Serena Spa
- Company typePrivate
- Founded2022
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
Serena Spa firmographics
Firmographics- Name
- Serena Spa
- Legal name
- SPA 4 HOTELS S.L.
- Website
- https://spaserena.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Serena Spa industry classification
Industry- Product category
- Spa and Wellness Services
- SIC
- Services-Health Services (8000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination Spas & Spa Resorts (HSALAFAC)
- akta.pro secondary industries
- Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa Packages & Ritual Experiences (HSALAFAN), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Couples Spa Treatment Services (HSALAFAK), Luxury Wellness & Spa Resorts (THAGACAG)
Keywords
Where Serena Spa is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices8 records
Markets served
Serena Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Spa Treatment Services: Direct point-of-sale of spa treatments including massages, facials, beauty treatments, and wellness experiences to hotel guests and external customers
- Vouchers and Gift Cards: Sale of spa vouchers and gift packs for gifting experiences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual treatment sessions available at all locations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Serena Spa product offering
Product offeringCore offering
Serena Spa operates a network of wellness and relaxation spas within partner hotels across Barcelona, Madrid, and Costa del Sol in Spain. The company delivers spa services including customized massages using proprietary botanical oils, hydrotherapy circuits with multiple stations, facials and beauty treatments using ALQVIMIA natural cosmetics, sauna and hammam experiences, and gift vouchers, targeting both hotel guests and external day-spa visitors.
Product overview
Serena Spa is a network of wellness and relaxation spas operated by SPA 4 HOTELS S.L., spanning multiple hotel locations across Spain. The portfolio includes six spa locations in Barcelona (Meliá Barcelona Sky, Meliá Sarrià, Sir Victor, Grums Hotel, Balmoral, and Sir Victor), one in Madrid (Meliá Madrid Princesa), and three on the Costa del Sol (Grand Hotel Las Dunas, Hotel Barceló Marbella, and Hotel Mas Passamaner). Services are organized into five core categories: Wellness/Spa facilities (featuring hydrotherapy circuits, pools, jacuzzis, saunas, steam baths, and cryotherapy), Massages (custom aromatherapy and localized massage using proprietary essential oil blends), Facial Treatments (using ALQVIMIA natural high-end cosmetics), Body Rituals & Beauty Treatments (facial and body aesthetic treatments with natural products), and Vouchers & Packs (gift vouchers and promotional bundles). The spas share a unified philosophy centered on body-mind-soul balance, use of botanical ingredients, and personalized experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Serena Spa @ Meliá Barcelona Sky
Quantifiable outcome
- Ten-station hydrotherapy circuit with three wellness programs
Companies that use Serena Spa
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Serena Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Serena Spa partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ALQVIMIAcoreALQVIMIA provides 100% natural high-end cosmetics used in Serena Spa treatments, with properties that enhance skin vitality and longevity
- Meliá Hotels InternationalcoreSerena Spa operates within Meliá hotels including Barcelona Sky, Sarrià, and Madrid Princesa locations, serving hotel guests and external visitors
- Hotel Sir VictorcoreSerena Spa operates within Hotel Sir Victor 5* Barcelona, offering wellness services to hotel guests
- Grums HotelminorSerena Spa operates within Grums Hotel Barcelona, offering spa services to hotel guests and external visitors
- Hotel BalmoralminorSerena Spa Traveller operates at Hotel Balmoral 4* Barcelona, offering wellness and beauty treatments
- Grand Hotel Las DunascoreSerena Spa operates at Grand Hotel Las Dunas 5* on the Mediterranean coast in Estepona, offering premium coastal wellness experiences
- Hotel Barceló MarbellaminorSerena Spa location at Hotel Barceló Marbella on Costa del Sol
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Serena Spa competitors and assessment
Company assessmentBroad incumbents
- Bliss Spa: Spa brand historically embedded in W Hotels and other luxury/lifestyle properties. Comparable in that the brand travels with the hotel chain, providing hotel-embedded spa services and branded retail product.
- Six Senses Spas: Global luxury hotel spa brand established within IHG-managed properties. Competes with Serena Spa for 5-star hotel wellness contracts and premium guest wellness spend, though at a much larger global scale.
- Anantara Spa: Spa brand within Minor Hotels / Anantara luxury and upper-upscale properties. Directly comparable as a hotel-embedded wellness concept with treatment menus, hydrotherapy and aromatherapy offerings.
- Four Seasons Spa: Spa concept within Four Seasons hotels globally, offering premium massage, facial and hydrotherapy rituals. Comparable hotel-embedded luxury spa model targeting the same high-end guest segment Serena Spa serves in Spain.
- Mandarin Oriental Spa: Luxury hotel spa concept inside Mandarin Oriental properties worldwide. Competes directly for the same high-end hotel guest wellness basket and sets premium pricing benchmarks Serena Spa aims to access.
- Bulgari Spa: Spa concept embedded within Bulgari Hotels & Resorts (5-star luxury). Highly comparable hotel-embedded spa model with premium positioning, though operating at a smaller number of global flagship locations.
- COMO Shambhala Spa: Wellness-focused spa concept within COMO Hotels using natural, holistic treatments. Comparable to Serena Spa's botanical/natural product positioning and hotel-embedded wellness philosophy.
Direct peers
- Aire Ancient Baths: Spanish-origin urban spa chain operating bath/hydrotherapy experiences in historic buildings across multiple cities. Closest direct competitor to Serena Spa in terms of urban wellness positioning, hydrotherapy-circuit offering, and Spanish roots expanding internationally.
- Hammam Al Ándalus: Spanish chain of traditional hammam and spa bathhouses offering massage, wellness rituals and bath circuits. Closely comparable to Serena Spa's hammam, sauna and massage service mix and Spanish-market focus.
Emerging players
- SHA Wellness: Spanish luxury wellness destination on the Costa Blanca integrating medical, nutrition and spa programs. Comparable as a Spanish premium wellness operator, though positioned as a multi-day destination rather than a hotel-embedded spa.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Serena Spa social profiles
Digital presenceSerena Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serena Spa leadership team
Management profileNumber of profiles
Serena Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serena Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serena Spa
What does Serena Spa do?
Serena Spa operates a network of wellness and relaxation spas within partner hotels across Barcelona, Madrid, and Costa del Sol in Spain. The company delivers spa services including customized massages using proprietary botanical oils, hydrotherapy circuits with multiple stations, facials and beauty treatments using ALQVIMIA natural cosmetics, sauna and hammam experiences, and gift vouchers, targeting both hotel guests and external day-spa visitors.
Is Serena Spa a public or private company?
Serena Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Serena Spa founded?
Serena Spa was founded in 2022. It employs 1 to 10 people.
Where is Serena Spa based?
Serena Spa is headquartered in Barcelona, Spain, in the Europe region.
How does Serena Spa make money?
Two revenue lines are on record. Spa Treatment Services are the primary driver. The others are vouchers and Gift Cards.
Who are Serena Spa's main competitors?
Broad incumbents on record are Bliss Spa, Six Senses Spas, Anantara Spa, Four Seasons Spa, Mandarin Oriental Spa, Bulgari Spa and COMO Shambhala Spa. Direct peers are Aire Ancient Baths and Hammam Al Ándalus. SHA Wellness is listed as an emerging player.
Does Serena Spa have an API?
No public API is recorded for Serena Spa.
What industry is Serena Spa in?
Serena Spa's product category is Spa and Wellness Services. Its primary akta.pro industry code is HSALAFAC, Destination Spas & Spa Resorts, with a secondary code of HSADAKAA, Day Spas (Facials, Body Treatments & Packages). Its SIC code is 8000.