Leather and More

What Leather and More does

Leather and More LLC is a privately held specialty furniture retailer headquartered in Hickory, North Carolina, selling genuine leather residential furniture direct to consumers. The company operates a single showroom inside the Hickory Furniture Mart (2220 US Highway 70 SE, Suite 418) and a Shopify-powered e-commerce storefront at leatherandmoreinhickory.com, shipping throughout the lower 48 contiguous U.S. states. Its assortment covers sofas, loveseats, chairs, recliners, sectionals, home theaters, lift chairs, sleepers, barstools, ottomans, hair-on-hide rugs, and accessories — sourced from multiple branded lines including American Classics Leather, Elran, Mayo, Benchmaster, Omnia, Legacy, Chateau d'Ax, and Norwalk, plus owned sub-brands Slofa (leather sleeper sofas) and Designer's Choice (curated pieces).

The business model is straightforward one-time retail sales of higher-ticket leather furniture to individual consumers, with no subscription or recurring revenue. Pricing is per-SKU with a representative range of ~$999 for entry-level ottomans to ~$9,899 for premium sectionals; clearance items are discounted up to 50–65%. The company offers customer-facing services that lower purchase friction: free in-home white-glove delivery on orders over $2,000 (or $1,000 per FAQ, indicating a recent threshold change), an optional Montage PLATINUM 5-year extended warranty add-on (e.g., +$150 on select items), and customer financing. Custom-built orders carry lead times of approximately 10–12 weeks (up to 48 weeks for Elran), while in-stock items ship within 24 hours of completion. Marketing is multi-channel and largely organic, including a blog on leather grades and furniture construction, active social media across Facebook, Instagram, Pinterest, Twitter, Tumblr, YouTube, and Vimeo, an email newsletter, and SEO-optimized product pages. Delivery is handled by third-party white-glove furniture carriers. The company does not disclose revenue, has no known external investment, no parent company, and no disclosed leadership team in the source data; it is described as a typical independently operated small business with 11–50 employees.

Name

Leather and More

Legal name

Leather and More LLC

Website

https://leatherandmoreinhickory.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Leather and More LLC is a privately held Hickory, North Carolina-based specialty retailer selling genuine leather residential furniture — sofas, sectionals, recliners, home theaters, lift chairs, and sleepers — direct to consumers through one showroom and a Shopify e-commerce site shipping to the lower 48 U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Hickory

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Retail Sales: Leather and More generates revenue through direct retail sales of leather furniture to consumers. Products are sold on a one-time purchase basis with optional extended warranty upsells. No subscription or recurring revenue streams are employed. The company acts as a furniture retailer carrying multiple branded lines (American Classics Leather, Elran, Mayo, Benchmaster, Omnia, Legacy, Chateau d'Ax, Norwalk, Slofa) and offers white-glove delivery as a bundled service for orders over $2,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Leather and More is a leather furniture retailer that sells sofas, loveseats, sectionals, chairs, recliners, power lift chairs, home theater seating, sleeper sofas (Slofa brand), barstools, ottomans, and hair-on-hide rugs through a Hickory, NC showroom and a Shopify e-commerce site. The company carries multiple branded lines (American Classics Leather, Elran, Mayo, Benchmaster, Omnia, Legacy, Chateau d'Ax, Norwalk, Slofa) and offers customization across leather grades, colors, and functional features, with free white-glove in-home delivery included on orders over $2,000 within the lower 48 U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• Slofa: A brand of sleeper sofas offered by Leather and More, featuring multiple models including The Bliss, The Cozy, The Dove, The Eden, The Harmony, The Joy, The Karma, The Oasis, and The Retreat.
• Designer's Choice

