Webwise Ireland

What Webwise Ireland does

Webwise Ireland is the official Irish Internet Safety Awareness Centre, a government-funded nonprofit initiative that provides information, advice, and educational resources on online safety and digital citizenship to Irish schools, families, and young people. The organisation is funded by the Irish Department of Education and the EU Safer Internet Programme, and operates under the governance of OIDE (Oide Technology in Education) from its headquarters at Dublin City University's Innovate Hub in Glasnevin, Dublin. All resources are provided free of charge, removing price as a barrier to adoption across the Irish education system.

Webwise's product portfolio is built around two audience pillars (the Parents Hub and Teachers Resources portals) and a set of curriculum-aligned programmes for primary and post-primary schools, including MySelfie (primary anti-cyberbullying), Lockers (Junior Cycle SPHE on non-consensual image sharing), #Up2Us Anti-Bullying Kit, Connected (post-primary digital literacy), and HTML Heroes (primary digital concepts). Interactive tools include the AUP Generator Tool, the Online Safety Review Tool, and the Talk Listen Learn Topic Generator. Recent additions in 2025-2026 include the AI Aware resource hub, an AI Aware Checklist (developed by the Webwise Youth Advisory Panel), and an updated AUP Generator incorporating AI in education guidelines, reflecting an extension of Webwise's mandate into generative AI safety for teens. The platform is bilingual (English and Irish/Gaeilge) and partially conformant with WCAG 2.1 Level AA.

The go-to-market model is community-led rather than commercial: Webwise reaches schools and families through content marketing, the annual Safer Internet Day campaign (which in 2016 generated 463 events and 67,342 participating children), parent and teacher webinars, social media campaigns (the Forever video reached 1.1M+ views), teacher CPD courses via TeacherCPD.ie, and direct institutional partnerships with PDST, the Department of Education, OIDE, Coimisiún na Meán, An Garda Síochána, HSE, ISPCC Childline, Hotline.ie, and the National Parents Council. There is no commercial revenue, no pricing tiers, and no headcount or revenue publicly disclosed; the organisation's financial model is entirely grant-funded, which frames any M&A or investment analysis as fundamentally different from a typical PE/VC target.

Name

Webwise Ireland

Legal name

Webwise Ireland

Website

https://webwise.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Webwise Ireland is the official Irish Internet Safety Awareness Centre, providing free online safety resources, tools, and curriculum-aligned programmes to Irish schools, families, and young people.

Ownership category

akta.pro rank

Product category

Internet Safety Education

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Content Moderation, Safe Messaging & Classroom Communication Safety (EDAFALAE)

Keywords

• Internet safety education
• Digital citizenship resources
• Cyberbullying prevention
• School curriculum resources
• Online safety awareness

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government and EU Funding: Webwise is funded by the Department of Education (DES) and the EU Safer Internet Programme, making it a publicly funded non-profit internet safety awareness initiative.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Webwise Ireland is the Irish Internet Safety Awareness Centre, providing free information, advice, and educational resources on online safety and digital citizenship for schools, families, and young people. Its portfolio includes curriculum-aligned teaching resources, anti-cyberbullying programmes, interactive online tools (AUP Generator, Talk Listen Learn Topic Generator, Online Safety Review Tool), AI safety resources, parent guides, and youth programmes such as the SID Ambassador Programme and the Webwise Youth Panel.

Product overview

Webwise Ireland operates as the Irish Internet Safety Awareness Centre, providing a portfolio of educational resources, tools, and programmes for schools, families, and young people on online safety and digital citizenship. The core offerings include the Webwise Parents Hub and Teachers Resources portals, supplemented by specific educational resources such as the Lockers programme (sexting education), MySelfie (primary anti-cyberbullying), and #Up2Us Anti-Bullying Kit. Interactive tools include the AUP Generator Tool, Online Safety Review Tool, and Talk Listen Learn Topic Generator. Youth engagement is supported through the Webwise Youth Panel and SID Ambassador Programme. The Connected Programme and HTML Heroes Programme provide structured digital literacy curricula for post-primary and primary levels respectively. Recent additions include AI Aware resources addressing generative AI safety for teens.

Differentiator

Problem solved

Functional benefit

Brands

• Lockers: Junior Cycle SPHE resource on non-consensual sharing of intimate images, launched to mark Safer Internet Day 2016
• MySelfie
• #Up2Us Anti-Bullying Kit
• Webwise Digital Citizenship Champions Programme

