What impeak does

impeak GmbH is a German direct sales company headquartered in Potsdam that operates a door-to-door (D2D) field sales organization on behalf of major energy and telecommunications providers. Founded in 2008 and operating for over 15 years, the company runs more than 80 branch locations across Germany staffed by sales representatives who conduct in-person consultations at residential and commercial customer premises, advising on electricity, gas, fiber optic (FTTH), and telecom contracts. Its partner portfolio includes E.ON (designated as the primary partner), EWE, Vattenfall, TEAG, GASAG, eins energie, enviaM, Deutsche Telekom, and Vodafone, with each partnership governed by exclusive territorial agreements that prevent competing D2D sellers from representing the same brand in assigned geographies. The company is privately held and managed by its two Geschäftsführer (Managing Directors), Thorsten Ganzenmüller and Nikolaus Grahn, with no external institutional or venture capital investors disclosed.

The underlying technology stack is intentionally non-proprietary: standard CRM systems, tablets, and smartphones for digital order capture, an internal learning management system ('LMS D2D') for sales training, and a dedicated applicant tracking portal (bewerbung.impeak.de) for recruitment. There is no disclosed proprietary platform, no AI/ML components, and no patents. The company supplements its field operations with a call center providing inbound customer support, order processing, and outbound retention/renewal activities, and is supported by back-office functions in HR, marketing, controlling, accounting, and order processing at the Potsdam headquarters.

impeak's revenue model is commission-based: the company earns transaction fees for new customer acquisitions, contract renewals, tariff adjustments, and cross-sell activities performed on behalf of its energy and telecom partners. Sales representatives are paid a hybrid of guaranteed base salary plus uncapped performance-based commissions and leadership overrides, with stated bands of approximately €30K–€55K for entry-level reps, €50K–€78K for experienced reps, and €100K+ for top performers and team leaders. End-customer outcomes are strong, with the company reporting a sub-2% post-consultation cancellation rate, indicating the in-person consultation model is effective at producing sticky contract signings for partners.

Name

impeak

Legal name

impeak GmbH

Website

https://impeak.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

impeak is a German door-to-door sales company that sells energy and telecommunications products on behalf of major providers including E.ON, EWE, Vattenfall, Deutsche Telekom, and Vodafone, operating 80+ exclusive branch locations across Germany under a commission-based B2B service model.

Ownership category

akta.pro rank

Product category

Direct Sales Services

NAICS

All Other Support Services (561990), Agents for Wireless Telecommunications Services (517122)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Appointment Scheduling & Service Dispatch Support (BPAAABAO)

Keywords

• Door-to-door sales
• Energy direct sales
• Field sales services
• Telecommunications sales
• Fiber optic sales

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Commission-based Direct Sales Revenue: impeak generates revenue by performing sales and consulting services on behalf of energy and telecommunications companies. The company receives commissions for new customer acquisitions, contract renewals, tariff adjustments, and cross-selling activities. Sales staff receive a base salary plus performance-based commissions, bonuses, and overrides. This commission structure applies to both field sales representatives (door-to-door) and call center operations handling inbound and outbound customer contact.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

impeak provides door-to-door (D2D) direct sales and consulting services on behalf of energy and telecommunications providers in Germany. Field sales representatives visit residential and commercial customers at their homes and workplaces to consult on electricity, gas, fiber optic (FTTH), and telecom products, signing contracts on behalf of partner companies such as E.ON, EWE, Vattenfall, GASAG, TEAG, Deutsche Telekom, and enviaM. The company earns commissions for new customer acquisitions, contract renewals, and tariff adjustments, operating across more than 80 branch locations in exclusive territorial partnerships.

Product overview

impeak GmbH is a direct sales company operating across Germany with over 80 locations. The company offers a unified portfolio of direct sales services, acting as an authorized sales partner for major energy and telecommunications companies. Their core offering consists of door-to-door (D2D) sales services for electricity, gas, and fiber/internet products on behalf of partners including E.ON, EWE, GASAG, TEAG, Vattenfall, eins energie, and enviaM. The company also provides call center services (inbound and outbound) and backoffice support functions. The products and services work together as an integrated sales ecosystem: field sales teams conduct door-to-door consultations while call center agents handle customer support and order processing, all supported by internal departments for recruiting, marketing, and operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Sales Services (Energiedirektvertrieb) Door-to-door direct sales and consulting services for energy and telecommunications products performed on behalf of partner companies. Sales representatives conduct face-to-face consultations with private and commercial customers at their homes and businesses, capturing orders for electricity, gas, fiber optic, and telecom contracts from partner providers.
• Electricity and Gas Sales (Strom- und Gasvertrieb) Door-to-door sales of electricity and natural gas contracts from partner energy providers including E.ON, EWE, GASAG, innogy (now E.ON), TEAG, Vattenfall, eins energie, and enviaM. Sales representatives consult with customers on optimal tariffs and switch or sign up residential and commercial end-users.
• Fiber/Internet Sales (Glasfaser/FTTH Vertrieb) Sales of fiber optic (Glasfaser/FTTH) and internet/broadband products supporting partners like E.ON, Deutsche Telekom, Vodafone, and eins energie in fiber network expansion through direct customer consultation at homes and businesses.
• Customer Service / Call Center (Kundenbetreuung) Call center services providing inbound customer support, quality assurance, order processing, and outbound customer care including contract renewals and sales for partner energy and telecom products. Supports the field sales organization with both inbound and outbound operations.
• Sales Backoffice (Vertriebsinnendienst) Internal sales support services including recruiting, marketing, human resources, controlling, accounting, and order processing to support the field sales operations across all branch locations.

