Bjak
Bjak is a Malaysian insurtech founded in 2019 that operates an insurance comparison platform aggregating 16 providers across motor, motorcycle, takaful, travel, life, PA, and home content lines, serving approximately 6–7 million users in Malaysia, Japan, Taiwan, and Thailand and earning commission-based revenue from policy placements.
- Company typePrivate
- Founded2019
- HeadquartersSelangor, Malaysia
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bjak does
Bjak (operating as BJAK Sdn. Bhd., registration 1339813-K) is a Malaysian insurtech founded in 2019 that operates an insurance comparison and aggregation platform serving individual vehicle owners across motor, motorcycle, takaful, travel/Umrah, life and medical, personal accident, and home content insurance lines. The platform is integrated with 16 insurance providers including AIG, Allianz, Chubb, Takaful Malaysia, Liberty Insurance, Tokio Marine, MSIG, and Great Eastern, enabling real-time quote generation in under two minutes, online purchase, and digital policy issuance. Bjak is registered as an approved Financial Adviser and Islamic Financial Adviser under Bank Negara Malaysia, providing regulated distribution authority.
The company's product ecosystem extends beyond pure aggregation into adjacent vehicle-owner services: BJAK VIP, a subscription add-on offering 24/7 towing, extended warranty, roadside assistance, vehicle replacement, and claims handling; BJAK Bengkel, Malaysia's first nationwide online workshop booking platform for car repair and maintenance; integrated digital road tax renewal; and free utility tools (NCD checker, roadtax calculator, insurance calculator). Buy Now, Pay Later installments of 3, 6, or 12 months are offered through partner BNPL providers at checkout. Distribution is digital self-serve via web and mobile app, supplemented by WhatsApp-based document submission and a heavy organic social and SEO presence.
Bjak earns revenue primarily through broker and referral commissions on policies placed with its 16 insurer partners, supplemented by subscription revenue from BJAK VIP and transaction fees from workshop bookings. The company reports gross written premium growth of 20–30% year-over-year, profitability since founding with minimal debt, a user base of approximately 6–7 million, and a workforce of approximately 200 employees. It currently operates in Malaysia, Japan, Taiwan, and Thailand, with announced plans to enter Spain and Germany in 2026, double headcount to approximately 400, and pursue an IPO within two years to fund international expansion.
Bjak firmographics
Firmographics- Name
- Bjak
- Legal name
- BJAK Sdn. Bhd.
- Website
- https://bjak.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bjak is a Malaysian insurtech founded in 2019 that operates an insurance comparison platform aggregating 16 providers across motor, motorcycle, takaful, travel, life, PA, and home content lines, serving approximately 6–7 million users in Malaysia, Japan, Taiwan, and Thailand and earning commission-based revenue from policy placements.
- Ownership category
- akta.pro rank
Bjak industry classification
Industry- Product category
- Insurance Comparison Platform
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF)
Keywords
Where Bjak is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Bjak business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Broker/Referral Commissions: Bjak earns commission from insurance providers (AIG, Allianz, Chubb, and 13 others) for each policy sold or renewed through its platform. As an approved Financial Adviser and Islamic Financial Adviser under Bank Negara Malaysia, Bjak acts as an aggregator and distributor earning commissions from partner insurers on gross written premiums placed through the platform.
- Value-Added Services (VIP Benefits): Bjak offers premium VIP add-on packages (24/7 towing, extended warranty, roadside assistance, vehicle replacement car, claims handling) as supplementary revenue alongside core insurance products.
- Workshop Services (BJAK Bengkel): Bjak's workshop booking platform (Malaysia's 1st nationwide online workshop booking) offers repair and maintenance services at partner workshops with installment payment plans, generating revenue from service bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Motor Insurance (Illustrative RM500 policy) |
| Subscription | Monthly | BJAK VIP Premium Add-on Benefits |
| Unit Pricing | Monthly | BJAK Bengkel Workshop Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Bjak product offering
Product offeringCore offering
Bjak operates Malaysia's largest online insurance aggregation platform, partnering with 16 insurers (including AIG, Allianz, Chubb, Etiqa, MSIG, and Zurich) to enable real-time comparison and purchase of motor, travel, life, personal accident, and home insurance products. The platform delivers quotes in under two minutes, supports digital road tax renewal, BNPL installment payments, and integrates complementary services including subscription-based roadside assistance (BJAK VIP) and nationwide workshop booking (BJAK Bengkel).
Product overview
BJAK is Southeast Asia's leading digital insurance platform operating as a multi-product ecosystem. The core offering is an insurance comparison and aggregation platform (bjak.my) enabling users to compare, purchase, and renew motor insurance, takaful, travel, life, medical, personal accident, and home content policies from 16 partnered insurance providers. The platform integrates several complementary services: BJAK VIP Benefits (a premium add-on subscription providing 24/7 roadside assistance, towing, extended warranty, and vehicle replacement for RM10/month), BJAK Bengkel (nationwide workshop booking with pay-later options), and free digital tools (NCD Checker, Roadtax Calculator, and Insurance Calculator). The platform supports BNPL payment installments and offers integrated road tax renewal services. The company serves approximately 6 million users across Malaysia, Japan, Taiwan, and Thailand.
Differentiator
Problem solved
Functional benefit
Brands
- BJAK Bengkel: Malaysia's first nationwide online workshop booking platform for car repair and service with installment payment options starting from RM10/month.
