What Vidyard does

Vidyard is an AI-powered video selling platform founded in 2011 and headquartered in Kitchener, Ontario, Canada, operating under the legal entity Buildscale, Inc. The company's product portfolio centers on three core capabilities: Vidyard Video Messages (personalized webcam/screen recording for sales outreach), Vidyard Hosting (enterprise video management with 4K streaming, custom branding, and analytics), and two AI-driven add-on modules — AI Avatars, which generates hyper-realistic personalized videos from 90-second training footage using proprietary neural radiance field (NeRF) technology and supports 25+ languages, and Video Agent, an agentic AI workflow engine that auto-generates and delivers personalized video messages triggered by CRM buyer behaviors. Supporting tools include the AI Script Generator (NLP-driven script creation) and Vidyard Hubs (curated branded video portals), with a free Chrome/Edge browser extension enabling bottom-up adoption.

The platform monetizes through a tiered SaaS subscription model: a free individual tier drives top-of-funnel acquisition, startup-tier pricing offers 25%+ discounts on enterprise features for eligible early-stage companies, and team/enterprise tiers are quote-based with annual contracts. Revenue is generated primarily through direct enterprise field sales, self-serve online signup for SMB/individual users, and partner referral channels via deep integrations with 40+ platforms including Salesforce, HubSpot, Marketo, Salesloft, Gong, Outreach, and Apollo. The company maintains preferred or core partner status with several category leaders (notably Salesloft Preferred Video Partner since November 2024 and HubSpot 2026 Essential App for Sales).

Vidyard serves B2B sales and marketing teams across enterprise, mid-market, and startup segments, with a primary focus on revenue-generating use cases — cold outreach, deal progression, ABM campaigns, and customer onboarding — and a secondary footprint in corporate communications, financial services, and SaaS verticals. Named enterprise customers include HubSpot, Dayforce, Cognizant, Marketo, Superside, and 1Huddle, and the platform claims 250,000+ companies, 12M+ users, and 100,000+ GTM teams. Co-founders Michael Litt (CEO) and Devon Galloway (CTO) continue to lead the privately-held company, which has raised approximately $90.9M across six funding rounds through April 2024.

Name

Vidyard

Legal name

Buildscale, Inc

Website

https://vidyard.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Vidyard is an AI-powered video selling platform that helps B2B revenue teams create, personalize, automate, and track video content across the customer journey. The company serves enterprise, mid-market, and startup sales and marketing organizations globally from Kitchener, Canada, with proprietary NeRF-based AI avatar technology and deep CRM integrations.

Ownership category

akta.pro rank

Product category

Sales Engagement Video Platform

NAICS

Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Video Conferencing & Webinars (BPAMAMAB)

akta.pro secondary industry

Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)

Keywords

• Video selling platform
• Sales engagement software
• AI avatar generation
• Video marketing analytics
• Enterprise video hosting

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Vidyard operates as a subscription-based SaaS platform with tiered pricing plans. The platform offers a free tier for individual users, with paid plans providing additional features such as AI avatars, advanced analytics, CRM integrations, and team management capabilities. Enterprise customers receive custom pricing based on team size and feature requirements.
2. Enterprise Licensing: Enterprise organizations receive custom pricing with volume discounts and dedicated support. Special startup program offers 25% or more off select enterprise-grade features for eligible startups.
3. Freemium Model: Free tier enables individual users to create and send video messages with basic features. This drives bottom-up adoption and serves as a customer acquisition funnel for paid team and enterprise plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Vidyard is an AI-powered video selling platform that enables revenue teams to create, personalize, host, automate, and analyze video content across the entire customer journey. The platform combines video messaging, enterprise video hosting, AI-driven avatar generation, and agentic workflow automation integrated with major CRM and sales engagement tools. It is sold to sales, marketing, and corporate communications teams at mid-market and enterprise organizations.

