iSelection
iSelection is a French retail real estate investment intermediary founded in 1996 that connects individual investors and first-time buyers across France and DOM-TOM with tax-advantaged rental property programs (LMNP, Malraux, Denormandie, Jeanbrun, etc.) via a 150+ advisor salesforce and developer partnerships.
- Company typePrivate
- Founded1996
- HeadquartersNice, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What iSelection does
iSelection is a French private real estate investment intermediary incorporated in 1996 as a Société par Actions Simplifiée (SAS) headquartered in Nice, with regional offices in Paris, Lyon, and Marseille, and a field force of more than 150 advisors covering metropolitan France and the DOM-TOM territories. The company connects individual retail investors — primarily seeking tax-advantaged rental property exposure — with off-plan (VEFA), existing, and managed-residence stock sourced from a network of French developers and operators including Nexity, Edouard Denis, Perl, and Studéa. Its product catalog spans at least eight French fiscal regimes — LMNP, Nue-propriété, Malraux, Monuments Historiques, Denormandie, Déficit Foncier, Bailleur Privé/Jeanbrun (added in the 2026 Finance Law), and LLI — with a recent extension into primary-residence offerings for first-time buyers via PTZ-supported VEFA.
The core technology is a property search platform that allows investors to browse roughly 2,000 apartments nationwide, filtered by fiscal regime, region, delivery date, and investment objective, supported by online fiscal simulators (including PTZ calculations) and contact forms that hand leads to advisors for qualification and closure. iSelection's GTM is sales-led rather than self-serve: investors browse digitally, then are routed to advisors who manage everything from patrimonial strategy definition to post-sale administrative follow-up. The company's partnership network has been extended into wealth advisory through an exclusive CGP arrangement with Groupe Crystal, embedding iSelection into a broader patrimonial value chain.
Commercially, iSelection earns primarily via transaction commissions on real estate sales — 13.20% TTC (min €13,200) on secondary-market seller side and 3.6% TTC (min €3,000) on the buyer side, with developer-paid commissions on primary-market (VEFA) stock — augmented by ongoing advisory and post-sale management services. Cumulative scale metrics of approximately 77,000 housing units commercialized, 64,000 clients served, and a 93.5% satisfaction rate since May 2023 indicate a mature, transaction-volume-driven retail business, though no audited revenue figures are publicly disclosed and ownership structure beyond the €2,577,822 registered capital remains opaque.
iSelection firmographics
Firmographics- Name
- iSelection
- Legal name
- ISELECTION
- Website
- https://iselection.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- iSelection is a French retail real estate investment intermediary founded in 1996 that connects individual investors and first-time buyers across France and DOM-TOM with tax-advantaged rental property programs (LMNP, Malraux, Denormandie, Jeanbrun, etc.) via a 150+ advisor salesforce and developer partnerships.
- Ownership category
- akta.pro rank
iSelection industry classification
Industry- Product category
- Real Estate Investment Advisory
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ), Estate Administration & Probate Services (FSAAANAE)
Keywords
Where iSelection is headquartered
LocationHeadquarters
- HQ city
- Nice
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
iSelection business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Transaction Commissions: Commission-based revenue from real estate transactions. For secondary market lots: seller commission of 13.20% TTC (minimum €13,200) and buyer commission of 3.6% TTC (minimum €3,000). For primary market (VEFA), commissions are paid by developers/promoters.
- Investment Advisory Services: Advisory and accompaniment services for real estate investment including property selection, patrimonial strategy definition, administrative management, and post-sale follow-up.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Secondary market seller commission |
| Transaction based/ take rate | One time/ perpetual license | Secondary market buyer commission |
| Unit Pricing | One time/ perpetual license | Primary market (VEFA) properties |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
iSelection product offering
Product offeringCore offering
iSelection provides personalized real estate investment advisory and property selection services to individual clients across France and DOM-TOM, with access to more than 2,000 apartments structured under French tax-advantaged regimes including LMNP, Nue-propriété, Malraux, Monuments Historiques, Denormandie, Déficit Foncier, LLI, and the 2026 Statut du Bailleur Privé. The offering combines an online property search platform with a 150+ advisor network that delivers guidance from patrimonial strategy definition through property selection, administrative management, and post-sale follow-up, generating revenue primarily through transaction commissions.
Product overview
iSelection is a specialist real estate investment platform offering tax-advantaged rental property investments across France. The product portfolio centers on fiscal optimization through multiple government-sponsored programs including LMNP (furnished rentals with amortization), Nue-propriété (bare ownership), Malraux, Monuments Historiques, Denormandie, Déficit Foncier, and the new Statut du Bailleur Privé (Jeanbrun 2026). These products are available across diverse property segments: student residences, senior residences, tourism residences, and standard residential properties. The core offering combines a digital platform with personalized advisory services from 150+ consultants. Investment formats include VEFA (off-plan), existing properties, and managed residence services. The platform also provides fiscal simulation tools for investment planning.
Differentiator
Problem solved
Functional benefit
Products and services
- LMNP (Location Meublée Non Professionnelle) Furnished rental investment product allowing investors to deduct amortization on the property and furniture, with rental income taxed under BIC. Offered in managed residences (student, senior, tourism) or non-managed format for individual investors seeking fiscal optimization.
- Nue-propriété (Bare Ownership) Acquisition of bare ownership at a discounted price with temporary renunciation of usage rights, enabling tax optimization and wealth transfer to heirs. Targeted at individual investors with a long-term vision and estate planning objectives.
- Malraux Investment in protected architectural heritage zones providing up to 22% tax reduction on restoration work costs for individual real estate investors.
