Shore Side Docks

What Shore Side Docks does

Shore Side Docks is a privately held, Massachusetts-based manufacturer of premium aluminum dock systems and complementary waterfront products, founded in 1996 and operating as part of the RJ Marine Industries family of American manufacturers. The company designs and builds aluminum dock systems in multiple configurations (Trac Dock, Floating, Custom, Big Lake, E Dock, Set Deck), boat and personal watercraft lifts (cable and hydraulic), aluminum ramps and gangways, and a broad accessories catalog including railings, decking, cleats, bumpers, lights, ladders, and canopies. Its core technology centers on modular aluminum dock frames engineered for durability, low maintenance, and easy seasonal installation and removal on lakes, rivers, ponds, and oceanfront properties.

The company sells exclusively through a network of 36+ authorized dealers across seven Northeast states (Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, Rhode Island, New York, and Pennsylvania), with no direct-to-consumer e-commerce. Pricing is not publicly disclosed and is negotiated through dealers. Customer segments are led by residential waterfront property owners, with secondary verticals including marinas, municipalities and parks, and campgrounds.

The business is small (11-50 employees) and profitable-looking at a regional scale, with the company self-describing as "one of the fastest-growing aluminum dock manufacturers in the Northeast" and "trusted by thousands" of customers. Sister brands Freedom Ramp (ADA-compliant ramps) and RD Railings & Decks (aluminum railings and deck systems) operate under the same RJ Marine Industries parent, enabling cross-portfolio bundling for waterfront and accessibility projects. No revenue, funding, or financial details are disclosed.

Name

Shore Side Docks

Legal name

Shore Side Docks

Website

https://shoresidedocks.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Shore Side Docks is a New England-based manufacturer of premium aluminum dock systems, boat and PWC lifts, ramps, gangways, and accessories, sold exclusively through 36+ authorized dealers to residential waterfront owners, marinas, municipalities, parks, and campgrounds across the Northeast.

Ownership category

akta.pro rank

Product category

Marine Dock Systems and Waterfront Infrastructure

NAICS

Ship and Boat Building (33661)

SIC

Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

akta.pro secondary industries

Marina & Small Craft Harbor Construction (IMAFAJAG), Dry Docks & Floating Docks (Graving, Floating, Syncrolift) (IMAJALAA)

Keywords

• Aluminum dock systems
• Boat lifts
• Waterfront infrastructure
• Modular dock frames
• Gangways and ramps

Headquarters

HQ city

Oxford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aluminum Dock Sales: Primary revenue from manufacturing and selling premium aluminum dock systems including seasonal docks, stationary docks, roll-in docks, floating docks, and Trac Dock systems.
2. Boat and PWC Lift Sales: Revenue from boat lifts (cable, hydraulic) and personal watercraft (PWC) lifts.
3. Gangways and Ramps: Sales of dock ramps and gangways for residential and commercial waterfront applications.
4. Accessories and Components: Sales of dock accessories including railing, bumpers, cleats, lights, ladders, stairs, benches, racks, and decking options.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shore Side Docks manufactures and supplies premium aluminum dock systems (seasonal, stationary, roll-in, floating, Trac Dock, custom configurations), boat and PWC lifts (cable and hydraulic), dock ramps and gangways, and railing/accessory systems. Products are engineered for durability, low maintenance, easy seasonal installation and removal, and serve residential, commercial, municipal, and campground waterfront properties across the Northeast United States.

Product overview

Shore Side Docks is a New England-based manufacturer of premium aluminum dock systems and waterfront solutions. The company operates as part of RJ Marine Industries and offers a comprehensive portfolio of interconnected products including: dock systems (Trac Dock, Floating Dock, Custom Dock, Big Lake Docks, E Dock, Set Deck), watercraft lifts (Cable Boat Lifts, Hydraulic Boat Lifts, PWC Lifts), waterfront access products (Ramps & Gangways, Ladders & Stairs), and extensive accessories (Decking Options, Rafts, Canopies, Railing, Racks, Benches, Bumpers, Dock Cleats, Lights). Products are designed for seasonal installation/removal, low maintenance, and durability across lakes, rivers, ponds, and oceanfront properties throughout the Northeast. The company also offers related aluminum products through sister brands including Freedom Ramp (ADA-compliant ramps) and RD Railings & Decks (aluminum railings and deck systems).

