What Bodahl Møbler does

Bodahl Møbler A/S is a privately held Danish B2B furniture manufacturer founded in 2011 by Flemming Dahl (CEO) and Lone Dahl (COO), headquartered in Holstebro, Denmark. The company designs and produces solid wood and metal furniture, with a product portfolio centered on dining tables (Spiseborde) in two main materials — Vild Eg (Wild Oak) and Rustik Eg (Rustic Oak) — alongside storage furniture (sideboards, highboards, display cabinets, TV units) and a chair collection. Its technology stack includes the Concept 4 You customization platform (launched 2017), which allows customers and dealers to configure dining tables by combining table tops with various leg styles, sizes, and finishes, and a 3D visualization partnership with HomeDecoHub that enables photorealistic room rendering for dealer sales support. AI is used only as a marketing content generation tool, with human QA review before publication.

The company sells exclusively through a B2B dealer network across Denmark and most of Europe, with no direct-to-consumer channel. It operates multi-language websites in Danish, German, English, and French, and participates in major European furniture trade fairs including M.O.W (Bad Salzuflen), the Brussels Furniture Fair, and PARTNERTAGE events. Bodahl also offers private labeling to dealers, allowing them to sell Bodahl-manufactured products under their own brand. The company maintains a small team of approximately 15 staff covering sales, procurement, warehousing, marketing, IT, and administration, with dedicated sales managers assigned to specific European territories (including DE, CH, LU, AT, IE, GB, SC, FR, NO, DK). No external investors, subsidiaries, or parent companies are indicated, and the company has not disclosed any funding rounds or financial figures.

Name

Bodahl Møbler

Legal name

BODAHL MØBLER A/S

Website

https://bodahlmoebler.dk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodahl Møbler is a Danish B2B manufacturer of solid wood and metal furniture, founded in 2011, selling exclusively through an extensive dealer network across Denmark and most of Europe. The company serves furniture retailers and interior design stores with customizable dining tables, storage furniture, and chairs under the BODAHL brand and through private labeling.

Ownership category

akta.pro rank

Headquarters

HQ city

Holstebro

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. B2B Furniture Sales: Bodahl Møbler generates revenue through B2B sales of high-quality solid wood and metal furniture to a network of dealers across Europe. Products include dining tables, chairs, and storage furniture (sideboards, highboards, TV furniture, display cabinets). The company operates both as a standalone brand and through private labeling arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Bodahl Møbler designs, manufactures, and sells high-quality solid wood and metal furniture — primarily dining tables, chairs, and storage furniture (sideboards, highboards, TV units, display cabinets) — through an exclusive B2B dealer network across Denmark and Europe. The portfolio centers on Wild Oak and Rustic Oak collections, with the proprietary Concept 4 You customization platform enabling dealers and end customers to configure dining tables by combining table tops with various leg styles, sizes, and finishes.

Product overview

Bodahl Møbler is a B2B furniture company specializing in high-quality solid wood and metal furniture with a focus on honest craftsmanship and raw authenticity. The product portfolio centers on dining tables (Spiseborde) available in two main collections: Vild Eg (Wild Oak) with calmer, more uniform grain patterns, and Rustik Eg (Rustic Oak) with more pronounced knots and natural variations. Dining tables include Miami, Woodstock, Extreme, Daytona, Verona (with ceramic top), Notting Hill, Roma, and Nottingham. The furniture line (Møbler) features storage solutions including sideboards, highboards, display cabinets, and TV units across Edinburgh, Stirling, Cubenhavn, and Woodstock series. The chair collection (Stole) includes Cole, Mingus, Tatum, Beaver, and Martino models with various swivel options and upholstery choices. The company offers the Concept 4 You customization platform, allowing customers to design personalized dining tables by combining table tops with different leg styles, sizes, and finishes. Products are manufactured in Europe with sustainable wood sourcing aligned with ESG principles.

Differentiator

Problem solved

Functional benefit

Brands

• Concept 4 You: Customization concept allowing customers to design their own dining tables by combining table tops with various leg options in metal and wood.