- Monuments Historiques Investment in classified historical monuments allowing 100% deduction of restoration costs from taxable income for individual investors.
- Denormandie Tax-advantaged scheme offering up to 21% tax reduction of property value over 12 years for purchasing and renovating old properties in designated urban areas, targeted at individual investors.
- Déficit Foncier Property deficit scheme allowing deduction of property-related expenses from overall taxable income, subject to annual deduction limits, for individual real estate investors.
- Statut du Bailleur Privé (Jeanbrun)
Quantifiable outcome
- 93.5% client satisfaction rate based on study conducted since May 2023
- +2 more outcomes
Companies that use iSelection
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
iSelection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
iSelection partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- NexitycoreMajor French real estate developer and property manager. Nexity provides property inventory for investment programs including student residences (Studéa), commercial real estate, and residential development.
- PerlcoreReal estate investment company specializing in Nue-propriété (bare ownership) investment solutions.
- iSelection PatrimoinecoreAffiliated brand focused on heritage/patrimonial investment advisory services.
- AcquiS ImmobilierminorReal estate acquisition partner for investment programs.
- Mon Achat LMNPminorPartner brand focused on LMNP (furnished rental) investment solutions.
- Edouard DeniscoreMajor French real estate developer with extensive property portfolio across France.
- StudéacoreStudent residence operator (Nexity subsidiary) providing managed student housing investments.
- 2042 ExpertiseminorTax and wealth planning expertise partner for fiscal optimization.
- Groupe CrystalcoreExclusive partnership announced for real estate investors - Crystal provides CGP (Conseiller en Gestion de Patrimoine) services for wealth management clients.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
iSelection competitors and assessment
Company assessmentBroad incumbents
- Nexity: France's largest real estate developer with integrated investor services and property management. While also a key supply partner to iSelection, Nexity's investor division competes directly for the same tax-advantaged investment buyer with broader portfolio depth and developer-owned inventory.
- OptimHome: National French real estate network serving individual buyers and sellers with a commissioned-agent model. Comparable in transactional brokerage and agent-led distribution, though less specialized in fiscal-devise-driven investment property.
- Foncia: France's largest residential property manager, offering agency, management and investor support services. Comparable in serving French landlords and individual property investors, though more focused on ongoing management than fiscal-devise selection.
- Crédit Agricole Immobilier: Bank-affiliated real estate services arm offering investment advisory, property management and developer partnerships. Comparable as a scaled, institutionally-backed competitor in the French tax-advantaged investment space.
Direct peers
- Edouard Denis: Major French real estate developer with an extensive portfolio of investor-targeted programs (Pinel/Denormandie, LMNP, Malraux). Comparable to iSelection as both developer of investment product and competitor for the individual investor persona.
- Groupe Crystal: French wealth-management firm providing CGP (patrimonial advisory) services, currently in exclusive partnership with iSelection for real estate investor referrals. Comparable as a complementary channel for HNW clients seeking tax-optimized real estate allocation.
- Perl: French specialist in Nue-propriété (bare ownership) investment solutions — directly overlaps with iSelection's core product line and investor target. Both serve HNW individual investors seeking tax-optimized real estate exposure through dedicated advisory.
Emerging players
- MeilleursAgents: Leading French online real estate valuation and agency-comparison platform. Comparable as a digital disruptor targeting French property buyers with self-serve tools — a partial overlap with iSelection's online property search and fiscal comparison features.
- Patrimoine & Finance (Groupe P&F): Boutique French wealth advisory focused on fiscal-devise real estate investment (Malraux, Monuments Historiques, déficit foncier). Comparable as a specialist advisory competitor targeting HNW clients with tax-optimized property solutions.
Others
- SeLoger: Major French real estate listing portal serving buyers, sellers and agents. Comparable as an indirect channel/competitor driving property discovery for the same individual investor audience, though it is an enabling platform rather than a direct advisor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iSelection social profiles
Digital presenceiSelection compliance and trust
Trust signalCompliance2 records
iSelection financial estimates
Financial estimateRevenue estimate
Valuation estimate
iSelection leadership team
Management profileNumber of profiles
Profiles1 record
iSelection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iSelection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iSelection
What does iSelection do?
iSelection provides personalized real estate investment advisory and property selection services to individual clients across France and DOM-TOM, with access to more than 2,000 apartments structured under French tax-advantaged regimes including LMNP, Nue-propriété, Malraux, Monuments Historiques, Denormandie, Déficit Foncier, LLI, and the 2026 Statut du Bailleur Privé. The offering combines an online property search platform with a 150+ advisor network that delivers guidance from patrimonial strategy definition through property selection, administrative management, and post-sale follow-up, generating revenue primarily through transaction commissions.
Is iSelection a public or private company?
iSelection is a private company. It is classified as unknown and is currently operating.
When was iSelection founded?
iSelection was founded in 1996. It employs 251 to 500 people.
Where is iSelection based?
iSelection is headquartered in Nice, France, in the Europe region.
How does iSelection make money?
Two revenue lines are on record. Real Estate Transaction Commissions are the primary driver. The others are investment Advisory Services.
Who are iSelection's main competitors?
Broad incumbents on record are Nexity, OptimHome, Foncia and Crédit Agricole Immobilier. Direct peers are Edouard Denis, Groupe Crystal and Perl. Emerging players are MeilleursAgents and Patrimoine & Finance (Groupe P&F). SeLoger is listed as an others.
Does iSelection have an API?
No public API is recorded for iSelection.
What industry is iSelection in?
iSelection's product category is Real Estate Investment Advisory. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence. Its NAICS code is 53121 and its SIC code is 6531.