Skan-Tours Tourism International

What Skan-Tours Tourism International does

SKAN-TOURS Touristik International GmbH is a privately held German tour operator and hospitality holding company headquartered in Isenbüttel, Germany, registered at Hildesheim (HRB 100134) and led by sole managing director Ilona Werner. The company operates a multi-brand portfolio of leisure and senior travel services across Germany, with extensions into European destinations. Its sub-brands include MORADA Hotels & Resorts (a German hotel chain positioned as "simply likeable"), SKAN-CLUB 60plus (guided group travel for travelers aged 60+ across Germany and Europe), MORADA Strandhotel Kühlungsborn (a beachfront Baltic Sea hotel marketed as the only property in Kühlungsborn with direct sea and marina views), MORADA Hotel Heidesee Gifhorn, ISE-TOUR Bootsverleih (boat rental), Baltico SPA Kühlungsborn, and KÜBOMARE Kühlungsborn (recreation).

The company's revenue model is built on direct consumer bookings across its hotel properties, vacation packages, and senior group travel programs, distributed through branded websites (morada.de, seniorenreisen.de, strandhotel-kuehlungsborn.de, hotel-heidesee-gifhorn.de), email/newsletter marketing, and Facebook community pages. Pricing is not publicly disclosed. The underlying technology stack is conventional for regional hospitality e-commerce — web-based booking and reservation systems with GDPR/TDDDG-compliant cookie consent management and SSL-encrypted data transmission — and there are no mobile apps, public APIs, or disclosed AI capabilities. The company is GDPR-compliant and operates under the EU-US Data Privacy Framework for data transfers to Google LLC for web analytics.

SKAN-TOURS functions less as a single-product business and more as a regional hospitality holding company, with the Strandhotel Kühlungsborn cluster (hotel + spa + recreation + boat rental) serving as a vertically integrated resort asset, while MORADA Hotels and SKAN-CLUB 60plus provide scale and recurring customer acquisition through the newsletter channel. The firm has 101–250 employees, no disclosed institutional investors, no parent company, and no public funding rounds, suggesting an owner-operated, internally financed private business.

Name

Skan-Tours Tourism International

Legal name

SKAN-TOURS Touristik International GmbH

Website

https://skan-tours.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

SKAN-TOURS Touristik International GmbH is a privately held German tour operator and hospitality holding company running a multi-brand portfolio of hotels, senior group travel, spa, and recreation services across Germany and select European destinations.

Ownership category

akta.pro rank

Product category

Hospitality and Travel Services

NAICS

Tour Operators (561520), Traveler Accommodation (7211), Scenic and Sightseeing Transportation, Water (487210)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Water Transportation (4400)

akta.pro industry

PRIMARYTHAKADAA

Escorted Coach & Bus Package Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYTHAKAFAL

Island, Beach & Resort Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAKADAC

Private/Customized Multi-Day Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

Keywords

• Hotel accommodations
• Senior group travel
• Beachfront resort bookings
• Wellness spa services
• Vacation package tours

Headquarters

HQ city

Isenbüttel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

SKAN-TOURS Touristik International GmbH operates a portfolio of hospitality and travel brands across Germany, including MORADA Hotels & Resorts vacation accommodations, SKAN-CLUB 60plus senior group travel programs, beachfront hotels such as the MORADA Strandhotel Kühlungsborn, wellness facilities (Baltico SPA), recreational venues (KÜBOMARE), and boat rental services (ISE-TOUR). The company functions as a holding entity providing curated leisure travel experiences primarily to individual consumers and seniors across Germany and parts of Europe.

Product overview

SKAN-TOURS Touristik International GmbH is a tour operator and hospitality management company operating a portfolio of sub-brands across Germany's Baltic Sea region. The company functions as a holding entity managing multiple hospitality and travel service brands, including MORADA Hotels & Resorts (hotel accommodations), SKAN-CLUB 60plus (senior travel services), beachfront properties like MORADA Strandhotel Kühlungsborn, spa facilities (Baltico SPA), recreational venues (KÜBOMARE), and boat rental services (ISE-TOUR). The portfolio is unified under the SKAN-TOURS parent company headquartered in Isenbüttel, with each brand maintaining its own web presence while sharing corporate infrastructure including a consolidated job board.

