Mercedes-Benz Rent
Mercedes-Benz Rent, operated by Mercedes-Benz Financial Services France SA, rents Mercedes-Benz and smart passenger, commercial, and electric vehicles short-term across France through ~44 dealer-embedded agencies, serving consumers, professionals (Carte Pro First B2B), weddings, and SMBs.
- Company typePrivate
- Founded2013
- HeadquartersMontigny-le-bretonneux, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Mercedes-Benz Rent does
Mercedes-Benz Rent is the short-term vehicle rental business unit of Mercedes-Benz Financial Services France SA, itself a subsidiary of Mercedes-Benz Group AG. The service rents Mercedes-Benz and smart passenger, commercial, and minibus vehicles to consumers, professionals, and small businesses across France through a network of approximately 44 agency locations embedded within Mercedes-Benz dealerships and franchise partner showrooms (LG Rent, BYmy)CAR, Belleguic, Etoile 35, CEA, Hamecher). The portfolio spans compact cars (Classe A from €115/day), family and SUV segments, luxury models (GLE from €250/day), fully electric vehicles (EQA, EQB, EQE, EQE SUV, plus the 2025–2026 launches of Nouveau CLA, GLB, and GLC electric models), commercial vans from Citan (3m³) to Sprinter (20m³), minibuses (Vito Tourer, Classe V up to 9 seats), and the Marco Polo campervan. The service offers a guaranteed exact model — not a category — together with 24/7 Mercedes-Benz roadside assistance, all-risk insurance, dedicated agency advisors, and personalized vehicle handover.
The underlying technology is a conventional fleet management and online booking platform operating at mercedes-benz-rent.fr, supporting 24/7 reservations, secure card payments (Visa, Mastercard, Carte Bleue), and a Google Maps-based agency locator. There is no disclosed proprietary AI, ML, or data flywheel; the platform's differentiation rests on inventory breadth, OEM-grade vehicle quality, and dealer network density rather than technology IP.
The business model is transactional unit pricing per rental day, with rate variation by vehicle class, duration, and location. Revenue streams include consumer leisure rentals, the Carte Pro First B2B program (preferential rates, free additional driver, free cancellation, weekend extension) targeting professionals, a wedding rental vertical (Mercedes-Benz Rent partnerships with Mariages.net and dedicated advisor support), and commercial vehicle rentals for artisans, traders, and SMBs. Distribution is omnichannel: dealer-embedded counters, online self-serve booking, telephone reservations, and partner-driven leads. The entity is private (subsidiary), headquartered in Montigny-le-Bretonneux, France, with 51–100 employees, and discloses no standalone revenue, funding, or M&A activity.
Mercedes-Benz Rent firmographics
Firmographics- Name
- Mercedes-Benz Rent
- Legal name
- Mercedes-Benz Financial Services France SA
- Website
- https://mercedes-benz-rent.fr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mercedes-Benz Rent, operated by Mercedes-Benz Financial Services France SA, rents Mercedes-Benz and smart passenger, commercial, and electric vehicles short-term across France through ~44 dealer-embedded agencies, serving consumers, professionals (Carte Pro First B2B), weddings, and SMBs.
- Ownership category
- akta.pro rank
Mercedes-Benz Rent industry classification
Industry- Product category
- Vehicle Rental Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
- akta.pro secondary industries
- Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), Premium & Luxury Vehicle Leasing (TLABAAAF)
Keywords
Where Mercedes-Benz Rent is headquartered
LocationHeadquarters
- HQ city
- Montigny-le-bretonneux
- HQ country
- France
- HQ region
- Europe
Offices62 records
Markets served
Mercedes-Benz Rent business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Short-term vehicle rental: Customers pay per rental day for vehicles ranging from compact (Classe A) to luxury (GLE), vans, and minibuses. Pricing varies by model, duration, and location. Revenue is transaction-based, earned per rental contract.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Class A 5P - Compact hatchback, from €115/day |
| Unit Pricing | Pay-as-you-go | Class B - Compact family, from €121/day |
| Unit Pricing | Pay-as-you-go | EQA/EQB electric SUV, from €153-155/day |
| Unit Pricing | Pay-as-you-go | GLE SUV premium, from €250/day |
| Unit Pricing | Pay-as-you-go | Marco Polo camper van, from €227/day |
| Unit Pricing | Pay-as-you-go | Carte Pro First - Professional rental program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Mercedes-Benz Rent product offering
Product offeringCore offering
Mercedes-Benz Rent is a short-term vehicle rental service operated by Mercedes-Benz Financial Services France SA, offering Mercedes-Benz and smart passenger vehicles, commercial vehicles (Citan, Vito, Sprinter from 3m3 to 20m3), and minibuses (up to 9 seats) across approximately 44 agency locations in France. Customers can reserve a guaranteed exact vehicle model online 24/7, by phone, or in-agency, with flexible rental durations from one day to multiple months for personal, professional, wedding, and commercial use. The service includes all-risk insurance coverage, 24/7 Mercedes-Benz roadside assistance, and a dedicated B2B program (Carte Pro First) for business customers.
