Multipower
Multipower is a German sports nutrition brand established around 1976, offering 250+ SKUs across protein, creatine, performance, weight management, and functional foods under the MULTIPOWER, PROVISTA, and Z-KONZEPT brands, distributed via European retail and direct-to-consumer e-commerce channels including a Czech storefront operated by USAS s.r.o.
- Company typePrivate
- Founded1976
- HeadquartersPrague, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Multipower does
Multipower is a German sports nutrition brand established around 1976, operating a broad portfolio of 250+ SKUs across protein, creatine, performance, weight management, and functional food categories. The product range is supported by patented formulation technology, including BiPhase creatine and Pneumolastic material patents, and is marketed under a multi-brand architecture comprising MULTIPOWER, PROVISTA, and Z-KONZEPT to address differentiated consumer tiers within the European sports nutrition market.
The company generates revenue through branded consumer packaged goods sold via traditional European retail distribution and direct-to-consumer e-commerce channels. A dedicated Czech e-commerce storefront (multipower.cz) is operated by local partner USAS s.r.o., indicating active market-by-market geographic activation in Central Europe. The business model is asset-light branded CPG, monetized through unit sales across price-positioned tiers rather than subscriptions, services, or licensing.
The operating entity visible in the data is small (1-10 employees in the Czech market), while the parent brand footprint is substantially larger based on SKU breadth, multi-decade category presence, and multi-brand portfolio. No funding rounds, M&A activity, AI/ML capabilities, or leadership changes are disclosed in the available data.
Multipower firmographics
Firmographics- Name
- Multipower
- Legal name
- USAS spol. s r.o.
- Website
- https://multipower.cz
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Multipower is a German sports nutrition brand established around 1976, offering 250+ SKUs across protein, creatine, performance, weight management, and functional foods under the MULTIPOWER, PROVISTA, and Z-KONZEPT brands, distributed via European retail and direct-to-consumer e-commerce channels including a Czech storefront operated by USAS s.r.o.
- Ownership category
- akta.pro rank
Where Multipower is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
Multipower business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: Multipower generates revenue through direct online sales via its branded e-shop (multipower.cz) and related fitnessshop.cz storefront, selling sports nutrition products directly to end consumers (fitness enthusiasts, athletes, bodybuilders) in the Czech Republic and broader Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Protein bars (e.g., Power Pack 35g) — 45 Kč/unit, sold in multi-packs of 24 units |
| Unit Pricing | Pay-as-you-go | Fit Active Drink Concentrate 1L — 499 Kč (446 Kč excl. VAT), makes 80 liters / 250 servings |
| Unit Pricing | Pay-as-you-go | Cartila Gelenk Balsam 50ml — 190 Kč (157 Kč excl. VAT) |
| Unit Pricing | Pay-as-you-go | Cartila Gelenk Drink Liquid 21x25ml — 842 Kč (751 Kč excl. VAT), originally 990 Kč (15% discount) |
| Unit Pricing | Pay-as-you-go | IMUNITA Bundle (Beta Glucan + D3 + Vitamin C) — 1,400 Kč (1,250 Kč excl. VAT) |
| Unit Pricing | Pay-as-you-go | Beta Glucan Forte 126 caps — 690 Kč (616 Kč excl. VAT) |
| Unit Pricing | Pay-as-you-go | HERC Gainer 1,500g — price not publicly disclosed |
| Unit Pricing | Pay-as-you-go | ProVista M100 Casein+Collagen Protein 750g — price not publicly disclosed |
| Unit Pricing | Pay-as-you-go | Ultimate Booster Pre-Workout 525g — 750 Kč (670 Kč excl. VAT) |
| Unit Pricing | Pay-as-you-go | Ultimate Recharge Recovery Bar 60g — 60 Kč (54 Kč excl. VAT) |
| Unit Pricing | Pay-as-you-go | Ultimate Protein Bar 50g — 69 Kč (on 50% promo, regular ~138 Kč) |
| Unit Pricing | Pay-as-you-go | Collagen 10,000 Shots 20x25ml — 950 Kč (848 Kč excl. VAT) |
| Unit Pricing | Pay-as-you-go | CreaFast Creatine 120 tablets — price not publicly disclosed |
| Unit Pricing | Pay-as-you-go | Thermo Ripp Antidekubitni Podlozka 90x200cm — 1,990 Kč (1,645 Kč excl. VAT) |
| Unit Pricing | Pay-as-you-go | Thermo Ripp Wrist Bandage — 240 Kč (198 Kč excl. VAT) |
| Unit Pricing | Pay-as-you-go | ZMA Forte 90 capsules — 770 Kč (688 Kč excl. VAT) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Multipower product offering
Product offeringCore offering
Multipower sells sports nutrition supplements and functional food products across three labels (MULTIPOWER, Z-KONZEPT, PROVISTA), covering protein powders and shakes, gainers, creatine tablets with patented BiPhase technology, amino acids, pre-workout formulas, fat burners, joint nutrition (collagen, glucosamine), immune support (beta-glucans, vitamins), protein and energy bars, isotonic drinks, and Pneumolastic Thermo Ripp therapeutic bandages. Products are sold directly to end consumers via the multipower.cz e-commerce storefront operated by exclusive Czech importer USAS s.r.o., with physical pickup at the Prague office and delivery across the Czech Republic and Slovakia.
