LimPark
LimPark is a Seattle-based SaaS startup offering automated retirement plan design services for small businesses through four subscription tiers ($500–$3,150/year). The platform uses end-to-end automation and machine learning to replace manual spreadsheet-based retirement plan workflows.
- Company typePrivate
- Founded2017
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LimPark does
LimPark is a Seattle-based SaaS startup that provides automated retirement plan design services to small businesses. The company operates a four-tier subscription platform: LimPark Express ($500/year, Solo 401K for single-owner businesses), LimPark Plus ($1,500/year, Individual Defined Benefit for family businesses), LimPark Enterprise ($600/year, Defined Contribution and 401K Safe Harbor for multi-owner businesses), and LimPark Enterprise Premium ($3,150/year, customized pension plans for professional practices such as physician offices). LimPark's primary customer segments are small business owners, family-owned businesses, small business employers seeking competitive employee benefits, and professional practices with owner-operators.
The company's core technology is an end-to-end automation platform that replaces the manual spreadsheet workflows used by traditional retirement plan analysts. LimPark integrates machine learning to optimize retirement plan design quality and claims differentiated cost efficiency through waived headcount fees, waived setup fees, and included IRS audit support. Additional proprietary features include enhanced information security infrastructure for client financial data and an internal automation tool enabling the headcount fee waiver. The platform also offers a Tax Savings Estimator interactive web tool for top-of-funnel prospect engagement.
LimPark sells primarily direct-to-consumer through its website with self-serve plan selection and consultation booking, and supplements this with a channel partner network of financial professionals, corporations, and associations that refer small business clients. The company is privately held, domiciled in Washington State as LimPark LLC, and describes itself as a new homegrown Seattle startup with operating activity dating to 2020. No funding rounds, headcount, or revenue figures are disclosed in available materials.
LimPark firmographics
Firmographics- Name
- LimPark
- Legal name
- LimPark LLC
- Website
- https://limpark.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LimPark is a Seattle-based SaaS startup offering automated retirement plan design services for small businesses through four subscription tiers ($500–$3,150/year). The platform uses end-to-end automation and machine learning to replace manual spreadsheet-based retirement plan workflows.
- Ownership category
- akta.pro rank
Where LimPark is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LimPark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Subscription Plans: Annual subscription-based pricing model with four tiers (Express, Plus, Enterprise, Enterprise Premium) offering different retirement plan design services with all fees included per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Solo 401K Plan for single-owner businesses with no employees |
| Subscription | Annual | Individual Defined Benefit Plan for single owners or family businesses seeking maximum tax deductions |
| Subscription | Annual | Personalized Defined Contribution Plan and Standardized 401K Safe Harbor Plan for businesses with multiple owners or employees |
| Subscription | Annual | Customized Enterprise Defined Benefit and Defined Contribution Pension Plan for physician's offices and complex multi-employee businesses |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
LimPark product offering
Product offeringCore offering
LimPark provides automated retirement savings plan design and administration for small businesses and professional practices through an end-to-end SaaS platform. The service replaces traditional spreadsheet-based manual work performed by financial professionals with automation and machine learning to produce optimized Solo 401(k), Individual Defined Benefit, Defined Contribution/Safe Harbor 401(k), and customized pension plans. Deliverables include annual subscriptions that bundle plan design, provider optimization, IRS auditing support, and waived headcount fees.
Product overview
LimPark offers a four-tier SaaS platform for small business retirement planning: LimPark™ Express (Solo 401K for single-owner businesses), LimPark™ Plus (Individual Defined Benefit Plans for family businesses), LimPark™ Enterprise (Defined Contribution and 401K Safe Harbor Plans for multi-owner businesses), and LimPark™ Enterprise Premium (Customized Pension Plans for professionals like physicians). All tiers feature end-to-end automation, IRS audit support, no headcount fees, and annual plan re-evaluation. The platform also provides a Tax Savings Estimator tool for prospect engagement. Pricing ranges from $500/year (Express) to $3,150/year (Enterprise Premium), all-inclusive.
