Impsport
- Company typePrivate
- Founded1971
- HeadquartersLincoln, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Impsport does
Impsport is a UK-based custom manufacturer of cycling, triathlon and athletics apparel, established in 1971 in Lincoln and operated as a division of family-owned Sports & Leisure Brands Ltd (formerly The Reynolds Group of Companies, with origins dating to 1924). The company self-describes as the UK's largest manufacturer of custom cycling, triathlon and athletics clothing, employing 51–100 staff and operating an integrated factory and warehouse in Lincoln that controls the full manufacturing process.
The product portfolio is structured as a four-tier ladder — Sportive (entry level), T1 (club), T2 (technical fit) and T3 (elite/aero) — spanning jerseys, bib shorts, skin suits, race suits, tri suits, running apparel, outerwear and accessories. The premium T3 Racesuit Collection incorporates patented multi-membrane boundary layer technology (EP3213911B1) and wind tunnel-validated aerodynamic design, with a Custom Fitting Service at £650 ex VAT producing bespoke patterns. Sales are supported by a self-serve Kit Designer tool (cyclingkitdesigner.net) and a Your Club Shop platform (yourclubshop.co.uk) for ongoing member purchases, alongside direct phone/email B2B sales and quote forms.
The revenue model is predominantly one-time custom manufacturing with volume-based bulk pricing (16+ items) and small-order pricing (1–15 items), supplemented by retail e-commerce, bundle deals, and charity-linked kit. Impsport serves cycling clubs, triathlon clubs, athletics clubs, schools, corporate teams, charities, and elite and professional athletes, anchored by long-standing relationships with Scottish Cycling (15+ year official partner, renewed through 2026) and former English Institute of Sport Technical Supplier status. The company generates brand visibility through event sponsorship (Lincoln GP Sportive, Rutland CiCLE) and a portfolio of sponsored elite and amateur cycling teams.
Impsport firmographics
Firmographics- Name
- Impsport
- Legal name
- Sports & Leisure Brands Ltd
- Website
- https://impsport.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Impsport industry classification
Industry- Product category
- Custom Sports Apparel Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
- akta.pro secondary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
Keywords
Where Impsport is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Impsport business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Clothing Manufacturing: Bespoke custom cycling, triathlon, and athletics clothing manufactured to customer specifications with custom designs, colors, and logos. Volume-based pricing with bulk orders receiving significant discounts. Minimum order quantities apply for most products.
- Retail Clothing Sales: Pre-designed, stock clothing items available for immediate purchase through the Impsport Shop including replica team kits, retail jersey collections, and accessories.
- Bundle Deals: Pre-packaged deals offering discounts on combinations of garments (e.g., jerseys + bib shorts) with free UK delivery and free artwork for new customers.
- Club Shop Platform: Ongoing revenue through 'Your Club Shop' platform where club members can purchase additional kit, creating recurring orders for clubs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sportive Collection - Entry Level |
| Unit Pricing | Pay-as-you-go | T1 Collection - Club Level |
| Unit Pricing | Pay-as-you-go | T2 Collection - Technical Fit |
| Unit Pricing | Pay-as-you-go | T3 Collection - Elite/Aero |
| Unit Pricing | Pay-as-you-go | Triathlon Collection |
| Unit Pricing | Pay-as-you-go | Athletics Collection |
| Unit Pricing | Pay-as-you-go | Bundle Deal - 20 Sportive Jerseys |
| Unit Pricing | Pay-as-you-go | Bundle Deal - 20 Sportive + 20 Bib Shorts |
| Other | Pay-as-you-go | Additional Charges |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels12 records
Impsport product offering
Product offeringCore offering
Impsport designs and manufactures custom cycling, triathlon, and athletics apparel, offering a tiered range (Sportive, T1, T2, T3) from entry-level club kit to elite wind-tunnel-tested aero race suits. It also sells stock/retail kit and provides self-service design tools and custom fitting services.
Product overview
Impsport is the UK's largest manufacturer of custom cycling, triathlon and athletics clothing, offering a tiered product system across three levels: Sportive (entry level), T1 (club level), T2 (technical fit), and T3 (elite/state of the art). The product portfolio includes custom cycling jerseys, bib shorts, skin suits, race suits, jackets, gilets, triathlon garments (tri suits, tri tops, tri shorts), athletics clothing (running vests, t-shirts, shorts, tights), and accessories. Services include the Kit Designer web tool for self-service design, Your Club Shop virtual storefront platform, and Bundle Deals for cost-effective club purchasing. The T3 Racesuit Collection represents the premium offering featuring patented aerodynamic technologies and custom fitting services.