Product overview
Multipower is a German sports nutrition company established nearly 50 years ago, offering a comprehensive portfolio of nutritional supplements and functional food products. The core offerings include ready-to-drink protein shakes (Whey Protein Shake, including limited Fan Editions), protein bars (Power Pack, Ultimate Protein Bar), and functional snacks (Collagen Cups, Hi-energy Jelly Bar). The product line extends through sub-brands Z-KONZEPT (advanced supplements including creatine with BiPhase technology, beta-glucan immune support, omega-3, multivitamins, amino acids, and pre/post-workout formulas) and PROVISTA (joint health products including Gelenk Nahrung, Cartila collagen drinks, M100 casein protein, and HERC mass gainer). Additional offerings include therapeutic supports (PNEUMOLASTIC Thermo Ripp bandages) and lifestyle products. The portfolio serves athletes and fitness enthusiasts across protein supplementation, recovery, immune support, joint health, and energy categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Whey Protein Shake (Formula80) Ready-to-drink whey protein shake and protein complex formulas providing protein supplementation for muscle recovery and growth, including limited Fan Edition flavors.
- Collagen Cups Functional food product providing collagen alongside protein in a convenient single-serve snack format (~6-7g collagen per serving).
- Hi-energy Jelly Bar Energy jelly bar format for athletes providing sustained energy release during exercise.
- Power Pack Protein Bar (35g) Carbohydrate-protein bar with chocolate coating providing 31% high-quality proteins, suitable as a healthy snack between training sessions; priced at 45 Kč/unit sold in 24-unit multi-packs.
- CreaFast Creatine Tablets (Z-Konzept) Advanced creatine tablets with patented BiPhase technology combining immediate-release (2/3 of dose) and controlled/slow-release (1/3 over 5-6 hours) components in gastroresistant tablets; 120 tablets (40 servings at 3 tablets/day = 3g creatine); no loading phase required; priced at 690 Kč.
- Beta Glucan Forte (Z-Konzept) Immune support supplement containing 1,800mg ultra-pure beta-glucans from yeast (Saccharomyces cerevisiae) per capsule; 126 capsules per pack; 2-3 month supply at 1-2 capsules/day; priced at 690 Kč.
- Ultimate Booster Pre-Workout (Z-Konzept) Pre-workout energy drink mix containing caffeine (235mg per serving), taurine, guarana, BCAA, and other performance ingredients; 525g canister yielding 15 servings at 35g/serve; priced at 750 Kč.
- Ultimate Protein Bar (Z-Konzept) High-protein snack bar with up to 50% protein content (25g protein, 0.4g sugar) in chocolate cake, coconut, or pistachio flavors; priced at 69 Kč on 50% promo (regular ~138 Kč) with 1+1 free promotions.
- Ultimate Recharge Recovery Bar (Z-Konzept) All-in-one post-workout recovery bar with 14g protein, balanced carbohydrates, 13 vitamins, 11 minerals, and 5.7g fiber in caramel with chocolate chunks; priced at 60 Kč; Kölner Liste doping-free certified.
- ZMA Forte (Z-Konzept) Premium zinc/magnesium/aspartate blend with vitamin B6 and L-tyrosine; 90 capsules at 3 capsules/day before sleep; supports testosterone and recovery; priced at 770 Kč.
- Collagen 10,000 Shots Liquid ampules with 10,000mg hydrolyzed Verisol B bioactive collagen peptides per ampule for joint, tendon, skin, hair, and nail support; 20 ampules for 20-day supply; priced at 950 Kč.
- ProVista M100 Casein+Collagen Protein (750g) Slow-digesting casein protein powder with added hydrolyzed collagen providing approximately 89% protein content per 100g and gradual amino acid release for extended overnight muscle recovery support; 750g canister; approximately 25 servings at 30g/serving; priced at 990 Kč.
- HERC Gainer (ProVista, 1,500g) High-calorie weight gainer for muscle mass building containing proteins, vitamins, minerals, enzymes, and amino acids; 1,500g canister; priced at 990 Kč.
