Madden Real Estate

What Madden Real Estate does

Madden Real Estate is a privately held, for-profit residential real estate brokerage founded in 2009 and headquartered in Fairbanks, Alaska, operating with a small team of 11-50 employees. The firm is associated with the Walden Home Group brand within the Keller Williams Realty-Alaska Group franchise and the PLACE real estate platform, and it serves individual home buyers and home sellers in the Fairbanks metropolitan area and surrounding Alaskan communities including North Pole, Salcha, Moose Creek, Anchorage, Big Lake, Glennallen, and Juneau.

Its core offering is buyer and seller agent representation delivered through a team-based model in which individual agents specialize in distinct parts of a transaction such as listing coordination, buyer representation, and transaction management. The product surface is supplemented by lightweight digital tools, namely an instant home value estimator and an online MLS-style property search portal, plus a financing partner-referral service that connects clients with mortgage providers. The firm also displays an Equal Housing Opportunity compliance badge, consistent with standard federal fair-housing adherence for residential brokers.

Madden Real Estate earns revenue through traditional real estate transaction commissions paid on closed buy and sell deals, in line with the residential brokerage industry. Its go-to-market is sales-led and agent-driven, with marketing reliant primarily on customer referrals and word-of-mouth. Pricing (commission rates) is not publicly disclosed and is negotiated per transaction. Customer segmentation is horizontal and concentrated on individual SMB consumers; the firm has no disclosed enterprise contracts or institutional counterparties.

Name

Madden Real Estate

Website

https://maddenrealestate.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Madden Real Estate is a privately held residential real estate brokerage founded in 2009 in Fairbanks, Alaska, serving individual home buyers and sellers in the Fairbanks metropolitan area and surrounding Alaskan communities through a team-based, agent-driven commission model affiliated with Walden Home Group, Keller Williams Realty-Alaska, and PLACE.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Property management services
• Home valuation services

Headquarters

HQ city

Fairbanks

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate brokerage earning commissions on property buy and sell transactions. Agents facilitate transactions between buyers and sellers, earning a percentage of the transaction value.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Madden Real Estate is a residential and commercial real estate brokerage serving the Fairbanks, Alaska area and surrounding communities. The firm provides buyer representation, seller representation, property management, and home valuation services, earning commissions on closed transactions. The team operates under the Walden Home Group brand affiliated with Keller Williams Realty-Alaska Group and PLACE.

Product overview

Walden Home Group operates as a Keller Williams Realty franchise offering a unified real estate service platform combining home buying, home selling, home valuation, and financing assistance services for clients in the Fairbanks, Alaska metropolitan area and surrounding communities including North Pole, Salcha, Moose Creek, Anchorage, Big Lake, Glennallen, and Juneau. The core offering centers on buyer and seller agent representation, supplemented by digital tools for property valuation and property search functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Real estate agent services assisting clients in finding and purchasing residential properties in the Fairbanks, Alaska area, including Fairbanks, North Pole, Salcha, Moose Creek, and surrounding regions. Buyer-representation agents guide clients through property search, showings, offer negotiation, and closing.
• Home Selling Services Marketing and sales services to help homeowners sell their residential or commercial properties, including free property marketing plans designed to sell homes for the most money in the least amount of time. Agents handle listing, marketing, showing coordination, and transaction closing.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coldwell Banker Gold Country: Residential real estate brokerage serving the Fairbanks/Interior Alaska market with a similar traditional agent-based commission model targeting home buyers and sellers.
• Jack White Commercial: Alaska-based real estate firm appearing in Madden's featured listings. Operates in Anchorage and broader Alaska, overlapping Madden's market footprint with mixed residential/commercial services.
• Berkshire Hathaway HomeServices Alaska Realty: National brand franchise operating in Alaska's residential markets, offering similar buyer/seller representation services and competing with Madden for agents and listings.
• RE/MAX Dynamic Properties (Alaska): National brokerage franchise with active Alaska presence (referenced in Madden's listing pages). Competes directly for residential listings in Fairbanks and surrounding markets with similar commission-based agent model.
• Sotheby's International Realty – Alaska: Luxury-leaning brokerage competing in Alaska residential markets including Anchorage and Juneau — overlapping Madden's secondary-market footprint with a premium-positioned service model.

Regional players

• Grace Minder Realty: Local Fairbanks/Interior Alaska independent brokerage appearing in Madden's featured listings. Direct local competitor with similar residential focus and community ties in the Fairbanks market.
• Alaska Unlimited Realty: Alaska-based brokerage featured in Madden's listing pages, operating across residential markets including Juneau. Local competitor with comparable service offerings and geographic overlap in secondary Alaska markets.

Broad incumbents

• Redfin: Tech-enabled brokerage with a discount commission model expanding nationally. Competes for the same buyer/seller relationships in Alaska markets where Madden operates, putting pressure on traditional commission rates.
• Compass: Tech-forward national brokerage that has been expanding into secondary markets. Competes for high-producing agents and premium listings in regions Madden serves.
• eXp Realty: Cloud-based brokerage with a viral agent-attraction model that recruits independent agents nationally. Competes with Madden for agent talent and clients, particularly in markets where traditional franchises are overbuilt.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/madden_real
• Facebookfacebook.com/maddenrealestate
• LinkedInlinkedin.com/company/madden-real-estate-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madden Real Estate