Differentiator
Problem solved
Functional benefit
Brands
- Impsport Custom: Custom cycling, triathlon and athletics clothing manufacturing division
- Impsport Retail
- Your Club Shop
- Kit Designer
Products and services
- Sportive Collection Entry-level custom cycling garment range offering high quality kit at competitive prices, ideal for charities, novices and first-time sportive riders. Includes road jerseys and bib shorts.
- T1 Collection Premium quality club-level custom cycling garments with comfortable perfect fit. Includes road jerseys (short and long sleeved), bib shorts, skin suits, rain gilets, and jackets.
- T2 Collection Technical fit custom cycling garments using specialist fabrics in key areas for maximum aerodynamic and speed gain, with comfort, reliability and aero efficiency as core features.
- T3 Racesuit Collection Elite race suit line combining wind-tunnel tested fabrics and patterns to create the fastest garments in the UK custom market, including the T3.1 Aero Suit and T3.2 Aero+ Suit.
- T3.1 Aero Suit High-performance single-layer construction race suit offering streamlined efficiency for elite racing, featuring channelled fabrics in high drag zones and airflow-driven pattern design.
- T3.2 Aero+ Suit Advanced race suit with patented multi-membrane boundary layers (EP3213911B1) on upper sleeves and side panels, generating measurable reductions in drag for maximum aerodynamic advantage.
- T3 Aero Overshoes Wind-tunnel tested overshoes designed for maximum aerodynamic shape, featuring a unique trip seam transition system reducing drag with savings of 10+ watts in world competition.
- T3 Aero+ Dual Layer Overshoes Dual layer overshoes for personal bests and racing where UCI regulations don't apply; extra height amplifies streamline shape, delivering savings of up to 10 Watts for time trials.
- T1 Triathlon Feature-rich, cost-effective club-level triathlon garments for extended training and racing, including tri suits (men's and women's, front and back zip), tri tops, and tri shorts.
- T2 Triathlon (T2 Sleeved Tri-Suit) Sleeved tri suit designed with technical fit and specialist fabrics for maximum aerodynamic and speed gain in triathlon racing, developed with Sally Cowan Ltd.
- Athletics Collection Custom athletics clothing including running vests (full back and crossover back), crop tops, athletic t-shirts, running shorts, knickers, and running tights for clubs and runners.
- Cycling Accessories Range of cycling accessories including cycle caps, race mitts, arm and leg warmers, aero socks, overshoes, snoods, and cycle speedway patches.
- Kit Designer Web-based self-service tool that helps customers design their own custom kit in minutes using pre-designed templates and colour palettes, with the ability to upload their own logos.
- Your Club Shop Virtual shopping platform enabling club members to purchase team kit and additional clothing through a dedicated club storefront after the initial custom order.
- Bundle Deals Cost-effective bundled package deals on popular garment combinations, including free UK delivery and free artwork for new customers.
- Custom Fitting Service Bespoke fitting service creating tailored patterns for individual riders to maximise aerodynamic efficiency and comfort of T3 Suits. Priced at £650 ex VAT, often included free with new team orders.
- Retail / Impsport Shop Direct online retail store selling pre-designed stock clothing, replica team kits (including Scottish Cycling Replica), accessories, and event merchandise for immediate purchase.
Quantifiable outcome
- 9.2W energy saving at 40 km/h versus baseline
- +2 more outcomes
Companies that use Impsport
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles4 records
Impsport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Impsport partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- Pro-Noctis – 200 Degrees Coffee – Hargreaves ContractingcoreImpsport supplies premium custom cycling kit for the UK's foremost women's cycling team. Team captured both the Tour Series and National Circuit Series titles in 2022. Partnership covers 2024 season with kit for UK and European racing.
- Alba Development Road Team (Alba RT)coreOfficial kit supplier for this Scottish-based women's UCI Continental cycling team. Partnership continued as team moved up to UCI Continental status for 2024, racing internationally. Team focuses on rider development with mentoring and support.
- English Institute of Sport (EIS)flagshipOfficial Technical Supplier through March 2021. Sports & Leisure Brands (parent company) works with EIS alongside Sally Cowan Ltd to develop and manufacture high performance garments for British athletes competing internationally.
- Worx Factory RacingminorNine-strong cycling team based in London and South East. Impsport provides custom kit after quick turnaround requirement. Team competing in events across UK.
- KTM-Impsport Race TeamcoreElite road race and mountain bike team. Impsport provides custom Pro clothing for road race and MTB teams. New 2017 kit design with subtle changes to striking orange and black design.
- Naked Bikes MTB Race TeamminorLeicester-based mountain bike race team. Impsport proud to be continued sponsors of this improving club achieving great results in competitions.
- Dorset TeaminorCollaboration producing Dorset Tea branded cycling jerseys, available as limited edition exclusive product through Impsport.
