Faraone
Faraone is an Italian multi-brand online fashion retailer founded in 1970 and headquartered in Napoli, selling branded clothing, footwear, and accessories through its Shopify-based e-commerce platform serving fashion consumers across Italy and international markets.
- Company typePrivate
- Founded1970
- HeadquartersNapoli, Italy
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Faraone does
Faraone is an Italian direct-to-consumer e-commerce fashion retailer headquartered in Napoli, Italy, founded in 1970 and operating primarily through its Shopify-based storefront at faraone.shop. The company sells branded clothing, footwear, and accessories for men and women, curating merchandise from 25+ premium brands including Adidas, Nike, New Balance, Birkenstock, Lacoste, Off-White, Y-3, and Asics, and positions itself as an authorized multibrand retailer. The platform supports four languages (Italian, German, Spanish, English) and multi-currency pricing, with global shipping anchored in a primary European customer base.
The business runs on a traditional reseller model: Faraone purchases branded fashion merchandise and resells it to end consumers via online one-time transactions priced in euros, with seasonal discounts up to 50%, a free-shipping threshold of €150 (€80 for clothing), and payment methods spanning cards, PayPal, Klarna, and bank transfer. Customer-facing services include 48-hour delivery, free 30-day returns, WhatsApp customer support, and ancillary monetization layers via gift cards, a Loyalty/Rewards Program, and an Ambassador/Influencer collaboration program. Marketing is digital-first: SEO, an email newsletter (10% welcome discount), a content blog, and an active presence across Facebook, Instagram, TikTok, and Pinterest.
Faraone is privately held, Italian-domiciled (VAT P.IVA 07751200630), operates with an 11-50 employee footprint, and generates the entirety of its distribution through its own e-commerce site without any disclosed physical retail, B2B channel, third-party marketplace, or external investment. No parent company, M&A history, funding rounds, patents, or proprietary technology stack beyond standard Shopify are documented.
Faraone firmographics
Firmographics- Name
- Faraone
- Legal name
- Faraone
- Website
- https://faraone.shop
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Faraone is an Italian multi-brand online fashion retailer founded in 1970 and headquartered in Napoli, selling branded clothing, footwear, and accessories through its Shopify-based e-commerce platform serving fashion consumers across Italy and international markets.
- Ownership category
- akta.pro rank
Faraone industry classification
Industry- Product category
- Online Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Shoe Retailers (45821)
- SIC
- Retail-Variety Stores (5331), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)
Keywords
Where Faraone is headquartered
LocationHeadquarters
- HQ city
- Napoli
- HQ country
- Italy
- HQ region
- Europe
Markets served
Faraone business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Fashion Retail Sales: Traditional retail model where Faraone purchases branded fashion merchandise and resells directly to consumers through its online store. Revenue generated from one-time product transactions with prices displayed in euros. No subscription or membership fees mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Faraone product offering
Product offeringCore offering
Faraone is an Italian direct-to-consumer e-commerce retailer that purchases branded fashion merchandise and resells it online through its Shopify-based storefront faraone.shop. The company offers a curated multibrand assortment of clothing, footwear, and accessories for men and women from over 25 premium and designer labels (e.g., Adidas, Nike, New Balance, Lacoste, Birkenstock, Off-White, Y-3). Operations are supported by 48-hour delivery, 30-day free returns, multi-language and multi-currency support, and WhatsApp customer service.
Product overview
Faraone is a multi-brand online fashion retailer (e-commerce) built on Shopify platform, offering an extensive portfolio of clothing, footwear, and accessories for men and women. The product offering includes core categories: Women's Clothing (dresses, jackets, coats, shirts, knitwear, jeans, beachwear), Men's Clothing (jackets, polo shirts, shirts, knitwear, jeans), Women's Shoes (sneakers, sandals, heels, boots), Men's Shoes (sneakers, slippers, lace-ups), Women's Accessories (bags, hats, perfumes, belts), and Men's Accessories (hats, backpacks, perfumes). Additional services include Gift Cards, a Loyalty/Rewards Program, and an Ambassador Program. The platform features over 25 designer brands including Adidas, Nike, New Balance, Lacoste, Birkenstock, Converse, Ugg, Y-3, and many more. Founded in 1970, Faraone operates as an authorized dealer of all brands sold.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Clothing Women's fashion apparel — dresses, jackets, coats, shirts, t-shirts, knitwear, sweaters, pants, jeans, shorts, skirts, beachwear, and underwear — sourced from multiple designer and premium brands and sold online to female consumers.
- Men's Clothing Men's fashion apparel — jackets, coats, polo shirts, shirts, t-shirts, knitwear, sweaters, pants, jeans, shorts, beachwear, and underwear — sourced from multiple designer and premium brands and sold online to male consumers.
