Social Lama

What Social Lama does

Social Lama is a B2B social media marketing agency headquartered in Warsaw, Poland, operating since 2012 as the social media specialty unit within the Good One Group (parent: Good One PR sp. z o.o.). The agency delivers full-service social media management and advertising for enterprise and mid-market clients, covering audit, communication strategy, fanpage management, paid advertising (Facebook Ads, AdWords, Instagram, remarketing), creative production (graphics, applications, landing pages), and 24/7 monitoring with reporting, across Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.

The company's core technology stack is human-delivered professional services rather than a software product — no proprietary platform, API, or SDK is offered. Service delivery is supported by an in-house multi-disciplinary team (strategists, creatives, marketers, graphic designers, programmers, implementation specialists, advertising specialists) and integrated with sister agencies in the Good One Group: SeoFly for SEO and Good One PR for public relations, with Folks contributing influencer marketing on TikTok-led briefs.

Social Lama operates a sales-led B2B model with a reported 1–10 employee headcount, acquiring clients through direct outreach, website contact forms, phone, and email from its Warsaw office (ul. Płocka 9/11B). Pricing is quote-based and not publicly disclosed; engagements are structured as multi-year contracts. Public metrics cited by the agency include 500,000+ engaged fans managed, 7,000,000+ Facebook reach, 528 campaigns conducted, and 80 satisfied clients, with notable enterprise names including Roche, Medicover, Pracuj.pl, Manpower, Worldline, Intrum Justitia, Uniphar, Aflofarm, Aquael, STAG, Funtronic, and Riviera. Geographic scope is regional (Poland/Central Europe).

Name

Social Lama

Legal name

Good One PR sp. z o.o.

Website

https://sociallama.pl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Lama is a Warsaw-based B2B social media marketing agency, founded in 2012 as the social media unit of the Good One Group, serving Polish enterprise and mid-market clients with full-service management, advertising, creative production, and monitoring across Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter.

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Social Media Agency Services: Full-service social media agency providing comprehensive communication management, advertising campaigns, creative content production, strategy development, and community management for business clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Social Lama is a Polish social media agency that delivers comprehensive brand communication services for business clients. Its offering spans social media strategy development, fanpage management, paid advertising campaign execution, creative content production, landing page design, and 24/7 monitoring and reporting across platforms including Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter. The agency is part of the Good One marketing group and operates from Warsaw.

Product overview

Social Lama is a comprehensive social media marketing agency offering a full suite of services across major social platforms. The core offering includes Facebook Ads management, social media communication handling, and creative production (graphics and landing pages). These are supported by specialized sub-services including audit, communication strategy, fanpage management, paid social media advertising, content creation, and 24/7 monitoring with reporting. The agency provides platform-specific services for Facebook, Instagram, LinkedIn, TikTok, Twitter, and Pinterest. The company is part of the Good One group and has been operating for 13 years, claiming metrics of 500,000 engaged fans, 528 campaigns conducted, and 80 satisfied clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Communication Management
• Facebook Ads Management
• Instagram Services
• LinkedIn Services
• TikTok Services
• Twitter Services
• Pinterest Services
• Creative Production and Landing Pages
• Social Media Audit
• Social Media Monitoring and Reporting

Quantifiable outcome

• 500,000+ engaged fans managed across client profiles
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Good One PRcoreStrategic or Co-development PartnerSocial Lama is a member of the Good One Group, a marketing and PR agency network. This affiliation provides access to complementary services including SEO (via SeoFly agency) and public relations. The relationship enables comprehensive, integrated marketing solutions for clients.
• SeoFlyminorStrategic or Co-development PartnerSEO agency operating within the Good One Group ecosystem, providing search engine optimization services alongside Social Lama's social media offerings.
• FolksminorStrategic or Co-development PartnerInfluencer marketing agency within the Good One Group that collaborates with Social Lama on TikTok campaigns and influencer engagement strategies.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• McCann Poland: IPG-owned creative agency in Poland providing brand, digital and social media services to enterprise clients. Competes for Polish enterprise social media mandates with full-network support and larger delivery teams.
• Publicis Poland: Polish operations of the Publicis Groupe, offering full-service advertising, digital and social media services. Competes for the same enterprise accounts as Social Lama with the added leverage of global network capabilities and procurement scale.
• Dentsu Creative Poland: Polish arm of the global Dentsu network offering creative, media and social media services. Competes for large Polish enterprise social media accounts with broader international resources and network-level buying power.
• VML Poland: WPP's brand and customer experience agency operating in Poland, providing creative, social media and digital transformation services. Overlaps with Social Lama on enterprise social media mandates but serves a much broader client portfolio.
• Havas Poland: Havas network operations in Poland providing creative, media, and social media services. Competes for similar Polish enterprise clients with broader network capabilities and integrated media buying.
• DDB Warszawa: Polish creative agency within the Omnicom network offering integrated advertising, social media and digital services. Competes with Social Lama for Polish mid-market and enterprise social media engagements, particularly in creative-led briefs.
• Ogilvy Poland: WPP-owned full-service creative and advertising agency in Warsaw offering social media as part of a broader advertising portfolio. Competes for the same Polish enterprise brand clients with significantly greater scale and integrated capabilities.

Direct peers

• Social Media One: Polish boutique social media agency providing community management, content creation and paid social across Facebook, Instagram, LinkedIn and TikTok. Closest like-for-like competitor in size, geography and service mix.
• K2 Precise (K2 Group): Polish digital and performance marketing agency offering paid social, SEO and data-driven campaigns to mid-market and enterprise clients. Directly competes with Social Lama for similar Polish B2B clients with overlapping multi-platform social media services.

Emerging players

• Brain (Publicis): Originally an independent Polish creative and digital agency, now part of Publicis Groupe, with strong social media and content capabilities. Comparable to Social Lama on social-first campaign work while offering the scale benefits of the Publicis network.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights3 records

Customer concentration

• YouTubeyoutube.com/@social_lama
• Facebookfacebook.com/agencjasociallama
• LinkedInlinkedin.com/company/sociallama
• TikToktiktok.com/@social_lama
• Pinterestpl.pinterest.com/social__lama
• Xx.com/sociallamapl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Lama