The Cadre Building

What The Cadre Building does

The Cadre Building is a privately held, historic event venue operating from a single 36,000-square-foot Art Deco landmark at 149 Monroe Avenue in downtown Memphis, Tennessee. Constructed in 1928 and hosting events since the 1990s, the venue comprises three interconnected event spaces: a 13,000-square-foot grand ballroom with 20-foot ceilings, crystal chandeliers, and gold-leaf molding; a 2,500-square-foot overlooking mezzanine; and a scenic landing area. Capacity ranges from intimate micro-weddings of 75 guests or fewer up to 950 standing guests or 350 seated diners. The venue operates 365 days per year under a one-event-per-day exclusivity model with a standard 10-hour rental window.

The company generates revenue through a one-time per-event rental model anchored on venue rental fees, with additional streams from exclusive in-house bar packages (TABC-certified bartenders, no outside alcohol permitted), exclusive rental partnerships for drapery and lounge furniture (White Door Events, Mahaffey, Curtain Call), valet and parking services (Guardian Concierge, pre-paid Prospero Garage passes), and add-on services such as entertainment staging, custom lighting, and transportation coordination. Pricing varies by day of week (Monday–Thursday, Friday/Sunday, Saturday premium) and event type, with a non-refundable 50% deposit required to secure dates and a 3.5% credit card convenience fee. Differentiated packages include standard weddings, Micro-Weddings (75 or fewer guests), Quinceañeras, corporate galas and conferences, and bespoke special events.

Go-to-market is sales-led and event-driven, with Director of Sales Chelsea Dahlgren handling corporate and high-value inquiries, supported by Venue & Social Media Manager Hannah Reasons. The venue generates demand through wedding industry directories (WeddingWire, The Knot, Zola, Here Comes the Guide, Southern Bride), organic social (Instagram, Facebook), a content blog, a VIP Club email newsletter, and referral networks with local wedding vendors. Distribution is regional and direct — phone, website event request forms via TripleSeat, in-person and 3D virtual tours — with no self-serve e-commerce. The business is owner-operated with 1–10 employees and has no disclosed outside funding or institutional investors.

Name

The Cadre Building

Legal name

The Cadre Building

Website

https://cadrebuilding.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

The Cadre Building is a privately held, historic 1928 Art Deco event venue in downtown Memphis offering 36,000 sq ft of ballroom, mezzanine, and landing space for weddings, corporate events, quinceañeras, and special occasions up to 950 guests, operating year-round on a sales-led, one-event-per-day rental model with exclusive bar and vendor partnerships.

Ownership category

akta.pro rank

Product category

Event Venue Services

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

akta.pro secondary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Event venue rental
• Wedding venue services
• Corporate event hosting
• Ballroom rental
• Historic event space

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Venue Rental: Primary revenue from renting the venue for events including weddings, corporate events, quinceañeras, and special events. Rental includes access to ballroom, mezzanine, and landing spaces with various included amenities.
2. Bar Packages and Bartending Services: The venue provides TABC-certified bartenders and bar packages for events. This is an exclusive service where outside alcohol is not permitted. Packages can be customized per guest or per drink, including drink ticket and credit card bar options.
3. Additional Rentals and Services: Revenue from additional offerings including drapery, lounge furniture, custom linens, coat check service, valet parking, entertainment staging, lighting customization, and transportation arrangements.
4. Micro-Wedding Packages: Specialized lower-cost wedding package for intimate celebrations (75 guests or fewer) with streamlined services and reduced timeframe, offering a more accessible price point than standard wedding rentals.
5. Parking Services: Pre-paid parking passes sold to guests at nearby Prospero Garage, plus valet parking services through partner Guardian Concierge.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Cadre Building is a 36,000-square-foot historic 1928 Art Deco event venue in downtown Memphis that rents three interconnected event spaces — a 13,000 sq ft grand ballroom, a 2,500 sq ft mezzanine, and a scenic landing — along with 250 gold Chiavari chairs, tables, linens, getting-ready suites, an on-site venue manager, and security. Standard rentals run 10 hours with vendor access 5 hours pre-event, and the venue offers specialized packages for weddings, micro-weddings (75 guests or fewer), quinceañeras, corporate events, and special occasions accommodating up to 950 guests.