Differentiator

Problem solved

Functional benefit

Brands

• Trac Dock: Stationary Trac Dock systems for waterfront properties

Products and services

• Trac Dock A track-based aluminum dock system designed for easy seasonal installation and removal on waterfront properties. Stationary Trac Dock configurations for lakes, rivers, ponds, and oceanfront.
• Floating Dock Floating aluminum dock systems designed to rise and fall with water levels, suitable for various waterfront environments and changing water conditions.
• Custom Dock Custom aluminum dock systems tailored to specific waterfront property requirements and configurations.
• Big Lake Docks Heavy-duty aluminum dock systems designed for larger lakes and demanding waterfront conditions.
• "E" Dock E-shaped modular aluminum dock configuration for specific layout requirements on waterfront properties.
• Set Deck Stationary aluminum dock deck systems for permanent waterfront installations.
• Boat Lifts – Cable Cable-operated boat lifts for safely storing watercraft out of the water when not in use.
• Hydraulic Boat Lifts Hydraulic-powered boat lifts offering automated watercraft lifting and lowering capabilities.
• PWC Lifts Personal watercraft lifts designed for jet skis and similar small water vehicles.
• Ramps & Gangways Aluminum ramps and gangways for ADA-compliant accessibility and watercraft loading on residential and commercial waterfront applications.
• Decking Options Multiple decking material choices including natural wood, composite, PVC, and True Harbor decking for aluminum dock systems.
• Rafts Floating dock raft platforms for swimming, lounging, and waterfront recreation.
• Canopies Protective canopies for boat lifts to shield watercraft from sun, rain, and environmental elements.
• Railing Aluminum dock railings for safety and aesthetic enhancement of dock systems.
• Ladders & Stairs Flip-up, classic, and straight aluminum ladders and stairs for dock water access.
• Lights Dock lighting solutions including Trac Dock Light, Vertical Bumper Light, and Corner Bumper Light for nighttime visibility and safety.
• Bumpers Dock bumpers including Torpedo Corner Bumper (DS18CB) and Vertical Bumper (DS35BPTD) to protect boats from dock contact.
• Dock Cleats Flip-down cleats (DSAFL06) and other dock hardware for securing boats and watercraft.
• Racks Storage racks for kayaks and watercraft accessories on docks.
• Benches Dock benches for seating and waterfront relaxation.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Freedom RampminorOthersSister brand under RJ Marine Industries. Manufacturer of ADA-compliant accessibility ramps for residential and commercial applications. Part of the same corporate family as Shore Side Docks.
• RD Railings & DecksminorOthersSister brand under RJ Marine Industries. Manufacturer of premium aluminum railings and maintenance-free deck systems. Part of the same corporate family as Shore Side Docks.
• RJ Marine IndustriescoreStrategic or Co-development PartnerParent company of Shore Side Docks. A family of American manufacturers dedicated to producing high-quality waterfront and outdoor products. Together the companies provide durable, American-made products designed to enhance waterfronts, homes, parks, businesses, and outdoor living spaces throughout the Northeast.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tommy Docks: Aluminum dock systems manufacturer offering modular sectional docks, roll-in, and floating configurations sold through a national dealer and retailer network. Directly comparable product portfolio and channel structure to Shore Side Docks.
• Alumi-Span: Manufacturer of prefabricated aluminum dock and lift systems with a regional dealer footprint. Comparable to Shore Side Docks on aluminum construction, prefab modular design, and dealer-distributed sales model.
• EZ Dock: Modular floating dock and lift manufacturer using polyethylene composite sections. Comparable on floating dock systems, modular configuration, marina and residential customer base, and dealer/distributor distribution.
• Floe International: Manufacturer of aluminum boat lifts, docks, and pontoon lifts based in Minnesota with national dealer distribution. Closely comparable to Shore Side Docks on aluminum dock construction, modular systems, and boat/PWC lift categories.
• Wave Armor: Manufacturer of rotationally molded floating dock systems, boat and PWC lifts. Overlaps with Shore Side Docks in floating docks, boat lifts, and PWC lifts but uses a different (plastic) primary material.
• Candock: Manufacturer of modular floating dock cubes used for marinas, residential waterfront, and commercial applications. Comparable on modular waterfront platform design and multi-segment (residential/commercial/government) customer base.
• ShoreMaster: Midwest-based manufacturer of aluminum dock systems, boat lifts, and PWC lifts serving residential and commercial waterfront markets. Directly comparable to Shore Side Docks in product category (aluminum docks, lifts), modular design philosophy, and dealer-driven distribution.
• Patriot Docks: Manufacturer of aluminum sectional dock systems and accessories sold through dealers across the US. Comparable on product category (aluminum modular docks), dealer channel, and residential waterfront target customer.
• Hewitt (Waterfront Brands): Long-established manufacturer of aluminum roll-a-docks, boat lifts, and waterfront hardware, now part of Waterfront Brands. Highly comparable on product mix (aluminum docks, lifts), seasonal install/removal design, and dealer channel.

Regional players

• Great Lakes Marine Products: Regional manufacturer and installer of aluminum dock and lift systems serving the Great Lakes waterfront market. Comparable on aluminum dock products and dealer/installer-led distribution, though geographically focused on the Midwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShoreSideDocks
• LinkedInlinkedin.com/company/rj-marine-industries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shore Side Docks