Terre & Nature

What Terre & Nature does

Terre & Nature, legally Terre & Nature Publications SA, is a privately held Swiss regional media company headquartered in Préverenges, Switzerland, operating a multi-platform portfolio centered on a weekly French-language publication covering nature, terroir, agriculture, gardening, animals, hiking, and rural lifestyle in the Swiss Romandie region. The core product is a weekly print newspaper reaching nearly 100,000 readers, supplemented by themed hors-série special issues (Jardin, Loisirs, Terroir, Agritech, Développement durable), a children's magazine (Magazine Junior for ages 7–12), podcasts, and a digital E-paper with an accompanying website attracting over one million annual page views. The company's technology stack comprises a digital publishing platform with E-paper functionality, website CMS, online subscription and account management systems, and the Bonnes Adresses directory platform — a geolocated directory of over 4,000 local producers (farmers, winemakers, cheesemakers, beekeepers) carrying the Regio Garantie Romandie quality label.

The business operates four revenue streams: (1) print and digital subscriptions to individual readers (annual billing cadence, tiered packages); (2) advertising across print, digital website, social media (16,000 Facebook followers, 7,000 Instagram followers), and newsletters; (3) a custom publishing agency producing editorial content, photography, layout, and printing management for B2B clients including Goût.ch, Animan, Services industriels de Genève (Vive la Vie), Cliniques Hirslanden (Respire), Ville de Morges (Reflets), Ville d'Yverdon-les-Bains (Rive Sud), and the Lake Geneva steamboat association; and (4) ancillary e-commerce and services including an online boutique selling local products, classifieds, reader travel, and an events agenda. Distribution is regional to Swiss Romandie, the customer base is primarily Swiss Romandie residents interested in local food and rural lifestyle, and the company is privately held with no disclosed parent, investors, funding rounds, or acquisitions.

Name

Terre & Nature

Legal name

Terre&Nature Publications SA

Website

https://terrenature.ch

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

akta.pro secondary industries

Food, Cooking & Beverage Magazines (MPAJAEAF), Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Regional newspaper publishing
• Agricultural journalism
• Local food directories
• Custom publishing services
• Nature lifestyle media

Headquarters

HQ city

Préveranges

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print and Digital Subscriptions: Weekly newspaper subscription with digital access, plus E-paper only subscriptions. Revenue from recurring subscription fees from individual readers in Swiss Romandie.
2. Advertising: Print advertising in weekly newspaper, supplement, and hors-séries, plus digital advertising on website (over 1 million pages viewed annually), social media (16,000 Facebook followers, 7,000 Instagram followers), and newsletters. Combined print and digital advertising packages available.
3. Custom Publishing Agency: Editorial communication agency services including custom magazine production, promotional materials, digital content creation, copywriting, photography, layout, and printing management. Services provided to corporate clients like Goût.ch, Animan, Vive la Vie, and others.
4. E-commerce and Services: Boutique selling local products, reader travel services, small ads platform, and event/agenda listings.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Terre & Nature is a Swiss French-language regional media company that publishes a weekly newspaper focused on nature, terroir, agriculture, gardening, and rural lifestyle in French-speaking Switzerland (Swiss Romandie), reaching nearly 100,000 readers. The multi-platform portfolio includes themed hors-série special issues (Jardin, Loisirs, Terroir, Agritech), a children's magazine (Junior for ages 7-12), podcasts, an E-paper digital edition, and the Bonnes Adresses directory platform featuring over 4,000 local producer addresses. The company also operates a B2B custom publishing agency producing branded magazines for corporate and institutional clients.

Product overview

Terre&Nature is a Swiss French-language media company operating a multi-platform portfolio centered on nature, terroir, agriculture, and rural life in French-speaking Switzerland. The core offering is a weekly newspaper/magazine (Terre&Nature) reaching nearly 100,000 readers, supplemented by themed hors-série special issues (Jardin, Loisirs, Terroir, Agritech, Développement durable), a children's magazine (Magazine Junior for ages 7-12), audio content (podcasts), and digital access (E-Paper). The company also operates the Bonnes Adresses directory platform with over 4,000 local producer addresses, and provides B2B custom publishing services. Additional services include a boutique, classifieds, reader travel, events calendar, competitions, and market price information.

Differentiator

Problem solved

Functional benefit

Brands

• Terre&Nature Bonnes Adresses: A platform for finding local producers and addresses in Swiss Romande with over 4,000 listings.
• Magazine Junior
• Custom Publishing Agency

Products and services

• Terre&Nature Weekly Newspaper Weekly print and digital newspaper covering nature, terroir, agriculture, gardening, animals, hiking, leisure, and portraits for nearly 100,000 readers in Swiss Romandie.
• E-Paper Digital Edition Digital version of the magazine accessible online to subscribers, enabling reading on electronic devices with access to archives and hors-séries.
• Hors-séries (Themed Special Issues) Themed special issue magazines covering Jardin (garden), Loisirs (leisure), Terroir, Agritech, and Développement durable (sustainable development) topics.
• Magazine Junior Magazine for children ages 7 to 12 covering nature and countryside themes in French-speaking Switzerland.
• Terre&Nature Podcasts Podcast series featuring episodes on topics such as the hang instrument, agriculture, and environmental themes.
• Newsletter Weekly email newsletter delivering news and exclusive offers to subscribers.
• Bonnes Adresses Platform Directory platform connecting local producers with consumers, featuring over 4,000 addresses and producer profiles with geolocation capabilities for direct sales of local agricultural products.
• Custom Publishing Services Editorial agency services including content creation, layout, photography, printing management, and distribution for custom publications such as corporate magazines and promotional materials. Services provided to clients like Goût.ch, Animan, Vive la Vie, Cliniques Hirslanden, and Swiss municipalities.
• Boutique Online store selling local products and merchandise from Swiss Romandie producers.
• Voyages Lecteurs (Reader Travels) Organized trips and excursions for Terre&Nature readers featuring local destinations and experiences.
• Agenda (Events Calendar) Events calendar listing agricultural, nature, leisure, and cultural events across French-speaking Switzerland.