Products and services

• Concept 4 You A customization platform that lets dealers and end customers design personalized dining tables by combining table tops with various leg styles in metal and wood, plus sizes and finishes. Applied across the Roma, Verona, and other table collections.
• Roma (Rustic Oak) Rustic oak dining table with a 6cm thick tabletop, available in six lacquered colors (Oil Finish, Smoked, Desert, Old Bassano, Sandstone, Stormwood); integrated into the Concept 4 You customization system.
• Extreme (Wild Oak) Bestselling wild oak dining table with a 4cm solid tabletop and characteristic slanted Extreme edge profile; available in three colors (Oiled, Bianco, Smokey) and five sizes.
• Daytona (Wild Oak) Wild oak dining table with soft, organic rounded lines and Swiss edge profile; 2.6cm solid tabletop available in four sizes (200x100 to 260x110cm).
• Miami (Wild Oak) Slim 2.6cm wild oak dining table with an elegant, natural expression; available in three colors and three lengths for smaller to medium dining areas.
• Woodstock (Wild Oak) Robust 4cm wild oak dining table with lively structure and warm tone; part of the Concept 4 You system and offered in three color options.
• Verona (Wild Oak / Ceramic) Modern dining table combining a ceramic top with an elegant wood veneer edge; MDF core with ceramic surface in three variants (Macchia Vecchia, Tivoli White, Nebula Brown) and wood edge in Oiled or Bianco.
• Notting Hill (Wild Oak) Modern round dining table in wild oak with a solid black metal frame; available in three colors (Natural Oiled, Bianco, Smoked) and extendable with one to two extension plates.
• Nottingham (Rustic Oak) Round rustic oak dining table with a solid black metal frame; available in sizes from Ø120 to Ø140cm and can be extended with up to two extension plates.
• Rossdale 2025 furniture series combining Wild Oak with ceramic tops; includes dining tables with ceramic surfaces and sideboards/highboards in Wild Oak, with soft rounded forms and fine proportions for modern Nordic homes.
• Bozeman 2025 dining table series in solid wood with a 5.2cm tabletop thickness and soft edge profile; available in sizes from 180x100cm to 260x110cm, with optional matching bench and extension plates.
• Edinburgh (Wild Oak) Wild oak furniture series including sideboards (180-210cm), highboards (103-116cm), display cabinets, and TV units; natural wood grain with two surface options (Oiled, Bianco).
• Stirling (Wild Oak) Wild oak furniture series with black metal accents; includes sideboards (160-180cm), highboards with display sections, display cabinets with LED options, and TV units, featuring a distinctive black band design.
• Cubenhavn (Wild Oak) Wild oak furniture series with clean lines and calm wood surfaces; includes sideboards (180-200cm), highboards (100cm), and bookcases (65-80cm), with rounded corners and integrated handles.
• Woodstock (Rustic Oak) Rustic oak furniture series with black metal details; includes sideboards (200cm), highboards, display cabinets, and TV units, offered in six lacquered color options.
• Cole Chair Modern dining chair with 180° swivel function and cold foam padding; available with or without armrests; dimensions 63x89.5x65cm, seat height 49cm.
• Mingus Chair Classic elegance dining chair with armrests, 180° swivel function, and cold foam padding on a black metal frame; dimensions 62x87x64cm, seat height 49cm.
• Tatum Chair Modern dining chair with curved back, 180° swivel with auto-return, and cold foam padding on a black metal frame; maximum load 110kg.
• Beaver Chair Elegant dining chair with integrated armrests, 360° swivel function, and cold foam padding; available in Coco fabric (70,000 Martindale) with three color options.
• Private Labeling Program White-label program allowing dealers to sell Bodahl Møbler products under their own brand identity, enabling enterprise-level partners to offer the product line as their own assortment.

Quantifiable outcome

• Products designed to last decades with proper maintenance

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• HomeDecoHubcoreTechnology or IntegrationHomeDecoHub is a professional 3D platform that enables visualization of Bodahl products in realistic room settings. The partnership allows dealers to access a multi-brand room planner where Bodahl products can be combined with other furniture and décor items. Bodahl is part of HomeDecoHub's multi-brand universe, enabling complete room styling and visualization for sales support. HomeDecoHub handles demo, access, onboarding, and support for the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BoConcept: BoConcept is a Danish furniture brand selling customizable dining tables, chairs, and storage through a franchise/dealer network across Europe. Directly comparable to Bodahl on Danish origin, B2B dealer model, customization-led dining table offering, and European footprint.
• Montana Furniture: Montana Furniture is a Danish manufacturer of modular storage, shelving, and case goods sold through European dealers. Comparable to Bodahl on Danish origin, family/private ownership, B2B dealer model, and solid material/case-goods focus.
• Carl Hansen & Søn: Carl Hansen & Søn is a Danish manufacturer of solid wood dining tables, chairs, and case goods with heritage craftsmanship positioning, selling through a global dealer network. Closely comparable to Bodahl on material (solid wood), product categories (dining and storage), Scandinavian design DNA, and B2B dealer go-to-market.
• Skovby Møbelfabrik: Skovby is a Danish family-owned manufacturer of solid wood dining tables, chairs, and storage furniture sold through European dealers. Highly comparable to Bodahl on product mix (wood dining tables, case goods), Scandinavian craftsmanship positioning, B2B dealer-channel model, and similar SME scale.
• Gubi: Gubi is a Danish design furniture brand offering dining tables, seating, and storage across designer collections, sold through an international dealer network. Comparable to Bodahl on Scandinavian design heritage, B2B dealer model, and dining/living room product focus.
• Muuto: Muuto is a Danish contemporary design furniture brand offering dining tables, chairs, and storage sold through European and global dealers. Comparable to Bodahl on Scandinavian design positioning, dealer-channel distribution, and focus on dining/living furniture categories.

Broad incumbents

• HAY: HAY is a Danish contemporary design furniture brand with broad dining, seating, and storage ranges distributed through European dealers and design stores. Comparable to Bodahl on Scandinavian design positioning and dealer-channel distribution, but at a substantially larger scale and wider category spread.
• Tvilum: Tvilum is a Danish furniture manufacturer producing dining, living, and storage furniture for European retailers and dealer chains. Comparable to Bodahl on Danish origin and B2B dealer-channel model, though at significantly larger scale and lower price point.
• Fritz Hansen: Fritz Hansen is a larger established Danish premium furniture manufacturer with dining tables, chairs, and case goods sold through European dealers. Comparable to Bodahl on Scandinavian design positioning and dealer-channel distribution, but operates at significantly larger scale and broader portfolio.
• Actona Group: Actona Group is a Danish-based furniture company producing and distributing dining tables, chairs, and case goods across European wholesale and dealer channels. Comparable to Bodahl on Danish roots, dealer-channel distribution, and dining/case-goods categories, though at larger wholesale scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodahl Møbler