- Scottish CyclingflagshipOfficial Clothing Partner for over 15 years. Impsport supplies custom kit to Scotland's elite cycling team including Olympic champions. New 4-year partnership announced covering through Glasgow 2026, Tour of Britain, and Youth Tour of Scotland. Impsport's design team is developing new technical kit for elite riders and next-generation athletes.
- Sally Cowan LtdcoreGarment prototyping company specializing in elite sportswear. Collaboration for over 8 years developing world-class cycling and winter sports clothing with innovative technical features. Joint development of T Range products including T1, T2, and T3 collections.
- George Fox Cycling SolutionscoreProfessional aero bike coach and fitter with hundreds of hours of wind tunnel testing experience. Works with Impsport on wind tunnel and real-life testing of T3 range. Provides empirical data and individual rider metrics to inform garment development.
- ITP EventscoreEvent organizer for cycling sportives including Lincoln GP Sportive, Le Petit Grand Prix, and Rutland CiCLE Tour. Impsport sponsors events and provides official souvenir jerseys available through Your Club Shop.
- Cancer Research UKminorCharity partner for cycling events. Stock of Cancer Research cycling jersey and running vest available, with percentage of retail price going to charity.
- Action Medical ResearchminorOfficial kit supplier to Action Medical Research. 10% of all Impsport Action Medical Research kit sales go directly to the charity. Partnership for cycling events including London to Paris.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Impsport competitors and assessment
Company assessmentDirect peers
- Pedla: Australian-origin performance cycling apparel brand with custom team-kit programme and premium jersey/bib-short lines — overlapping target customer (club and performance cyclists) and product tiers.
- HUPcc: UK-based custom cycling kit manufacturer serving clubs and teams with sublimated jerseys, bib shorts and skinsuits — competing head-to-head with Impsport in the British club custom-kit segment.
- Champion System: Global custom sublimated apparel manufacturer with a major cycling and triathlon kit line, offering club and team custom design with tiered price points — directly comparable to Impsport's core custom-club offering.
- Verge Sport: Custom cycling and team sports apparel manufacturer serving clubs and elite teams globally; comparable tiered custom-club offering with in-house design and production capabilities.
- Primal Wear: US-headquartered custom and stock cycling apparel maker with strong club-team and charity-ride programmes — analogous business model (custom sublimation for cycling clubs) to Impsport.
Emerging players
- HUUB: UK triathlon apparel and wetsuit brand whose athletes wear Impsport-manufactured T3 suits — overlapping triathlon end-customer and active partnership; a potential channel or M&A counterparty rather than a direct custom-club competitor.
Broad incumbents
- Rapha: Global premium cycling apparel brand with strong club/community ecosystem and RCC membership programme — competes for the same high-spending club cyclist that buys Impsport's T2/T3 ranges.
- ASSOS of Switzerland: Swiss premium cycling apparel specialist with proprietary fabric platforms and aerodynamic race-suit expertise — directly comparable technical positioning to Impsport's T3 aero range, at global scale.
- Castelli: Premium Italian cycling apparel brand with deep WorldTour heritage and aero-optimised race suits — overlaps Impsport's elite T3 range but at much larger scale and global reach.
- PEARL iZUMi: Established global cycling apparel brand with custom team programme (formerly custom.pearlizumi.com) — competes in both retail and custom-kit segments relevant to Impsport's Sportive/T1/T2 tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Impsport social profiles
Digital presenceImpsport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impsport leadership team
Management profileNumber of profiles
Impsport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impsport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impsport
What does Impsport do?
Impsport designs and manufactures custom cycling, triathlon, and athletics apparel, offering a tiered range (Sportive, T1, T2, T3) from entry-level club kit to elite wind-tunnel-tested aero race suits. It also sells stock/retail kit and provides self-service design tools and custom fitting services.
Is Impsport a public or private company?
Impsport is a private company. It is classified as family owned and is currently operating.
When was Impsport founded?
Impsport was founded in 1971. It employs 51 to 100 people.
Where is Impsport based?
Impsport is headquartered in Lincoln, United Kingdom, in the Europe region.
How does Impsport make money?
Four revenue lines are on record. Custom Clothing Manufacturing is the primary driver. The others are retail Clothing Sales, bundle Deals and club Shop Platform.
Who are Impsport's main competitors?
Direct peers on record are Pedla, HUPcc, Champion System, Verge Sport and Primal Wear. HUUB is listed as an emerging player. Broad incumbents are Rapha, ASSOS of Switzerland, Castelli and PEARL iZUMi.
Does Impsport have an API?
No public API is recorded for Impsport.
What industry is Impsport in?
Impsport's product category is Custom Sports Apparel Manufacturing. Its primary akta.pro industry code is CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail, with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 33992 and its SIC code is 3949.