Reinz

Name

Reinz

Legal name

The Real Estate Institute of New Zealand Incorporated

Website

https://reinz.co.nz

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Agency Membership Fees: Annual membership fees for real estate agencies including Agency Members, Property Management Members, and Commercial and Industrial/Business Broker members. Most REINZ memberships are agency memberships available to companies from sole traders to large enterprises.
2. Individual Membership Fees: Individual membership fees recognizing years of dedicated service and expertise. Includes Associate (AREINZ), Fellow (FREINZ), and Life Member designations.
3. Education and Training: Revenue from professional development courses, CPD training packages, webinars, and national certificates. Includes verifiable and non-verifiable CPD training, online packages, and in-person workshops.
4. Event Revenue: Fees from events including the Annual General Meeting, Awards Gala Dinner, roadshows, and sector-specific events like Rural Seminars and Commercial Breakfasts.
5. Data Products and Statistics: Revenue from REINZ statistics, house price index, property reports, market data subscriptions, and benchmarking services provided through the Statistics portal.
6. REINZ Partner Offers: Partnership program offering exclusive deals to members from selected brands including mobile and broadband services. Revenue may come from partner referrals or sponsorship arrangements.
7. Resource Library and Publications: Sales of guidance documents, templates, information sheets, reports and other resources from the REINZ Resource Library.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

REINZ operates a membership-based professional association for New Zealand real estate agencies, property managers, and individual licensees, offering tiered agency and individual memberships, REA-approved CPD training through the THRIVE platform, proprietary property data products (House Price Index, Statistics Portal, Location Profiler, Market Intelligence), the REINZ Companion digital application with an AI assistant and automated valuation model, and industry advocacy on real estate regulation.

Product overview

REINZ (Real Estate Institute of New Zealand) operates a platform-plus-services model for New Zealand real estate professionals. The core offering centers on REINZ Companion, a digital application providing access to property data, the AI-powered AskREINZ assistant, and the REINZ AVM automated valuation tool. Supporting products include the REINZ Statistics Portal (with Location Profiler and Market Intelligence), REINZ House Price Index, REINZ eForms for legal documents, and REINZ Benchmarking dashboards. Education services are delivered through THRIVE, REINZ's online learning platform offering verifiable and non-verifiable CPD training packages. Additional services include a Resource Library with 579 documents, REINZ Awards for Excellence, National Auctioneering Championships, event roadshows, and a Member Partner Offers programme. Data is sourced from LINZ, NZ Post, and territorial authorities, with access governed by subscriber agreements and EULAs.

Differentiator

Problem solved

Functional benefit

Brands

• REINZ Companion: Digital tool providing property estimates, market insights, REINZ House Price Index, and access to member services and offers.
• REINZ Centre of Excellence
• AskREINZ
• REINZ AVM

Products and services

• Agency Membership Annual subscription membership for licensed New Zealand real estate agencies, conferring the MREINZ designation, access to data, training, advocacy, and member benefits.
• Property Management Membership Annual subscription membership for property management agencies that may not hold a Real Estate Agent licence, providing access to tenancy resources, CPD, and REINZ benefits.
• Commercial and Industrial Agency / Business Broker Membership Annual subscription membership for licensed real estate companies specialising in commercial, industrial properties, and business broking, with limited access to statistics and certain eforms.
• Individual Membership (AREINZ, FREINZ, Life Member) Annual individual membership recognising years of dedicated service, with Associate (AREINZ), Fellow (FREINZ), and rare Life Member designations available to qualifying professionals.
• REINZ Companion Digital application for REINZ members providing access to property estimates (REINZ AVM), the AskREINZ AI assistant, market insights, suburb analytics, REINZ House Price Index, partner offers, and CPD tracking. Available as a mobile/web app for authorised users of REINZ Member Agencies.
• REINZ Statistics Portal Online portal providing access to REINZ property data, statistics, and market reports, including the Location Profiler and Market Intelligence services for authorised users under subscriber agreements.
• REINZ House Price Index Property price index providing national and regional New Zealand housing market performance data, available by subscription with specific terms for authorised users.
• REINZ eForms Digital forms platform providing Agreement for Sale and Purchase (ASPRE), Auction, and Tender documents for members, with regularly updated versions for legal compliance.
• Resource Library Online repository of 579 guidance documents, templates, information sheets, reports, and legal resources across categories such as residential property management, rural, AML compliance, privacy, and legislation.
• THRIVE Online Learning Platform REINZ's online learning management system delivering verifiable and non-verifiable CPD courses, including packages for Commercial & Industrial, Rural, Real Estate Transactions, and Trust & Ethics sectors.
• REINZ Awards for Excellence Annual awards programme celebrating excellence across New Zealand real estate, including a national Gala Dinner and recognition across multiple sector and individual achievement categories.
• REINZ National Auctioneering Championships Annual competition identifying New Zealand's top auctioneers, with regional heats leading to a national championship event held in Auckland.
• REINZ Events and Roadshows Regular in-person and online events including the Spring Roadshow, Wellington Roadshow, Annual General Meeting, Commercial and Industrial Breakfasts, Rural Seminars, and Residential Property Management workshops.
• REINZ Centre of Excellence (Venue Hire) Premier central Auckland event venue at REINZ headquarters in Grafton, available for external hire for launches, networking events, and training sessions.
• Member Partner Offers Programme Programme offering exclusive discounts and offers to REINZ members from selected brand partners, including year-round mobile and broadband deals from One NZ.