Product overview
Mercedes-Benz Rent is a short-term vehicle rental service operated by Mercedes-Benz Financial Services France, offering premium car rental across 44+ agencies throughout France. The portfolio comprises three core product lines: passenger vehicle rental (Voitures) spanning entry-level Classe A to luxury EQ electric models and performance CLE/GLE coupés; commercial vehicle rental (Utilitaires) featuring Citan, Vito, and Sprinter vans from 3m3 to 20m3 for artisans and businesses; and minibus/monospace rental (Minibus) including Vito Tourer and Classe V with up to 9 seats. Professional clients access the Carte Pro First corporate program with preferential rates and dedicated services. The offering is completed by wedding rental packages and the Marco Polo campervan for leisure travel. All rentals guarantee the exact model selected, not just a category, with vehicles being newer models that are fully equipped.
Differentiator
Problem solved
Functional benefit
Brands
- smart: smart vehicle brand available in the rental fleet including fortwo to forfour models
- Marco Polo
Products and services
- Location Voitures (Passenger Car Rental) Short-term rental of Mercedes-Benz and smart passenger vehicles, from compact (Classe A, from €115/day) to luxury sedans (Classe E, CLE) and SUVs (GLA, GLC, GLB, GLE, EQA, EQB, EQE, EQE SUV). Customers are guaranteed the exact model selected, not just a category. Available for individual consumers and businesses for personal, professional, and special-occasion use.
- Location Utilitaires (Commercial Vehicle Rental) Short-term rental of Mercedes-Benz commercial vehicles including Citan (3m3), Vito, and Sprinter (up to 20m3), suitable for artisans, businesses, and individuals needing cargo space for goods transport, moving, or temporary business continuity needs.
- Location Minibus (Minibus/Monospace Rental) Short-term rental of Mercedes-Benz Vito Tourer and Classe V minibuses with 7, 8, or 9 seats for group transport, family travel, or professional passenger transport needs.
- Carte Pro First
Quantifiable outcome
- Insurance coverage with all-risk protection and deductibles up to €10,000 for bodywork damage and up to vehicle value for undercarriage and upper body damage
Companies that use Mercedes-Benz Rent
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Mercedes-Benz Rent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Mercedes-Benz Rent partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Mariages.netminorMercedes-Benz Rent partners with Mariages.net to promote its wedding rental offer, directing couples planning their wedding transportation to Mercedes-Benz Rent agencies across France.
- LG Rent (LG Rent Albi, LG Rent Carcassonne, LG Castres Automobiles, LG Béziers Automobiles, LG Rent Narbonne, LG Rent Perpignan, LG Rent Toulouse, LG Muret Automobiles)coreLG Rent operates multiple Mercedes-Benz Rent franchise locations across southern France (Albi, Carcassonne, Castres, Béziers, Narbonne, Perpignan, Toulouse, Muret). These franchise partners operate branded rental counters offering personal vehicles and commercial vehicles including Sprinter vans and tippers.
- BYmy)CAR Côte d'AzurcoreBYmy)CAR Côte d'Azur operates a Mercedes-Benz Rent franchise in Nice/Villeneuve-Loubet, serving the French Riviera market with personal and commercial vehicle rentals. The agency also offers airport pickup service for arriving customers.
- Etoile 35 RennescoreEtoile 35 Rennes operates Mercedes-Benz Rent franchise in Rennes, Brittany. Dedicated account manager Julien Tourelle handles business customer relationships and wedding rentals.
- Belleguic QuimpercoreBelleguic operates Mercedes-Benz Rent in Quimper, Brittany, offering personal vehicle rentals with dedicated advisor Yvann handling wedding and personal rental requests.
- CEA Mercedes-Benz & Smart (Clermont-Ferrand / Vichy)coreCEA operates Mercedes-Benz Rent locations in Clermont-Ferrand (Aubière) and Vichy (Bellerive-sur-Allier), offering both personal vehicle and commercial vehicle rentals at their dealership facilities.
