Sales and More

Name

Sales and More

Legal name

Sales&More Spółka Akcyjna

Website

https://salesmore.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Growth Marketing Strategy (MPAAAFAE)

akta.pro secondary industries

Sales Promotion Campaign Design & Management (BPAFAMAC), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Performance marketing services
• Media agency services
• Digital marketing consulting
• Marketing analytics attribution
• Martech solutions

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Performance Marketing Services: Core agency revenue stream including paid media management across Google Ads, Microsoft Ads, social media, programmatic, affiliate marketing, and display advertising. Revenue generated through service fees and performance-based arrangements.
2. Consulting Services: Strategic consulting including audits, in-house department support, marketing automation, content marketing, digital transformation, and media framework development.
3. MarTech Solutions: Technology services including web analytics, mobile analytics, tracking & reporting, business intelligence, consent management, and tag management.
4. Creative and Content Production: Creative services including concept and design, performance creatives, dynamic creatives, video production, content creation, and content commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sales&More is a 360° media and digital marketing agency that plans, executes, and measures performance and brand marketing campaigns for large Polish enterprises. It combines consulting, paid media management (search, social, programmatic, display, video, TV, radio, OOH), creative production, and proprietary AI-driven marketing technology (attribution, tracking, customer scoring) into an integrated service offering.

Product overview

Sales&More is an independent 360° media agency offering a comprehensive portfolio of digital marketing services and proprietary technology products. The core offering includes strategic services (Media Strategies, Consulting, MarTech) and execution services (Performance, Branding, Organic Brand Growth, Creations & Content). The proprietary technology portfolio consists of eight specialized products: AI Attribution (next-generation attribution modeling), CLV Booster (customer lifetime value optimization), Dashboarding (real-time campaign reporting), Marketing Data Intelligence Platform/MDIP (data integration infrastructure), Marketing Mix Modeling/MMM (analytical modeling), Regression Based Attribution/RBA (channel attribution), ROI/ROAS Maximizer (performance optimization), S&M Enterprise Tracking (cookie-less tracking), and User Scoring (behavioral prediction). These products work together as an integrated marketing technology ecosystem, from data collection and attribution through to optimization and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Strategies Comprehensive media strategy services covering Digital Marketing Strategy, Mobile Strategy, Performance Strategy, Social Media Strategy, Communication Strategy, and MarTech Strategy, aimed at large enterprises planning integrated media plans.
• Performance Services Performance media buying and execution services including Google Ads, Microsoft Ads, WP Ads, Social Media advertising, Affiliate Marketing 3.0, Email Marketing, Sales Partnerships, Call Center Collaboration, Programmatic Performance, Performance Display, and Marketing Automation for clients seeking measurable ROI campaigns.
• Branding Services Brand image and awareness services including Video Marketing, Creative Concepts, Production, Campaign Analytics, TV/Digital TV, D(OOH), Radio/Audio, Display Direct & Programmatic, and Event Marketing for clients running brand-building campaigns.
• Organic Brand Growth Services Organic brand awareness services including SEO, Generative Engine Optimization (GEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Comparison Websites, Partnerships, and Creator Collaboration for long-term organic growth.
• Consulting Services Strategic consulting including Audits, In-House Department Support, Marketing Automation, Content Marketing, Processes/Products Consulting, Digital Transformation, and Media Framework development for enterprise marketing leaders.
• MarTech Services Marketing technology services including Web Analytics, Mobile Analytics, Tracking & Reporting, Business Intelligence (BI), Consent Management, and Tag Management/Server Side Tagging for clients modernizing their marketing technology stack.
• Creations and Content Services Creative production services including Concept and Design, Performance Creatives, Dynamic Creatives, Video Production, Creative Production, Content Creation, and Content Commerce for clients needing campaign assets and ongoing content production.
• AI Attribution Proprietary AI-powered attribution model that precisely evaluates the incremental impact of each user website visit on subsequent purchasing decisions, using exclusively 1st-party data; sold as a standalone solution for enterprise marketing teams.
• CLV Booster Customer lifetime value optimization tool enabling advanced customer management through detailed segmentation and 1st-party data activation to maximize online campaign effectiveness; standalone product for enterprise retention and value optimization.
• Marketing Data Intelligence Platform (MDIP) Proprietary next-generation tracking and reporting platform serving as infrastructure for integrating information from media platforms and analytical cost breakdowns, used as a primary source for financial settlements, management reporting, and operational insights; sold as a standalone data platform.
• Marketing Mix Modeling (MMM) Advanced analytical modeling solution for digital and broader marketing that enables full potential utilization of each sales channel through sophisticated media activity modeling; sold as a standalone modeling offering for enterprise planning.
• Regression Based Attribution (RBA) Statistical regression-based attribution model that determines the impact of individual marketing channels on conversions to improve media budget optimization across customer touchpoints; sold as a standalone attribution offering.
• Dashboarding Dedicated dashboard solution presenting the impact of advertising investments on sales through aesthetic and intuitive reports, enabling near real-time campaign performance tracking for enterprise marketing stakeholders.
• ROI/ROAS Maximizer Performance optimization solution focused on increasing return on investment and advertising spend through optimization techniques, delivered by specialists with over 15 years of market experience; sold as a standalone optimization offering.
• S&M Enterprise Tracking Cookie-less future-ready tracking solution enabling marketing campaign tracking, user behavior analysis, and performance monitoring across multiple channels and platforms; sold as a standalone tracking product for enterprise clients.
• User Scoring AI and machine learning-powered solution developing dynamic models for precise user behavior insights on websites, eliminating the need for manual analytical work; sold as a standalone behavioral analytics offering.

