White Door Events
White Door Events is a full-service B2B event rental and design company serving wedding planners, corporate event managers, and social event hosts from designer warehouse showrooms in Memphis, Nashville, and New Orleans.
- Company typePrivate
- Founded2015
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What White Door Events does
White Door Events is a full-service B2B event rental and design company headquartered in Memphis, Tennessee. The company provides event planners, wedding designers, and corporate event managers with rental inventory across more than a dozen categories including linens, lounge furniture, chairs, tables, bars, lighting, draping, stage and flooring, tenting, climate control, food and beverage display, and a themed Prop House. It operates three designer warehouse and showroom facilities in Memphis, Nashville, and New Orleans, and serves events across the Southeastern United States (Tennessee, Arkansas, Alabama, Florida, Texas, and the Carolinas).
The company's underlying technical and operational stack centers on an in-house custom fabrication workshop supported by a 3D rendering design process, in which the Art Director produces detailed pre-build visualizations before fabrication. This capability enables bespoke builds such as custom bridges, walls, bars, and stage fronts, exemplified by a 40-foot commissioned bridge produced for a wedding at The Biltmore. The Prop House is organized across at least twelve thematic categories (50s Diner, Egyptian, Hollywood, Casino, New Orleans, Western, Tropical, etc.) and functions as a differentiated specialty inventory. Distribution is relationship-driven through named creative partners (Samkoma, Counce and Co., Asheville Event Co., Shindigs by Sheril, Anne Claire Allen, and others) and annual presence at Engage! Summits.
Revenue is generated through three streams: one-time rental fees on furniture, decor, lighting, draping, tenting, and stages; one-time custom fabrication fees for unique built elements; and professional services fees for full event design and styling. Pricing is quote-based and not publicly disclosed; customers request a free quote through the website contact form. White Door Events is privately held with no disclosed external investment, and serves primary customer segments spanning high-end weddings, corporate galas and conferences, and private social events.
White Door Events firmographics
Firmographics- Name
- White Door Events
- Legal name
- White Door Events
- Website
- https://whitedoorevents.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- White Door Events is a full-service B2B event rental and design company serving wedding planners, corporate event managers, and social event hosts from designer warehouse showrooms in Memphis, Nashville, and New Orleans.
- Ownership category
- akta.pro rank
White Door Events industry classification
Industry- Product category
- Event Rental & Design Services
- NAICS
- Interior Design Services (541410), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Venue Decor Setup, On-Site Styling & Breakdown (HSACAOAO)
- akta.pro secondary industries
- Tent & Canopy Rentals (HSACAFAA), Event Signage, Props & Custom Installations (HSACAOAG), Dance Floor, Staging & Platform Rentals (HSACAFAD), Party Cleanup & Post-Event Breakdown Services (HSACACAO)
Keywords
Where White Door Events is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
White Door Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event Rental Revenue: Rental of furniture, décor, lighting, draping, tents, stages, flooring, bars, linens, and other event furnishings for weddings, corporate events, and social gatherings. Revenue is generated through rental fees based on event scope and duration.
- Custom Fabrication Services: Design and build custom event elements including architectural structures, custom bars, stage fronts, dance floors, and themed installations. One-time custom build fees for unique event pieces.
- Event Design Services: Full-service event design and styling including space transformation, draping, lighting design, and coordinated installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
White Door Events product offering
Product offeringCore offering
White Door Events is a full-service event rental and design company that rents furniture, lighting, draping, tents, staging, bars, linens, décor, and themed props for weddings, corporate events, and social celebrations. The company also provides custom fabrication services to design and build bespoke event elements such as custom bridges, walls, bars, stage fronts, and architectural installations from 3D renderings to completion, along with delivery, installation, and removal.
Product overview
White Door Events is an event rental and design company offering a comprehensive portfolio of rental furniture, décor, lighting, tenting, and specialty items for weddings and events. The core offering consists of rental categories including linens, lounge furniture, chairs, tables, bars, lighting, décor, food & beverage displays, draping, stage & flooring, tenting, climate control, and a prop house with themed items. They also provide custom fabrication and design services for bespoke event elements such as custom bridges, bars, stage fronts, and architectural installations. The company operates designer warehouses and showrooms in Memphis TN, Nashville TN, and New Orleans LA.
Differentiator
Problem solved
Functional benefit
Products and services
- Linens Rental
- Lounge Furniture Rental
- Chair Rental
- Table Rental
- Bar Rental
- Lighting Rental
- Décor Rental
- Food & Beverage Display Rental
- Draping Rental
- Stage & Flooring Rental
- Tenting Rental
- Climate Control Rental
- Prop House Themed Props Rental
- Custom Fabrication & Design Services Custom design and fabrication services for bespoke event elements including custom bridges, walls, bars, stage fronts, dance floors, and architectural pieces, with in-house 3D rendering design process and build-to-completion workshop capability.
Quantifiable outcome
- Featured in Vogue Weddings (Lainey Wilson wedding)
- +2 more outcomes
Companies that use White Door Events
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
White Door Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
White Door Events partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Josiah Carr (Samkoma)coreEvent planner and designer at Samkoma, Josiah Carr is a regular creative collaborator with White Door Events. Notable projects include a Figure Eight Island wedding inspired by The Plaza Hotel and Cole Swindell's European-inspired wedding reception. Josiah's vision pushes the team to dream bigger on custom builds and design concepts.
- Justin McGregor (Samkoma)corePartner at Samkoma alongside Josiah Carr. Collaborates on high-profile events including Cole Swindell's European-inspired wedding reception, bringing creative vision and event planning expertise.
- Anne Claire AllencoreTalented event designer who has collaborated with White Door Events on multiple occasions, including a wedding at WaterColor, Florida. Anne Claire's creativity and vision consistently inspire innovative design approaches.
- Kelsey MorgancoreEvent planner who has worked with White Door Events on events at The Cadre venue. Known for bringing every detail to life through collaborative design partnerships.
- Maggie Counce (Counce and Co)coreEvent planner at Counce and Co who has collaborated on signature events including Pink Palooza Under the Stars. Maggie's talent and personality bring events to life in memorable ways.
- Emily Sanders TaylorcoreEvent planner who has collaborated with White Door Events on multiple receptions including a botanic wedding at The Cadre. Known for sophisticated garden party aesthetic.
- Sheril Greenstein (Shindigs by Sheril)coreEvent planner (Shindigs by Sheril) who collaborated on March highlight events at The Columns venue. Known for redefining the 'wow' moment in event design.
- Missie Porter (Asheville Event Co.)coreEvent planner who commissioned a custom 40-foot bridge for a wedding at The Biltmore. Called with requests for unique custom builds that push the boundaries of event design.
- John Mark EnterprisesminorFloral design partner that adds signature touches to events, including cascading florals to fill out pendant lighting installations at events.
- Engage! SummitscoreAnnual exclusive event industry summit where White Door Events partners and exhibits. The 4-day immersion brings together event industry leaders for networking, learning, and collaboration on emerging trends.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
White Door Events competitors and assessment
Company assessmentDirect peers
- Revelry Event Designers: Full-service event design and production company offering custom fabrication, furniture rentals, and scenic builds for weddings and corporate events. Closest peer in business model combining rentals with in-house custom fabrication.
- Tents Events Party Rentals: California-based event rental company providing tents, furniture, lighting, and design services for weddings and corporate events. Comparable multi-category rental inventory and event production model.
- BBJ Linen: Specialty linen and tabletop rental company serving weddings, corporate events, and social gatherings nationwide. Direct overlap in linens, tables, and tabletop presentation rentals.
Regional players
- Hensley Event Resources: Phoenix-based event rental and design company serving the Southwest with tents, furniture, lighting, and décor. Similar full-service rental and event production model to White Door but operating in a different regional market.
- Higgins Event Rentals: Houston-based event rental company serving Texas and surrounding markets with tents, furniture, lighting, and event décor. Comparable regional full-service rental operator with multi-decade operating history.
Broad incumbents
- Cort Party Rental: National event rental company providing furniture, tabletop, and lounge furnishings to weddings, corporate events, and social occasions. Competes in the furniture and lounge rental categories White Door serves.
- Signature Party Rentals: National party and event rental company offering tents, furniture, tabletop, and décor for weddings and corporate events. Overlaps with White Door in core rental categories at a broader scale.
- AFR Event Furnishings: National event rental company offering premium furniture, lighting, and décor for weddings and corporate events across major US markets. Direct competitor to White Door's core rental business with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
White Door Events social profiles
Digital presenceWhite Door Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Door Events leadership team
Management profileNumber of profiles
Profiles1 record
White Door Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Door Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Door Events
What does White Door Events do?
White Door Events is a full-service event rental and design company that rents furniture, lighting, draping, tents, staging, bars, linens, décor, and themed props for weddings, corporate events, and social celebrations. The company also provides custom fabrication services to design and build bespoke event elements such as custom bridges, walls, bars, stage fronts, and architectural installations from 3D renderings to completion, along with delivery, installation, and removal.
Is White Door Events a public or private company?
White Door Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Door Events founded?
White Door Events was founded in 2015. It employs 11 to 50 people.
Where is White Door Events based?
White Door Events is headquartered in Memphis, United States, in the North America region.
How does White Door Events make money?
Three revenue lines are on record. Event Rental Revenue is the primary driver. The others are custom Fabrication Services and event Design Services.
Who are White Door Events's main competitors?
Direct peers on record are Revelry Event Designers, Tents Events Party Rentals and BBJ Linen. Regional players are Hensley Event Resources and Higgins Event Rentals. Broad incumbents are Cort Party Rental, Signature Party Rentals and AFR Event Furnishings.
Does White Door Events have an API?
No public API is recorded for White Door Events.
What industry is White Door Events in?
White Door Events's product category is Event Rental & Design Services. Its primary akta.pro industry code is HSACAOAO, Venue Decor Setup, On-Site Styling & Breakdown, with a secondary code of HSACAFAA, Tent & Canopy Rentals. Its NAICS code is 541410 and its SIC code is 7900.