Maven Media Group
- Company typePrivate
- Founded2018
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Maven Media Group does
Maven Media Group Inc. is a Calgary-based, privately held full-service creative agency incorporated in Alberta, Canada. The company was established in 2018 and re-branded in spring 2019 following a merger, and is led by Partners Thomas Cherney and Logan. Maven delivers work across three interlocking service pillars: Photo & Video Production, Marketing & Creative Services, and Broadcast & Events (operated under the Maven Audio Visual sub-brand at mavenaudiovisual.ca). Its video production is organized into six signature packages (Direct-to-Camera, Interview-Based, Narration-Based, Motion Graphics, Event Video, and AI-Based) plus tiered production levels (Standard and Premium) and filming-only add-ons, with most video projects priced between $3,000 and $15,000.
The agency's technical infrastructure is centered on two in-house soundproof edit suites, a 12-workstation headquarters in the Beltline district of Calgary, dedicated server space, and an in-house post-production team covering editing, motion graphics, sound design, and audio mastering to platform-specific loudness standards. It maintains a network of external animators, colorists, and editors to scale post-production capacity while keeping quality control in-house. The 1-10 person team has selectively added AI-assisted scripting, AI voice-over, and AI-based video generation into its workflow, with human review of all AI outputs.
Maven generates revenue almost entirely through project-based professional services engagements with a B2B focus on enterprise and mid-market clients (named engagements include IBM, RBC, Canadian Tire, ATB, SKYTRAC, Morrison Homes, Equitable Bank, Qualico Communities, City of Lethbridge, ECO Canada, Junior Achievement Canada, and Alberta Cancer Foundation). Go-to-market is direct, with inbound from website contact forms and quote requests, regional coverage across Calgary, Edmonton, and Alberta, and a single documented international engagement. Pricing is quote-based, with filming-only packages at $1,200-$2,700+, standard projects at $3,000-$15,000, and premium production available on multi-year contracts. The company has received Clutch 2019 Agency Awards and The Manifest 2022 recognition, and is founder/partner-owned with no disclosed institutional investment.
Maven Media Group firmographics
Firmographics- Name
- Maven Media Group
- Legal name
- Maven Media Group Inc.
- Website
- https://mavenmediagroup.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Maven Media Group industry classification
Industry- Product category
- Video Production and Marketing Services
- NAICS
- Motion Picture and Video Production (51211), Other Sound Recording Industries (512290)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB)
Keywords
Where Maven Media Group is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Maven Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Video Production Services: Project-based video production services including brand videos, case studies, event coverage, interviews, motion graphics, and AI-based videos. Base packages with add-ons available, plus custom quotes for complex projects.
- Marketing & Creative Services: Full-service marketing support including strategy, branding, web design, content marketing, social media management, and advertising campaigns.
- Event AV & Streaming Services: Audio visual division providing video, sound, digital media, and live stream production for conferences, business events, and professional events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Filming Only Packages |
| One time/ perpetual license | Pay-as-you-go | Standard Video Production |
| One time/ perpetual license | Multi-year contract | Premium Production |
| Other | Pay-as-you-go | Service Packages |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Maven Media Group product offering
Product offeringCore offering
Maven Media Group is a full-service creative agency that produces video content through signature video packages (Direct-to-Camera, Interview-Based, Narration-Based, Motion Graphics, Event Video, and AI-Based) backed by tiered production levels (Standard, Premium, Filming-Only) and in-house post-production. The agency also delivers full-service or project-based marketing and creative work (strategy, branding, web design, content marketing, advertising) and runs an audio visual division (Maven Audio Visual) that provides video, sound, digital media, and live stream production for conferences and events.
Product overview
Maven Media Group is a full-service creative agency built around three core service areas — Photo & Video Production, Marketing & Creative Services, and Broadcast & Events — that collectively span the entire creative and production process. The agency's video offerings are organized into signature video packages (Direct-to-Camera, Interview-Based, Narration-Based, Motion Graphics, Event Video, and AI-Based), supplemented by tiered production levels (Standard and Premium) and filming-only add-ons. These core video products are underpinned by dedicated in-house capabilities including two soundproof editing suites, in-house sound design and audio mastering, motion graphics and visual effects, and AI-assisted production tools. The Maven Audio Visual sub-brand handles the broadcast and live-streaming division separately. Marketing services include strategy, branding, web design, content marketing, and advertising, while broadcast and events services cover planning, content creation, streaming, and full AV integration. The result is a unified agency model where the three service pillars interlock — footage produced by the video team feeds into the marketing department's content and advertising workflows, and both feed into live and hybrid event productions — delivering a seamless customer experience from creative concept through delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Maven Audio Visual: Audio visual division providing comprehensive video, sound, digital media, and live stream production solutions for conferences, business, and professional events. Operates from mavenaudiovisual.ca
Products and services
- Direct-to-Camera Video Package
- Interview-Based Video Package
- Narration-Based Video Package
- Motion Graphics Video Package
- Event Video Package
- AI-Based Video Package
- Photo & Video Production
- Marketing & Creative Services
- Broadcast & Events
- Maven Audio Visual
Quantifiable outcome
- 500+ videos created, 1,400+ successful projects, 300+ events covered
- +2 more outcomes
Companies that use Maven Media Group
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Maven Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Maven Media Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- STARS Air AmbulanceminorSKYTRAC collaborated with STARS Air Ambulance for emergency medical care connectivity. Maven produced interview-style case study video showcasing this partnership. Not a direct partnership with Maven.
