9 Media Online

What 9 Media Online does

9 Media Online is a Singapore-headquartered, private advertising technology company founded in 2007 that sells a multi-channel digital advertising stack to enterprise marketing buyers. It positions itself as a "future-first" ad-tech firm offering Connected TV (CTV/OTT), Programmatic Display, Digital Out-of-Home (DOOH), Audio, Cross-Device Targeting, and Immersive Experience Design (AR/VR) advertising, alongside a white-label OTT video streaming platform for channels, publishers, and influencers. The company cites 498+ brand clients served and lists enterprise logos including Target, Citigroup, and Microsoft as advertising clients, with HBO, Hulu, CNN, NY Post, Washington Post, Spotify, and Yahoo shown as channel partners.

The underlying technology is a programmatic advertising platform that integrates AI and machine learning for cross-channel targeting and optimization. Named proprietary components include a Hybrid Auction System using SSAI (Server-Side Ad Insertion) unified auction technology with ML-driven yield optimization, and a Privacy-Safe Identity Solution that uses first-party data and ML to build audience cohorts with encrypted identifiers — claimed to deliver 98% of ads to individuals rather than cookies. The company also operates an end-to-end OTT streaming platform with VOD, live streaming, CDN, and DRM capabilities.

The business model is primarily advertising-based across its CTV, programmatic, DOOH, and audio streams, supplemented by licensing/royalty revenue from white-label OTT platform services to channels, publishers, and influencers. Go-to-market is sales-led and direct, targeting CMOs, Account Managers, and Brand Managers through consultative enterprise engagement. Pricing is not publicly disclosed and is quote-based for enterprise clients. The company has operational presence in Singapore, India, Malaysia, Indonesia, the UAE (Dubai), and the USA; headcount signals are inconsistent, with firmographic data indicating 11–50 employees while the website claims 178+ global team members.

Name

9 Media Online

Legal name

9 Media Online

Website

https://9mediaonline.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

9 Media Online is a Singapore-based, private ad-tech company founded in 2007 that sells programmatic, CTV/OTT, DOOH, audio, and AR/VR advertising — plus a white-label OTT streaming platform — to enterprise brands, publishers, and influencers across Asia and the Middle East.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

akta.pro secondary industries

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Programmatic advertising
• Connected TV advertising
• Digital out-of-home
• Cross-channel targeting
• OTT streaming platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Connected TV Advertising: Delivers CTV/OTT advertising campaigns with accurate measurement and attribution of post-click conversions while prioritizing user privacy.
2. Programmatic Advertising: AI and machine learning powered programmatic ads across multiple consumer touchpoints, weaving seamless narratives across various channels.
3. DOOH Advertising: Programmatic Digital Out-of-Home advertising including Static DOOH, Dynamic DOOH, and Programmatic DOOH formats with context-based targeting.
4. Audio Advertising: Audio advertising services across various audio platforms and devices.
5. OTT Platform Services: White label multi-device OTT streaming platform services including Video on Demand (VOD), Live Streaming, Monetization, CDN, and DRM for channels and influencers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

9 Media Online is a brand marketing and advertising technology company that plans and executes Connected TV (CTV/OTT), Programmatic, Digital Out-of-Home (DOOH), Audio, and Cross-Device advertising campaigns for enterprise brands and CMOs. Its proprietary platform combines AI and machine learning with a hybrid SSAI-based auction system and a privacy-safe identity solution to deliver targeted, measurable, cross-channel campaigns. The company also offers a white-label OTT video streaming platform for channels, publishers, and influencers.

