TICkA

What TICkA does

TICkA is a Belgian consulting firm specializing in high-performance coaching for individuals, teams, and organizations across both business and elite sports sectors. Founded in 2012 and headquartered in Weert, Belgium, the firm operates with a small team of eight consultants with backgrounds in clinical and applied sport psychology, communication sciences, and physiotherapy. Its client portfolio spans logistics, technology, financial services, public sector, and sports, including named engagements with DHL Aviation, Belgian Red Devils (KBVB), Belgian Tornados, Gorilla, November Five, Belfius, Arvesta, and the Vlaamse Gemeenschapscommissie, with the company citing a track record of over 50 client organizations.

The service portfolio rests on evidence-based psychometric and behavioral assessment tools — most notably ProfileXT (PXT), Insights profiling, MBTI, and an in-house Well-being Survey — that measure cognitive thinking styles, behavioral tendencies, motivation, and energy balance. These instruments are deployed within iterative coaching cycles combining individual sessions, group workshops, pulse checks, and follow-up engagements. TICkA packages its offerings into three revenue streams: customized enterprise coaching engagements sold through consultative sales, scheduled open-enrollment workshops priced between €450 and €695 per participant (with select programs free or €10 for participants under 24), and standalone assessment services used for recruitment, onboarding, and team composition.

TICkA's go-to-market is hybrid: direct consultative sales for tailor-made enterprise programs targeting senior leaders, supplemented by self-serve online registration for public workshops. Marketing reaches prospects through blog content, webinars, LinkedIn presence, and Google Ads. The company operates regionally from a single Belgian office (Appeldijkstraat 24, 2880 Weert) with multilingual service delivery in Dutch, French, and English, is privately held with no external funding or parent organization disclosed, and is registered as TICkA bv (VAT BE 0845.595.223).

Name

TICkA

Legal name

TICkA bv

Website

https://ticka.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

TICkA is a Belgian consulting firm delivering high-performance coaching, leadership development, and psychometric assessments to individuals, teams, and organizations across business and elite sports, with a stated base of over 50 client organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Weert

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Tailor-made Coaching Programs: Customized high-performance coaching, team development, and leadership development programs for individuals, teams and organizations. Delivered through iterative coaching cycles, workshops, and practical exercises.
2. Open Enrollment Programs: Public workshop programs including Know Yourself Grow Yourself (€695), Lead with Insight (€550), Learn from Yesterday Build for Tomorrow (€550), Managing Energy Increasing Resilience (€495), Building Culture in Sports (€450), and Direction and Balance for Young People (free to €10).
3. Assessment Tools: ProfileXT (PXT) online assessments providing scientifically validated insights into thinking styles, behavior and motivation. Used for recruitment, promotion, onboarding, team cohesion and leadership development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TICkA is a Belgian high-performance coaching and consulting firm that delivers assessment-based development services for individuals, teams, and organizations. The firm combines science-based assessment tools (ProfileXT, well-being surveys) with tailor-made coaching programs, open enrollment workshops, and strategic advisory engagements spanning business and elite sports sectors.

Product overview

TICkA is a high-performance coaching and consulting firm offering a portfolio of assessment tools and development programs. The core products include ProfileXT (an online assessment for thinking styles, behavior and motivation), the Well-being Survey (for mapping mental, social and physical wellbeing), and structured Open Programmes. These are complemented by Tailor-made Programmes (custom coaching for individuals, teams and organizations) and Strategic Partnerships (advisory services). The company serves both business and elite sports sectors, providing tools that combine science and practice for personal and organizational growth.

Differentiator

Problem solved

Functional benefit

Products and services

• ProfileXT (PXT) Assessment

Quantifiable outcome

• Up to 3x more reliable predictions than interviews alone for job fit
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Right Management (ManpowerGroup): Global talent and career management consultancy delivering leadership development, coaching, and team effectiveness solutions to enterprises. Comparable business model and target buyer to TICkA, operating at much larger scale across many geographies.
• Korn Ferry: Global organizational consulting firm with deep talent management, leadership development, and assessment practices. Overlaps directly with TICkA's executive coaching, team development, and PXT-style assessment offerings, but at vastly greater scale and broader scope.
• Egon Zehnder: Global executive search and leadership advisory firm serving boards and senior executives. Comparable at the high-end of the leadership advisory and executive coaching market TICkA targets.

Emerging players

• Hogan Assessments: Personality and leadership assessment provider whose tools are commonly used by coaches and HR consultancies. Comparable to TICkA's PXT/Insights/MBTI assessment-led approach, but operating primarily as a tool/technology vendor.
• Thomas International: Assessment and psychometrics provider used by coaches and HR teams for talent selection and development. Comparable science-based assessment positioning to TICkA's PXT offering, with a stronger productized / SaaS delivery model.

Direct peers

• Krauthammer: European leadership and sales transformation consultancy headquartered in the Benelux region. Comparable boutique-to-mid scale, similar enterprise customer base, and overlapping leadership development offerings to TICkA.
• Schouten Global: Dutch-based executive coaching and leadership development firm serving European enterprises. Closely comparable in size, methodology, and Benelux target market, and a natural geographic peer.
• DDI (Development Dimensions International): Specialist leadership development and assessment firm offering science-based diagnostics, executive coaching, and team programs. Closely comparable to TICkA in methodology (behavioral assessments, leadership pipeline) and customer segment.
• CCL (Center for Creative Leadership): Non-profit specializing in leadership education, coaching, and research used by organizations worldwide. Overlaps with TICkA's leadership development, team coaching, and evidence-based assessment offerings.

Regional players

• Hudson (Belgium): HR and talent consulting firm with strong Benelux presence, offering talent assessment, leadership development, and coaching services. Direct competitor for the same Belgian enterprise buyers as TICkA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TICkA_Talent

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TICkA