Quantifiable outcome

• Under 2% order cancellation rate after field consultation
• +3 more outcomes

Named customers8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• E.ONcoreChannel Partner/ Reseller/ DistributorE.ON is impeak's primary partner, representing approximately 14 million residential and business customers across Germany. impeak serves as an exclusive field sales channel for E.ON energy and fiber optic (FTTH) products, conducting door-to-door consultations and contract acquisitions in designated territories. The partnership spans multiple years and covers numerous regional territories across Germany.
• EWEcoreChannel Partner/ Reseller/ DistributorEWE partnership involves sales of electricity, natural gas, and broadband services in northern German territories. impeak conducts D2D sales activities on behalf of EWE, acquiring new customers and managing existing customer relationships in assigned exclusive areas.
• VattenfallcoreChannel Partner/ Reseller/ DistributorVattenfall partnership focuses on electricity and gas sales through door-to-door channels in major German cities including Berlin and Hamburg. impeak provides sales representation and customer consultation services for Vattenfall's residential and commercial product portfolio.
• TEAG (Thüringer Energie AG)majorChannel Partner/ Reseller/ DistributorTEAG is a regional energy provider serving over 500,000 customers in Thuringia. impeak serves as a sales partner for TEAG products including electricity, natural gas, district heating, and telecommunications across Thuringian territories.
• GASAGmajorChannel Partner/ Reseller/ DistributorGASAG is a Berlin-based energy provider and long-standing partner of impeak. The partnership involves sales of electricity and gas products to residential customers in the Berlin metropolitan area.
• eins energie in SachsenmajorChannel Partner/ Reseller/ Distributoreins energie partnership involves both traditional energy sales and fiber optic broadband expansion support in the Chemnitz region. impeak assists eins energie in customer acquisition and door-to-door consultation for high-speed internet products.
• enviaMmajorChannel Partner/ Reseller/ DistributorenviaM partnership covers the Halle (Saale) and Leipzig territories for electricity and gas sales. impeak provides field sales representation and customer consultation services for enviaM's residential and commercial energy products.
• Deutsche TelekommajorChannel Partner/ Reseller/ DistributorDeutsche Telekom partnership involves sales of telecommunications products and services including mobile, fixed-line, and broadband offerings. impeak provides field sales support for Deutsche Telekom's consumer and business segments.
• innogy (now E.ON)minorChannel Partner/ Reseller/ Distributorinnogy was a former partner that has since been fully acquired by E.ON. Historical partnership involved energy sales in German territories prior to the merger.
• A Bleistift FOR EVERYONEminorOthersSocial responsibility partnership supporting education initiatives in Pakistani brick kiln villages. Since September 2019, impeak has funded the 'Miracle Kiran School' and 'Miracle Suraj School,' covering teacher salaries, educational materials, technology, and school meals for children of workers in Lahore, Pakistan.
• Guido Fulst and FriendsminorOthersimpeak is an active partner of the charitable organization Guido Fulst and Friends. Guido Fulst is an Olympic and world champion cyclist who raises funds to provide bicycles and support local bicycle workshops for socially disadvantaged families.
• VodafoneminorChannel Partner/ Reseller/ DistributorVodafone is listed as one of impeak's long-standing partners, suggesting a telecommunications sales partnership for mobile and broadband products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Contact & Cooperation (C&C): Direct sales agency providing D2D customer acquisition for energy and telecom providers in Germany. Overlapping offering and customer base with impeak.
• Müller Direct Vertrieb: Direct sales firm running D2D campaigns for utility and telecommunications providers in Germany. Comparable channel model and customer base to impeak.
• Deutsche Energy Marketing (DEM): Direct sales agency specifically focused on energy and fiber provider customer acquisition in Germany. Closely comparable in product focus (utility-led) and channel (D2D).
• Ranger Marketing & Vertriebs GmbH: Major German field-marketing and direct sales agency serving energy, telecom and financial-services clients. Closely comparable to impeak in business model (D2D sales outsourcing, exclusive territories, tiered compensation for reps).
• Sales & More GmbH: German sales agency operating D2D and inside-sales channels for energy, telecom and insurance partners. Similar B2B-partner model and branch-based field sales force.
• W4 GmbH: German D2D sales agency running customer acquisition campaigns for energy, broadband and telecom utilities. Comparable exclusive-territory field sales operations.
• The Marketing Pool (TMP): Germany's largest independent direct marketing and field sales agency, also running D2D customer acquisition for energy and telecom providers. Operates a similar outsourced, commission-based field sales model with exclusive partner relationships.
• ProDirekt GmbH: D2D direct sales company focused on energy and telecom customer acquisition in Germany. Operates with the same commission-based field sales structure and utility/telco partner model as impeak.
• ZMG Zeitungs- und Magazinvertrieb GmbH / ZMG Direktvertrieb: German direct sales and field-marketing group operating D2D campaigns for major utility and telecom clients. Most comparable group-level competitor to impeak's 80-branch network.

Emerging players

• Talkline GmbH / Talktypo field sales units: German telecom-focused sales and customer-acquisition entity operating inbound/outbound sales for carrier partners. Less direct overlap than the agency peers but sells through comparable channels and to comparable end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/impeak-gmbh
• Instagraminstagram.com/impeakgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about impeak