Piscines Carré Bleu

What Piscines Carré Bleu does

Piscines Carré Bleu, legally CARRÉ BLEU INTERNATIONAL SAS, is a French designer, builder, and renovator of bespoke in-ground swimming pools, headquartered in Montélimar and operating as a subsidiary of the CF group France conglomerate. The company was founded in 1972 (per firmographic record) and distributes exclusively through a network of more than 40 independent authorized concessionnaires spread across France and Switzerland, with each concessionaire responsible for the full customer lifecycle from feasibility study and design through construction, equipment supply, and after-sales service. Construction methods center on reinforced concrete (béton armé) and concrete block (blocs à bancher), with finishing options spanning armed membrane (liner/membrane armée), tile and mosaic, polished concrete, natural stone, and stainless steel and glass; water treatment uses salt electrolysis, UV sterilizers, and automated chlorine regulation.

The product portfolio encompasses more than 50 distinct pool typologies, including the signature PURE minimalist line, swim lanes, infinity (overflow) pools, mirror pools, semi-inground, indoor, mobile-floor and sliding-terrace pools, stainless steel and glass pools, small urban pools, freeform, landscaped, and traditional configurations, complemented by a wellness offering (Spas Carré Bleu, infinity spas, swim spas). The company monetizes through project-based, one-time construction and renovation fees billed by each concessionaire to the end customer, with equipment and accessories (filtration, heating, lighting, safety covers, automation) sold as add-ons. Pricing is bespoke and not publicly disclosed, with prospects directed to their nearest concessionaire via the "Trouvez votre pisciniste" locator.

Customer segments are led by affluent residential property owners seeking architect-grade custom pools, with a visible secondary enterprise segment in luxury and four- and five-star hospitality (e.g., W Hotel Verbier, Hôtel Mondrian Bordeaux Les Carmes, Hôtel Les Régalia 5* & Spa, Carnac Lodge Hôtel & Spa) and a third channel via an "Architectes créatifs" program that embeds Carré Bleu into architect-led projects. The brand maintains active memberships in the FPP and EUSA and has accumulated more than 300 documented completed realizations and multiple industry awards (FPP Trophées, Pool Design Awards, EUSA Awards, Carrés d'Or) between 2018 and 2023.

Name

Piscines Carré Bleu

Legal name

CARRÉ BLEU INTERNATIONAL SAS

Website

https://piscines-carrebleu.fr

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Piscines Carré Bleu is a French franchisor of custom, high-end in-ground swimming pools, operating a network of 40+ independent concessionnaires across France and Switzerland serving affluent residential clients and luxury hospitality properties.

Ownership category

akta.pro rank

Product category

Swimming Pool Construction and Renovation Services

akta.pro primary industry

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Custom swimming pools
• Pool construction services
• Pool renovation services
• Spa and wellness products
• Pool equipment supply

Headquarters

HQ city

Montélimar

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Pool Construction: Design and construction of bespoke in-ground swimming pools for residential, hotel, and commercial clients through a network of authorized concessionnaires. Revenue is generated as one-time project fees per installation, with each concessionnaire billing the end customer directly under the Carré Bleu brand.
2. Pool Renovation & Transformation: Renovation and transformation services for existing pools, including waterproofing upgrades, aesthetic modernizations, equipment replacement, and overflow conversions. Typically project-based one-time fees.
3. Wellness & Spa Products: Sale and installation of spas (Spas Carré Bleu, Spas Carrare, Spas Toscane, custom spas) and swim spas as complementary wellness products to the pool offering.
4. Pool Equipment & Accessories: Equipment offerings including water treatment systems (electrolysis, UV, chlorine regulators), heating solutions (heat pumps, exchangers, solar sensors), lighting, safety covers, and filtration systems. Sold as add-ons to pool construction projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Carré Bleu designs, constructs, and renovates bespoke in-ground swimming pools for residential and hospitality clients across France and Switzerland through a network of 40+ authorized independent concessionnaires. Each pool is a custom project covering feasibility study, design, structural construction (primarily reinforced concrete), finish selection (membrane, tile, polished concrete, natural stone, stainless steel, glass), and integration with water treatment, heating, and safety systems. The offering is complemented by pool renovation services, spas and wellness products, and pool equipment supply.

