The Insurance Source
The Insurance Source is an independent insurance brokerage founded in 2005 in Greer, South Carolina, offering individual, Medicare, and group insurance products as an authorized agent for 10+ major carriers. The 8-person firm serves consumers, Medicare beneficiaries, and employer groups across 23 U.S. states on a commission basis.
- Company typePrivate
- Founded2005
- HeadquartersGreer, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Insurance Source does
The Insurance Source is an independent insurance brokerage founded in 2005 by Guy Furay and headquartered in Greer, South Carolina, operating under the trade name Insure-U. The firm is licensed in 23 U.S. states and serves three core customer segments: individual consumers seeking health, dental, vision, disability, and life insurance; Medicare beneficiaries navigating supplement, advantage, and prescription drug plans; and employer groups requiring fully-insured, ICHRA, or level-funded health plans plus voluntary benefits. Its product portfolio spans individual insurance, the full Medicare stack, and group benefits consulting, delivered through consultation-based sales via phone, in-person meetings at the Greer office, and online quote requests on insure-u.com, including a HealthSherpa marketplace integration for ACA enrollments.
The firm operates as an authorized agent for 10+ major national and regional insurance carriers — Principal Financial Group, Humana, Cigna, United Healthcare, BlueChoice BlueShield, BlueCross BlueShield of South Carolina, Aetna, Delta Dental, Ameritas, and Spirit Dental — providing multi-carrier product breadth without captive-agent limitations. Revenue is generated through standard insurance brokerage commissions on policies sold and serviced, with no disclosed pricing, subscription fees, or technology licensing. The business runs on a lean 8-person team that includes a bilingual Spanish-speaking specialist, a communications specialist, and senior sales representatives with 15+ years of industry experience, supported by an active content marketing program (blog, SMS texting, customer testimonials) and a regional reputation reinforced by three consecutive NAHU Soaring Eagle Awards and the 2026 Best of South Carolina award for insurance agencies.
The Insurance Source holds no patents, has not raised institutional funding, and does not have proprietary technology, parent company, or subsidiary entities. Strategic focus, as evidenced by product additions (ICHRA, level-funded plans), bilingual staffing, and multi-state licensing, is on broadening the brokerage's addressable market within the small-business benefits and individual/Medicare advisory segments rather than technology-led disruption.
The Insurance Source firmographics
Firmographics- Name
- The Insurance Source
- Legal name
- The Insurance Source LLC
- Website
- https://insure-u.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Insurance Source is an independent insurance brokerage founded in 2005 in Greer, South Carolina, offering individual, Medicare, and group insurance products as an authorized agent for 10+ major carriers. The 8-person firm serves consumers, Medicare beneficiaries, and employer groups across 23 U.S. states on a commission basis.
- Ownership category
- akta.pro rank
The Insurance Source industry classification
Industry- Product category
- Independent Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
- akta.pro secondary industries
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where The Insurance Source is headquartered
LocationHeadquarters
- HQ city
- Greer
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Insurance Source business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Brokerage Commissions: The Insurance Source operates as an independent insurance brokerage, earning commissions from insurance carriers for policies sold and serviced. As authorized agents for multiple insurance companies (Principal Financial Group, Humana, Cigna, United Healthcare, BlueChoice BlueShield, Aetna, and others), they receive compensation when customers purchase and maintain insurance policies through their guidance.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Insurance Source product offering
Product offeringCore offering
The Insurance Source is an independent insurance brokerage that sells and services individual health, dental and vision, disability, and life insurance, Medicare plans, and employer group health and ancillary benefits. It acts as an authorized agent for multiple insurance carriers, compares coverage options, assists with enrollment, and provides ongoing policy and renewal support.