- Women's Shoes Women's footwear including sneakers, sandals, slippers, flats, heels, ankle boots, and boots from brands such as Birkenstock, New Balance, ASICS, Converse, and Carrano, sold online to female consumers.
- Men's Shoes Men's footwear including sneakers, slippers, flats, lace-ups, and boots from brands such as Birkenstock, ASICS, and New Balance, sold online to male consumers.
- Women's Accessories Women's accessories including bags, clutches, hats, backpacks, perfumes, belts, wallets, scarves, and gloves from brands such as Kurt Geiger and Marc Ellis, sold online to female consumers.
- Men's Accessories Men's accessories including hats, backpacks, perfumes, clutches, belts, and wallets from various designer brands, sold online to male consumers.
- Gift Card Digital gift cards that customers can purchase on the Faraone storefront and redeem toward future product purchases.
Quantifiable outcome
- Products delivered within 48 hours of order
Companies that use Faraone
Customer profileSegments2 records
Ideal customer profiles2 records
Faraone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Faraone partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Faraone competitors and assessment
Company assessmentDirect peers
- ASOS: UK-based multi-brand online fashion retailer targeting 20-something consumers with broad apparel, footwear, and accessories assortment. Comparable business model with overlapping brands, though ASOS carries its own labels as well.
- Zalando: Pan-European multi-brand online fashion and footwear retailer operating a marketplace plus first-party assortment across apparel, shoes, and accessories. Directly comparable business model, target customer, and category mix to Faraone, but at vastly greater scale.
- Spartoo: European online multi-brand footwear and apparel retailer headquartered in France with strong presence in Italy. Comparable to Faraone in multi-brand footwear positioning and Italian customer base, though Spartoo is footwear-skewed.
- Mytheresa: Curated multi-brand luxury fashion e-commerce retailer. Comparable in multi-brand premium curation strategy and authentication focus, though Mytheresa targets the higher luxury price tier than Faraone.
- YOOX Net-a-Porter (YNAP): Multi-brand online luxury and contemporary fashion retailer with deep roots in Italy. Directly comparable as a multi-brand e-commerce destination for premium brands, though YNAP skews more luxury and operates at much larger scale.
- Farfetch: Global multi-brand luxury fashion marketplace connecting boutiques and brands to consumers. Comparable multi-brand online aggregation model with brand authentication focus, though Farfetch operates at the luxury tier.
- About You: Hamburg-headquartered European online fashion marketplace offering multi-brand apparel and footwear to younger demographics. Directly comparable multi-brand DTC model with overlapping brand portfolio (Adidas, Nike, New Balance).
Broad incumbents
- Amazon Fashion: Generalist marketplace with significant fashion, footwear, and accessories assortment including many of the same premium brands carried by Faraone. Represents both a competitive threat and a potential distribution channel for Faraone.
Others
- Hibbou / Hibourama: Italian bag and accessories brand currently featured in Faraone's 'best sellers' collections. Comparable as an adjacent ecosystem participant and existing brand partner rather than direct competitor.
Regional players
- La Redoute: French multi-brand fashion and home retailer with established Italian storefront. Comparable multi-brand apparel and footwear model, though La Redoute is more mass-market and includes home categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Faraone social profiles
Digital presenceFaraone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faraone leadership team
Management profileNumber of profiles
Faraone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faraone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faraone
What does Faraone do?
Faraone is an Italian direct-to-consumer e-commerce retailer that purchases branded fashion merchandise and resells it online through its Shopify-based storefront faraone.shop. The company offers a curated multibrand assortment of clothing, footwear, and accessories for men and women from over 25 premium and designer labels (e.g., Adidas, Nike, New Balance, Lacoste, Birkenstock, Off-White, Y-3). Operations are supported by 48-hour delivery, 30-day free returns, multi-language and multi-currency support, and WhatsApp customer service.
Is Faraone a public or private company?
Faraone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Faraone founded?
Faraone was founded in 1970. It employs 11 to 50 people.
Where is Faraone based?
Faraone is headquartered in Napoli, Italy, in the Europe region.
How does Faraone make money?
One revenue line is on record: fashion Retail Sales.
Who are Faraone's main competitors?
Direct peers on record are ASOS, Zalando, Spartoo, Mytheresa, YOOX Net-a-Porter (YNAP), Farfetch and About You. Amazon Fashion is listed as a broad incumbent. Hibbou / Hibourama is listed as an others. La Redoute is listed as a regional player.
Does Faraone have an API?
No public API is recorded for Faraone.
What industry is Faraone in?
Faraone's product category is Online Fashion Retail. Its primary akta.pro industry code is CRAFAEAA, Apparel, Footwear & Accessories Omnichannel. Its NAICS code is 4581 and its SIC code is 5331.