Gout & Region Sa

What Gout & Region Sa does

Goût & Région SA is a privately held Swiss regional tourism and hospitality operator headquartered in Noiraigue, canton of Neuchâtel, active since 1992. The company designs, owns, and operates a vertically integrated portfolio of tourism experiences in the Val-de-Travers valley: the Mines d'asphalte (one of the world's few public-access underground asphalt mines, including the Asphalt Story interactive exhibition installed in 2022), the Hôtel de l'Aigle in Couvet (hotel, restaurant, seminar venue), the newly rebranded Auberge de Jeunesse Val-de-Travers (15 rooms, first youth hostel in canton Neuchâtel, launched April 2024), and the Café des Mines restaurant at the mine site. It curates and retails 129 regional terroir SKUs (absinthe, wines, chocolates, artisanal goods) through three physical boutiques and a national e-commerce storefront, and organizes signature events including the Festin Neuchâtelois (a CHF 145 culinary train experience), Balade Gourmande (collaborative walk with 10 local producers), jazz dinners, mystery games, and corporate outings.

Revenue is generated across five streams: hospitality and accommodation (subscription-style recurring stays), food and beverage (transactional restaurant and catering), retail and e-commerce (transactional product sales), events and ticketing (transactional ticket sales ranging from CHF 8 to CHF 268 per package), and gift vouchers (one-time). Go-to-market is event-driven and multi-channel: physical tourism footfall at three Val-de-Travers locations, road-tripper traffic from the Grand Tour of Switzerland route, social media (1,474 Instagram followers, plus Facebook, LinkedIn, YouTube, Pinterest), SEO-driven blog content, newsletter, and a branded hashtag community (#goutetregion). The company has no proprietary technology platform and operates with 11-50 employees across Switzerland.

The customer base is structurally diversified across individual tourists, families, school groups, corporate groups, and food/gift buyers, with no anchor enterprise customer. Goût & Région holds the Prix Montagne 2020 finalist distinction, the Swiss Location Award 2024/2025 nomination for its venues, and Swisstainable sustainability certification from Switzerland Tourism. The business carries no external institutional investment, operates as an independent regional entity, and is legally domiciled as a Swiss public limited company (SA) with primary address at Place de la Gare 1, 2103 Noiraigue.

Name

Gout & Region Sa

Legal name

Goût & Région SA

Website

https://gout-region.ch

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Goût & Région SA is a Swiss regional tourism operator based in Val-de-Travers that runs the Mines d'asphalte attraction, Hôtel de l'Aigle, Auberge de Jeunesse, Café des Mines, regional retail boutiques, and signature culinary events serving individual tourists, corporate groups, and families across Switzerland.

Ownership category

akta.pro rank

Product category

Tourism & Hospitality

NAICS

Tour Operators (561520), Specialty Food Retailers (4452), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Food, Market & Culinary Culture Tours (THAJAAAG)

akta.pro secondary industries

Culinary Walking & Market Tours (THAJAGAA), Gourmet & Fine Food Stores (CRAHAGAG)

Keywords

• Regional tourism experiences
• Culinary event management
• Hospitality accommodations
• Regional product retail
• Underground mine tours

Headquarters

HQ city

Noiraigue

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hospitality & Accommodation: Revenue from operating hotels including Hôtel de l'Aigle and the Auberge de Jeunesse Val-de-Travers, offering overnight stays and event venues.
2. Food & Beverage Services: Restaurant dining at Hôtel de l'Aigle and Café des Mines, catering services for events and groups, and specialty items like ham cooked in asphalt.
3. Retail & E-commerce: Sale of regional terroir products including absinthe, chocolates, wines, syrups, and artisanal goods through three physical boutiques and an online shop.
4. Events & Ticketing: Organized events including the Festin Neuchâtelois (gourmet train experience), brunches, jazz dinners, mystery games, and corporate outings. Revenue from ticket sales for these experiences.
5. Gift Vouchers: Sale of gift vouchers (bons cadeaux) redeemable for meals, hotel stays, activities, and products across all Goût & Région offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Goût & Région SA designs, operates, and curates tourism experiences, gastronomic events, lodging, and regional product retail in Switzerland's Val-de-Travers region. The company manages three hospitality venues (Mines d'asphalte, Hôtel de l'Aigle, Auberge de Jeunesse Val-de-Travers), runs the Café des Mines restaurant, organizes signature culinary events (Festin Neuchâtelois train experience, Balade Gourmande walking event), and retails 129+ local terroir products through three boutiques and an online shop.