Product overview

9 Media Online is a future-first advertising technology company offering a comprehensive suite of connected TV and programmatic advertising solutions. The core portfolio includes Connected TV Advertising, Programmatic Advertising, DOOH Advertising, Audio Advertising, Cross Device Targeting, and Immersive Experience Design (AR/VR). For channel operators and publishers, the company provides an OTT Video Streaming Platform with white-label capabilities for VOD, live streaming, and monetization. For brand advertisers, the offering includes Media Measurement, Attribution, and Cross Platform Targeting sub-products. The platform leverages first-party data and machine learning to build audience cohorts and deliver privacy-safe targeted advertising across multiple channels and devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Connected TV Advertising Delivers targeted advertisements to viewers through connected TV and OTT streaming devices, enabling accurate measurement and attribution of post-click conversions while prioritizing user privacy. For brand advertisers seeking to reach streaming audiences.
• Programmatic Advertising AI-powered programmatic ad platform that integrates machine learning to deliver seamless narratives across multiple consumer touchpoints, enabling efficient campaign execution and real-time optimization across channels.
• DOOH Advertising Digital Out-of-Home advertising offering hypertargeted audience reach through static, dynamic, and programmatic DOOH formats with context-aware placement.
• Audio Advertising Audio advertising service delivering campaigns through audio devices and streaming platforms.
• Cross Device Targeting Targeting capability enabling advertisers to reach audiences across multiple devices with coordinated messaging and campaign delivery.
• Immersive Experience Design (AR/VR) Creates virtual and augmented reality experiences allowing consumers to interact with brands in immersive environments, including virtual showrooms, interactive product stories, and gamified ad content.
• OTT Video Streaming Platform End-to-end live streaming platform for launching white-label multi-device OTT streaming, offering Video on Demand (VOD), Live Streaming, Monetization, CDN, and DRM capabilities for channels and influencers.
• Addressable TV Delivers tailored ads with laser-focused targeting to different devices, creating brand recall value in the living room environment through audience connection strategies. For channel partners and publishers.
• White Label OTT Platform All-inclusive OTT platform fully managed for launching white-label multi-device streaming with Video on Demand, Live Streaming, Monetization, CDN, and DRM. For channels, publishers, and influencers.
• Media Measurement Accurately addresses specific audiences at scale across hundreds of channels, platforms, publishers, and networks, safely translating data between identity spaces to improve advertising results. For brand advertisers.
• Attribution Unifies streaming and digital data to holistically measure and optimize media performance with prescriptive insights, assessing and identifying share-shift opportunities to maximize audience reach.
• Cross Platform Targeting Executes true cross-channel buys across traditionally siloed media channels by activating advanced audiences within premium digital-first environments.

Quantifiable outcome

• 98% of ads delivered to individuals, not cookies

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Trade Desk: Global independent programmatic ad buying platform with deep CTV capabilities. Most relevant scaled competitor to 9MO's programmatic and CTV buying business; shares enterprise advertiser focus and DSP-style technology approach.
• Google Display & Video 360: Google's enterprise DSP within Google Marketing Platform, offering programmatic display, video, and CTV buying at global scale. Dominant incumbent against which 9MO competes for enterprise brand budgets.

Direct peers

• Innovid: CTV-focused ad tech company providing ad serving, creative personalization, and measurement for connected TV campaigns. Direct overlap with 9MO's addressable TV and CTV measurement/attribution capabilities.
• Magnite: Leading independent SSP with a CTV-focused supply-side ad tech platform, including SSAI-based server-side ad insertion. Closest peer to 9MO's hybrid auction/SSAI technology and OTT inventory focus.
• MediaMath: Independent programmatic DSP focused on enterprise brand advertisers with identity and cross-channel buying capabilities. Comparable mid-large independent ad tech competitor to 9MO.
• Hivestack: Programmatic DOOH ad tech platform offering omnichannel planning, activation, and measurement. Directly comparable to 9MO's programmatic and dynamic DOOH advertising products.
• PubMatic: Independent programmatic ad tech platform offering supply-side and buyer-side solutions across CTV, video, and display. Comparable in scale and product breadth to 9MO's programmatic offering for brand and agency clients.
• MiQ (Media iQ): Global programmatic media partner operating a DSP with strong CTV and cross-channel capabilities. Closely comparable go-to-market motion — direct sales to enterprise advertisers — and similar product breadth to 9MO.
• Verve Group (formerly Smartclip): Omnichannel ad platform with strong DOOH and programmatic CTV capabilities. Direct overlap with 9MO's DOOH and CTV offerings and similar enterprise brand buyer focus.

Emerging players

• Brightcove: Enterprise-grade OTT video platform with VOD, live streaming, monetization, and DRM capabilities. Direct competitor to 9MO's white-label OTT platform offering for channels and influencers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/9MediaOnline
• LinkedInlinkedin.com/company/9mediaonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 9 Media Online