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• One NZcoreGTM or Marketing Partner · 1 January 2026REINZ Partner Offers programme includes 'Great One NZ Deals' providing year-round mobile and broadband offers exclusive to REINZ members, plus special mobile deals available until 31 August 2026.
• RentiminorGTM or Marketing Partner · 1 January 2026Renti provides prize packs for National Property Managers' Day celebrations, supporting recognition of outstanding property managers in the industry.
• realestate.co.nzcoreGTM or Marketing Partner · 1 January 2026realestate.co.nz supports the REINZ Spring Roadshow, sharing tips on platform use and providing sponsorship support for member events across New Zealand.
• Body Corporate Chairs' Group (BCCG)coreStrategic or Co-development Partner · 1 January 2025Collaboration with BCCG to create educational content on selling unit title apartments. BCCG represents body corporate Chairs and Committees across New Zealand and plays an important role in promoting good governance in the unit title sector.
• Inland Revenue Department (IRD)coreStrategic or Co-development Partner · 1 January 2025IRD partnered with REINZ to deliver an informative webinar on tax considerations in property transactions, covering Bright-line changes, GST, and Purchase Price Allocation topics.
• INFO by DesignminorStrategic or Co-development Partner · 1 January 2025Privacy expert Paul Holmes from INFO by Design co-presented with REINZ on IPP3A Privacy Act amendments. INFO by Design advises organizations across public and private sectors on privacy matters.
• Tenancy Services (MBIE)coreStrategic or Co-development Partner · 1 January 2025Ministry of Business, Innovation and Employment's Tenancy Services team collaborated on the Residential Property Management Workshop, providing essential information on tenant and landlord rights and responsibilities.
• Wynn WilliamsminorStrategic or Co-development Partner · 1 January 2025Richard Hern from Wynn Williams presented on vexatious litigants in a non-verifiable CPD webinar, exploring impacts on wellbeing and business for real estate professionals.
• LINZ (Land Information New Zealand)coreTechnology or IntegrationData supplier providing title, ownership, address, and parcel information under LINZ Licence for Personal Data. Data sourced under specific licence terms governing personal information handling.
• Territorial Local Authorities (Councils)coreTechnology or IntegrationSource of property data including district valuation rolls and local property information. Data sharing governed by individual agreements including Auckland Council and WLASS data.
• NZ PostcoreTechnology or IntegrationAddress dataset supplier providing NZ Address Dataset for data services and products. NZ Post retains ownership of intellectual property rights in the data.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Trade Me Property: NZ's largest consumer-facing property marketplace. Adjacent competitor in NZ property data and listings; also a potential data partner. Both operate in the NZ real estate information ecosystem REINZ serves.
• realestate.co.nz: NZ's largest property listing portal. Already a GTM/marketing partner to REINZ (sponsors Spring Roadshow); competes indirectly for the attention and data wallet of NZ real estate professionals and consumers.

Broad incumbents

• Cotality (formerly CoreLogic Australia): Australia/NZ real estate data, analytics, and AVM provider. Operates in REINZ's geography with overlapping products (AVM, HPI, market stats) targeting similar lender, agency, and government customers.
• Canadian Real Estate Association (CREA): Canadian national real estate trade association operating MLS systems and member services. Comparable as a membership body and data/stats provider, though operates the MLS infrastructure directly rather than as a stand-alone data subscriber.
• CoreLogic: Global real estate data and analytics giant offering AVMs, property data, and market intelligence. Directly comparable in product (AVM, HPI, market analytics), though REINZ is membership-funded and CoreLogic is commercial-data B2B.
• National Association of REALTORS (NAR): The dominant US real estate trade association (~1.5M members). Comparable as a membership body delivering MLS, advocacy, education, and data to real estate professionals, but operates at far larger scale and in a different regulatory environment.
• Domain Holdings (Australia): Australian residential property portal and data business. Comparable as a property data, market insights, and agency-services platform operating in a closely related trans-Tasman market with overlap in adjacent NZ real estate services.

Direct peers

• Property Institute of New Zealand: NZ membership body for property valuers, analysts, and related professionals. Comparable industry-association model (membership, CPD, advocacy, codes of practice) targeting adjacent real estate professions in the same geography.
• Real Estate Institute of Australia (REIA): The closest international analog: a national real estate institute representing agencies and individual agents in Australia. Delivers comparable advocacy, training, ethics codes, and market statistics. Directly comparable in mission, structure, and product mix.
• Property Council New Zealand: NZ's leading advocacy body for the broader property industry (investors, developers, owners). Overlaps with REINZ on advocacy, events, and policy representation in the NZ property sector, though focused upstream rather than on agency professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/REINZTweets
• YouTubeyoutube.com/@realestateinstituteofnz
• Facebookfacebook.com/realestateinstitutenz
• LinkedInlinkedin.com/company/2912007
• Instagraminstagram.com/reinz_gram/?hl=en

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reinz