Rebel Capital

What Rebel Capital does

Rebel Capital is a private, Delaware-incorporated software holding company founded in early 2024 that acquires and operates enduring software businesses, primarily in the $1M–$5M ARR range, and seeks to add value post-acquisition through proprietary AI-enabled workflow automation and operational lift. Its stated mission is to build a $100M ARR software holding company, and its investment thesis is differentiated from traditional search-fund and PE buyers by emphasizing creative deal structuring, willingness to handle complex scenarios (cash burn, leadership transitions, cap-table complexity, regulatory exposure, customer concentration, and offshore teams), and a founder-friendly exit that preserves the product, team, and legacy. The firm pursues targets with strong competitive moats, gross margins above 50%, and a primarily US footprint with international expansion optionality.

The current portfolio consists of Leadature, a 17+ year enterprise event-technology platform providing end-to-end software, on-site hardware, and managed services to enterprise customers including Microsoft, ServiceNow, and Fiserv, and Equipley, a scheduling tool for event management. Both assets were acquired in 2024 and operate as wholly-owned, brand-retained subsidiaries, with Leadature positioned as the flagship portfolio company and an active job posting for a Director of Business Development (Event Solutions) indicating continued investment in its go-to-market layer.

Rebel Capital monetizes through the operating performance of acquired software companies (described as subscription/recurring) and, increasingly, through a parallel services offering to other holding companies and solo buyers that includes market research, technical and financial due diligence, deal structuring support, and SBA-lender introductions. Go-to-market is relationship-driven: direct outbound to founders of $1M–$5M ARR SaaS companies, inbound via the company website, and referral flow from a curated network of holding-company peers, micro-PE funds, SBA lenders, and legal/accounting/tech partners assembled since launch. Leadership comprises co-founders Vadim Rogovskiy (President; 4X founder, 1 exit, $20M+ raised, Partner at Geek Ventures) and Hanna Markouskaya (CEO; ex-UBS/Deutsche Bank, angel investor in 20+ companies), supported by a remote team of 1–10.

Name

Rebel Capital

Legal name

Rebel Capital Inc.

Website

https://rebelcap.us

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Rebel Capital is a private software holding company founded in 2024 that acquires $1M–$5M ARR software businesses and transforms them with proprietary AI workflow tools, serving SaaS founders seeking exit and other holding-company buyers via due-diligence and deal-structuring services.

Ownership category

akta.pro rank

Product category

Software Holding Company

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Captive CVC Fund (Dedicated corporate fund structure) (FSANAHAB)

Keywords

• Software holding company
• Acquisition firm
• AI transformation
• Portfolio management
• Private equity acquisitions

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Software Company Acquisitions: Acquiring enduring software companies with $1M-5M annual revenue and transforming them with AI to increase value and profitability

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Rebel Capital is a private software holding company that acquires enduring software companies generating $1M-5M in annual revenue and transforms them using proprietary AI tools to automate workflows, reduce inefficiencies, and unlock profit opportunities. The firm provides founders a thoughtful exit by preserving product, people, and legacy while delivering operational lift post-acquisition. It also offers buyer services including market research, due diligence, deal structuring support, and SBA loan guidance to fellow holding companies and solo buyers.

Product overview

Rebel Capital is a software holding company (not a product company per se) that acquires and transforms software businesses using proprietary AI tools. Its portfolio consists of acquired brands including Leadature (event solutions platform with enterprise software, hardware, and managed services) and Equipley (scheduling tool), which Rebel Capital operates and scales post-acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadature End-to-end event solutions platform providing enterprise software, on-site hardware, and managed services for in-person events; serves major enterprise brands across 17+ years in the event technology space. Acquired portfolio company.
• Equipley Scheduling tool for calendar and appointment management, part of Rebel Capital's portfolio. Acquired portfolio company.
• Buyer Network Services Services offered to other holding companies and solo buyers including market research, deal structuring support, technical and financial due diligence, and SBA loan guidance. Available globally to other acquisition firms.

Named customers2 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core and supporting.

• Fellow Holding Companies and Micro-PE FundscoreOthers · 1 January 2024Network of fellow holding companies and micro-PE funds formed since launching in early 2024. Collaborative network for deal sharing and ecosystem building.
• Legal, Accounting, and Tech Service ProviderssupportingImplementation/ SI/ Consulting Partner · 1 January 2024Trusted partners across legal, accounting, and technology sectors to support due diligence, deal structuring, and post-acquisition transformation.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Vista Equity Partners: Large-cap software-focused private equity firm. Operates in the same software-buying universe but at vastly larger deal sizes; relevant as a broad-incumbent comparable for software acquisition strategy.
• Main Street Capital: Public lower-middle-market investment firm focused on small U.S. businesses. Much larger scale and broader scope but operates in adjacent small-company acquisition space.

Others

• SaaS Capital: Specialty lender and advisor to SaaS companies. Provides debt financing and M&A advisory that overlaps Rebel Capital's SBA lending connections and M&A advisory services to other buyers.
• Indie.vc: Alternative-investment firm funding indie SaaS founders and small software businesses - adjacent to Rebel Capital's target deal universe of $1M-5M ARR software companies.
• Acquire.com: Marketplace connecting SaaS founders with acquirers, closely adjacent to Rebel Capital's deal-sourcing and exit-assistance activities for small software businesses.

Direct peers

• Tiny: Andrew Wilkinson's holding company that acquires and operates small software/SaaS businesses long-term. Direct peer running a similar small-SaaS roll-up model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rebel-capital

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebel Capital