Differentiator
Problem solved
Functional benefit
Products and services
- LimPark Express
Quantifiable outcome
- Case study 1: Client achieved $56,000 total deduction with $22,400 tax savings
- +3 more outcomes
Companies that use LimPark
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
LimPark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
LimPark partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Financial ProfessionalscoreLimPark partners with financial professionals who guide small business clients to utilize LimPark's retirement plan design services. These professionals leverage LimPark's technical infrastructure to offer automated, cost-effective retirement planning to their clients.
- CorporationscoreLimPark partners with corporations to provide retirement plan solutions for their small business clients or subsidiaries, offering end-to-end automation and superior user experience for retirement savings design.
- AssociationscoreLimPark partners with associations to reach small business members, offering technical infrastructure and ever-growing insights to help their members benefit from optimized retirement savings.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
LimPark competitors and assessment
Company assessmentDirect peers
- Human Interest: Human Interest delivers a tech-enabled 401(k) and IRA platform targeting small businesses with transparent pricing and automated administration. Direct competitor serving the same SMB retirement market.
- Vestwell: Vestwell provides a digital retirement platform for small and mid-sized businesses, including 401(k), 403(b), and SEP/SIMPLE plans. Competes in the same SMB retirement plan administration space as LimPark.
- Guideline: Guideline offers a 401(k) and retirement plan platform purpose-built for small businesses, with transparent flat pricing and automation. Directly comparable to LimPark's SMB-focused retirement plan design offering.
- ForUsAll: ForUsAll provides 401(k) plans for small businesses with a focus on improved participant outcomes and crypto/ESG investment options. Competes with LimPark in the SMB retirement plan space.
Broad incumbents
- ADP Retirement Services: ADP offers 401(k) and retirement plan administration as part of its broader payroll and HR services portfolio. Represents the incumbent alternative against which LimPark positions itself on automation and pricing.
- Fidelity Small Business 401(k): Fidelity provides 401(k) plans for small businesses with zero administration fees and strong brand recognition. A scaled incumbent that LimPark competes against for SMB retirement customers.
- Charles Schwab Retirement Plan Services: Schwab offers small business retirement plans including Solo 401(k)s and SEP-IRAs, with broad investment options. Incumbent competitor in the same retirement savings category as LimPark.
Emerging players
- Bob's Retirement Planning: Bob's Retirement Planning offers low-cost 401(k) plans tailored for very small businesses with simplified administration. An emerging niche competitor addressing similar pain points to LimPark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
LimPark social profiles
Digital presenceLimPark financial estimates
Financial estimateRevenue estimate
Valuation estimate
LimPark leadership team
Management profileNumber of profiles
LimPark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LimPark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LimPark
What does LimPark do?
LimPark provides automated retirement savings plan design and administration for small businesses and professional practices through an end-to-end SaaS platform. The service replaces traditional spreadsheet-based manual work performed by financial professionals with automation and machine learning to produce optimized Solo 401(k), Individual Defined Benefit, Defined Contribution/Safe Harbor 401(k), and customized pension plans. Deliverables include annual subscriptions that bundle plan design, provider optimization, IRS auditing support, and waived headcount fees.
Is LimPark a public or private company?
LimPark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LimPark founded?
LimPark was founded in 2017. It employs 1 to 10 people.
Where is LimPark based?
LimPark is headquartered in Seattle, United States, in the North America region.
How does LimPark make money?
One revenue line is on record: subscription Plans.
Who are LimPark's main competitors?
Direct peers on record are Human Interest, Vestwell, Guideline and ForUsAll. Broad incumbents are ADP Retirement Services, Fidelity Small Business 401(k) and Charles Schwab Retirement Plan Services. Bob's Retirement Planning is listed as an emerging player.
Does LimPark have an API?
No public API is recorded for LimPark.