Cottbus Car Dealership

What Cottbus Car Dealership does

Autohaus Cottbus (AHC) GmbH is an authorized Mercedes-Benz and Hyundai automotive dealership group headquartered in Cottbus, Germany, operating five branches across the southern Brandenburg / Lausitz region (Cottbus, Finsterwalde, Guben, Lübben, and Spremberg). The company sells new and used passenger cars, transporters, trucks, and motorhomes across both brands, complemented by a full-service workshop operation for passenger vehicles and commercial vehicles (including Mercedes-Benz Actros, Arocs, Econic, Atego, and FUSO trucks), a genuine parts and accessories business, and digital connected services via Mercedes me. A diversified rental business spans Mercedes-Benz Rent (passenger cars and vans, 1 day to 24 months) and Mercedes-Benz CharterWay (truck rental with full-service management).

The business model combines transactional revenue streams (new and used vehicle sales, parts/accessories, online shop merchandise), recurring workshop service revenue, and usage-based rental income across both consumer (PKW/private) and commercial (fleet, municipal, transport/logistics) customer segments. Pricing for rentals follows tiered usage-based structures with mileage allowances ranging from 300 km/day to 3,000 km/month and overage charges of €0.35/km. GTM motion is enterprise/field-style direct sales through dedicated sales advisors at each physical location, supplemented by a digital presence (ahconline.de with pkw.de vehicle listings, Instagram with 427 posts, online booking, and 360-degree virtual showroom tours).

Founded in 1990 from the post-reunification privatization of the VEB Kfz-Instandsetzungsbetrieb, AHC has operated continuously for 33+ years under family-influenced ownership (Managing Partner Hagen Ridzkowski, Managing Director Stefanie Ridzkowski-Grabke, shareholder Gerd Schreiter). The company employs approximately 200 staff including 30 trainees and has invested in apprenticeship development (DIHK Gold Plakette 2022, Brandenburgischer Ausbildungspreis 2018). The business has executed several expansion and consolidation moves over its history, most recently adding Hyundai as a second brand partner in Q4 2023, opening a new commercial vehicle center in 2023, and inaugurating the AHC Markenwelt multi-brand showroom in Lübben-Neuendorf in June 2026 with capacity for up to 100 vehicles. AHC holds the #1 nationwide ranking in Germany for Mercedes-Benz customer satisfaction in Van sales and Transporter service and has received the Service mit Stern 2026 and Club of the Best 2025 awards.

Name

Cottbus Car Dealership

Legal name

Autohaus Cottbus (AHC) GmbH

Website

https://ahconline.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Autohaus Cottbus (AHC) GmbH is a family-owned authorized Mercedes-Benz and Hyundai dealership group operating five branches in southern Brandenburg, Germany, serving private consumers, commercial fleets, and logistics customers with vehicle sales, workshop service, genuine parts, and rental.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Recreational Vehicle Dealers (44121)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

• Automotive dealership services
• New and used vehicles
• Vehicle maintenance repair
• Commercial vehicle sales
• Vehicle rental services

Headquarters

HQ city

Cottbus

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales - New and Used: Sales of new and used passenger cars, transporters, and trucks representing Mercedes-Benz and Hyundai brands
2. Service and Maintenance: Workshop services including maintenance, repairs, and vehicle inspections
3. Original Parts and Accessories: Sales of genuine Mercedes-Benz and Hyundai parts and accessories
4. Vehicle Rental - Mercedes-Benz Rent: Short and long-term rental of Mercedes-Benz passenger cars and vans
5. Truck Rental - Mercedes-Benz CharterWay: Flexible truck rental with full service including maintenance, management, and procurement support

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Autohaus Cottbus (AHC) GmbH is an authorized Mercedes-Benz (since 1990) and Hyundai (since Q4 2023) dealership operating five locations across southern Brandenburg. The company sells new and used passenger cars, vans, and trucks; provides workshop maintenance, repair, and genuine parts services; and offers short- and long-term vehicle rentals through Mercedes-Benz Rent and Mercedes-Benz CharterWay. It serves both private consumers and commercial/business fleet customers with separate sales teams and tailored offerings.

Product overview

Autohaus Cottbus (AHC) GmbH operates as a multi-brand vehicle dealership with a unified platform-plus-modules architecture. The core offering centers on new and used vehicle sales (Neuwagen and Gebrauchtwagen) across Mercedes-Benz and Hyundai brands, spanning passenger cars (PKW), motorhomes (Tourer & Reisemobile), vans/transporter, and trucks (LKW). This is supported by integrated service modules including PKW and commercial vehicle maintenance (Nutzfahrzeuge-Service), genuine parts and accessories (Original-Teile & Zubehör), and digital services like Mercedes me connectivity. A diversified rental business through Mercedes-Benz Rent (passenger cars and transporters) and Mercedes-Benz CharterWay (trucks) provides flexible mobility solutions. The portfolio also includes an online shop for merchandise and accessories. The company operates across five locations in southern Brandenburg (Cottbus, Finsterwalde, Guben, Lübben, Spremberg), combining physical dealership operations with digital touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Mercedes-Benz Rent: Car rental service offering Mercedes-Benz passenger cars and vans
• Mercedes-Benz CharterWay