Quantifiable outcome

• 3x growth in personal accounts for Bank Pekao in 18-26 age group
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Meta Business PartnerscoreTechnology or IntegrationSales&More holds Meta Business Partner status, indicating certified expertise in Meta advertising platforms including Facebook and Instagram advertising solutions.
• Google PartnercoreTechnology or IntegrationOfficial Google Partner status demonstrating certified proficiency in Google advertising platforms and solutions.
• IAB PolskacoreStrategic or Co-development PartnerActive member of IAB Polska, the interactive advertising bureau. The agency participates in industry working groups including the AI Working Group and contributes to industry research and standards development.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VMLY&R Poland: WPP's creative and customer experience agency in Poland, offering integrated brand and performance services that overlap with Sales&More's branding and creative production offerings for enterprise clients.
• OMD Poland: Omnicom's media agency network in Poland, offering media planning and buying services that compete directly with Sales&More on integrated media solutions for Polish enterprise clients.
• K2 Precise: Polish digital agency within the K2 group specializing in performance marketing, programmatic, and analytics, competing for the same enterprise client mandates and RFPs as Sales&More in the Polish market.
• Dentsu Poland: Dentsu's Polish operations (including iProspect and Dentsu Creative) provide performance marketing and media services comparable to Sales&More's offering, targeting overlapping enterprise and financial-services clients.
• Havas Media Poland: Havas's media operations in Poland providing planning, buying, and digital performance services, competing with Sales&More for enterprise marketing budgets across categories including retail, telecoms, and financial services.
• Publicis Groupe Poland: Global advertising holding company with full-service media operations in Poland (including Starcom, Zenith, Publicis Media), competing head-to-head with Sales&More on integrated 360° enterprise campaigns and media buying.
• Brain (Group One): One of Poland's largest independent digital performance agencies, with comparable full-funnel performance marketing, programmatic, and analytics services targeting Polish enterprise clients — a direct independent peer to Sales&More.
• GroupM Poland: WPP's media investment arm operating in Poland, offering media planning, buying, and programmatic services to enterprise clients — directly competing with Sales&More for large Polish mandates across search, social, and programmatic.

Emerging players

• Performics: Publicis's performance marketing network with growing presence in Central Europe, offering affiliate, SEO, paid media, and analytics services that overlap with Sales&More's performance offering but with stronger global infrastructure.
• Croud: Tech-enabled global media agency combining proprietary technology with on-demand talent, offering performance marketing and digital transformation services comparable to Sales&More's tech-led agency model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/salesmore
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales and More