- Icebreaker NZminorLong-time client relationship. Maven produces video content for Icebreaker's sustainability initiatives and events. Partnership included attending the Vortex Swim homecoming event in San Francisco to support Icebreaker's mission to educate on natural over synthetic materials.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Maven Media Group competitors and assessment
Company assessmentDirect peers
- The DVI Group: The DVI Group is a Canadian video production and communications agency serving enterprise clients with corporate, brand, and event video. Comparable to Maven as a Canadian-headquartered, full-service video production peer with overlapping B2B verticals.
- Brafton: Brafton is a content marketing agency producing video, written, and design content for B2B clients. Directly comparable to Maven on the marketing-and-creative service line, with overlap in brand video, case studies, and content strategy for enterprise buyers.
- Lemonlight: Lemonlight is a US-based video production agency offering end-to-end brand, corporate, and social video for enterprise clients. Highly comparable to Maven's integrated video + marketing service model and similar project-based pricing structure.
- Pendulum Productions: Pendulum Productions is a Canadian corporate video production agency serving enterprise and government clients. Comparable to Maven in Canadian geography, corporate video focus, and enterprise client roster.
- Casual Films: Casual Films is a global corporate video production agency specializing in brand, explainer, and case study videos for B2B clients. Directly comparable to Maven in target customer (enterprise B2B), product mix (signature video packages), and premium pricing strategy.
- MediaCasters: MediaCasters is a video production agency focused on corporate, brand, and broadcast video for enterprise clients. Comparable to Maven in offering branded video packages, premium pricing, and a project-based delivery model.
- CoolMedia: CoolMedia is a Canadian video production and marketing agency offering brand, corporate, and event video production. Directly comparable to Maven in service mix, Canadian market focus, and B2B client base.
Broad incumbents
- Vidyard: Vidyard is a Canadian-headquartered video platform enabling businesses to create, host, and analyze video content. Comparable as a Canadian video-tech peer with overlapping enterprise customers, but operates as a software platform rather than a production agency.
Emerging players
- Jasper: Jasper is an AI content generation platform including video script and AI video tooling for marketing teams. Comparable to Maven's AI-based video package as an emerging AI-driven alternative that could compete for the same enterprise video budgets.
Regional players
- Pixel Union / St. Joseph Communications: St. Joseph Communications is a large Canadian content, communications, and branded content agency with corporate video capabilities. Comparable as a Canadian-headquartered content production peer, though at significantly larger scale and broader geographic footprint than Maven.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Maven Media Group social profiles
Digital presenceMaven Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maven Media Group leadership team
Management profileNumber of profiles
Profiles5 records
Maven Media Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Maven Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maven Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maven Media Group
What does Maven Media Group do?
Maven Media Group is a full-service creative agency that produces video content through signature video packages (Direct-to-Camera, Interview-Based, Narration-Based, Motion Graphics, Event Video, and AI-Based) backed by tiered production levels (Standard, Premium, Filming-Only) and in-house post-production. The agency also delivers full-service or project-based marketing and creative work (strategy, branding, web design, content marketing, advertising) and runs an audio visual division (Maven Audio Visual) that provides video, sound, digital media, and live stream production for conferences and events.
Is Maven Media Group a public or private company?
Maven Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maven Media Group founded?
Maven Media Group was founded in 2018. It employs 1 to 10 people.
Where is Maven Media Group based?
Maven Media Group is headquartered in Calgary, Canada, in the North America region.
How does Maven Media Group make money?
Three revenue lines are on record. Video Production Services are the primary driver. The others are marketing & Creative Services and event AV & Streaming Services.
Who are Maven Media Group's main competitors?
Direct peers on record are The DVI Group, Brafton, Lemonlight, Pendulum Productions, Casual Films, MediaCasters and CoolMedia. Vidyard is listed as a broad incumbent. Jasper is listed as an emerging player. Pixel Union / St. Joseph Communications is listed as a regional player.
Does Maven Media Group have an API?
No public API is recorded for Maven Media Group.
What industry is Maven Media Group in?
Maven Media Group's product category is Video Production and Marketing Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO). Its NAICS code is 51211 and its SIC code is 7812.