Product overview

Vidyard is an AI-powered video selling platform consisting of a unified product portfolio built around video-first sales engagement. The core platform comprises Vidyard Video Messages (personalized webcam/screen recording) and Vidyard Hosting (enterprise video management), which are enhanced by two AI-powered add-on modules: Video Agent (automated video workflow engine) and AI Avatars (generative AI video creation using neural radiance field technology). Supporting products include AI Script Generator for AI-powered script creation, Free Screen Recorder browser extension, and Vidyard Hubs for video curation. The architecture enables revenue teams to create, personalize, automate, and track video content across the entire customer journey from prospecting through retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Vidyard Video Messages Personalized video messaging platform enabling sales reps to record and send webcam and screen recordings directly from browser, email clients, or sales engagement tools. Includes AI script generation, real-time viewer notifications, in-video CTAs, and CRM integration for engagement tracking. Built for sales and marketing teams.
• Vidyard Hosting Enterprise video hosting platform for managing all business videos in a central library. Supports up to 4K streaming, custom branding, password protection, SEO optimization, chapters, automatic transcriptions, and video analytics. Built for marketing, onboarding, and corporate communications teams.
• Video Agent AI-powered automation product that automatically generates and delivers personalized video messages based on buyer behavior triggers in CRM (meeting bookings, content downloads, CRM actions). One-time workflow setup enables continuous personalized video delivery across cold outreach, lead nurturing, meeting confirmations, and customer onboarding.
• AI Avatars Generative AI feature creating hyper-realistic digital avatars from 90-second training videos using neural radiance field (NeRF) technology. Allows sales teams to generate personalized video messages without recording from scratch. Supports 25+ languages and text-to-video generation with custom or stock avatars.
• Vidyard Hubs Video curation platform allowing teams to showcase selected videos from their library in a customizable, branded hub with security settings including password protection, IP restriction, and SSO.
• Free Screen Recorder Free browser extension for Chrome and Edge that allows users to record screen and webcam videos directly from the browser without additional software. Functions as a freemium entry point into the Vidyard platform.

Quantifiable outcome

• 42% higher close rate on opportunities, 38% higher win rates, 33% faster deal progression, 31% higher post-sale engagement
• +14 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration48 records

AI capability8 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core and major.

