What Good One PR does

Good One PR is a Polish public relations and communications agency founded in 2011 and headquartered in Warsaw, with a secondary office in Wrocław. The company operates as Good One PR sp. z o.o., a private limited liability company within the Good One Group, and delivers twelve distinct service lines including product PR, corporate PR, crisis PR, CSR/ESG communication, public affairs, crowdfunding campaign support, product launches, SEO PR, content marketing, employer branding, influencer marketing, and event organization. It serves a diversified client base of enterprise and mid-market companies across HoReCa, retail, finance, healthcare, real estate, technology, and manufacturing — with named accounts including Burger King, Würth Polska, Toys"R"Us Poland, Intrum Justitia, RE/MAX Polska, and EMKA S.A. — and holds memberships in ZFPR, ICCO, and IAB Polska.

The agency's technology stack is typical of a modern professional services firm: AI-assisted content workflows using ChatGPT, Perplexity, Notebook LM, Fireflies, and Read AI; media monitoring via IMM, PSMM/Inforia, and Brand24; plus Calendly for consultation scheduling. AI is positioned explicitly as an augmenting tool for research, content editing, and sentiment monitoring rather than as a proprietary differentiator. Service delivery is project- and retainer-based with pricing quoted per engagement, and the GTM motion is consultative sales driven by website lead generation, Calendly consultations, and referrals.

Commercially, Good One PR is bootstrapped with no disclosed external funding, and the company has accumulated 15 years of operating history, a multi-year engagement model with enterprise clients, and a sustained track record of industry recognition including Złote Spinacze 2020 and 2022, multiple PR Wings awards in 2025, Cannes Young Creatives, and the 2025 PR Agency of the Year title from Media Marketing Polska (validated by independent Kantar research). Revenue and headcount are not publicly disclosed.

Name

Good One PR

Legal name

Good One PR sp. z o.o.

Website

https://goodonepr.pl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Good One PR is a Warsaw-based public relations and communications agency serving enterprise and mid-market clients across Poland with twelve service lines spanning product, corporate, and crisis PR, ESG, public affairs, crowdfunding, and influencer marketing.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations services
• Crisis communications
• Corporate communications
• ESG communications
• Brand image management

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional PR and communications services: Good One PR generates revenue through client engagements in public relations, crisis management, corporate communications, product PR, employer branding, influencer marketing, content marketing, SEO PR, public affairs, CSR/ESG reporting, crowdfunding campaigns, and event organization. Services are delivered by teams of consultants to Polish and international brands. Revenue is project-based and retainer-based depending on the engagement scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Good One PR is a professional public relations and communications agency that delivers twelve distinct service lines including Product PR, Corporate PR, Crisis PR, CSR/ESG reporting, Public Affairs, Crowdfunding campaign support, Product Launches, SEO PR, Content Marketing, Employer Branding, Influencer Marketing, and Event Organization. The agency serves Polish and international enterprise and mid-market clients across retail, HoReCa, finance, manufacturing, real estate, technology, and B2B sectors. Engagements are delivered by consultant teams on a project-based or retainer basis.