- Hamecher Group (Montauban)coreHamecher Group operates Mercedes-Benz Rent in Montauban under the Mercedes-Benz Rent brand, offering premium short-term rentals including Marco Polo camper vans for vacation use. Railway station pickup service available.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mercedes-Benz Rent competitors and assessment
Company assessmentDirect peers
- Enterprise Rent-A-Car: Global rental leader with strong French network, particularly in neighborhood/city locations (non-airport). Compares on multi-channel distribution and B2B but differentiated toward mainstream rather than premium.
- Sixt: European premium car rental leader operating in France with strong airport presence, fleet premiumization (BMW/Mercedes), and loyalty mechanics. Closest direct competitor given premium positioning and overlapping customer base.
- Avis Budget Group: Global rental brand with strong French market presence through airport and city locations; comparable omni-channel booking (web/phone/counter) and B2B/corporate programs. Mid-to-premium overlap with Mercedes-Benz Rent's Carte Pro First offering.
- ADA (ADA France): French-headquartered short-term rental brand with particularly strong utility vehicle (camionnette/location utilitaire) presence. Directly comparable on commercial-vehicle rental segment where Mercedes-Benz Rent offers Citan/Vito/Sprinter.
- Hertz France: Major global rental brand operating in France with both airport and off-airport locations, premium fleet tiers, and corporate accounts. Comparable scale, channels, and customer mix to Mercedes-Benz Rent.
- Europcar: Mass-market French-headquartered car rental brand now owned by Volkswagen; broadest network of agency/airport locations in France. Most direct competitor on geography, though positioned more mainstream than Mercedes-Benz Rent.
- Ucar (formerly Ucar Lyon/Citer): French short-term rental operator with multi-brand fleet and city/airport presence; comparable on French domestic footprint and omni-channel distribution model, though positioned as mid-market rather than premium.
Emerging players
- Virtuo: French digital-first premium car rental offering contactless pickup with premium vehicles (Tesla, Audi, BMW, Mercedes-Benz); competes on convenience and premium positioning with younger urban professional customers overlapping with Mercedes-Benz Rent's premium leisure/business segments.
- TravelCar: French-origin car rental marketplace and airport-parking-included model with European expansion; relevant comparator on French market and intermediated booking model rather than direct match on premium positioning.
Regional players
- Locagri / Kiloutou (utility focus): French specialist in commercial vehicle and equipment rental; comparable on the Mercedes-Benz Rent utility-van segment (Citan/Vito/Sprinter 3m³–20m³) but focused on construction/professional equipment breadth rather than passenger mobility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mercedes-Benz Rent social profiles
Digital presenceMercedes-Benz Rent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercedes-Benz Rent leadership team
Management profileNumber of profiles
Mercedes-Benz Rent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercedes-Benz Rent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercedes-Benz Rent
What does Mercedes-Benz Rent do?
Mercedes-Benz Rent is a short-term vehicle rental service operated by Mercedes-Benz Financial Services France SA, offering Mercedes-Benz and smart passenger vehicles, commercial vehicles (Citan, Vito, Sprinter from 3m3 to 20m3), and minibuses (up to 9 seats) across approximately 44 agency locations in France. Customers can reserve a guaranteed exact vehicle model online 24/7, by phone, or in-agency, with flexible rental durations from one day to multiple months for personal, professional, wedding, and commercial use. The service includes all-risk insurance coverage, 24/7 Mercedes-Benz roadside assistance, and a dedicated B2B program (Carte Pro First) for business customers.
Is Mercedes-Benz Rent a public or private company?
Mercedes-Benz Rent is a private company. It is classified as corporate owned and is currently operating.
When was Mercedes-Benz Rent founded?
Mercedes-Benz Rent was founded in 2013. It employs 51 to 100 people.
Where is Mercedes-Benz Rent based?
Mercedes-Benz Rent is headquartered in Montigny-le-bretonneux, France, in the Europe region.
How does Mercedes-Benz Rent make money?
One revenue line is on record: short-term vehicle rental.
Who are Mercedes-Benz Rent's main competitors?
Direct peers on record are Enterprise Rent-A-Car, Sixt, Avis Budget Group, ADA (ADA France), Hertz France, Europcar and Ucar (formerly Ucar Lyon/Citer). Emerging players are Virtuo and TravelCar. Locagri / Kiloutou (utility focus) is listed as a regional player.
Does Mercedes-Benz Rent have an API?
No public API is recorded for Mercedes-Benz Rent.
What industry is Mercedes-Benz Rent in?
Mercedes-Benz Rent's product category is Vehicle Rental Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental, with a secondary code of THADAAAH, Specialty Vehicle Rentals (SUVs, Convertibles, 4x4). Its NAICS code is 532111 and its SIC code is 7510.