Products and services

• Webwise Parents Hub Resource portal providing advice, explainer guides, talking points, how-to guides, and free resources for parents on key online safety topics including social media, apps, and digital citizenship.
• Webwise Teachers Resources Free teaching resources, classroom videos, SPHE curriculum materials, and professional development supports for teachers on internet safety and digital citizenship.
• Lockers Junior Cycle SPHE resource on the non-consensual sharing of intimate images, featuring six lesson plans and two animations addressing sexting laws and consequences.
• #Up2Us Anti-Bullying Kit Junior Cycle SPHE teaching resource empowering teenagers to combat cyberbullying in their communities, containing an 83-page teachers' handbook with 10 lesson plans, case studies, student worksheets, and interactive poster activity.
• MySelfie Primary Anti-Cyber Bullying Free education resource for primary schools (5th and 6th class) using animation and activities to teach empathy and empower children to take a stand against cyberbullying.
• Connected Programme Digital literacy curriculum for post-primary students with modules covering online wellbeing, big data and data economy, rights online, and project-based publishing assessment.
• HTML Heroes Programme Educational programme designed for teachers of 1st and 2nd class to introduce pupils to the internet and basic digital concepts.
• AI Aware

Quantifiable outcome

• 463 Safer Internet Day events with 67,342 children participating (2016)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Department of EducationcoreStrategic or Co-development PartnerPrimary government funder and strategic partner. Webwise is funded by the Department of Education (DES) and is the designated Irish Internet Safety Awareness Centre.
• OIDE (Oide)coreStrategic or Co-development PartnerOIDE (Oide - Technology in Education) is a key partner providing support for AI in Schools initiatives and technology education programmes.
• PDST (Professional Development Service for Teachers)coreStrategic or Co-development PartnerWebwise is the internet safety initiative of the PDST. PDST provides professional development support and infrastructure for delivering teacher training and resources.
• Hotline.ieminorGTM or Marketing PartnerHotline.ie is promoted as a resource on the Webwise website for reporting illegal content such as child sexual abuse material. Webwise links to Hotline.ie as part of its support resources.
• ISPCC ChildlineminorGTM or Marketing PartnerISPCC Childline is promoted as a key helpline resource for young people on the Webwise website, providing 24-hour support services.
• National Parents CouncilminorGTM or Marketing PartnerNational Parents Council Primary is promoted as a resource for parent support and education. NPC provides helpline services referenced on the Webwise platform.
• Coimisiún na MeánminorStrategic or Co-development PartnerCoimisiún na Meán is Ireland's regulatory body responsible for the Online Safety Framework. Their Online Safety Code is referenced in Webwise resources.
• Special Education Support ServiceminorStrategic or Co-development PartnerCollaborated on the development of the Lockers resource for schools on sexting and non-consensual sharing of intimate images.
• Department of Education InspectorateminorStrategic or Co-development PartnerCollaborated on the development of the Lockers resource for schools.
• HSE Crisis Pregnancy ProgrammeminorStrategic or Co-development PartnerCollaborated on the development of the Lockers resource for schools.
• An Garda SíochánaminorStrategic or Co-development PartnerCollaborated on the development of the Lockers resource and provides law enforcement perspective on sexting issues for schools.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Childnet International: UK charity working with children, young people, schools, and governments on online safety, including the 'Know It All' and 'Digital Leaders' education programmes. A near-twin of Webwise in school-resource production and youth co-creation.
• ConnectSafely: US nonprofit producing digital safety, privacy, and security education resources for parents, schools, and policymakers. Closely matches Webwise's policy-engagement and school-curriculum angle.
• Project Evolve: UK-developed digital literacy toolkit for schools providing free, structured resources aligned with UK Education for a Connected World framework. Highly comparable to Webwise's Connected and HTML Heroes programmes in delivery to school cohorts.
• SWGfL (South West Grid for Learning): UK organisation delivering online safety and digital citizenship services, tools, and training to schools and public bodies, including the 360 Degree Safe self-review tool. Highly comparable to Webwise in school-policy tooling (AUP/Online Safety Review) and trusted intermediary role.
• Netsmartz (National Center for Missing & Exploited Children): US online-safety education programme providing free age-appropriate resources, videos, and lesson plans for schools, parents, and youth. Directly comparable in product (curriculum resources, age-banded content) and audience.
• Parent Zone: UK charity that helps schools and parents navigate digital issues, offering online-safety content, parent webinars, and CPD. Mirrors Webwise's parent webinar and teacher-training distribution model.
• Internet Matters: UK-based not-for-profit providing internet safety advice, tools, and resources for parents, schools, and policymakers, with a similar government/industry-partnered funding model. Directly comparable as a national-level safer-internet centre serving schools and families.
• Common Sense Media: US-based nonprofit providing independent reviews, ratings, and educational curricula on media, technology, and digital citizenship for parents, schools, and kids. The closest international analogue to Webwise in mission, audience, and free curriculum-resource model.
• Safer Internet Centre network (UK SIC / UKSIC): The UK's umbrella Safer Internet Centre (SWGfL, Childnet, Internet Watch Foundation) — a structurally near-identical model to Webwise as a designated national centre running Safer Internet Day coordination, helpline referral, and youth education.

Broad incumbents

• Be Internet Citizens (Google): Google's educational programme on digital literacy and citizenship for schools. Comparable in topic and audience but a global, privately-funded incumbent with vastly larger resources than any national non-profit peer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Webwise_Ireland
• Facebookfacebook.com/Webwise
• LinkedInlinkedin.com/company/webwise-ireland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webwise Ireland