Product overview

Goût & Région SA is a tourism experience company and destination management organization operating in Val-de-Travers, Switzerland. The company offers a portfolio of interconnected hospitality and tourism services: the Mines d'asphalte (Asphalt Mines) as the primary tourist attraction with guided tours and the Asphalt Story exhibition; Hôtel de l'Aigle as a charming hotel and restaurant; the Auberge de Jeunesse Val-de-Travers youth hostel accommodation; and Café des Mines as a specialty dining venue. Beyond accommodation and dining, the company organizes gastronomic events including the Festin Neuchâtelois (culinary train experience), Balade Gourmande (gourmet walking event), and themed dinners. Activity services encompass guided walks, electric bicycle tours, team-building enigma games, and catering for groups. The company operates retail boutiques at three locations (Noiraigue train station, Mines d'asphalte, and Hôtel de l'Aigle) selling regional terroir products including absinthes, chocolates, and artisanal goods. An online shop (shop.gout-region.ch) extends product sales nationally with 3-5 day delivery. Gift vouchers and seminar venues complete the offering for both leisure and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Mines d'asphalte (Asphalt Mines) Underground asphalt mine experience offering guided tours and access to subterranean galleries at a constant 8°C temperature, including the Asphalt Story interactive exhibition. Open daily 9:30-17:00 at the La Presta site in Travers, Switzerland.
• Hôtel de l'Aigle Charming hotel and restaurant located in Couvet, offering overnight stays, dining experiences at the restaurant, seminar facilities, and electric vehicle charging stations for Grand Tour of Switzerland travelers. Boutique open daily 6:30-20:00 (Sundays until 19:00).
• Auberge de Jeunesse Val-de-Travers Youth hostel opened April 2024 in Couvet, offering 15 bright rooms with 2-4 beds each, renovated bathrooms, and proximity to Mines d'asphalte and other regional attractions. Managed by Goût & Région.
• Café des Mines Café and restaurant at the Mines d'asphalte site offering regional specialties including famous ham cooked in asphalt, absinthe tastings, and terroir aperitifs. Serves as the endpoint for the Festin Neuchâtelois culinary train experience and Balade Gourmande walking event.
• Boutique Goût & Région (Noiraigue) Regional product boutique located at Noiraigue train station offering local products including absinthes, chocolates, terroir items, souvenirs, and post office agency services.
• Festin Neuchâtelois Culinary event aboard a historic train traveling from Neuchâtel to La Presta (Mines d'asphalte), featuring regional products and Neuchâtel wines along multiple tasting stages. Adult pricing CHF 145.00, children CHF 8.00 per year of age. All products are homemade following Label Fait Maison directives.
• Balade Gourmande Gourmet walking event through Val-de-Travers from Môtiers to Café des Mines, featuring local product tastings including regional meats, cheeses, wines, and absinthe from 10 local providers.
• Service Traiteur (Catering) Catering service for events, group outings, and corporate events in the Val-de-Travers region, deliverable at customer locations or Goût & Région venues.
• Salles de Séminaires (Seminar Rooms) Conference and seminar facilities at Mines d'asphalte and Hôtel de l'Aigle for corporate events, workshops, team meetings, and year-end celebrations. Nominated for Swiss Location Award 2024/2025.
• Repas dans le Noir (Dinner in the Dark) Unique dining experience where guests eat in complete darkness, served by visually impaired staff. Bookable through the Goût & Région online shop.
• Bons Cadeaux (Gift Vouchers) Gift vouchers available in various denominations, redeemable for all Goût & Région services including meals, hotel stays, activities, and products.
• Regional Products (Terroir) Local specialty products including absinthes (Maison Mauler, La Clandestine, Persoz), spirits, wines, chocolates, regional groceries, and artisanal products from Val-de-Travers and Neuchâtel region. Available through three physical boutiques and the online shop, with prices ranging from CHF 3 to CHF 210.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Auberge de Jeunesse Val-de-TraverscoreStrategic or Co-development Partner · 24 April 2024The lodge espaceVAL, previously managed by Goût & Région, officially became the first Auberge de Jeunesse (youth hostel) in the canton of Neuchâtel on April 24. This partnership expanded Goût & Régions accommodation portfolio and provides accessible, quality hosting for all visitors including families, groups, friends, athletes, and travelers.
• Évasions Musicales du Val-de-TraverscoreStrategic or Co-development PartnerCollaboration with Évasions Musicales du Val-de-Travers for jazz events, including the jazz dinner concerts at Café des Mines featuring the Bowler Hats Jazz Band.
• Bowler Hats Jazz BandminorStrategic or Co-development PartnerSwiss jazz legend performing for over 55 years, featured at jazz dinner concerts organized in collaboration with Évasions Musicales du Val-de-Travers.
• The Traditional Swing TriominorStrategic or Co-development PartnerJazz trio (piano, double bass, vocals, and wind instruments) providing entertainment for New Year's Eve celebrations at Hôtel de l'Aigle.
• Maison MaulercoreChannel Partner/ Reseller/ DistributorLocal distillery producing absinthe and sparkling wines (Crémants). Products featured in Goût & Région shops and served at events including the Festin Neuchâtelois.
• La Clandestine AbsinthecoreChannel Partner/ Reseller/ DistributorLocal absinthe distillery whose products are sold through Goût & Région boutiques as part of the regional terroir offering.
• Absinthe PersozminorChannel Partner/ Reseller/ DistributorLocal absinthe producer whose products are featured in Goût & Région shops and at Balade Gourmande events.
• Stähli Buffles (Buffalo farm)minorChannel Partner/ Reseller/ DistributorLocal buffalo farm whose products (including buffalo meat and dairy) are featured in regional cuisine at Goût & Région venues.
• Hôtel de l'AiglecoreStrategic or Co-development PartnerCharming hotel operated by Goût & Région in Couvet, offering accommodations, restaurant services, seminar facilities, and electric vehicle charging station for Grand Tour of Switzerland travelers.
• Swiss Location Award / Eventlokale.chminorGTM or Marketing PartnerEvent venue rating platform that nominated Mines d'asphalte and Hôtel de l'Aigle for the Swiss Location Award, providing marketing visibility for the venues.
• Grand Tour of SwitzerlandcoreGTM or Marketing PartnerOfficial Swiss tourism route that includes Val-de-Travers as a key stop, with Mines d'asphalte recommended by Grand Tour travelers. Goût & Région offers Snack Box products for road trippers.
• Neuchâtel Tourist Card programminorGTM or Marketing PartnerTourism card program offering discounted access to Mines d'asphalte and free public transportation in the canton of Neuchâtel for guests staying in the region.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cave de la Côte: Wine cooperative in the Vaud region operating wine tourism including tastings, cellars, and on-site retail. Comparable as a Swiss regional food-and-beverage tourism operator combining on-site experiences with a retail product offering from local producers.
• Swiss Historic Hotels: A curated network of characterful historic hotels across Switzerland. Directly comparable because both operate boutique Swiss hospitality rooted in heritage and regional identity, serving similar leisure and corporate traveler segments.
• Glacier Express: Operator of Switzerland's iconic scenic train experience. Comparable because both monetize a distinctive Swiss rail-based experiential tourism product with bundled food service, targeting similar leisure traveler segments.
• Maison Cailler: Nestlé's chocolate factory tour in Broc, combining heritage manufacturing tours with retail, tasting experiences, and events. Closely comparable because both monetize a unique Swiss food/heritage attraction layered with retail and culinary experiences.
• Schilthorn: Operator of the Schilthorn cableway and Piz Gloria revolving restaurant in the Bernese Oberland. Directly comparable as a Swiss single-region destination operator combining a unique mountain attraction, on-mountain dining, and event hosting.
• Original Food Tours: International culinary walking-tour company operating guided food experiences in major cities. Comparable because both build the core offering around guided culinary tours that aggregate multiple local producers and eateries into a single ticketed experience.

