Windmill Nursery
- Company typePrivate
- Founded1970
- HeadquartersFranklinton, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Windmill Nursery firmographics
Firmographics- Name
- Windmill Nursery
- Legal name
- Windmill Nursery, LLC
- Website
- https://windmillnurseryllc.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Windmill Nursery industry classification
Industry- Product category
- Wholesale Plant Nursery
- NAICS
- Nursery and Floriculture Production (11142)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
- akta.pro secondary industries
- Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE), Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
Keywords
Where Windmill Nursery is headquartered
LocationHeadquarters
- HQ city
- Franklinton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Windmill Nursery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Wholesale Plant Sales: Windmill Nursery generates revenue through wholesale sales of container-grown plants including shrubs, perennials, trees, ground covers, annuals, and tropicals. Plants are sold in container sizes ranging from 4 inch to 45 gallon. The company also sells soil insulators including pine straw, bulk mulch, and bagged mulch. Pricing is wholesale trade only with terms of cash F.O.B. Folsom, LA or net 30 days for customers with established credit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale pricing for trade customers with established credit |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Windmill Nursery product offering
Product offeringCore offering
Windmill Nursery is a family-owned wholesale plant nursery that grows and sells container-grown shrubs, perennials, trees, ground covers, annuals, and tropicals to garden centers, re-wholesale customers, and landscape contractors across the southeastern United States. The company also supplies soil insulators such as pine straw, bulk mulch, and bagged mulch through its Windmill Landscape Supply division. Plants are grown in container sizes ranging from 4 inch to 45 gallon on over 500 acres in Franklinton, Louisiana, including licensed branded varieties such as Knock Out roses, Encore azaleas, Drift roses, Proven Winners, and Southern Living plants.
Product overview
Windmill Nursery is a family-owned wholesale plant nursery offering container-grown shrubs, perennials, trees, and ground covers to garden centers, re-wholesale customers, and landscape contractors. The core product offering includes their main wholesale plant inventory and Windmill Landscape Supply (groundcovers, woody ornamentals, annuals, perennials, trees, tropicals, soil insulators). They supplement availability with a weekly Hot List of seasonal specials. Windmill grows numerous licensed branded plant varieties including Encore Azaleas, Drift Roses, Knock Out Roses, Bushel and Berry, First Edition Plants, Garden Debut, Garden District Collection, Proven Winners, and Southern Living Plant Collection.
Differentiator
Problem solved
Functional benefit
Brands
- Windmill Landscape Supply: Provides landscapers with groundcovers, woody ornamentals, annuals, perennials, trees, tropicals, soil insulators, pine straw, bulk mulch, and bagged mulch.
Products and services
- Wholesale Plant Nursery Container-grown wholesale shrubs, perennials, trees, ground covers, annuals, and tropicals sold to garden centers, re-wholesale customers, and landscape contractors across the southeastern United States. Plants are offered in container sizes ranging from 4 inch to 45 gallon, including bee-friendly plants, fresh blooms, and licensed branded varieties.
- Windmill Landscape Supply Landscape materials division supplying groundcovers, woody ornamentals, annuals, perennials, trees, and tropicals in container sizes from 4 inch to 45 gallon, plus soil insulators such as pine straw, bulk mulch, and bagged mulch. Offers delivery for orders over $1,000 and local pickup.
- Licensed Branded Plant Varieties Licensed propagation and wholesale distribution of premium branded plant selections including Knock Out roses, Drift groundcover roses, Encore azaleas, Proven Winners, Southern Living Plant Collection, Bushel and Berry, 1st Edition, Garden Debut, and Garden District Collection varieties.
Companies that use Windmill Nursery
Customer profileSegments3 records
Ideal customer profiles3 records
Windmill Nursery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Windmill Nursery partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Knock Out RosescoreWindmill Nursery is a licensed grower of Knock Out Roses, a popular brand of landscape roses known for disease resistance and continuous blooming. This licensing arrangement allows the nursery to propagate and sell these branded plant varieties.
- Drift RosescoreWindmill Nursery is a licensed grower of Drift Roses, a brand of groundcover roses. This licensing partnership enables the nursery to grow and distribute these proprietary rose varieties.
- Encore AzaleascoreWindmill Nursery is a licensed grower of Encore Azaleas, a reblooming azalea brand. This licensing relationship provides access to proprietary azalea genetics for propagation and sale.
- Proven WinnerscoreWindmill Nursery is a licensed grower of Proven Winners plants, a leading brand of premium flowering shrubs, perennials, and annuals known for superior performance.
- Southern Living Plant CollectioncoreWindmill Nursery is a licensed grower of Southern Living Plant Collection varieties, a premium plant brand targeting southern gardeners with plants adapted to warm climates.
- BushellandBerrycoreWindmill Nursery is a licensed grower of BushellandBerry plants, a brand of berry-producing plants for home gardens.
