Direct Narrative
Direct Narrative is a small, founder-owned New York creative agency providing video production, branding, event production, and content creation for enterprise brands and nonprofit organizations. It serves clients including Epic Games, Microsoft, Mercedes-Benz, World Monuments Fund, and School of American Ballet.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Direct Narrative does
Direct Narrative is a New York-based, full-service creative agency founded circa 2013 that provides video production, branding, event production, content creation, and website development services to enterprise brands and nonprofit organizations. The agency is structured around a small core team of seven named professionals spanning creative direction, writing, cinematography, audio, camera, and web development, with founder Andrew Coury serving as Director. Direct Narrative's client portfolio spans high-profile enterprise brands including Epic Games, Microsoft, Reddit, Figma, Mercedes-Benz, Diesel, and The Met, alongside cultural nonprofit engagements with World Monuments Fund, School of American Ballet, and Life Project 4 Youth.
The agency's work is organized around a four-stage process (Discover, Craft, Deliver, Measure) and spans promotional assets, brand films, social media content, feature documentaries (including the Amazon Prime-distributed 'Beer Boom'), virtual and hybrid fundraising galas, and live-streamed events. Notable outcomes include the Life Project 4 Youth hybrid gala which raised $1.1 million and incorporated participants from six countries, and five Telly Awards received between 2021 and 2022 across nonprofit and virtual/hybrid event categories. The technology stack is built on industry-standard creative production tools with no proprietary platform or disclosed AI capabilities.
Direct Narrative operates as a privately held, founder-owned, bootstrapped firm with no external institutional investment and no disclosed revenue. Revenue is generated through project-based professional services engagements, with horizontal segmentation across major brands and nonprofit organizations. Distribution is consultative direct sales through website contact forms, email, and phone, with marketing concentrated on organic social channels (Instagram, Vimeo, LinkedIn, TikTok) and portfolio-driven word-of-mouth. Pricing is project-specific and quote-based, with no public pricing disclosed.
Direct Narrative firmographics
Firmographics- Name
- Direct Narrative
- Legal name
- Direct Narrative, Inc.
- Website
- https://directnarrative.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Direct Narrative is a small, founder-owned New York creative agency providing video production, branding, event production, and content creation for enterprise brands and nonprofit organizations. It serves clients including Epic Games, Microsoft, Mercedes-Benz, World Monuments Fund, and School of American Ballet.
- Ownership category
- akta.pro rank
Direct Narrative industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Video/IMAG & LED Wall Production (MPAGAKAD), Unscripted/Reality TV Production (Live-Action) (MPADABAC)
Keywords
Where Direct Narrative is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Direct Narrative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Project-based professional services revenue generating from video production, branding, content creation, social media management, high-end photography, website development, animation, event coverage, live streaming, and marketing campaign management. Revenue is derived from client engagements which appear to be project-based or retainer arrangements for ongoing creative work.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Direct Narrative product offering
Product offeringCore offering
Direct Narrative is a full-service creative agency that produces video, branding, and content assets for enterprise brands and nonprofit organizations. Core deliverables include promotional brand films, social media content, event coverage, virtual/hybrid gala production, live streaming, motion graphics, animation, high-end photography, and website development. Engagements follow a four-phase process — Discover, Craft, Deliver, Measure — and are delivered on a project or retainer basis.
Product overview
Direct Narrative is a full-service creative agency offering a comprehensive suite of visual storytelling services. The company provides video production (including documentaries, promotional assets, and brand films), event production (virtual, hybrid, and in-person galas), content creation (motion graphics, animation, social media content), and website development. Their portfolio includes feature documentary work (Beer Boom), virtual/hybrid fundraising events (WMF Gala, SAB Winter Ball, LP4Y Gala), and branded content production. The agency also offers creative direction, photography, and marketing campaign management as integrated services.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Creation Services Comprehensive content creation including concept development, creative direction, video editing, motion graphics, animation, social media ad creation, and marketing campaign management for enterprise and nonprofit clients.
