What Broadwick Studio does

Broadwick Studio (legal entity: Soho Streets Limited) is an independent, design-led multidisciplinary creative agency founded in 2018 and headquartered in London, with a second office in Dumbo, Brooklyn, New York. The studio delivers end-to-end creative services spanning brand experience design, campaign creative, retail activations, spatial design, event production, content production, virtual experience design, and fashion week showroom builds. Its client base is concentrated in fashion, luxury, sportswear, music, and lifestyle, with adidas and its sub-brands (Y-3, adidas Originals) representing the dominant anchor relationship and a broader roster that includes Gucci, Balenciaga, Moncler, Stella McCartney, Spotify, Foot Locker, BMW, Kith, ASOS, H&M, and Reebok.

The studio's core business is a project-based, agency model monetizing creative intellectual services rather than any proprietary technology platform. Pricing is quote-driven and tied to the scope of each activation, with engagements ranging from seasonal fashion week showrooms to multi-market global campaign rollouts. Broadwick distributes its services through direct enterprise engagement, supported by a portfolio website (broadwickagency.com) and what appears to be referral-driven business development, with operational delivery across markets including London, New York, Paris, Milan, Dubai, Berlin, Amsterdam, Chicago, and Miami.

Underlying technology is limited to standard creative production tooling; the firm does not disclose a proprietary platform. Its most material technology-related development is the integration of generative AI techniques (image and text modalities) into a single campaign — the Raye x H&M Art of Movement — to reinterpret movement narratives into immersive visual art, alongside the launch of a Virtual Experience Design service offering 3D, live stream, and broadcast capabilities for digital-first events.

Name

Broadwick Studio

Legal name

Soho Streets Limited

Website

https://broadwickagency.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadwick Studio is an independent London- and New York-based creative agency that designs and produces brand experiences, fashion week showrooms, retail activations, and campaigns for fashion, luxury, sportswear, and lifestyle clients, with adidas as its anchor customer.

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA)

Keywords

• Creative agency services
• Brand experience design
• Event production services
• Retail activation design
• Campaign creative direction

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Broadwick Studio is an independent, design-led multidisciplinary creative studio that delivers concept creation, art direction, content production, and event production for fashion, luxury, sportswear, music, automotive, and lifestyle brands. Its work spans brand experience design, campaign creative, retail activations, spatial design, fashion week showrooms, content production, and virtual experience design, executed end-to-end from creative concept through on-site physical and digital delivery worldwide.

Product overview

Broadwick Studio is an independent design-led multidisciplinary creative agency (trading as Broadwick Studio and Broadwick Agency) that does not operate a single software product but rather offers a portfolio of professional services. Their core offerings include Brand Experience Design, Campaign Creative, Retail Activations, Spatial Design, Event Production, Content Production, Virtual Experience Design, and Fashion Week Showroom services. The agency specializes in bringing together creative concepts across physical, digital, and content dimensions, working primarily with fashion, sport, music, and lifestyle brands on high-profile launches, experiential activations, and brand experiences worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience Design End-to-end conceptual development and execution of live brand experiences for enterprise brands, covering the big idea, narrative scripting, and physical and digital implementation across all touchpoints at launches, events, and activations.
• Campaign Creative Art direction and creative development for marketing campaigns spanning digital, social, retail, and media channels, delivered for enterprise fashion, luxury, sportswear, and lifestyle brands.
• Retail Activations Design and production of retail spaces, store takeovers, pop-up experiences, and showroom environments for brand launches and events for enterprise retail and brand clients.
• Spatial Design 3D spatial planning, visualisation, and physical environment design including lighting, textures, and atmospheric elements for events, retail spaces, showrooms, and brand experiences.
• Event Production Full-lifecycle event production from pitch and creative concept through to on-site delivery, managing large project budgets and international activations for enterprise brand clients.
• Content Production Photographic and film asset creation, campaign imagery, and multimedia content development for product launches, fashion collections, and brand storytelling for enterprise clients.
• Virtual Experience Design 3D design and virtual experience creation including live stream and content broadcast capabilities for digital-first events, delivered for enterprise brand clients.
• Fashion Week Showrooms Design and build of temporary showroom spaces during fashion weeks for brand collections, including Paris Fashion Week Y-3 and adidas collections and Paris Fashion Week showrooms for Stella McCartney and adidas Statements.

Named customers29 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UNIT9: Experiential and interactive creative studio producing immersive brand activations, AR/VR, and content for fashion/lifestyle brands. Closely comparable on experiential production capability.
• The Mill: Global creative content and experiential production studio serving fashion, sportswear, and luxury brands with content, virtual production, and brand experience work. Overlaps Broadwick's campaign and experiential capabilities with a broader content production footprint.
• Sid Lee: Independent creative network with deep fashion/luxury/sportswear client portfolio and established experiential, content, and spatial design practices. Closest direct competitor in campaign creative + activation work for premium brands.
• Mother London: Independently owned creative agency with strong sportswear and consumer brand portfolio, known for culturally relevant campaign creative and brand activations. Direct competitor for fashion/lifestyle briefs.
• Anomaly: Independently held creative agency known for integrated campaign, brand experience, and product innovation work for fashion, sport, and lifestyle brands. Comparable operating model and client profile.
• Saturday Group: Creative agency with fashion week and luxury/sportswear campaign activations. Closely comparable boutique-scale independent competitor in brand experience and campaign creative.
• Bureau Borsche: Independent design/branding studio with high-fashion and luxury client roster including fashion week showrooms and identity work. Comparable boutique-scale creative partner for premium brands.

Broad incumbents

• Sparks: Large-scale experiential and event agency serving global brands across product launches and consumer activations. Competes for the same fashion/sportswear event budgets but typically with broader portfolio and bigger headcount.
• GPJ (George P. Johnson): Large experiential marketing agency producing flagship product launches and brand experiences for major brands worldwide. Competes for the same experiential project budgets at the high end of scale.
• Imagination Group: Independent brand experience agency with longstanding luxury and sportswear client work across global flagship stores, museums, and event activations. Larger incumbent competing for the same experiential budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/broadwickstudio
• LinkedInlinkedin.com/company/broadwickagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadwick Studio