- 1st Edition PlantsminorWindmill Nursery is a licensed grower of 1st Edition Plants, a branded plant collection.
- Garden DebutminorWindmill Nursery is a licensed grower of Garden Debut plant varieties.
- Garden District CollectionminorWindmill Nursery is a licensed grower of Garden District Collection plants.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Windmill Nursery competitors and assessment
Company assessmentDirect peers
- Monrovia Nursery Company: One of the largest wholesale growers of premium branded container plants in the United States, selling to garden centers and landscape professionals. Highly comparable to Windmill as both grow branded container ornamentals and perennials and distribute through independent garden center and re-wholesale channels.
- Loma Vista Nursery: Midwestern wholesale container nursery producing trees, shrubs, and perennials for independent garden centers, landscape contractors, and re-wholesalers. Comparable to Windmill as a regional wholesale grower serving similar customer types.
- Star Roses and Plants (Conard-Pyle): Wholesale grower and licensor of branded roses and woody plants including Knock Out and Drift Roses — two brands Windmill is licensed to grow. Operates as both a grower and a brand licensor, making it both a direct production peer and an upstream licensor of Windmill.
- Greenleaf Nursery Company: Wholesale grower of container ornamental shrubs, trees, and perennials sold to garden centers and landscape yards across the southern and central U.S. Comparable to Windmill in product mix, channel, and geographic focus on the South.
- Everde Growers: National wholesale nursery formed through the consolidation of Tree Town USA, Hines Growers, and others, producing container trees, shrubs, and ornamentals for big-box and landscape customers. Comparable as a scaled wholesale grower in overlapping product categories.
- Bailey Nurseries: Large wholesale nursery headquartered in Minnesota with national distribution of branded shrubs (e.g., Endless Summer hydrangeas), perennials, and trees. Comparable to Windmill as a multi-generational wholesale grower with licensed premium genetics and broad geographic reach.
- Spring Meadow Nursery (Proven Winners): Michigan-based wholesale grower and developer of the Proven Winners brand of flowering shrubs and perennials, licensed to nurseries including Windmill. Comparable as both a wholesale production peer and a licensor of one of Windmill's key brand relationships.
- Plant Development Services (Encore Azalea): Plant brand development and licensing company (Encore Azaleas, Southern Living Plant Collection, Sunset Plant Collection). Comparable to Windmill both as a wholesale grower of branded genetics and as a licensor of brands Windmill grows under license.
- Color Spot Holdings (McCorkle Nurseries): Large wholesale grower of annuals, perennials, and shrubs supplying mass-market retailers and garden centers nationwide. Comparable to Windmill in core product categories and channel mix, but at materially larger scale.
Regional players
- Forest Nursery Company: Southeast-focused wholesale grower of container shrubs and ornamentals serving garden centers and landscape contractors. Comparable to Windmill in product mix and channel, but primarily serves overlapping and adjacent southeastern U.S. markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Windmill Nursery social profiles
Digital presenceWindmill Nursery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Windmill Nursery leadership team
Management profileNumber of profiles
Profiles10 records
Windmill Nursery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Windmill Nursery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Windmill Nursery
What does Windmill Nursery do?
Windmill Nursery is a family-owned wholesale plant nursery that grows and sells container-grown shrubs, perennials, trees, ground covers, annuals, and tropicals to garden centers, re-wholesale customers, and landscape contractors across the southeastern United States. The company also supplies soil insulators such as pine straw, bulk mulch, and bagged mulch through its Windmill Landscape Supply division. Plants are grown in container sizes ranging from 4 inch to 45 gallon on over 500 acres in Franklinton, Louisiana, including licensed branded varieties such as Knock Out roses, Encore azaleas, Drift roses, Proven Winners, and Southern Living plants.
Is Windmill Nursery a public or private company?
Windmill Nursery is a private company. It is classified as family owned and is currently operating.
When was Windmill Nursery founded?
Windmill Nursery was founded in 1970. It employs 101 to 250 people.
Where is Windmill Nursery based?
Windmill Nursery is headquartered in Franklinton, United States, in the North America region.
How does Windmill Nursery make money?
One revenue line is on record: wholesale Plant Sales.
Who are Windmill Nursery's main competitors?
Direct peers on record are Monrovia Nursery Company, Loma Vista Nursery, Star Roses and Plants (Conard-Pyle), Greenleaf Nursery Company, Everde Growers, Bailey Nurseries, Spring Meadow Nursery (Proven Winners), Plant Development Services (Encore Azalea) and Color Spot Holdings (McCorkle Nurseries). Forest Nursery Company is listed as a regional player.
Does Windmill Nursery have an API?
No public API is recorded for Windmill Nursery.
What industry is Windmill Nursery in?
Windmill Nursery's product category is Wholesale Plant Nursery. Its primary akta.pro industry code is AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses), with a secondary code of AFAGAHAE, Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs). Its NAICS code is 11142 and its SIC code is 100.