Differentiator

Problem solved

Functional benefit

Brands

• MORADA Hotels & Resorts: Hotel chain offering vacation accommodations in Germany, marketed as 'einfach sympathisch' (simply likeable) for relaxing holidays.
• SKAN-CLUB 60plus
• Morada Strandhotel Kühlungsborn

Products and services

• MORADA Hotels & Resorts Hotel chain under the SKAN-TOURS group offering vacation accommodations in Germany, marketed as 'simply likeable' (einfach sympathisch) properties for leisure travelers seeking relaxing holidays.
• SKAN-CLUB 60plus (Seniorenreisen) Senior travel brand specializing in organized group travel for travelers aged 60+, offering trips to destinations across Germany and Europe with qualified local representatives, colorful programs, and structured itineraries.
• MORADA Strandhotel Kühlungsborn Beachfront hotel in the Baltic Sea resort town of Kühlungsborn, the only hotel in the area offering direct views of the Baltic Sea and yacht harbor with pier access.
• MORADA Hotel Heidesee Gifhorn Hotel property located in Heidesee, Gifhorn, operated under the MORADA brand umbrella offering leisure accommodations.
• ISE-TOUR Bootsverleih Boat rental service operated within the SKAN-TOURS corporate group, offering leisure boating experiences.
• Baltico SPA Kühlungsborn Spa and wellness facility located at the MORADA Strandhotel Kühlungsborn, offering wellness services to hotel guests and visitors.
• KÜBOMARE Kühlungsborn Recreational facility in Kühlungsborn operated as part of the SKAN-TOURS portfolio of Baltic Sea region properties.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Alltours: German family-owned tour operator offering package holidays, own hotel brands (e.g., Allsun Hotels), and airline operations. Directly comparable to SKAN-TOURS as a privately-held German tour operator with owned hotel portfolio serving similar leisure customers.
• Studiosus Reisen: German quality tour operator offering escorted cultural tours worldwide. Comparable directly to SKAN-TOURS' escorted tour business in model, customer type, and reliance on qualified tour leadership.
• Schauinsland-Reisen: Mid-sized German tour operator headquartered in Duisburg offering package holidays across Europe and beyond. Comparable directly to SKAN-TOURS as a privately-held German tour operator of similar mid-market scale focused on leisure travelers.
• Bentour Reisen: German tour operator specializing in package holidays, particularly Turkey and Mediterranean destinations. Comparable as a mid-sized privately-held German tour operator with similar target customer demographics.
• TourVital: Senior-focused German tour operator within DER Touristik offering escorted group travel for travelers 50+. Directly comparable to SKAN-CLUB 60plus as the closest specialized competitor in the escorted senior travel niche.

Emerging players

• Vtours GmbH: Online-focused German tour operator offering dynamic package holidays. Comparable as an emerging/digital-native German tour operator; partial overlap in customer base but more online-led versus SKAN-TOURS' multi-brand portfolio model.

Broad incumbents

• FTI Group: German tour operator with package holidays, hotel brands (e.g., Labranda, Design Plus), and destination management across Europe, North Africa, and beyond. Comparable broad incumbent in German tour operations and resort/hotel ownership.
• TUI Group: Germany's largest integrated tourism group combining tour operations, airlines, and a large hotel portfolio (TUI Blue, Robinson, etc.). Compares to SKAN-TOURS as the dominant broad incumbent in the German tour operator and hotel space, though TUI operates at vastly greater scale and global reach.
• DER Touristik: German tour operator and travel group owned by REWE, offering package holidays, hotels, and specialized brands (e.g., ITS, Jahn Reisen, Meiers Weltreisen). Comparable as a broad incumbent German tour operator and hotel group, with overlapping customer base in leisure and senior travel.

Regional players

• Maritim Hotelgesellschaft: German hotel chain operating city and resort hotels across Germany with strong conference and leisure positioning. Comparable as a regional German hotel chain with resort properties, overlapping with MORADA Hotels in guest segments and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/skanclub60plus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skan-Tours Tourism International