Product overview
The Insurance Source is an independent insurance brokerage offering a comprehensive portfolio of insurance products and employee benefits consulting services. The company operates three core product lines: Individual Insurance (health, dental, vision, disability, and life insurance for personal coverage), Medicare (supplement, advantage, and prescription drug plans), and Group Insurance (fully-insured, ICHRA, and level-funded health plans plus voluntary benefits including dental, vision, life, short-term and long-term disability). The company serves as an authorized agent for multiple national and regional insurance carriers including Principal Financial Group, Humana, Cigna, United Healthcare, BlueCross BlueShield, and Aetna. The firm specializes in simplifying health insurance through personalized consultation and enrollment support, with a focus on under-65 health insurance, Medicare, and employee benefits consulting.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Health Insurance Personal health insurance plans for individuals and families, including Health Insurance Marketplace plans, short-term limited-benefit policies, and coverage for people between jobs or who are newly graduated.
- Individual Dental & Vision Insurance Standalone dental and vision insurance plans for individuals and families, available through Ameritas, BlueCross BlueShield of South Carolina, Cigna, Delta Dental, Humana, and Spirit Dental.
- Individual Disability Insurance Personal disability insurance policies that replace a portion of income when the policyholder is unable to work because of illness or injury.
- Individual Life Insurance Personal life insurance products, including Term Life, Whole Life, Universal Life, and Return of Premium Term Life policies, intended to protect families from the financial burden of premature death.
- Medicare Supplement (Medigap) Medicare supplement insurance that fills gaps in Original Medicare coverage, including copayments, deductibles, and coinsurance not covered by Medicare Part A and Part B.
- Medicare Advantage (Part C) Medicare Part C plans that bundle hospital, medical, and often prescription-drug coverage into a single plan with provider networks and potentially additional benefits.
- Medicare Prescription drug plan (Part D) Standalone prescription-drug coverage that works alongside Original Medicare or Medicare Supplement plans.
- Fully Insured/ACA-Compliant Group Health Insurance Traditional employer group health insurance that meets Affordable Care Act requirements and covers essential health benefits, including ambulatory services, emergency care, hospitalization, maternity care, mental-health services, prescriptions, rehabilitation, laboratory services, preventive care, and pediatric services.
- Individual Coverage Health Reimbursement Arrangement (ICHRA) An employer-funded arrangement that gives employees set allowances to purchase their own individual health insurance plans and provides greater flexibility in plan selection.
- Level-Funded Group Health Insurance An alternative health-insurance structure for small businesses that uses medical underwriting to potentially lower fixed costs while maintaining coverage.
- Group Dental Insurance Employer-sponsored dental coverage offered as part of group benefits packages to help employers attract and retain employees.
- Group Vision Insurance Employer-sponsored vision coverage that helps employees maintain eye health, purchase corrective lenses, and receive regular eye examinations.
- Group Life and AD&D Insurance Employer-provided group term life insurance and accidental death and dismemberment coverage with guaranteed acceptance for eligible employees.
- Short-Term Disability Insurance Employer disability coverage providing up to 70% income replacement for employees unable to work because of a short-term disability, with customizable benefit periods.
- Long-Term Disability Insurance Employer disability coverage providing up to 70% or more of pre-disability income for total disability, with policies paying benefits for two years, five years, or until age 65.
Companies that use The Insurance Source
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Insurance Source technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
The Insurance Source partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Principal Financial GroupcorePrincipal Financial Group is one of the insurance carriers The Insurance Source represents as an authorized agent, offering various insurance and retirement products through their brokerage.
- HumanacoreHumana is represented as an authorized agent, offering health insurance and Medicare plans through The Insurance Source brokerage.
- CignacoreCigna health insurance products are offered through The Insurance Source as authorized agents.
- United HealthcarecoreUnited Healthcare insurance products are available through The Insurance Source as authorized agents, including UnitedHealthOne plans.
- BlueChoice BlueShieldcoreBlueChoice BlueShield of South Carolina products are offered through The Insurance Source brokerage.
- AetnacoreAetna health insurance products are available through The Insurance Source as authorized agents.
- BlueCross BlueShield of South CarolinacoreBlueCross BlueShield of South Carolina products including dental plans are offered through The Insurance Source.
