What Acquire.com does

Acquire.com (formerly MicroAcquire) is a two-sided online marketplace that connects sellers of profitable online businesses with acquirers, founded by Andrew Gazdecki in January 2020 and headquartered in San Mateo, California. The platform serves bootstrapped founders looking to exit SaaS, ecommerce, agencies, content, newsletter, mobile app, and crypto businesses, and serves buyers ranging from individual entrepreneurs to private equity funds. As of the most recent data, the marketplace has facilitated $500M+ in closed deal volume across 2,000+ startups, with 500k+ registered entrepreneurs and $2B+ in verified buyer funds.

The core platform operates as a self-serve marketplace with optional guided services, and embeds an end-to-end transaction workflow: free SaaS valuation, structured listing with financial metrics pulled via integrations (Stripe, ChartMogul, Google Analytics, Baremetrics, ProfitWell, QuickBooks, Xero via Codat), an AI-powered due diligence checklist, digital NDA, LOI and APA builders, a CIM builder, and an asset transfer agreement tool. Trust infrastructure includes identity verification through Persona, funds verification for buyers, and escrow integration with Escrow.com, SRS Acquiom, and Ecommerce Law Group. Acquisition financing partners Mercury and Boopos extend buyer-side credit. The broker partner program opens a channel layer targeting M&A intermediaries, and a referral program offers 25% commission on closing fees.

Monetization combines buyer subscriptions (Basic free, Premium $390/year, Platinum $780/year), seller listing fees tiered by asking price ($25–$100/month), and seller closing commissions (6–8%). Acquire.com Brokerage Services, Inc. holds a California Department of Real Estate license (#02167544), and the company has raised approximately $11.3M from Bessemer Venture Partners and other investors, including strategic angels from HubSpot, AngelList, Mercury, Product Hunt, and Gumroad. Prior acquisitions include ChimpCharge (2020) and Exitround (2021).

Name

Acquire.com

Legal name

Acquire.com, Inc.

Website

https://acquire.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Acquire.com is an online marketplace where bootstrapped founders sell and entrepreneurs acquire profitable SaaS, ecommerce, agency, and content businesses, with $500M+ in closed deal volume across 2,000+ startups and a 500k+ user network.

Ownership category

akta.pro rank

Product category

Online Business Acquisition Marketplace

akta.pro primary industry

Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)

akta.pro secondary industry

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

Keywords

• Startup acquisition marketplace
• Micro-M&A platform
• Online business brokerage
• SaaS acquisition marketplace
• Bootstrapped business exits

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Buyer Subscriptions: Subscription-based access to the marketplace for buyers with tiered plans providing different levels of access to listings, communication with sellers, and startup details
2. Seller Closing Fees: Percentage-based fee charged to sellers upon successful acquisition, with rates decreasing for higher-value deals
3. Seller Listing Fees: Monthly recurring fee for sellers to list their business on the marketplace, tiered by asking price
4. Referral Program: 25% commission on closing fees for referring founders who successfully sell their businesses

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Acquire.com operates the world's largest online marketplace for buying and selling profitable internet businesses, connecting sellers of SaaS, ecommerce, agencies, content sites, newsletters, mobile apps, and crypto businesses with qualified buyers. The platform combines a self-serve listing-to-closing marketplace with integrated deal-management tools (LOI, APA, NDA, P&L, AI due diligence, Funds Verification) and free escrow integration. Revenue comes from tiered buyer subscriptions, monthly seller listing fees, and percentage-based closing commissions, augmented by M&A advisory services and a broker/referral partner program.

Product overview

Acquire.com operates as a unified marketplace platform for buying and selling profitable online businesses, encompassing SaaS, ecommerce, agencies, content sites, newsletters, mobile apps, and crypto businesses. The platform combines the core Acquire.com Marketplace with integrated tools including the LOI Builder, APA Builder, NDA Builder, Asset Transfer Agreement Builder, and P&L Builder for end-to-end transaction management. Paid services include M&A Advisory (Guided Acquisition Process) for sellers seeking expert exit support, Buyer Subscription Plans (Basic/Premium/Platinum tiers), and Seller Listing Plans with tiered monthly fees and closing commissions. Additional offerings encompass a Referral Program (25% commission), Broker Partnership Program, Free SaaS Valuation tool, and educational Mini Courses. The platform connects with third-party services for identity verification (Persona), escrow (Escrow.com, SRS Acquiom, Ecommerce Law Group), financial metrics (Stripe, ChartMogul, Google Analytics, QuickBooks, Xero via Codat), financing (Mercury, Boopos), and buyer notifications (Slack).

