Rodiag
Rodiag AG is a Swiss diagnostic radiology group operating 18 electronically networked imaging centers across German-speaking Switzerland. It offers MRI, CT, X-ray, mammography, ultrasound, fluoroscopy, interventional radiology, and cardiac diagnostics to physician-referred patients under Swiss basic health insurance.
- Company typePrivate
- Founded1988
- HeadquartersOlten, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rodiag does
Rodiag AG, legally organized as RODIAG Holding AG and headquartered in Olten, Switzerland, is a privately held diagnostic radiology group founded in 1988. The company operates 18 electronically networked radiological institutes across the German-speaking part of Switzerland (cantons of Zurich, Bern, Solothurn, St. Gallen, Thurgau, Schwyz), employing approximately 120 staff including around 20 radiologists. Service portfolio spans nine imaging modalities: MRI (offered at 17 sites), CT (13), digital X-ray (13), fluoroscopy (15), ultrasound (13), image-guided infiltrations and biopsies (16), mammography (8), osteodensitometry/DEXA (6), and cardiac diagnostics including Cardio-CT and Cardio-MRI (8). The company also operates the DONNA-certified mammography screening program at Olten, Burgdorf, and Rapperswil, and is the only private radiology group nominated to the Solothurn cantonal screening program.
The technology stack combines on-site diagnostic imaging hardware with two digital platforms: a referring-physician portal (Zuweiserportal) powered by Carestream's VueMotion, providing SSL-encrypted access to images and reports from any location, and a patient portal (youdocu.ch) for image retrieval. Appointments can be booked online, by phone/email/fax, or directly from partner practice management systems (Vitomed, AESKULAP, MediWin, TriaMed, WinMed). Artificial intelligence is deployed to support workflow optimization across all 18 institutes. The group maintains long-standing cooperation agreements with public and private hospitals including Bürgerspital Solothurn, Spital Zimmerberg, Spital Sanitas, Spital Wil, Kantonsspital St. Gallen, Regionalspital Emmental, Klinik Seeschau, and Rosenklinik, in several cases operating or having taken over the hospital's radiology department.
Rodiag generates revenue on a fee-for-service basis: physician-referred radiological examinations are covered by Swiss basic health insurance (Grundversicherung) under TARMED tariffs, with patients paying the statutory deductible and co-payment. Customer acquisition is referral-driven rather than consumer-marketing-driven. Leadership is founder/family-controlled: Kioumars Afschani is founder, CEO, and Board President; his son Dr. Oliver Afschani serves as CMO; Michael Zimmermann became CEO in November 2024 alongside the founder; Pirmin Briggen serves as COO/CFO. The company is privately held with no disclosed outside investors.
Rodiag firmographics
Firmographics- Name
- Rodiag
- Legal name
- RODIAG Holding AG
- Website
- https://rodiag.ch
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rodiag AG is a Swiss diagnostic radiology group operating 18 electronically networked imaging centers across German-speaking Switzerland. It offers MRI, CT, X-ray, mammography, ultrasound, fluoroscopy, interventional radiology, and cardiac diagnostics to physician-referred patients under Swiss basic health insurance.
- Ownership category
- akta.pro rank
Rodiag industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Teleradiology Platforms & Reading Workflow (HLACALAK)
Keywords
Where Rodiag is headquartered
LocationHeadquarters
- HQ city
- Olten
- HQ country
- Switzerland
- HQ region
- Europe
Offices18 records
Markets served
Rodiag business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Radiological diagnostic services: Radiological diagnostic examinations are performed on the basis of physician referrals. Under Swiss basic health insurance (grundversicherung), medically prescribed radiological examinations are covered, with patients paying the deductible (Franchise) and co-payment (Selbstbehalt). The primary revenue stream is fee-for-service reimbursement through health insurance.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Rodiag product offering
Product offeringCore offering
Rodiag operates a network of 18 electronically networked radiological diagnostic institutes across German-speaking Switzerland, performing physician-referred diagnostic imaging examinations including MRI, CT, digital X-ray, mammography, osteodensitometry (DEXA), fluoroscopy, ultrasound, image-guided infiltrations and biopsies, and cardiac diagnostics (Cardio-CT, Cardio-MRI). The service is supported by a VueMotion-based referring physician portal (Zuweiserportal), a YouDocu patient portal (Patientenportal), and AI-assisted diagnostic workflows. Examinations covered by Swiss basic health insurance (Grundversicherung) form the revenue backbone.
Product overview
RODIAG operates as a network of 18 radiologically diagnostic institutes across Switzerland, offering a unified portfolio of medical imaging services. The core offering consists of nine diagnostic imaging modalities: MRI (Magnetresonanz Imaging/MRT), CT (Computertomographie), Digitales Röntgen, Mammographie, Osteodensitometrie (DEXA), Durchleuchtung, Ultraschall (Sonographie), Bildgesteuerte Infiltrationen/Biopsien, and Herzdiagnostik (Cardio-CT / Cardio-MRI). These services are delivered digitally across all locations, which are electronically networked for fast information exchange. Supporting the diagnostic services are two digital platforms: the Zuweiserportal (powered by VueMotion from Carestream) for referring physicians to access examination results and images, and the Patientenportal (powered by YouDocu) for patients to access their own images. AI-powered workflow optimization augments the radiology workflows, helping staff save time for patient-facing activities.
Differentiator
Problem solved
Functional benefit
Products and services
- MRI (Magnetresonanz Imaging)
Quantifiable outcome
- Radiological examinations generally cause no pain; radiation doses are kept as low as possible.
