pre-owned boat sales (Four Winns and Starcraft Marine dealer, with trade-ins and financing), an award-winning service department (Volvo, Mercury, MerCruiser, Tohatsu certified), NJ Boating Safety Certificate courses and on-water lessons, dock slip memberships across approximately 90 slips, and a fuel dock and marine store. Pricing is highly diversified across usage-based rentals ($199-$599), annual subscriptions ($1,800-$6,000 with a $1,499 onboarding fee), one-time boat sales ($9K-$89K+), and professional service fees ($140-$949).

The go-to-market is direct-to-consumer and event-driven, with sales completed through retail marinas, online reservation systems, boat shows, open houses, member mixers, and community events; no B2B or intermediary channels are used. Marketing spans an active SEO blog, Facebook and TikTok Live shows, email newsletters, and a member referral program. Customer base is exclusively individual consumers, families, and SMB boat buyers — there are no enterprise or institutional accounts. Strategic partnerships with the National Safe Boating Council, BoatUS Foundation, Baker's Marina on the Bay, and American Dream extend the company's reach into education, Jersey Shore access, and consumer lifestyle benefits. The core "technology" is operational rather than digital: a professionally maintained physical fleet, certified service capability, and protected waterfront locations in no-wake zones, with no proprietary AI, software platform, or API offering disclosed. Headcount is 11-50 employees, the company is privately held with no funding rounds or revenue disclosed, and Bridge Marina holds the NJDEP Clean Marina certification — the only one on Lake Hopatcong.

Name

Bridge Marina

Legal name

Bridge Marina

Website

https://bridgemarina.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Bridge Marina is a privately held, full-service New Jersey marina founded in 2006, operating two locations on Lake Hopatcong and at Highlands/Sandy Hook Bay. It serves individual consumers and families across boat rentals, an annual boat club, sales, service, lessons, and dock slips.

Ownership category

akta.pro rank

Product category

Marina and Recreational Boating Services

NAICS

Marinas (713930), Inland Water Passenger Transportation (483212)

SIC

Water Transportation (4400), Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marina RV & Waterfront Campgrounds (THAMAJAH)

akta.pro secondary industry

Harbor & Water Taxi Passenger Services (THAEAGAF)

Keywords

• Boat rentals
• Boat club memberships
• Marine sales
• Boat service
• Boating education

Headquarters

HQ city

Hopatcong

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Boat Rentals: Premium triple pontoon boat rentals at Lake Hopatcong and Highlands NJ locations. Revenue generated from hourly/daily rental fees. Pricing varies by location, day of week, and rental duration (full-day, half-day, 3-hour Build-Your-Own options).
2. Boat Club Memberships: Annual membership program providing access to a fleet of 35+ boats across two locations. Members pay annual fees ranging from $1,800 to $6,000 plus one-time onboarding fee of $1,499. Multiple membership tiers based on usage levels (Trial, Five, Ten, Fifteen, Unlimited Level).
3. Boat Sales: New and pre-owned boat dealership. Certified dealer for Four Winns and Starcraft Marine. Revenue from direct sales of boats with pricing ranging from approximately $8,999 to $88,775+. Also offers trade-in services.
4. Boat Service & Maintenance: Award-winning service department providing spring recommissioning, maintenance and repair, winterization and storage. Revenue from service fees including Essential Inspection ($225), Wet Test ($155), ECM ($140), and various maintenance packages.
5. Boating Education: NJ Boating Safety Certificate courses and on-water boat lessons. Revenue from course fees including small group modules at $239 each and private lessons ranging from $449-$949 depending on location and duration.
6. Dock Slip Memberships: Approximately 90 boat slips available on Lake Hopatcong among four docks. Revenue from seasonal dock slip membership fees with Elite Level options including exclusive cleaning and maintenance services.
7. Fuel Dock & Marine Store: Boat fuel sales and marine supplies including ice, accessories. Rewards program offers 10 cents per gallon discount to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bridge Marina operates two full-service marinas in Lake Hopatcong and Highlands, New Jersey, offering boat rentals, boating club memberships, new and pre-owned boat sales, boat service and maintenance, boating safety education, seasonal dock slip memberships, and a fuel dock with a marine store. The company targets recreational boaters and families in northern New Jersey with a vertically integrated set of recreational boating services.