Differentiator

Problem solved

Functional benefit

Products and services

• Acquire.com Marketplace Online marketplace connecting sellers of profitable online businesses (SaaS, ecommerce, agencies, content sites, newsletters, mobile apps, crypto) with qualified buyers. Features 500,000+ registered buyers/sellers, $500M+ in closed deal volume, integrated deal-management tools (LOI/APA/NDA/P&L builders, AI due diligence checklist, Funds Verification), and free escrow integration.
• Free SaaS Valuation Free online tool that lets SaaS founders estimate the value of their business before listing on the marketplace. Used as a top-of-funnel lead-generation asset for the Acquire.com seller funnel.
• M&A Advisory Services (Guided Acquisition Process) Paid acquisition advisory service tailored for SaaS founders, providing a dedicated specialist to maximize exit price and terms, optimize listing, manage buyer conversations, and guide the deal to close. Also known as the Guided Acquisition Process (GAP).
• Broker Partnership Program Channel program for M&A brokers handling small-to-mid-market SaaS deals ($100k+ TTM revenue). Offers flexible options: full handoff, workload splitting, or referral fees, providing brokers expanded buyer reach.
• Referral Program Referral partner program that pays partners a 25% commission on closing fees when a referred founder (minimum $2,500 TTM revenue, new to Acquire.com) successfully sells their business on the platform. No cap on referrals; payment within 60 days of deal closing.

Quantifiable outcome

• Over $500M in closed deal volume across 2,000+ startups sold
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• Escrow.comcoreTechnology or IntegrationIntegration for secure escrow services during acquisitions. Free escrow for platform users. Handles fund transfers and dispute resolution.
• PersonacoreTechnology or IntegrationIdentity verification service used to verify user identities and conduct background checks for compliance purposes.
• StripecoreTechnology or IntegrationFinancial metrics integration allowing sellers to connect Stripe data for revenue display on listings.
• Google AnalyticscoreTechnology or IntegrationWeb traffic metrics integration for displaying visitor data on business listings.
• ChartMogulcoreTechnology or IntegrationCustomer metrics integration for subscription analytics and MRR/ARR data display.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flippa: Online marketplace for buying and selling websites, SaaS, apps, and online businesses. The most direct competitor to Acquire.com in the digital asset / micro-acquisition marketplace category, serving overlapping buyer and seller personas at smaller deal sizes.
• Empire Flippers: Curated marketplace and brokerage for established online businesses, particularly content sites and SaaS. Competes directly with Acquire.com in the $50k-$5M online business exit segment with a more hands-on, broker-assisted model.
• FE International: M&A advisor specializing in SaaS, ecommerce, and content business sales, typically handling mid-market deals ($1M+). Direct competitor for higher-value acquisitions in Acquire.com's Platinum tier.
• Quiet Light: Established M&A brokerage focused on ecommerce and SaaS business sales, with deep broker relationships on the seller side. Direct competitor for founders seeking premium exit advisory in the same SaaS/online business category.
• MicroAcquire Forum / Acquire.com Community: Listed here as a self-reference: the legacy MicroAcquire community and brand is a historical peer now consolidated under Acquire.com itself.

Broad incumbents

• BizBuySell: Largest general business-for-sale marketplace in North America covering franchises, SMBs, and main-street businesses. Broader incumbent operating across all business sale categories; overlaps with Acquire.com in online business listings but serves a much wider spectrum.
• BizQuest: Established business-for-sale listing platform covering franchises, SMBs, and main-street businesses. Broader incumbent with category overlap but focused on traditional brick-and-mortar rather than online-native businesses.

Emerging players

• Swoop: Private deal-sharing platform for founders, acquirers, and investors. Emerging competitor focused on facilitating off-market deal flow among verified buyers and sellers, overlapping with Acquire.com's curated marketplace thesis.
• Acquire Backers (no relation to Acquire.com): Niche broker network focused on small business acquisitions; partial overlap with Acquire.com in connecting sellers with searchers in the lower-middle market.

Others

• SaaS Capital: Specialty SaaS-focused financing and advisory firm. Not a direct marketplace competitor but operates in the same SaaS M&A ecosystem and could be considered adjacent infrastructure that touches the buyer/seller workflow Acquire.com serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/acquiredotcom
• LinkedInlinkedin.com/company/acquiredotcom
• Facebookfacebook.com/acquiredotcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acquire.com