Quantifiable outcome

• Nearly 100,000 readers in Swiss Romandie
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, flagship, major and minor.

• Terre&Nature Publications SAcoreOthersParent company operating the Terre&Nature brand, with address at Chemin des Tuilières 3, 1028 Préverenges. Operates the main website, publications, and subsidiary platforms including Bonnes Adresses.
• Goût.chflagshipStrategic or Co-development PartnerTerre&Nature produces content and layouts this approximately 100-page magazine, translated into three languages, which accompanies the annual Swiss Taste Week across Switzerland. A flagship custom publishing reference.
• AnimanmajorStrategic or Co-development PartnerBi-monthly magazine exploring the beauties of the world. Terre&Nature produces content and layouts this reference magazine for travel and photography enthusiasts in Switzerland.
• Services industriels de Genève (Vive la Vie)majorStrategic or Co-development PartnerThree times yearly magazine informing Geneva population on cantonal sustainability issues. Terre&Nature prepares contents, provides articles and photos for each edition.
• Association des amis des bateaux à vapeur du Léman (À toute vapeur)minorStrategic or Co-development PartnerMagazine distributed on Lake Geneva steamboats and landing stages during navigation season. Terre&Nature provides editorial content and manages layout.
• Cliniques Hirslanden (Respire)minorStrategic or Co-development PartnerThree times yearly healthcare magazine with complete redesign by Terre&Nature's graphic design team. Includes targeted distribution to medical offices.
• Ville de Morges (Reflets)minorStrategic or Co-development PartnerMorges city council bulletin featuring community projects and local personalities. Terre&Nature handled complete graphic redesign and manages layout.
• Ville d'Yverdon-les-Bains (Rive Sud)minorStrategic or Co-development PartnerMagazine published 5 times yearly informing Yverdon-les-Bains population about city events, development projects, and neighborhood life.
• Various Swiss MunicipalitiesminorStrategic or Co-development PartnerSince 2021, Terre&Nature handles layout of brochures for numerous Swiss municipalities, and for some, periodic newspapers and other custom materials on request.
• Regio Garantie RomandiecoreStrategic or Co-development PartnerQuality label partnership with the Bonnes Adresses platform, ensuring quality assurance for local producer listings. Producers featured on the platform carry this partnership designation.
• CarPostalminorGTM or Marketing PartnerSwiss Post bus company partnered for reader travel content in hors-série publications, promoting travel experiences.
• Salon Santé PlantesminorGTM or Marketing PartnerHealth and plants expo partnership featuring promotional content on the Terre&Nature website homepage.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rustica: Leading French gardening and nature magazine covering jardin, terroir, and rural lifestyle, with similar editorial pillars (gardening, nature, recipes, local producers) as Terre&Nature. Comparable weekly/periodic cadence and subscription-led revenue model, though operating at national scale in France.
• Détente Jardin: French consumer gardening magazine published by Uni-Médias covering plants, jardins, and outdoor lifestyle. Closely aligned with Terre&Nature's Jardin section and broader nature/rural content, with similar subscription, advertising, and custom publishing revenue streams.
• Le Chasseur Français: Iconic French magazine covering hunting, nature, rural life, and terroir. Overlaps significantly with Terre&Nature's nature, animaux, balades, and terroir sections and shares a similar audience of rural and nature-oriented readers. Comparable legacy brand position with multi-platform (print, digital, custom content) operations.
• Terre Vivante: French publisher specializing in ecological gardening, nature, and sustainable living through books, a magazine, and online content. Highly comparable editorial focus on jardin bio, terroir, and environmental topics, and similar direct-to-consumer subscription and content commerce model.
• Agri Hebdo: Swiss weekly agricultural publication serving the same agricultural and rural audience as Terre&Nature. Directly comparable in terms of weekly cadence, agricultural content, and Swiss market focus, and serves the overlapping segment of farmers, producers, and rural residents.
• Editions Weyrich: Belgian custom publishing agency producing magazines and communication tools for municipalities, enterprises, and associations. Directly comparable to Terre&Nature's Custom Publishing Services division, both offering end-to-end editorial, layout, and printing management for B2B clients.

Regional players

• Schweizer Familie: Established Swiss family and lifestyle magazine covering similar general-interest lifestyle topics across Switzerland. Operates in the same national market with comparable print, digital subscription, and advertising revenue models, but serves a German-speaking audience and broader family/lifestyle scope rather than nature/terroir specialty.

Broad incumbents

• 24heures: Major daily newspaper serving Swiss Romandie, published by Tamedia. Operates in the same regional advertising market as Terre&Nature and competes for the same Swiss Romandie audience, but as a generalist broadsheet incumbent with much larger scale and a different (daily news) editorial mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/terrenature
• Instagraminstagram.com/terrenature
• Xx.com/terrenature1
• LinkedInlinkedin.com/company/terre-et-nature-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terre & Nature