Product overview

Bridge Marina operates as a full-service marina offering multiple interconnected boating services. The core portfolio includes: Boat Rentals (Starcraft Marine triple pontoons for daily rental at Lake Hopatcong and Highlands); Bridge Marina Boating Club (annual membership with access to 35+ late-model Four Winns, Starcraft Marine, and Wellcraft boats at two locations); Boat Sales (certified dealer for Four Winns and Starcraft Marine with new/pre-owned inventory); Boat Service (award-winning certified service for Volvo, Mercury, MerCruiser, and Tohatsu engines); Learn to Boat (NJ Boating Safety Certificate courses and on-water lessons in partnership with BoatUS Foundation and National Safe Boating Council); Dock Slip Membership (approximately 90 slips at Lake Hopatcong); and Fuel Dock & Marine Store. Services support every aspect of the boating lifecycle from education to ownership to maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Rentals Hourly and daily boat rental service offering a fleet of recreational boats for leisure use on Lake Hopatcong, targeted at individuals and families in northern New Jersey.
• Bridge Marina Boating Club Annual membership-based boat club providing walk-on or guaranteed access to a fleet of boats at multiple northern New Jersey locations, targeted at recreational boaters who want boating access without full ownership.
• Boat Sales (New and Pre-Owned) Sale of new and pre-owned recreational boats through the marina's dealership and brokerage, including pre-purchase inspections and warranty support, targeted at individual boat buyers in the NJ region.
• Boat Service Department Mechanical service and repair for inboard, outboard, sterndrive, and jet ski powerboats, including engine work, trailer and prop repairs, bottom paint, detailing, and shrink-wrap storage, targeted at boat owners in the surrounding region.
• Learn To Boat State-approved boating safety courses and hands-on on-water lessons providing the New Jersey Boating Safety Certificate, targeted at novice and recreational boaters.
• Dock Slip Membership Seasonal dock slip memberships providing seasonal boat docking, launch service, and storage options at Bridge Marina's marinas, targeted at boat owners needing slip access.
• Fuel Dock and Marine Store On-water fueling services with gasoline and diesel pumps and an on-site marine store selling boating supplies and accessories, targeted at recreational boaters visiting the marina.
• Member Rewards Program Free member rewards program offering discounts on boat rentals, service, fuel, and marine store purchases for enrolled customers, targeted at frequent Bridge Marina users.
• Pre-Purchase Boat Inspections Pre-purchase boat inspection and survey service conducted on water and on land to evaluate the condition of a boat before purchase, targeted at prospective boat buyers.
• Warranty and Sea Tow Certification Program Warranty and Sea Tow Unlimited membership certification program offered with new boat sales, providing manufacturer warranty support and on-water towing coverage for purchased boats.
• Marina Consulting Services Consulting offering in which Bridge Marina shares its marina operating expertise with other marina owners, leveraging its experience running full-service marinas.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• National Safe Boating CouncilcoreStrategic or Co-development PartnerBridge Marina offers small group and private on-water boating lessons in partnership with the National Safe Boating Council. Together they have welcomed thousands of new boaters to the boating lifestyle. Courses are held in Highlands and on Lake Hopatcong.
• Boat US FoundationcoreStrategic or Co-development PartnerSmall group lessons are held in partnership with Boat US Foundation and the National Safe Boating Council. Bridge Marina uses Boat US Foundation ticketspice platform for lesson registrations.
• Baker's Marina on the BaycoreStrategic or Co-development PartnerBridge Marina operates boat lessons, boating club, and boat rental services at Baker's Marina on the Bay in Highlands, NJ (1 Atlantic Street). This is a strategic location partnership providing access to Sandy Hook Bay.
• American DreamminorGTM or Marketing PartnerBridge Marina has partnered with American Dream in East Rutherford, NJ to offer boat club members 20% off American Dream attractions. This partnership extends member benefits beyond the water.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Boatsetter: Peer-to-peer boat rental marketplace connecting private boat owners with renters. Comparable to Bridge Marina's rental product line, but as a digital marketplace rather than an owned-fleet operator — represents the digital disruption vector to traditional rental pricing.
• GetMyBoat: Global peer-to-peer boat rental and charter marketplace. Comparable to Bridge Marina's rental business on customer use case (recreational boating by the day/hour), but with no owned fleet or marina footprint.

Others

• BoatUS: Largest U.S. boat owners association offering towing, insurance, and boating education. Comparable to Bridge Marina's education and member-services layers, particularly through the BoatUS Foundation partnership that powers Bridge Marina's lesson registration.

Broad incumbents

• OneWater Marine: Public recreational boat retailer with dealership, service, and marina/storage operations across the U.S. Comparable to Bridge Marina's sales/service/storage lines; less comparable to the membership club and on-water education offerings.
• Suntex Marina: Large U.S. marina owner/operator with a portfolio of full-service marinas offering slips, storage, fuel, and boat club operations. Comparable as a scaled marina platform; less comparable on the small-dealer sales and on-water education functions.
• Brunswick Corporation: Public marine conglomerate spanning boat manufacturing (Sea Ray, Boston Whaler), propulsion (Mercury Marine), and parts/services. Comparable on the engine certification and service-dealer dimensions of Bridge Marina, with vastly broader portfolio scope.

Direct peers

• Freedom Boat Club: Largest boat club franchise in the U.S., offering members access to a fleet of boats across hundreds of locations via annual membership fees. Closest direct comparable to Bridge Marina's boating club product, differentiated only by franchise/owner-operator scale and geographic footprint.
• MarineMax: Largest U.S. recreational boat retailer with integrated finance, service, and marina/storage operations. Directly comparable on the boat sales, service, and storage lines that Bridge Marina operates alongside its rentals and club.

Regional players

• Crown Marina: Mid-Atlantic full-service marina operator offering slips, storage, service, and seasonal boating operations. Comparable on the marina operating model; differs in scale, geography, and lack of bundled rental/club/sales.
• Lake Hopatcong Marina: Direct competitor operating on the same Lake Hopatcong, NJ waterfront. Most geographically comparable competitor — provides a sense of local competitive intensity for slips, fuel, and service at Bridge Marina's flagship location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BridgeMarina
• LinkedInlinkedin.com/company/bridge-marina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bridge Marina