Products and services

• New Vehicles (Neuwagen) Sale of brand-new factory-fresh Mercedes-Benz and Hyundai passenger cars, vans, and trucks to private and commercial buyers across the five dealership locations, including vehicle configuration, financing, trade-in, and delivery.
• Used Vehicles (Gebrauchtwagen) Sale of certified and non-certified used passenger cars, vans, and trucks from the Mercedes-Benz and Hyundai ranges to private and commercial buyers, with online listings through the pkw.de mobile.de widget integration.
• Passenger Car Service (PKW-Service) Manufacturer-authorized workshop service for Mercedes-Benz and Hyundai passenger cars, including routine maintenance, mechanical and body repair, warranty work, and online appointment booking, available at all five dealership sites.
• Commercial Vehicle Service (Nutzfahrzeuge-Service) Manufacturer-authorized workshop service for Mercedes-Benz vans, chassis cabs, motorhomes, and trucks, providing maintenance, repair, and warranty work for commercial-vehicle customers with dedicated service reception and body-shop capability.
• Original Parts & Accessories (Original-Teile & Zubehör) Sale of genuine Mercedes-Benz and Hyundai manufacturer parts and branded accessories, available in-store and through the dedicated online accessories shop, supported by the Zubehör-Navigator selection platform.
• Mercedes-Benz Rent (PKW Rental) Short-term rental of Mercedes-Benz passenger cars through the Mercedes-Benz Rent program, providing flexible mobility with daily, weekend, and weekly rates for private and business customers.
• Mercedes-Benz Rent Transporter (Van Rental) Short-term rental of Mercedes-Benz vans (Transporters) under the Mercedes-Benz Rent Transporter product, addressing commercial customers' needs for flexible short-duration commercial-vehicle capacity.
• Mercedes-Benz CharterWay (Truck Rental) Short- and long-term truck rental under the Mercedes-Benz CharterWay program from one day up to 24 months, serving logistics and transport operators who need flexible fleet capacity.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core.

• Hyundai Motor DeutschlandcoreChannel Partner/ Reseller/ Distributor · 1 October 2023Authorized Hyundai dealer partner since Q4 2023, representing the Hyundai brand including electric vehicles such as IONIQ 3, IONIQ 5, and IONIQ 6. Expansion of brand portfolio to complement Mercedes-Benz offerings.
• Mercedes-Benz AGcoreChannel Partner/ Reseller/ Distributor · 1 January 1990Authorized Mercedes-Benz dealer partner since 1990, representing the full Mercedes-Benz vehicle range including passenger cars, vans, trucks, and Mercedes-AMG performance vehicles. Partnership includes sales, service, and genuine parts distribution rights.
• Mercedes-Benz CharterWaycoreChannel Partner/ Reseller/ DistributorOfficial Mercedes-Benz CharterWay rental partner operating as a truck rental center in Cottbus, providing flexible commercial vehicle rental solutions with full-service management.
• Mercedes-Benz RentcoreChannel Partner/ Reseller/ DistributorAuthorized Mercedes-Benz Rent partner offering passenger car and van rentals with guaranteed Mercedes-Benz vehicles for short-term and long-term rental.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Sixt SE: Large German vehicle rental and leasing company with a fleet including Mercedes-Benz vehicles. Comparable only at the rental/leasing overlay of AHC's business (Mercedes-Benz Rent and CharterWay), not the dealer operations.
• Europcar / Enterprise Mobility Germany: Major car rental operator in Germany with broad fleet and location network. Adjacent comparable to AHC's rental/rental services stream rather than the core dealership operations.

Direct peers

• Senger Gruppe: Large German multi-brand dealer group representing Mercedes-Benz alongside other premium and volume brands across multiple regions. Comparable on brand portfolio breadth, Mercedes-Benz franchise scale, and integrated sales-service-rental model similar to AHC's.
• AVAG Holding: One of Germany's largest automotive dealership holding companies, operating multi-brand retail and service networks. Comparable on multi-brand authorized dealer model, regional cluster strategy, and full-service offering across sales, workshop, and parts.
• Beresa Gruppe: Mercedes-Benz and other brand authorized dealer group with full sales, service, and rental operations across multiple German locations. Direct fit for the Mercedes-Benz franchise + service + rental combination that defines AHC's business.
• ROSCH Gruppe: Multi-brand German automotive group with Mercedes-Benz and other franchises plus service operations. Comparable in regional multi-location structure and full-service dealership scope.
• Stern Auto Group: Multi-brand automotive dealership group (Mercedes-Benz, Volkswagen, Ford, Hyundai) headquartered in Berlin-Brandenburg with multiple locations across eastern Germany. Direct comparable to AHC: same Mercedes-Benz authorized partner structure, similar eastern German footprint, similar mix of passenger car, van, and truck franchise operations plus service and parts.
• Heisel Gruppe: Authorized Mercedes-Benz dealer group operating multiple branches in southern Germany with sales, service, and vehicle rental. Comparable on regional multi-location dealership model and Mercedes-Benz franchise focus.

Others

• AutoScout24: Germany's largest online vehicle marketplace. Not a peer but an enabling partner in AHC's funnel: AHC's used-car listings are surfaced via mobile.de/pkw.de integration, and online marketplaces shape buyer discovery of vehicles like the ones AHC sells.
• CarGarantie / automotive warranty providers: Supplier to dealer groups providing used-car warranty programs. Indirect relationship — AHC sells certified used cars with warranties, but this is an enabling/supply chain relationship, not direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/autohauscottbus
• LinkedInlinkedin.com/company/autohaus-cottbus-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cottbus Car Dealership