Products and services

• Sofas and Loveseats Leather sofas and loveseats in multiple styles and configurations, sourced from American Classics Leather, Chateau d'Ax, Omnia, and other brands, sold to U.S. residential consumers.
• Chairs and Recliners Reclining chairs, standard chairs, and motion furniture from brands such as Elran, Omnia, Benchmaster, and American Classics Leather, targeted at U.S. residential consumers.
• Lift Chairs Power lift chairs designed to assist with standing, offered in various leather grades and power options (notably the Elran line), targeted at mobility-impaired residential consumers.
• Ottomans Leather ottomans and footstools from Mayo, American Classics Leather, Chateau d'Ax, and Omnia brands, sold to U.S. residential consumers as complementary seating accessories.
• Sectionals Multi-piece sectional sofas in various configurations (e.g., long left, long right) from Mayo, Chateau d'Ax, Omnia, and Elran brands, sold to U.S. residential consumers.
• Home Theaters Powered reclining home theater seating with cup holders, LED lighting, and power features (notably the Elran Vuelta and Troy collections), targeted at U.S. consumers building dedicated home theater or media rooms.
• Sleeper Sofas (Slofa line) Proprietary Slofa-branded leather sleeper sofas (multiple models) offered exclusively by Leather and More as a differentiated sleeper sofa alternative, sold to U.S. residential consumers needing guest sleeping functionality.
• Barstools Leather barstools sold to U.S. residential consumers for dining and kitchen counter seating.
• Hair-on-Hide Rugs Decorative hair-on-hide leather rugs in various colorways (Tri Color, Brown Brindle, Beige, Brown and White, Black and White, Solid Onyx, Salt and Pepper, Brown Zebra) sold to U.S. residential consumers.
• Mid-Century Modern Leather Furniture Collection Curated collection of leather furniture pieces in Mid-Century Modern style, sold to U.S. residential consumers seeking that aesthetic.
• Leather Accessories Complementary leather home accessories (e.g., end tables, coffee tables) sold to U.S. residential consumers alongside leather seating purchases.
• Extended 5-Year Warranty (Montage PLATINUM COMPLETE) Optional add-on extended warranty coverage on each piece of furniture, sold to U.S. consumers purchasing leather furniture to extend protection beyond the manufacturer's warranty.

Quantifiable outcome

• Free in-home delivery on orders over $2,000 for most of the lower 48 states
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• American Leather: American Leather is a premium leather furniture maker/retailer specializing in customizable sofas, sectionals, recliners, and sleepers. It overlaps with Leather and More in product category (high-end leather upholstery), target customer, and customization-led value proposition.
• Joybird: Joybird is a direct-to-consumer furniture retailer selling customizable sofas, sectionals, and chairs with an online-first model. It is comparable in mid-premium positioning, customization depth, and consumer targeting.
• Article: Article is a direct-to-consumer modern furniture retailer offering mid-premium sofas, sectionals, and chairs. It is comparable in digital-first GTM, mid-premium positioning, and target homeowner demographic.
• La-Z-Boy: La-Z-Boy is a leading motion and reclining furniture retailer/manufacturer with showrooms across the US. It overlaps with Leather and More on motion furniture, recliners, and lift chairs, and competes for similar homeowners.
• Arhaus: Arhaus is a premium home furnishings retailer with a showroom + e-commerce model, offering upholstery (including leather), case goods, and accessories. It is comparable to Leather and More in target customer (affluent homeowner), product mix (premium seating), and omni-channel go-to-market.
• Frontgate: Frontgate is a premium home furnishings retailer offering upscale upholstery, outdoor, and decor with a catalog/e-commerce model. It is comparable in premium consumer targeting and leather furniture assortment.
• Natuzzi: Natuzzi is an Italian-origin premium leather furniture maker/retailer with showrooms globally. It overlaps directly with Leather and More in genuine leather sofas, sectionals, and recliners, and competes for the same premium leather furniture buyer.

Broad incumbents

• Ethan Allen: Ethan Allen is a long-established, vertically integrated home furnishings retailer and manufacturer with a national network of design centers. It overlaps with Leather and More in customizable upholstery and residential leather furniture.
• Restoration Hardware (RH): RH is a multi-category luxury home furnishings retailer with galleries, catalogs, and hospitality. It is comparable in premium positioning and leather assortment, but operates at vastly greater scale and breadth than Leather and More.
• West Elm: West Elm is a Williams-Sonoma-owned modern home furnishings retailer with broad e-commerce and showrooms. It is comparable in mid-premium upholstery (including leather options) and omni-channel consumer targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=FAq9VcXW1Fg
• Facebookfacebook.com/leatherandmoreinhickory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leather and More