Versus
Versus is a New York-based creative and production studio founded in 2013, providing animation, motion graphics, live-action production, and content strategy to brands, entertainment companies, and agencies. The 11-50 person studio serves enterprise clients including Disney+, Volkswagen, and Boehringer Ingelheim on project-based engagements.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Versus does
Versus is a New York-based creative and production studio founded in 2013 that delivers multidisciplinary work spanning animation, motion graphics, live-action production, content strategy, brand design, experiential activations, and large-scale storytelling. The studio serves three horizontal client segments — brands, entertainment companies, and agencies — with named enterprise engagements including Disney+ (Zootopia Dance Party, in collaboration with Volkswagen), Volkswagen, and Boehringer Ingelheim ('Detect the SOS' campaign). Versus's service portfolio is unified under a single creative-and-production offering rather than a packaged software product, with revenue generated through project-based engagements that are custom-quoted per client.
The studio's operating model relies on an in-house team of creatives, directors, designers, animators, editors, producers, and strategists, recently augmented by senior hires from Trollbäck+Company (an Executive Creative Director and an Executive Producer) to deepen its brand and design practice. Versus maintains its headquarters at 10 East 33rd Street in Manhattan and supports a global delivery footprint, evidenced by a co-production partnership with New8, a cooperative of Northwestern European public broadcasters, on series including 'Push' Season 2. The studio markets primarily through its website portfolio and owned social channels on Instagram and LinkedIn, with distribution driven by direct enterprise relationships and professional networks rather than channel partners.
No AI/ML, software platform, or recurring-revenue technology component is disclosed in the available data, and no venture or private-equity funding rounds are recorded. Versus is a privately held, independently operating creative studio whose strategic momentum in 2026 centers on leadership expansion, service-line formalization, and European co-production access.
Versus firmographics
Firmographics- Name
- Versus
- Legal name
- Versus
- Website
- https://vsnyc.tv
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Versus is a New York-based creative and production studio founded in 2013, providing animation, motion graphics, live-action production, and content strategy to brands, entertainment companies, and agencies. The 11-50 person studio serves enterprise clients including Disney+, Volkswagen, and Boehringer Ingelheim on project-based engagements.
- Ownership category
- akta.pro rank
Versus industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Other Performing Arts Companies (711190), Performing Arts Companies (7111)
- akta.pro primary industry
- Community Safety, Moderation & Trust Tools (UGC moderation, anti-toxicity) (MPAFAIAJ)
- akta.pro secondary industry
- Creator Content Production & Co-Creation Studios (BPAFAHAD)
Keywords
Where Versus is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Versus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels1 record
Marketing channels3 records
Versus product offering
Product offeringCore offering
Versus is a global creative and production studio that delivers multidisciplinary creative work—including animation, motion graphics, live-action production, brand strategy, design systems, content strategy, and experiential activations—for brands, entertainment companies, and agencies. The studio produces artfully crafted, one-of-a-kind campaigns and content such as the Zootopia Dance Party project for Disney+ and Volkswagen, and the 'Detect the SOS' campaign for Boehringer Ingelheim.
Product overview
Versus is a next-generation creative and production studio offering multidisciplinary services across brand strategy and design, entertainment production, experiential activations, and large-scale storytelling. The studio does not operate a distinct software product platform but rather provides creative services as a unified offering, working with brands, entertainment companies, and agencies to produce cinematic, one-of-a-kind creative work. Their service portfolio spans brand campaigns, entertainment content, experiential experiences, and design systems, delivered by an internal team of creatives, directors, designers, animators, editors, producers, and strategists.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative & Production Services Multidisciplinary creative services encompassing brand strategy and design, entertainment production, experiential activations, animation, motion graphics, live-action production, content strategy, and large-scale storytelling for brands, entertainment companies, and agencies.
- Brand and Design Practice Expanded brand strategy and design capabilities within Versus's creative and production studio, intended to reinforce the studio's multidisciplinary approach across brand, entertainment, and experiential work.
Companies that use Versus
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Versus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Versus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- New8 (Public Broadcasters Cooperative)coreNew8 is a cooperative of public broadcasters from Northwestern Europe (Netherlands, Germany, Belgium, Sweden, Denmark, Finland, Iceland, and Norway). Versus collaborates on series productions including 'Push' Season 2 and other slate projects, positioning the studio within European co-production ecosystems.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Versus competitors and assessment
Company assessmentDirect peers
- Trollbäck+Company: Brand-and-design studio known for identity systems, motion graphics, and cinematic storytelling for major brands. Versus recently hired its ECD and EP from this firm, making it the closest cultural and capability peer.
- Psyop: Award-winning creative production studio combining directing, animation, VFX, and design for advertising and entertainment — directly comparable in multidisciplinary creative-and-production scope.
- Tool of North America: Boutique commercial production and directing company for agencies and brands, known for cinematic short-form content and branded entertainment — a close peer in production scale and craft.
- B-Reel: Globally distributed creative studio producing brand experiences, films, and digital content for major brands and entertainment platforms — directly comparable in scope and client profile.
- Hush: New York-based creative studio delivering brand campaigns, film, motion, and experiential work for global brands — closely aligned with Versus's brand-and-experiential practice.
- Buck: Los Angeles- and New York-based creative studio specializing in animation, motion graphics, and design-driven content for brands and entertainment clients — directly overlapping Versus's core production capabilities.
Broad incumbents
- R/GA: Global digital agency and creative production network offering brand, content, and experience design for enterprise clients — a broad incumbent that competes with Versus for large integrated engagements.
- Huge: Large global creative and digital experience agency serving major brands with brand strategy, design, and content — a broader incumbent that overlaps Versus's brand and experiential work at greater scale.
- Pentagram: Largest independent design consultancy, producing identity systems, brand work, and motion design for major brands — a broader incumbent that overlaps Versus's brand-and-design practice.
Emerging players
- Gunner: Creative studio focused on design, motion, and content production for consumer brands — a smaller but adjacent boutique competitor in the same content-studio category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Versus social profiles
Digital presenceVersus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Versus leadership team
Management profileNumber of profiles
Profiles2 records
Versus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Versus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Versus
What does Versus do?
Versus is a global creative and production studio that delivers multidisciplinary creative work—including animation, motion graphics, live-action production, brand strategy, design systems, content strategy, and experiential activations—for brands, entertainment companies, and agencies. The studio produces artfully crafted, one-of-a-kind campaigns and content such as the Zootopia Dance Party project for Disney+ and Volkswagen, and the 'Detect the SOS' campaign for Boehringer Ingelheim.
Is Versus a public or private company?
Versus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Versus founded?
Versus was founded in 2013. It employs 11 to 50 people.
Where is Versus based?
Versus is headquartered in New York, United States, in the North America region.
Who are Versus's main competitors?
Direct peers on record are Trollbäck+Company, Psyop, Tool of North America, B-Reel, Hush and Buck. Broad incumbents are R/GA, Huge and Pentagram. Gunner is listed as an emerging player.
Does Versus have an API?
No public API is recorded for Versus.
What industry is Versus in?
Versus's product category is Creative Production Services. Its primary akta.pro industry code is MPAFAIAJ, Community Safety, Moderation & Trust Tools (UGC moderation, anti-toxicity), with a secondary code of BPAFAHAD, Creator Content Production & Co-Creation Studios. Its NAICS code is 711190.