- ProVista Gelenk Nahrung (Joint Nutrition, 600g) High-quality joint nutrition supplement containing collagen hydrolysate similar to human cartilage for joint mobility support; 600g + bonus herbal balm bundle at 990 Kč; clinical results in 356-patient trials for gonarthrosis and polyarthrosis.
- Cartila Gelenk Drink Liquid (21x25ml) Collagen drink complex with glucosamine, chondroitin, and vitamins providing 750mg glucosamine and 500mg chondroitin per ampule; 21-day supply at 1 ampule/day; priced at 842 Kč (discounted from 990 Kč).
- Fit Active Drink Concentrate (1L) Pump-dispenser concentrate system delivering 250 servings at 4ml per dose with mineral blend (zinc, copper, manganese, chromium) for hydration and immune support during athletic exertion; 1L bottle yielding ~80L of prepared drink; priced at 499 Kč.
- Pneumolastic Thermo Ripp Bandages Patent-protected ultrasound-fabricated three-dimensional elastic textile therapeutic bandages providing heat therapy (10% more heat retention), massage effect (40%+ moisture reduction), and electromagnetic field treatment for joint and muscle support; range includes wrist (240 Kč), elbow (490 Kč), knee (590 Kč), carpal thumb opening (390 Kč), and full-body antidecubitus underlay 90x200cm (1,990 Kč).
- Cartila Gelenk Balsam (50ml) Topical joint balm with herbal essential oils for joint application; 50ml single unit priced at 190 Kč.
- Guarana Shot 1,800mg (Z-Konzept) High-concentration guarana energy shot with 1,800mg extract providing sustained caffeine release equivalent to 2-3 cups of filtered coffee; priced at 790 Kč.
- B-Complex Forte (Z-Konzept) B-complex supplement containing all seven important B vitamins at 300% NRV per capsule; two-month supply per pack.
- Vitamin C Forte Buffered (Z-Konzept) Buffered vitamin C supplement containing 600mg sodium ascorbate with citrus bioflavonoids for immune system support; 120 capsules.
- Magnesium Shots (Z-Konzept) Single-use ampules containing 260mg magnesium (citrate + lactate) with vitamin B6 for muscle function and fatigue reduction.
- Superior Amino Shots (Z-Konzept) Rapid-absorption amino acid concentrate providing 13,620mg of peptides and amino acids per ampule with vitamin B6.
- Pro Isotonic Drink (Z-Konzept, 525g) Isotonic sports drink powder with carbohydrates, 8 vitamins, and 4 minerals/electrolytes designed for professional endurance use; 525g canister; priced at 320 Kč.
- Omega 3 Premium Fishoil Concentrate (Z-Konzept) Premium fish oil concentrate providing 640mg EPA and 400mg DHA per daily dose for immune support and cardiovascular health.
- POWER KICK Energy Drink Powder Energy drink powder with guarana and vitamins providing sustained energy with high B-vitamin content.
- Multivita (Z-Konzept) Complete multivitamin containing all 13 essential vitamins with piperine for enhanced bioavailability.
Quantifiable outcome
- Beta-glucans may shorten duration of respiratory illness by up to 25% per published clinical research (Di Renzo et al., Akramiene et al.)
- +4 more outcomes
Companies that use Multipower
Customer profileSegments4 records
Ideal customer profiles4 records
Multipower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Multipower partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- USAS s.r.o.coreUSAS s.r.o. (IČO: 00202878) based at U Ryšánky 1707/4, Prague 4, is the exclusive Czech importer and distributor of German sports nutrition brands MULTIPOWER, PROVISTA, Z-KONZEPT, and exclusive distributor of WELLNESS FOOD s.r.o. for sports. It operates the multipower.cz and fitnessshop.cz e-commerce platforms, handles local marketing, customer service, logistics, and physical pickup operations.
- Tripoint GmbHcoreTripoint GmbH is the manufacturer of Multipower branded products as indicated on product labels (e.g., Power Pack 35g). Multipower products carry Tripoint GmbH as the manufacturer, with USAS s.r.o. as the Czech importer and seller.
- Konzept Nutrition GmbHcoreKonzept Nutrition GmbH (Sinstorfer Weg 70, 21077 Hamburg, Germany) manufactures the Z-Konzept Nutrition line of premium supplements including CreaFast, Beta Glucan Forte, Ultimate Booster, Ultimate Recovery, B-Complex Forte, Vitamin C Forte, and others, distributed via Multipower's channel.
- ProVista AG IsernhagencoreProVista AG Isernhagen (Germany) manufactures the ProVista line of products including M100 protein, HERC gainer, GELENK NAHRUNG joint nutrition, and Cartila joint care products. Products are distributed through Multipower's European sales channels and the Czech e-shop.