- Delta DentalcoreDelta Dental insurance products are available through The Insurance Source for group and individual dental coverage.
- AmeritascoreAmeritas dental and vision insurance plans are offered through The Insurance Source brokerage.
- Spirit DentalcoreSpirit Dental & Vision plans are available through The Insurance Source using the Ameritas network.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Insurance Source competitors and assessment
Company assessmentDirect peers
- HealthMarkets: HealthMarkets is one of the largest independent insurance agencies in the U.S., connecting individuals with health, Medicare, and life insurance from multiple carriers. It is a direct competitor in the multi-carrier independent brokerage model The Insurance Source operates.
- OneDigital: OneDigital is an employee benefits and insurance brokerage firm serving mid-market and small-group employers. It is comparable as a benefits-focused brokerage competing for the same employer-group segment The Insurance Source serves.
- GoHealth: GoHealth is a health insurance marketplace focused on Medicare plans, operating a tech-enabled agent model. It competes directly with The Insurance Source's Medicare brokerage segment, though at a much larger scale.
- eHealth: eHealth is a leading online health insurance marketplace operator, including Medicare and individual/family plans. It is a direct competitor in the individual health and Medicare distribution space that The Insurance Source occupies.
- SelectQuote: SelectQuote is a direct-to-consumer insurance comparison platform with strong Medicare and life insurance distribution. It overlaps with The Insurance Source's individual and Medicare product lines, using a more agency-call-center-driven model.
Broad incumbents
- USI Insurance Services: USI is a large U.S. insurance brokerage with significant employee benefits and personal lines practices. Comparable to The Insurance Source as a multi-state insurance brokerage, though operating at enterprise scale.
- Hilb Group: Hilb Group is a mid-market insurance brokerage offering property/casualty, benefits, and personal lines across multiple states. It is comparable to The Insurance Source as a multi-state independent brokerage, though it serves a larger commercial and personal client base.
- Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management firm with a sizable employee benefits and group benefits practice. It is comparable to The Insurance Source in the group benefits brokerage category, though at vastly larger scale.
- Colonial Life: Colonial Life is a Unum subsidiary that specializes in voluntary workplace benefits sold through worksite agents. It serves overlap with The Insurance Source's voluntary group benefits offering (dental, vision, disability, life) for employer groups.
Emerging players
- Policygenius: Policygenius is a digital insurance marketplace specializing in life and disability insurance. It competes in the same individual life and disability product categories that The Insurance Source offers, though via a fully digital experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Insurance Source social profiles
Digital presenceThe Insurance Source compliance and trust
Trust signalCompliance2 records
The Insurance Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Insurance Source leadership team
Management profileNumber of profiles
Profiles8 records
The Insurance Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Insurance Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Insurance Source
What does The Insurance Source do?
The Insurance Source is an independent insurance brokerage that sells and services individual health, dental and vision, disability, and life insurance, Medicare plans, and employer group health and ancillary benefits. It acts as an authorized agent for multiple insurance carriers, compares coverage options, assists with enrollment, and provides ongoing policy and renewal support.
Is The Insurance Source a public or private company?
The Insurance Source is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Insurance Source founded?
The Insurance Source was founded in 2005. It employs 1 to 10 people.
Where is The Insurance Source based?
The Insurance Source is headquartered in Greer, United States, in the North America region.
How does The Insurance Source make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are The Insurance Source's main competitors?
Direct peers on record are HealthMarkets, OneDigital, GoHealth, eHealth and SelectQuote. Broad incumbents are USI Insurance Services, Hilb Group, Arthur J. Gallagher & Co. and Colonial Life. Policygenius is listed as an emerging player.
Does The Insurance Source have an API?
No public API is recorded for The Insurance Source.
What industry is The Insurance Source in?
The Insurance Source's product category is Independent Insurance Brokerage. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution, with a secondary code of FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 524210 and its SIC code is 6411.