Product overview

Piscines Carré Bleu is a French custom swimming pool manufacturer operating through a network of independent franchise dealers across France and Switzerland. The company offers bespoke in-ground pool construction with diverse style options including PURE (natural blue finish), swim lanes, infinity pools, mirror pools, semi-inground, indoor, mobile floor/terrace, stainless steel and glass, small urban pools, hotel pools, freeform, traditional, and landscaped designs. The product portfolio centers on custom pool construction complemented by renovation services, equipment provision (filtration, water treatment, heating, lighting, automation), and professional services. The company also offers spa and wellness products including Spas Carré Bleu, infinity spas, and swim spas. The business model involves feasibility studies, custom design, construction, and ongoing support through a network of local concessionnaires.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom In-Ground Swimming Pools (Piscines sur-mesure) Bespoke in-ground swimming pools designed and constructed to client specifications, spanning PURE (natural blue minimalist pools), mirror pools, overflow pools, semi-inground pools, indoor pools, mobile floor and sliding terrace pools, stainless steel and glass pools, swim lanes, small urban pools, freeform pools, landscaped pools, traditional pools, and hotel and guesthouse pools. Delivered through authorized concessionnaires serving residential and hospitality clients.
• Pool Renovation and Transformation (Rénovation) Renovation, modernization, and transformation of existing swimming pools, including waterproofing upgrades, aesthetic redesign, equipment replacement, and overflow conversions, executed by Carré Bleu concessionnaires for residential and hospitality clients.
• Spas and Wellness Products Spa and wellness products including Spas Carré Bleu, Spas Carrare, Spas Toscane, custom spas, overflow spas, and swim spas, supplied and installed as complementary wellness offerings alongside pool construction projects for residential and commercial clients.
• Pool Equipment and Accessories Pool equipment including water treatment systems (salt electrolysis, UV sterilizers, chlorine regulators with automatic regulation), heating solutions (heat pumps, exchangers, solar sensors), lighting, safety covers, and filtration systems, supplied as part of pool construction, renovation, or standalone upgrades.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fédération des Professionnels de la Piscine (FPP)coreStrategic or Co-development PartnerCarré Bleu is a member and active participant of France's principal swimming pool industry association. The company participates in FPP-organized events and award programs (Trophées FPP) and has committed to environmental responsibility in partnership with the FPP, including water conservation initiatives. The relationship positions Carré Bleu as a responsible industry player aligned with FPP standards.
• EUSA (European Users of Swimming pools and SPA)coreStrategic or Co-development PartnerCarré Bleu is an active member and award participant of EUSA, the European association for swimming pool and spa users. The company has won multiple EUSA Awards (2018, 2020, 2021, 2023) recognizing excellence in pool design and construction at the European level. This membership provides international industry credibility and benchmarking.
• Pool Design AwardsminorStrategic or Co-development PartnerCarré Bleu participates in the Pool Design Awards competition, winning in 2018 and 2020. The competition recognizes innovative pool design and aesthetics, aligning with Carré Bleu's positioning as a design-forward pool brand.
• CF group France (Parent Group)coreStrategic or Co-development PartnerCARRÉ BLEU INTERNATIONAL is a subsidiary of CF group France, a French industrial group operating in the water treatment and pool equipment sector. The group provides corporate oversight, data protection governance (shared DPO), and policy frameworks including GDPR compliance. The CF group France umbrella connects Carré Bleu with related entities in the French water/pool industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jacuzzi: Iconic global spa and wellness brand with a European presence. Comparable to Carré Bleu's wellness (spa and swim spa) product line and serves a similarly premium residential and hospitality customer base.
• Fluidra: Global pool equipment, water treatment, and pool wellness company headquartered in Spain with extensive European distribution. While primarily a pool equipment supplier rather than a pool builder, Fluidra is a strategic counterpart in the broader pool value chain and a potential supplier to Carré Bleu's network.
• Hayward Holdings: Global pool equipment manufacturer serving residential and commercial pool builders worldwide. A broad incumbent in the pool equipment category whose products are integrated into pools built by networks like Carré Bleu's.
• Pentair: US-listed global water treatment and pool equipment company with a significant European footprint. Comparable as a pool industry incumbent whose equipment (filtration, pumps, automation) is commonly installed in pools built by Carré Bleu's dealers.

Direct peers

• Alliance Piscines: French pool construction network with a national franchise of independent concessionnaires. Operates a comparable business model to Carré Bleu (franchise-based, in-ground pool construction, equipment and renovation) and is one of the largest competitors in the French bespoke pool market.
• Piscines Desjoyaux: Leading French in-ground pool manufacturer and builder with a national dealer network and integrated pool kit technology. Direct competitor to Carré Bleu in the French residential pool market, though positioned more toward volume and accessibility than ultra-premium bespoke design.
• Marinal System: French manufacturer and supplier of pool equipment, structures, and kits serving both new-build and renovation projects. Comparable as a French pool industry player that competes across construction, equipment, and after-sales categories.
• Piscines Waterair: Major French kit-pool specialist selling self-build and assisted-build in-ground pools through a direct-to-consumer and concessionnaire model. Directly comparable to Carré Bleu as a French pool construction brand with a national footprint, but focused on modular kit pools rather than fully bespoke concrete construction.
• Hydro Sud: French pool construction and renovation network with a multi-region dealer footprint. Direct competitor in the same mid-to-premium pool construction segment, with overlapping customer base of HNW residential and hospitality clients.

Regional players

• Trevi Pools: Italian premium pool construction company specializing in bespoke residential and hotel pools. Comparable in product (custom concrete pools, mirror and overflow designs) and target customer (luxury residential and hospitality), though primarily serving Italy rather than the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piscines Carré Bleu