Product overview

The Cadre Building is a 36,000 square-foot historic event venue in downtown Memphis offering a single, unified venue rental model with multiple service tiers. The core offering consists of three interconnected event spaces—the 13,000 sq ft Grand Ballroom, the 2,500 sq ft Mezzanine Level, and a Scenic Landing—that are included in every standard 10-hour rental. The venue provides comprehensive event hosting services including full wedding packages (with standard and Micro-Wedding options for 75 or fewer guests), Quinceañera celebrations, corporate events (galas, conferences, seminars, networking), special events, and brunch events. Standard rentals include tables, chairs, linens, stage, bar fronts, on-site venue manager, and security, with over $8k worth of in-house items. Additional a la carte services extend the offering with custom decor, enhanced bar packages, valet parking, entertainment staging, and custom lighting. The venue accommodates parties up to 950 guests and operates 365 days per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Venue Rental
• Micro-Wedding Package
• Quinceañera Package
• Additional Services and Add-ons

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Guardian ConciergecoreStrategic or Co-development PartnerExclusive valet parking partner for The Cadre Building. Clients can book valet service as an add-on feature through this partnership, providing convenience for event guests arriving by vehicle.
• White Door EventscoreChannel Partner/ Reseller/ DistributorExclusive rental partner for drapery, lounge furniture, and custom linens. Clients must use White Door Events for outside rental items beyond what Cadre provides in-house.
• Mahaffey Event & Tent RentalscoreChannel Partner/ Reseller/ DistributorExclusive rental partner for drapery items and other rental equipment including lounge furniture and custom linens. Works exclusively with Cadre for event rentals.
• Curtain CallminorChannel Partner/ Reseller/ DistributorExclusive drapery rental partner. Clients must go through Curtain Call for drapery items when custom draping is needed for ceremonies or room divisions.
• Mid-South ConciergeminorChannel Partner/ Reseller/ DistributorRecommended transportation partner for guest shuttle services and exclusive valet parking provider when clients book valet service. Works exclusively with Cadre for valet operations.
• Tennessee Limousine CompanyminorOthersRecommended for guest transportation to and from hotels, venue, and surrounding areas. Listed as transportation option for out-of-town guests.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ivy Hall: Historic Chicago event venue specializing in weddings, corporate events, and social celebrations. Comparable on the historic-building-for-events product model, bundled-service approach, and wedding/corporate customer mix.
• Cescaphe Event Group: Philadelphia-based operator of multiple historic event venues (e.g., The Down Town Club, Vie) for weddings and corporate galas. Comparable on the multi-venue historic event hosting model and wedding/corporate target market.
• The Columns at One Commerce Square: Historic Memphis event venue offering ballroom and corporate event hosting in downtown Memphis. Directly comparable to Cadre on product (historic banquet/event venue), customer base (weddings, corporate galas), and geographic market (downtown Memphis).
• The 1900 Building: Historic Kansas City event venue hosting weddings, corporate events, and private celebrations. Comparable on the historic-event-venue model, all-inclusive rentals, and wedding/corporate customer segmentation.
• The Bell Tower on 34th: Historic Houston event venue offering ballroom, weddings, and corporate event hosting. Directly comparable on the historic-venue-for-events product model and target customer segments (weddings, corporate galas), serving as a benchmark for Cadre's premium positioning strategy.

Regional players

• The Racquet Club of Memphis: Private Memphis club with event and banquet facilities used for weddings, corporate functions, and galas. Comparable as a Memphis event space competing for similar wedding and corporate clients, with a different brand position (private club vs. public historic venue).
• Memphis Botanic Garden: Memphis-based event venue hosting weddings, corporate events, and private celebrations in garden and indoor settings. Comparable as a Memphis-region alternative for wedding and corporate bookings with a different aesthetic proposition (garden/outdoor vs. Cadre's Art Deco interior).

Broad incumbents

• The Westin Memphis Beale Street: Downtown Memphis hotel with event and conference facilities serving weddings, corporate meetings, and galas. Comparable as a Memphis downtown event-space competitor, though broader in offering (lodging + meetings) than Cadre's dedicated event-only model.
• The Peabody Memphis: Iconic Memphis hotel with extensive event and ballroom facilities serving weddings, corporate galas, and conventions. Comparable as a Memphis hospitality event venue, though broader in scope (lodging + events) and serves as a competitive alternative for premium corporate bookings.
• The Madison Hotel Memphis: Boutique Memphis hotel featuring event and banquet space. Comparable to Cadre as a downtown Memphis venue option for weddings and corporate events, though anchored by overnight lodging rather than a dedicated event-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thecadrebuilding
• Instagraminstagram.com/thecadrebuilding/?hl=en
• LinkedInlinkedin.com/company/the-cadre-building

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cadre Building