Lonpac Insurance

What Lonpac Insurance does

Lonpac Insurance is a privately held Malaysian general insurance company headquartered in Kuala Lumpur, in operation since 1962. The firm underwrites and distributes a multi-line insurance portfolio covering car/motor, travel, health, business/commercial, personal accident, property, and employee benefit insurance, serving both individual consumers and enterprise buyers through the Lonpac brand. The company's short description also references personal and group accident products, indicating a horizontal coverage strategy across consumer and commercial lines rather than specialization in a single vertical.

Lonpac distributes through a multi-channel model: an intermediary network accesses the company's products via the dedicated Lonpac Payment Gateway for Intermediaries, while individual customers and agents use the eDocuments/eMotor digital self-service platform hosted at elonpac.com.sg. The Fee Protection Scheme, also served from elonpac.com.sg, targets enterprise and structured client needs. The underlying technology is described as a digital insurance platform supporting online policy issuance, renewal, and electronic document management, complemented by a payment-processing layer for intermediary transactions.

The firm generates revenue through recurring insurance premiums collected at policy inception and renewal across its motor, travel, health, and commercial lines, following a standard annual billing cadence. Pricing is quote-based and varies by product type, coverage, and individual risk assessment rather than being publicly disclosed. The company is active and operating, with a headcount in the 501-1000 range, and participates in digital distribution partnerships (notably with BJAK Malaysia's online insurance platform) to extend reach beyond its traditional agency channel. No subsidiaries, no disclosed funding rounds, no parent company, and no public ownership are recorded in the available sources.

Name

Lonpac Insurance

Legal name

Lonpac Insurance

Website

https://lonpac.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lonpac Insurance is a privately held Malaysian general insurer, founded in 1962 and headquartered in Kuala Lumpur, underwriting multi-line coverage including motor, travel, health, and business insurance for individual consumers and enterprises through intermediary networks and digital self-service platforms.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• General insurance products
• Motor insurance
• Travel insurance
• Health insurance coverage
• Commercial business insurance

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Lonpac Insurance generates revenue through insurance premiums collected from policyholders across motor, travel, health, and business insurance categories. Premiums are collected at policy inception and renewal, following standard insurance premium collection mechanisms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Lonpac Insurance underwrites and distributes multi-line general insurance products in Malaysia, including Car (motor), Travel, Health, and Business Insurance, underwritten for individual consumers and commercial clients. The company also operates digital service portals — eDocuments/eMotor for electronic policy management and the Lonpac Payment Gateway for Intermediaries — to support both direct customer servicing and intermediary-led sales across its product portfolio.

Product overview

Lonpac Insurance offers a portfolio of insurance products including Car, Travel, Health, and Business Insurance. The company provides digital service portals including eDocuments/eMotor for electronic policy management and a dedicated Payment Gateway for intermediaries. The product offering consists of core insurance products complemented by digital service tools for document management and payment processing, serving both individual consumers and business clients through online platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Motor vehicle insurance coverage offered as part of Lonpac Insurance's portfolio, enabling individual vehicle owners and intermediaries to compare, purchase, and renew policies online for protection including third-party liability and accident coverage.
• Travel Insurance Travel insurance coverage for individuals traveling domestically or internationally, distributed through Lonpac Insurance's digital platform to address trip cancellation, overseas medical emergencies, and lost baggage.
• Health Insurance Health insurance coverage providing medical expense and hospitalization protection for individuals and families, available through Lonpac Insurance's product portfolio.
• Business Insurance Commercial insurance coverage designed for business owners and enterprises, offering protection against operational risks, liabilities, and asset exposures.
• eDocuments / eMotor Electronic document and motor insurance service portal enabling intermediaries and customers to access policy documents and manage motor insurance electronically.
• Lonpac Payment Gateway for Intermediaries Online payment processing system specifically designed for insurance intermediaries to process transactions securely.
• Fee Protection Scheme Fee Protection Scheme services delivered through the elonpac.com.sg platform for enterprise and structured customer needs.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Emerging players

• BJAK: Malaysia-based digital insurance aggregator and direct insurer partnered with Lonpac. Comparable as it operates in the same product categories (motor, travel, health) and represents the digital-first competitive threat to traditional carriers like Lonpac.

Direct peers

• MSIG Malaysia: General insurance carrier in Malaysia specializing in motor, fire, and commercial lines with strong intermediary distribution. Directly comparable P&C focus and channel strategy.
• Tune Insurance Malaysia: Malaysian general insurer with strong motor and travel insurance presence, particularly known for direct digital distribution. Comparable in product mix and target market.
• Allianz Malaysia: Major general insurer in Malaysia offering motor, fire, marine, engineering, and commercial lines. Closely comparable in product breadth and distribution through agents and digital channels.
• Syarikat Takaful Malaysia: Leading Malaysian takaful and general insurance provider offering motor, health, and commercial coverage. Comparable in multi-line offering and Malaysia market focus.
• Zurich General Insurance Malaysia: Global insurer's Malaysian general insurance arm offering motor, commercial, and specialty lines. Comparable in P&C product portfolio and intermediary-driven distribution.
• AXA Affin Life Insurance / AXA Affin General Insurance: Multi-line insurer in Malaysia offering motor, health, and commercial coverage with significant intermediary and bancassurance distribution. Closely comparable in product mix and channel strategy.
• Liberty Insurance Malaysia: General insurer in Malaysia offering motor, fire, and personal lines through agent and digital channels. Comparable mid-sized multi-line P&C carrier targeting similar customer segments.
• Etiqa Insurance & Takaful: One of Malaysia's largest multi-line insurance and takaful providers, offering motor, health, travel, and commercial lines through a similar intermediary and direct digital model. Directly competes with Lonpac across all four product categories.

Broad incumbents

• Great Eastern Life Malaysia: Large established insurer in Malaysia with strong motor and general insurance presence alongside a dominant life business. Comparable in motor and general lines though broader in life.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lonpac Insurance