Broad incumbents

• Hotelplan Group: Migros-owned Swiss travel company operating tour operators, hotel brands, and travel agencies. Comparable as a Swiss tourism incumbent with diversified accommodation, tour, and travel-trade capabilities, but at much larger scale and broader scope.
• Lindt Home of Chocolate: Lindt's large-scale Swiss chocolate museum and experience center near Zurich. Comparable as a premium Swiss food-heritage attraction combining immersive exhibits, retail, and culinary experiences, but with significantly larger capital base and global brand recognition.
• Jungfrau Railways: A major Swiss mountain tourism and rail-experience operator centered on the Jungfrau region. Comparable as a larger, well-capitalized Swiss destination operator combining scenic transportation, attractions, and hospitality, but operating at significantly greater scale and broader geography than Goût & Région.

Regional players

• Interlaken Tourism: Official destination marketing and experience organization for the Interlaken region. Comparable as a Swiss regional tourism organization aggregating attractions, accommodation, events, and retail experiences under one umbrella, but operating in a different geography and at larger inbound scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmE4dr79WDRZKvSt_Ivqbkw
• Facebookfacebook.com/goutetregion
• LinkedInch.linkedin.com/company/goût-&-région
• Instagraminstagram.com/goutetregion
• Pinterestpinterest.com/goutetregion

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gout & Region Sa