- Video Production Services Full video production capabilities including event coverage, live streaming, remote production, promotional brand films, social media content, and high-end photography for brands and nonprofit organizations.
- Event Production Services Hybrid and virtual event production, coverage, and live streaming services for corporate and nonprofit clients, including fundraising galas and branded experiences.
- Website Creation Services Website development and creation services as part of the agency's comprehensive brand amplification offering.
Quantifiable outcome
- $1.1M raised for charity at LP4Y gala
- +4 more outcomes
Companies that use Direct Narrative
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Direct Narrative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Direct Narrative partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights3 records
Direct Narrative competitors and assessment
Company assessmentDirect peers
- MKG: A New York-based creative agency specializing in experiential marketing, brand activations, and event production. Comparable as a creative agency offering experiential and event production services alongside content creation for major brands.
- Smuggler: A global commercial production company and creative studio producing commercials, branded content, and original short films. Comparable as a creative production company offering brand film and content capabilities to enterprise clients, though operating at larger scale.
- Optimist: A creative studio producing brand films, content, and design for leading global brands across technology, sports, and lifestyle verticals. Comparable as a mid-sized storytelling-focused creative agency offering similar brand film, content, and campaign capabilities.
- Tool of North America: A boutique video production and creative studio based in Los Angeles producing brand films, commercials, and branded content for global brands. Directly comparable as a similarly-sized boutique creative agency focused on storytelling-driven video production for enterprise clients.
- Versus: A New York-based creative production company specializing in brand films, commercial content, and integrated campaigns. Directly comparable as a NYC creative agency competing in the same video production and brand storytelling category.
- Variable: A creative agency and production studio producing brand campaigns, content, and design for technology and consumer brands. Comparable as a similarly-sized creative agency offering integrated video, content, and brand storytelling services for enterprise clients.
- Arts & Sciences: A boutique creative agency and production company producing brand campaigns, film, and design work for global brands. Comparable as a boutique creative agency offering integrated video, design, and brand storytelling services.
Broad incumbents
- RSA Films: A global commercial production company founded by Ridley Scott producing commercials, branded content, and long-form work for major brands. Comparable as a large-scale production company offering commercial and brand film production services, but operating with far greater resources and global reach.
- The Mill: A global VFX, creative, and content production studio serving advertising, film, and streaming clients. Comparable as a video and creative production incumbent offering overlapping video production, VFX, and post-production capabilities, though at substantially larger scale and with proprietary technology.
- Vice Media: A global media and content production company producing documentaries, branded content, and digital video across multiple platforms. Comparable in producing documentary-style and brand storytelling content for major brands, though operating at vastly larger scale as a diversified media company.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Direct Narrative social profiles
Digital presenceDirect Narrative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Narrative leadership team
Management profileNumber of profiles
Profiles7 records
Direct Narrative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Narrative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Narrative
What does Direct Narrative do?
Direct Narrative is a full-service creative agency that produces video, branding, and content assets for enterprise brands and nonprofit organizations. Core deliverables include promotional brand films, social media content, event coverage, virtual/hybrid gala production, live streaming, motion graphics, animation, high-end photography, and website development. Engagements follow a four-phase process — Discover, Craft, Deliver, Measure — and are delivered on a project or retainer basis.
Is Direct Narrative a public or private company?
Direct Narrative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Direct Narrative founded?
Direct Narrative was founded in 2013. It employs 1 to 10 people.
Where is Direct Narrative based?
Direct Narrative is headquartered in New York, United States, in the North America region.
How does Direct Narrative make money?
One revenue line is on record: creative Agency Services.
Who are Direct Narrative's main competitors?
Direct peers on record are MKG, Smuggler, Optimist, Tool of North America, Versus, Variable and Arts & Sciences. Broad incumbents are RSA Films, The Mill and Vice Media.
Does Direct Narrative have an API?
No public API is recorded for Direct Narrative.
What industry is Direct Narrative in?
Direct Narrative's product category is Creative Agency Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPAGAKAD, Video/IMAG & LED Wall Production. Its NAICS code is 51211 and its SIC code is 7812.