- Wellness Food s.r.o.minorUSAS s.r.o. is the exclusive distributor of Wellness Food s.r.o. products for the sports channel, as noted in the footer of the Multipower.cz e-shop.
- Dr. Rainer ZirkelbachcoreDr. Rainer Zirkelbach is the founder and scientific authority behind Z-Konzept Nutrition with 30+ years of experience in sports supplement development. He previously transformed the Weider and Multipower brands before establishing his own research laboratory in Hamburg. He leads development of proprietary formulations including BiPhase creatine technology and all Z-Konzept products.
- Pneumolastic AG / Pneumolastic Vertriebs GmbHminorPneumolastic AG is the manufacturer of the patented Pneumolastic Thermo Ripp bandage and support product line, sold through the Multipower e-shop. The material is used across knee, elbow, wrist, ankle, shoulder, spine, and full-body thermal support products.
- Kölner Liste (Cologne List)minorThe Ultimate Recharge Recovery Bar by Z-Konzept is listed on the Kölner Liste, the recognized doping-free certification system for sports nutrition products, providing assurance of product safety and regulatory compliance for competitive athletes.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Multipower competitors and assessment
Company assessmentBroad incumbents
- Powerbar: Legacy sports nutrition brand (energy bars, gels, drinks) with broad European retail distribution. Comparable as an established incumbent in adjacent sports nutrition formats including bars and isotonic drinks.
- MuscleTech: Global sports nutrition brand owned by Iovate Health Sciences with broad supplement portfolio. Comparable as a large incumbent operating in protein, creatine and performance categories competing for the same consumer.
Direct peers
- Scitec Nutrition: Hungarian-founded sports nutrition brand selling protein, amino acids, creatine and recovery products globally. Comparable multi-category supplement brand competing for the same fitness consumer.
- Myprotein: UK-based global sports nutrition brand offering protein powders, bars, vitamins and supplements direct-to-consumer across Europe. Highly comparable as a multi-category sports nutrition brand with broad SKU range and e-commerce-led distribution.
- Optimum Nutrition (ON): One of the world's largest sports nutrition brands (Gold Standard whey, creatine, BCAA). Comparable as a global mass-market supplement brand competing in protein, creatine and performance categories served by Multipower.
- Applied Nutrition: UK sports nutrition brand offering protein, creatine, BCAA and functional supplements via retail and DTC channels. Comparable product portfolio and target customer base.
- ESN (German Sports Nutrition): German sports nutrition brand offering protein, creatine, performance and wellness supplements. Direct comparable as a German-engineered competitor in the same product categories.
- BioTechUSA: Hungarian sports nutrition brand with broad product range and European distribution. Highly comparable as a Central European mass-market sports nutrition peer with strong retail and e-commerce presence.
- Weider (Weider Germany): Legacy German sports nutrition brand whose development Multipower's founder (Dr. Zirkelbach) was previously involved with. Directly comparable category, geography, and product positioning.
Regional players
- GymBeam: Slovak-founded sports nutrition DTC brand with strong Central European presence. Comparable product range and target customer; overlaps significantly in Czech/Slovak markets served by Multipower.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Multipower social profiles
Digital presenceMultipower compliance and trust
Trust signalCompliance3 records
Multipower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multipower leadership team
Management profileNumber of profiles
Multipower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multipower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multipower
What does Multipower do?
Multipower sells sports nutrition supplements and functional food products across three labels (MULTIPOWER, Z-KONZEPT, PROVISTA), covering protein powders and shakes, gainers, creatine tablets with patented BiPhase technology, amino acids, pre-workout formulas, fat burners, joint nutrition (collagen, glucosamine), immune support (beta-glucans, vitamins), protein and energy bars, isotonic drinks, and Pneumolastic Thermo Ripp therapeutic bandages. Products are sold directly to end consumers via the multipower.cz e-commerce storefront operated by exclusive Czech importer USAS s.r.o., with physical pickup at the Prague office and delivery across the Czech Republic and Slovakia.
Is Multipower a public or private company?
Multipower is a private company. It is classified as unknown and is currently operating.
When was Multipower founded?
Multipower was founded in 1976. It employs 1 to 10 people.
Where is Multipower based?
Multipower is headquartered in Prague, Czechia, in the Europe region.
How does Multipower make money?
One revenue line is on record: direct E-commerce Sales.
Who are Multipower's main competitors?
Broad incumbents on record are Powerbar and MuscleTech. Direct peers are Scitec Nutrition, Myprotein, Optimum Nutrition (ON), Applied Nutrition, ESN (German Sports Nutrition), BioTechUSA and Weider (Weider Germany). GymBeam is listed as a regional player.
Does Multipower have an API?
No public API is recorded for Multipower.