- +1 more outcomes
Companies that use Rodiag
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
Rodiag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature4 records
Rodiag partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Peter Kamm (Advisor)minorPeter Kamm, former CEO and Board Chairman of Philips AG Switzerland, joined as an advisor for strategic support and development of the RODIAG group. He brings extensive healthcare experience and networks.
- Klinik Seeschau (Kreuzlingen)coreCooperation with Klinik Seeschau in Kreuzlingen. RODIAG operates the radiology department of the Klinik Seeschau.
- Rosenklinik (Rapperswil)coreRODIAG operates the radiology center within the Rosenklinik and maintains close cooperation with the Rosenklinik in Rapperswil.
- Röntgeninstitut Jona AGminorRODIAG took over the operation of the Röntgeninstitut Jona AG in 2016.
- Kantonsspital St. GallencoreManagement outsourcing with subsequent takeover of Institute W. Alder. Cooperation with Kantonsspital St. Gallen in the field of nuclear medicine.
- Stadtspital Triemli (Kardiologie)minorBeginning of cooperation with the cardiology department of Stadtspital Triemli for cardio-MRI research.
- Spitäler und Kliniken (various hospitals and clinics)coreRODIAG has established pioneering public-private partnerships with hospitals and clinics across Switzerland, operating radiology departments within or alongside these institutions. Notable partners include Bürgerspital Solothurn, Spital Sanitas (Kilchberg), Spital Zimmerberg (Horgen, Wädenswil), Spital Wil, Kantonsspital St. Gallen (nuclear medicine), Regionalspital Emmental (Burgdorf, Langnau), Klinik Seeschau (Kreuzlingen), Rosenklinik (Rapperswil), and Spital Oerlikon (previously). Outsourcing depth varies by partnership.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Rodiag competitors and assessment
Company assessmentBroad incumbents
- Swiss Medical Network: Swiss private hospital and clinic group operating radiology departments across multiple cantons. Comparable as a Swiss healthcare provider with imaging capabilities and hospital partnership models.
- Sonic Healthcare: Global medical diagnostics company with significant radiology/imaging operations in multiple geographies. Comparable as a scaled, listed diagnostic-imaging platform with similar operating economics.
- Hirslanden: Switzerland's largest private hospital group, operating extensive radiology/imaging departments. Comparable Swiss private-sector radiology provider, though embedded within hospital operations rather than stand-alone diagnostic centers.
- Amedes: European medical-diagnostics provider offering laboratory and radiology services. Comparable in business model as outpatient diagnostic center operator serving referred patients through insurance reimbursement.
- Synlab: European medical diagnostics leader primarily in laboratory services but with imaging capabilities. Comparable as a multi-country outpatient diagnostic services provider with similar reimbursement-driven economics.
- Inovie: French medical diagnostics network with imaging and laboratory services. Comparable European private diagnostics operator with multi-site, multi-modality delivery.
- Unilabs: Pan-European medical diagnostics provider offering imaging and laboratory services across multiple countries. Directly comparable to Rodiag's outpatient diagnostic imaging model, though at a much larger scale and broader geographic footprint.
Emerging players
- Medicover: European healthcare and diagnostics operator with imaging clinics in multiple countries. Comparable outpatient diagnostic center model with fee-for-service insurance reimbursement.
Regional players
- Medbase Group: Swiss outpatient healthcare network with medical centers across Switzerland. Operates in overlapping ambulatory healthcare delivery, with radiology services in some locations, competing for similar Swiss physician-referred patient volumes.
- Radiologie Zentrum Bern: Swiss regional radiology group offering outpatient diagnostic imaging in the Bern area. Direct regional peer competing for physician referrals in German-speaking Switzerland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rodiag social profiles
Digital presenceRodiag compliance and trust
Trust signalCompliance2 records
Rodiag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rodiag leadership team
Management profileNumber of profiles
Profiles5 records
Rodiag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rodiag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rodiag
What does Rodiag do?
Rodiag operates a network of 18 electronically networked radiological diagnostic institutes across German-speaking Switzerland, performing physician-referred diagnostic imaging examinations including MRI, CT, digital X-ray, mammography, osteodensitometry (DEXA), fluoroscopy, ultrasound, image-guided infiltrations and biopsies, and cardiac diagnostics (Cardio-CT, Cardio-MRI). The service is supported by a VueMotion-based referring physician portal (Zuweiserportal), a YouDocu patient portal (Patientenportal), and AI-assisted diagnostic workflows. Examinations covered by Swiss basic health insurance (Grundversicherung) form the revenue backbone.
Is Rodiag a public or private company?
Rodiag is a private company. It is classified as family owned and is currently operating.
When was Rodiag founded?
Rodiag was founded in 1988. It employs 11 to 50 people.
Where is Rodiag based?
Rodiag is headquartered in Olten, Switzerland, in the Europe region.
How does Rodiag make money?
One revenue line is on record: radiological diagnostic services.
Who are Rodiag's main competitors?
Broad incumbents on record are Swiss Medical Network, Sonic Healthcare, Hirslanden, Amedes, Synlab, Inovie and Unilabs. Medicover is listed as an emerging player. Regional players are Medbase Group and Radiologie Zentrum Bern.
Does Rodiag have an API?
No public API is recorded for Rodiag.
What industry is Rodiag in?
Rodiag's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLACALAK, Teleradiology Platforms & Reading Workflow. Its NAICS code is 621512 and its SIC code is 8011.