- BJAK VIP
Quantifiable outcome
- Quotes delivered in under 2 minutes
- +4 more outcomes
Companies that use Bjak
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Bjak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Bjak partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 16 Insurance Providers (AIG, Allianz, Chubb, and 14 others)coreBjak announced Malaysia's largest online insurance partnership spanning 16 insurers including AIG, Allianz, Chubb, Takaful Malaysia, Liberty Insurance, Tokio Marine, MSIG, Great Eastern, Lonpac, Berjaya Sompo, Pacific & Orient, RHB Insurance, Tune Insurance, Zurich Takaful, Takaful Ikhlas, and Generali. The partnership enables Bjak to offer comprehensive motor insurance and takaful products through its digital platform, allowing users to compare prices and coverage from all 16 providers simultaneously. The platform enables users to compare, purchase, and renew policies online, strengthening transparency and consumer empowerment. Bjak serves as an approved Financial Adviser and Islamic Financial Adviser under Bank Negara Malaysia for this partnership.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Bjak competitors and assessment
Company assessmentDirect peers
- MoneyHero Group: Singapore-headquartered digital financial product comparison platform across Southeast Asia (Singapore, Hong Kong, Taiwan, Philippines, etc.) comparing insurance, credit cards, and loans. Direct peer: same B2C insurance/financial aggregator model targeting SEA consumers; comparable partnership-based commission revenue and cross-market expansion.
- PolicyBazaar (PB Fintech): India's largest online insurance aggregator operating PB Fintech, listed on Indian exchanges. Direct peer: same insurance aggregation/distribution model with multi-product (life, health, motor) insurer partnerships, multi-product platform, and a major Asia-led footprint.
- Coverfox: India-based digital insurance comparison and distribution platform offering motor, health, life, and travel policies from multiple insurers. Direct peer: B2C insurance aggregator with same partner-led model and digital-first user flow.
- Check24: Germany's leading price-comparison portal across insurance, banking, energy, telecom, and travel. Direct peer for Bjak's planned German market entry: an entrenched local insurance aggregator with deep insurer partnerships that Bjak must compete against on home turf.
- GoCompare: UK insurance and financial product comparison platform allowing consumers to compare motor, home, travel, and life policies across multiple providers. Direct peer: same B2C comparison/distribution model with commission-based revenue and breadth of insurer partnerships.
- MoneySupermarket Group: UK-listed group operating price comparison platforms for insurance, banking, and energy. Direct peer: established insurance aggregator with the same comparator/distributor business model and broad product breadth — proxy for Bjak's post-IPO operations.
- Insurify: US-based insurance comparison platform enabling consumers to compare auto, home, life, and other policies from multiple carriers via a digital interface. Direct peer: same multi-carrier insurance aggregator model with API-driven quoting.
- The Zebra: US insurance comparison marketplace focused initially on auto insurance and expanded into home. Direct peer: an insurance comparison startup with similar digital B2C distribution model.
Emerging players
- Seedly: Singapore-based personal finance comparison and education platform (now part of MoneySmart) covering insurance, cards, and loans. Emerging peer: same SEA B2C financial comparison category but at smaller scale, useful proxy for Bjak's regional footprint goals.
Broad incumbents
- ZhongAn Online P&C Insurance: Hong Kong-listed Chinese digital insurer offering auto, health, accident and consumer insurance via apps and ecosystem partners (incl. Tencent, Alipay). Broad incumbent: a much larger digital insurance player in Asia demonstrating the scale of the regional opportunity and competitive ceiling Bjak faces from broader digital insurers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bjak social profiles
Digital presenceBjak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bjak leadership team
Management profileNumber of profiles
Profiles2 records
Bjak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bjak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bjak
What does Bjak do?
Bjak operates Malaysia's largest online insurance aggregation platform, partnering with 16 insurers (including AIG, Allianz, Chubb, Etiqa, MSIG, and Zurich) to enable real-time comparison and purchase of motor, travel, life, personal accident, and home insurance products. The platform delivers quotes in under two minutes, supports digital road tax renewal, BNPL installment payments, and integrates complementary services including subscription-based roadside assistance (BJAK VIP) and nationwide workshop booking (BJAK Bengkel).
Is Bjak a public or private company?
Bjak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bjak founded?
Bjak was founded in 2019. It employs 251 to 500 people.
Where is Bjak based?
Bjak is headquartered in Selangor, Malaysia, in the Asia region.
How does Bjak make money?
Three revenue lines are on record. Insurance Broker/Referral Commissions are the primary driver. The others are value-Added Services (VIP Benefits) and workshop Services (BJAK Bengkel).
Who are Bjak's main competitors?
Direct peers on record are MoneyHero Group, PolicyBazaar (PB Fintech), Coverfox, Check24, GoCompare, MoneySupermarket Group, Insurify and The Zebra. Seedly is listed as an emerging player. ZhongAn Online P&C Insurance is listed as a broad incumbent.
Does Bjak have an API?
No public API is recorded for Bjak.
What industry is Bjak in?
Bjak's product category is Insurance Comparison Platform. Its primary akta.pro industry code is FSAGAGAF, Telematics & Usage-Based Insurance (UBI) Platforms. Its NAICS code is 524210 and its SIC code is 6411.