• ClaricoreStrategic or Co-development Partner · 9 April 2026Expanded strategic partnership to integrate AI-powered video engagement signals from Vidyard directly into Clari + Salesloft revenue workflows. Enables buyer engagement data (views, replays, watch time) to trigger prioritized follow-up actions and improve forecast accuracy. Joint customers report up to 16% higher email open rates, 26% higher reply rates, and up to 5x improvement in prospecting response rates.
• SalesloftcoreStrategic or Co-development Partner · 7 November 2024Vidyard named Salesloft's Preferred Video Partner. Deep integration allowing video creation and sending directly inside Salesloft sequences. Joint customers report 300% higher click-through rates and 4x more meetings booked. Partnership expanded in 2026 to integrate AI-powered video engagement signals into Salesloft revenue workflows.
• GongcoreTechnology or IntegrationVidyard integration inside Gong Engage allows reps to record, send, and automate AI-generated videos without leaving their outreach workflow. Auto-generate videos at scale in over 25 languages. Reports 3x more email responses and 21% higher conversion from video emails.
• HubSpotcoreTechnology or IntegrationVidyard is a HubSpot 2026 Essential App for Sales. Deep integration enables video in campaigns, landing pages, and ABM campaigns with drag-and-drop Media Bridge. Track video views on contact Activity Timeline. 4x increase in reply rates reported. Over 12 million people across 250,000 companies use the integration.
• MarketocoreTechnology or IntegrationIntegration with Adobe Marketo enables lead capture via forms embedded in videos, improved lead scoring based on video engagement, smart list building, and automated campaign enrollment triggered by viewing behavior. Marketo reports qualifying leads 6x faster using video engagement data.
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce Sales Engagement (formerly High Velocity Sales) and Salesforce Sales Cloud enables video recording and tracking directly in Salesforce workflows. Custom reports and dashboards tie video activity to pipeline, revenue, and team performance.
• OutreachcoreTechnology or IntegrationIntegration enables adding videos to sales emails and sequences in Outreach, enhancing outbound engagement and prospecting effectiveness.
• ApollocoreTechnology or IntegrationIntegration allows adding video into Apollo emails and sequences to connect with more leads at scale, combining video personalization with Apollo's sales intelligence.
• ZoommajorTechnology or IntegrationAutomatic integration that sends meeting and webinar recordings from Zoom directly to Vidyard for unlimited hosting and secure sharing, enabling easy post-meeting video follow-up.
• ZapiermajorTechnology or IntegrationZapier integration enables automation of personalized video workflows across 6,000+ apps. Connects Vidyard with tools for automatic triggers, data sync, and workflow automation.
• LinkedIncoreTechnology or IntegrationIntegration allows recording and sending videos directly within LinkedIn, enabling video prospecting and engagement on the professional network.
• SlackmajorTechnology or IntegrationIntegration enables creating and sharing video updates and screen recordings within Slack channels for internal communications and collaboration.
• Theta LakemajorTechnology or IntegrationCompliance partnership using AI-driven risk detection to ensure video communications meet compliance requirements, particularly relevant for financial services and regulated industries.
• GmailcoreTechnology or IntegrationBrowser extension enables recording and sending personalized videos directly from Gmail with viewer tracking.
• Microsoft OutlookcoreTechnology or IntegrationOffice 365 app for Outlook enables accessing and sharing video content directly from the email client.
• Oracle EloquamajorTechnology or IntegrationIntegration pushes video viewing history and engagement data into Oracle Eloqua contact records for improved lead scoring and nurturing.
• Salesforce PardotmajorTechnology or IntegrationIntegration uses video engagement metrics to improve segmentation, nurturing, and lead scoring strategy in Pardot.
• Google AnalyticsmajorTechnology or IntegrationPushes Vidyard player events into Google Analytics for comprehensive video performance tracking across marketing channels.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Loom (Atlassian): Direct competitor in async video messaging for work teams; Loom's screen-and-webcam recording, viewer analytics, and library features directly overlap Vidyard Video Messages and Hosting. Acquired by Atlassian for $975M in 2023, giving it deeper distribution and enterprise bundle leverage.
• BombBomb: Long-standing direct competitor in video email for sales and customer relationships, with overlapping CRM integrations and similar target buyer (sales reps, real estate, financial advisors). Targets the same sales prospecting and engagement use cases as Vidyard Video Messages.
• Sendspark: Direct competitor in AI-powered personalized video prospecting for sales teams. Recently launched AI avatar features directly competing with Vidyard AI Avatars; both target SDR/BDR outbound motions and emphasize video personalization at scale.
• Wistia: Enterprise video hosting and marketing platform with overlapping hosting, analytics, and lead capture features. Targets marketing teams with similar use cases (lead generation, video SEO, engagement analytics) and competes for the same Vidyard Hosting buyer.
• Hippo Video: Video prospecting and sales engagement platform with AI-powered personalization features (AI Avatar, Video Script Generator). Direct overlap with Vidyard Video Messages, AI Avatars, and Script Generator products.
• Dubb: Video marketing and sales platform offering video email, hosting, and CRM integrations similar to Vidyard. Targets similar SMB and mid-market sales and marketing buyer with comparable feature set and pricing model.

Emerging players

• Tavus: AI avatar video generation platform using similar face-rendering technology to create personalized videos at scale. Overlaps directly with Vidyard's AI Avatars product and represents one of the most well-funded emerging threats in the AI video personalization space.
• Synthesia: AI video generation platform with stock and custom avatars in 140+ languages. Competes on the AI Avatars product line and is well-capitalized (raised $90M+ from major investors); primarily targets enterprise training and corporate communications but expanding into sales use cases overlapping Vidyard.
• HeyGen: AI avatar video generation platform with strong multilingual support and a creator-friendly interface. Raised $60M+ from Benchmark and others; directly competes with Vidyard AI Avatars and is rapidly expanding into sales engagement use cases.

Broad incumbents

• Zoom Video Communications: Broad communications platform with video recording and Zoom Clips features overlapping Vidyard's hosting and messaging capabilities. As a much larger incumbent with extensive enterprise distribution, Zoom represents both a partner (Zoom → Vidyard meeting recording integration) and a competitive threat if it expands native video engagement features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/vidyard
• Facebookfacebook.com/184515724912086
• LinkedInlinkedin.com/company/2086508
• Xx.com/vidyard

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds6 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidyard