The Cadre Building
The Cadre Building is a privately held, historic 1928 Art Deco event venue in downtown Memphis offering 36,000 sq ft of ballroom, mezzanine, and landing space for weddings, corporate events, quinceañeras, and special occasions up to 950 guests, operating year-round on a sales-led, one-event-per-day rental model with exclusive bar and vendor partnerships.
- Company typePrivate
- Founded1928
- HeadquartersMemphis, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Cadre Building does
The Cadre Building is a privately held, historic event venue operating from a single 36,000-square-foot Art Deco landmark at 149 Monroe Avenue in downtown Memphis, Tennessee. Constructed in 1928 and hosting events since the 1990s, the venue comprises three interconnected event spaces: a 13,000-square-foot grand ballroom with 20-foot ceilings, crystal chandeliers, and gold-leaf molding; a 2,500-square-foot overlooking mezzanine; and a scenic landing area. Capacity ranges from intimate micro-weddings of 75 guests or fewer up to 950 standing guests or 350 seated diners. The venue operates 365 days per year under a one-event-per-day exclusivity model with a standard 10-hour rental window.
The company generates revenue through a one-time per-event rental model anchored on venue rental fees, with additional streams from exclusive in-house bar packages (TABC-certified bartenders, no outside alcohol permitted), exclusive rental partnerships for drapery and lounge furniture (White Door Events, Mahaffey, Curtain Call), valet and parking services (Guardian Concierge, pre-paid Prospero Garage passes), and add-on services such as entertainment staging, custom lighting, and transportation coordination. Pricing varies by day of week (Monday–Thursday, Friday/Sunday, Saturday premium) and event type, with a non-refundable 50% deposit required to secure dates and a 3.5% credit card convenience fee. Differentiated packages include standard weddings, Micro-Weddings (75 or fewer guests), Quinceañeras, corporate galas and conferences, and bespoke special events.
Go-to-market is sales-led and event-driven, with Director of Sales Chelsea Dahlgren handling corporate and high-value inquiries, supported by Venue & Social Media Manager Hannah Reasons. The venue generates demand through wedding industry directories (WeddingWire, The Knot, Zola, Here Comes the Guide, Southern Bride), organic social (Instagram, Facebook), a content blog, a VIP Club email newsletter, and referral networks with local wedding vendors. Distribution is regional and direct — phone, website event request forms via TripleSeat, in-person and 3D virtual tours — with no self-serve e-commerce. The business is owner-operated with 1–10 employees and has no disclosed outside funding or institutional investors.
The Cadre Building firmographics
Firmographics- Name
- The Cadre Building
- Legal name
- The Cadre Building
- Website
- https://cadrebuilding.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Cadre Building is a privately held, historic 1928 Art Deco event venue in downtown Memphis offering 36,000 sq ft of ballroom, mezzanine, and landing space for weddings, corporate events, quinceañeras, and special occasions up to 950 guests, operating year-round on a sales-led, one-event-per-day rental model with exclusive bar and vendor partnerships.
- Ownership category
- akta.pro rank
The Cadre Building industry classification
Industry- Product category
- Event Venue Services
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)
- akta.pro secondary industry
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where The Cadre Building is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Cadre Building business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Venue Rental: Primary revenue from renting the venue for events including weddings, corporate events, quinceañeras, and special events. Rental includes access to ballroom, mezzanine, and landing spaces with various included amenities.
- Bar Packages and Bartending Services: The venue provides TABC-certified bartenders and bar packages for events. This is an exclusive service where outside alcohol is not permitted. Packages can be customized per guest or per drink, including drink ticket and credit card bar options.
- Additional Rentals and Services: Revenue from additional offerings including drapery, lounge furniture, custom linens, coat check service, valet parking, entertainment staging, lighting customization, and transportation arrangements.
- Micro-Wedding Packages: Specialized lower-cost wedding package for intimate celebrations (75 guests or fewer) with streamlined services and reduced timeframe, offering a more accessible price point than standard wedding rentals.
- Parking Services: Pre-paid parking passes sold to guests at nearby Prospero Garage, plus valet parking services through partner Guardian Concierge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard 10-hour rental covering 5 hours pre-event preparation and 5 hours event time, plus 1.5 hours cleanup |
| One time/ perpetual license | Multi-year contract | Micro-Wedding Package for 75 guests or fewer with streamlined 3.5-hour schedule |
| One time/ perpetual license | Multi-year contract | Grand Galas and Award Ceremonies package with over $8k worth of in-house items |
| Unit Pricing | Pay-as-you-go | Security guard (required add-on) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
The Cadre Building product offering
Product offeringCore offering
The Cadre Building is a 36,000-square-foot historic 1928 Art Deco event venue in downtown Memphis that rents three interconnected event spaces — a 13,000 sq ft grand ballroom, a 2,500 sq ft mezzanine, and a scenic landing — along with 250 gold Chiavari chairs, tables, linens, getting-ready suites, an on-site venue manager, and security. Standard rentals run 10 hours with vendor access 5 hours pre-event, and the venue offers specialized packages for weddings, micro-weddings (75 guests or fewer), quinceañeras, corporate events, and special occasions accommodating up to 950 guests.
Product overview
The Cadre Building is a 36,000 square-foot historic event venue in downtown Memphis offering a single, unified venue rental model with multiple service tiers. The core offering consists of three interconnected event spaces—the 13,000 sq ft Grand Ballroom, the 2,500 sq ft Mezzanine Level, and a Scenic Landing—that are included in every standard 10-hour rental. The venue provides comprehensive event hosting services including full wedding packages (with standard and Micro-Wedding options for 75 or fewer guests), Quinceañera celebrations, corporate events (galas, conferences, seminars, networking), special events, and brunch events. Standard rentals include tables, chairs, linens, stage, bar fronts, on-site venue manager, and security, with over $8k worth of in-house items. Additional a la carte services extend the offering with custom decor, enhanced bar packages, valet parking, entertainment staging, and custom lighting. The venue accommodates parties up to 950 guests and operates 365 days per year.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Venue Rental
- Micro-Wedding Package
- Quinceañera Package
- Additional Services and Add-ons
Companies that use The Cadre Building
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
The Cadre Building technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Cadre Building partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Guardian ConciergecoreExclusive valet parking partner for The Cadre Building. Clients can book valet service as an add-on feature through this partnership, providing convenience for event guests arriving by vehicle.
- White Door EventscoreExclusive rental partner for drapery, lounge furniture, and custom linens. Clients must use White Door Events for outside rental items beyond what Cadre provides in-house.
- Mahaffey Event & Tent RentalscoreExclusive rental partner for drapery items and other rental equipment including lounge furniture and custom linens. Works exclusively with Cadre for event rentals.
- Curtain CallminorExclusive drapery rental partner. Clients must go through Curtain Call for drapery items when custom draping is needed for ceremonies or room divisions.
- Mid-South ConciergeminorRecommended transportation partner for guest shuttle services and exclusive valet parking provider when clients book valet service. Works exclusively with Cadre for valet operations.
- Tennessee Limousine CompanyminorRecommended for guest transportation to and from hotels, venue, and surrounding areas. Listed as transportation option for out-of-town guests.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Cadre Building competitors and assessment
Company assessmentDirect peers
- Ivy Hall: Historic Chicago event venue specializing in weddings, corporate events, and social celebrations. Comparable on the historic-building-for-events product model, bundled-service approach, and wedding/corporate customer mix.
- Cescaphe Event Group: Philadelphia-based operator of multiple historic event venues (e.g., The Down Town Club, Vie) for weddings and corporate galas. Comparable on the multi-venue historic event hosting model and wedding/corporate target market.
- The Columns at One Commerce Square: Historic Memphis event venue offering ballroom and corporate event hosting in downtown Memphis. Directly comparable to Cadre on product (historic banquet/event venue), customer base (weddings, corporate galas), and geographic market (downtown Memphis).
- The 1900 Building: Historic Kansas City event venue hosting weddings, corporate events, and private celebrations. Comparable on the historic-event-venue model, all-inclusive rentals, and wedding/corporate customer segmentation.
- The Bell Tower on 34th: Historic Houston event venue offering ballroom, weddings, and corporate event hosting. Directly comparable on the historic-venue-for-events product model and target customer segments (weddings, corporate galas), serving as a benchmark for Cadre's premium positioning strategy.
Regional players
- The Racquet Club of Memphis: Private Memphis club with event and banquet facilities used for weddings, corporate functions, and galas. Comparable as a Memphis event space competing for similar wedding and corporate clients, with a different brand position (private club vs. public historic venue).
- Memphis Botanic Garden: Memphis-based event venue hosting weddings, corporate events, and private celebrations in garden and indoor settings. Comparable as a Memphis-region alternative for wedding and corporate bookings with a different aesthetic proposition (garden/outdoor vs. Cadre's Art Deco interior).
Broad incumbents
- The Westin Memphis Beale Street: Downtown Memphis hotel with event and conference facilities serving weddings, corporate meetings, and galas. Comparable as a Memphis downtown event-space competitor, though broader in offering (lodging + meetings) than Cadre's dedicated event-only model.
- The Peabody Memphis: Iconic Memphis hotel with extensive event and ballroom facilities serving weddings, corporate galas, and conventions. Comparable as a Memphis hospitality event venue, though broader in scope (lodging + events) and serves as a competitive alternative for premium corporate bookings.
- The Madison Hotel Memphis: Boutique Memphis hotel featuring event and banquet space. Comparable to Cadre as a downtown Memphis venue option for weddings and corporate events, though anchored by overnight lodging rather than a dedicated event-only model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Cadre Building social profiles
Digital presenceThe Cadre Building financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cadre Building leadership team
Management profileNumber of profiles
Profiles2 records
The Cadre Building funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cadre Building M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cadre Building
What does The Cadre Building do?
The Cadre Building is a 36,000-square-foot historic 1928 Art Deco event venue in downtown Memphis that rents three interconnected event spaces — a 13,000 sq ft grand ballroom, a 2,500 sq ft mezzanine, and a scenic landing — along with 250 gold Chiavari chairs, tables, linens, getting-ready suites, an on-site venue manager, and security. Standard rentals run 10 hours with vendor access 5 hours pre-event, and the venue offers specialized packages for weddings, micro-weddings (75 guests or fewer), quinceañeras, corporate events, and special occasions accommodating up to 950 guests.
Is The Cadre Building a public or private company?
The Cadre Building is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Cadre Building founded?
The Cadre Building was founded in 1928. It employs 1 to 10 people.
Where is The Cadre Building based?
The Cadre Building is headquartered in Memphis, United States, in the North America region.
How does The Cadre Building make money?
Five revenue lines are on record. Venue Rental is the primary driver. The others are bar Packages and Bartending Services, additional Rentals and Services, micro-Wedding Packages and parking Services.
Who are The Cadre Building's main competitors?
Direct peers on record are Ivy Hall, Cescaphe Event Group, The Columns at One Commerce Square, The 1900 Building and The Bell Tower on 34th. Regional players are The Racquet Club of Memphis and Memphis Botanic Garden. Broad incumbents are The Westin Memphis Beale Street, The Peabody Memphis and The Madison Hotel Memphis.
Does The Cadre Building have an API?
No public API is recorded for The Cadre Building.
What industry is The Cadre Building in?
The Cadre Building's product category is Event Venue Services. Its primary akta.pro industry code is THAHAAAK, Specialty & Historic Venues (Landmarks, Estates), with a secondary code of THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its SIC code is 7990.