Product overview

Good One PR is a PR and communication agency headquartered in Warsaw, Poland, operating as part of the Good One group. The agency offers a comprehensive portfolio of 12 distinct PR and communication services organized as project-based offerings rather than a unified software platform. Core services include Product PR (PR Produktowy), Corporate PR (PR Korporacyjny), and Crisis PR (PR Kryzysowy) for foundational PR needs. The agency also provides specialized services including CSR/ESG communication, Public Affairs, Crowdfunding support, Product Launch services, SEO PR, Content Marketing, Employer Branding, Influencer Marketing, and Event Organization. Services are delivered through project-based engagements for clients across various industries including retail, HoReCa, finance, B2B, and energy sectors. The agency emphasizes data-driven approaches, AI-assisted workflows, and strategic communication aligned with business objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Produktowy (Product PR) Comprehensive communication strategies for client brands including brand creation, market introduction, positioning, and image building through media relations and ambassador partnerships.
• PR Korporacyjny (Corporate PR) Corporate image management and PR services for companies of all sizes, ensuring positive perception among clients, employees, contractors, and business partners.
• PR Kryzysowy (Crisis PR) Crisis communication and management services including crisis analysis, procedure development, staff training, media monitoring, crisis team organization, 24/7 readiness, press office operation with spokesperson function, post-crisis reports, and brand rehabilitation planning.
• CSR i ESG (Corporate Social Responsibility and ESG) Corporate social responsibility and ESG communication services including sustainable development communication, ESG reporting, and advisory on current and periodic reporting.
• Public Affairs Public affairs advisory and activities at local and national levels, building relationships with public opinion leaders, politicians, offices, and institutions to create favorable conditions for business development.
• Crowdfunding Crowdfunding campaign support including investment and equity crowdfunding, campaign planning, media relations, social media management, and investor relations maintenance.
• Launch Produktu (Product Launch) Product launch and market introduction services including concept development, recommendations, strategy planning, market analysis, promotional campaigns, SEO and SEM implementation, and ongoing process monitoring.
• SEO PR Image positioning through synergy of PR and SEO services, including key phrase analysis, SEO PR strategy, press release creation, internet media cooperation, advertising cooperation, monitoring, reporting, and e-PR and SEO advisory.
• Content Marketing Content marketing services aimed at acquiring new clients and building long-term relationships through valuable content, including blogs, newsletters, online guides, and website content optimization.
• Employer Branding Employer branding strategies for building attractive employer image, including internal and external branding, job fairs, university cooperation, social media management, and professional recruitment processes.
• Influencer Marketing Influencer marketing campaigns connecting brands with influencers for image, sales, and social campaigns using internet creators, macro and micro influencers, celebrities, and opinion leaders.
• Eventy (Events) Event organization including press conferences, online conferences, face-to-face media meetings, opinion leader meetings, corporate events (openings, product presentations), integration events, and internal corporate events.

Quantifiable outcome

• Olejomaty campaign: 100+ machines deployed, 16.7 tons of oil collected, 15,000+ app downloads, 200+ schools reached
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• IAB PolskacoreOthersGood One PR is a member of IAB Polska (Interactive Advertising Bureau), the industry organization for digital advertising and communication professionals in Poland. The agency also holds DIMAQ employer certification through IAB.
• ZFPR (Związek Firm Public Relations)coreOthersGood One PR is a member of ZFPR, the Polish Association of Public Relations Firms, the leading industry body representing PR agencies in Poland.
• ICCO (International Communications Consultancy Organisation)coreOthersGood One PR is a member of ICCO, the global umbrella organization for public relations and communications consultancies, connecting Polish PR professionals with the international PR community.
• Good One GroupcoreStrategic or Co-development PartnerGood One PR is part of the Good One Group, which provides multi-disciplinary communication services. The group includes Good One PR and presumably other communication specialty companies, enabling comprehensive communication support for clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas PR Warsaw: PR arm of Havas Group in Poland offering corporate communications and brand PR as part of an integrated marketing network. Overlaps with Good One PR on enterprise brand work but operates as part of a much larger international holding.
• Grayling Poland: International communications consultancy with Polish presence, focused on public affairs and corporate communications. Comparable on Public Affairs and corporate PR service lines, particularly relevant given Good One PR's public affairs offering.
• FleishmanHillard Poland: Polish operations of global PR firm FleishmanHillard. Comparable in serving multinational enterprise clients with corporate, crisis, and public affairs needs but with substantially greater international resources.
• MSL Group Poland: Publicis-owned PR network operating in Poland. Direct overlap in product PR, corporate communications, and influencer marketing service lines, with parent-network scale advantages.
• Edelman Poland: Polish office of global PR firm Edelman. Competes for the same enterprise multinational clients (e.g., Burger King-class brands) but with international network scale, broader service portfolio, and global account coordination.

Direct peers

• 24/7 Communications: Warsaw-based PR agency providing corporate, product, and digital PR services to Polish and international brands. Direct competitor in the Polish full-service PR market with overlapping service lines including ESG and influencer marketing.
• Partner of Promotion: Established Polish PR agency headquartered in Warsaw, offering corporate, product, and crisis communications services to Polish enterprises. Directly comparable as a similarly sized domestic full-service PR competitor competing for the same enterprise and mid-market budgets.
• Lighthouse (Agencja Lighthouse): Polish independent PR agency offering strategic communications, media relations, and event services. Comparable boutique-tier domestic peer competing for similar Polish enterprise and mid-market mandates.
• Walk PR: Polish PR consultancy offering strategic communications, media relations, and corporate PR services. Comparable boutique agency competing for similar Polish mid-market and enterprise clients.
• Public Dialog: Warsaw-based PR agency providing corporate, product, and crisis communications. Comparable in service portfolio and target market, with overlapping client verticals including finance and B2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GoodOnePR
• LinkedInlinkedin.com/company/good-one-pr
• Instagraminstagram.com/goodonepr_pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good One PR