Big Red Rooster Flow

What Big Red Rooster Flow does

Big Red Rooster Flow is a US-based professional services firm specializing in multi-site project management for retail, restaurant, petroleum, and convenience-store brands. Founded in 2009 and headquartered in Rosemont, Illinois, the company delivers coordinated execution of store openings, remodels, reimaging programs, and ongoing maintenance across multiple geographies. Service offerings are organized into three phases—Planning and Development (survey technologies, construction management, permitting), Remodel and Opening (program management, brand reimaging, systems and reporting), and Operate and Optimize (procurement, installation, repairs, maintenance, closeouts)—providing a single-source alternative to clients that would otherwise coordinate multiple regional contractors and vendors.

The company's underlying technology asset is its proprietary project management and reporting platform, branded as the Flow System, which provides tracking and visibility across multi-site programs. BRRF emphasizes aggregated procurement volume to deliver pricing advantages on materials and installed equipment, a value proposition it markets directly to multi-site operators facing rising build-out and refresh costs. The firm operates domestically within the United States and is part of the Marmon Retail Solutions network, an 11-company consortium of retail-focused providers operating under Marmon Group, which is majority-owned by Berkshire Hathaway.

Revenue is generated through project-based professional-services engagements priced on a quote basis rather than disclosed unit economics. Sales follow a consultative B2B motion directed at enterprise multi-site operators: a three-step process of consulting on scope, designing a tailored plan, and launching the program. Customer concentration appears across enterprise logos including Walgreens, Jack in the Box, BP, Phillips 66, Gulf Oil, 7-Eleven, Marathon, Conoco, Amoco, Qdoba, and Panda Express, with multi-year engagements common—the BP Parts program has reportedly run for well over ten years.

Name

Big Red Rooster Flow

Legal name

Big Red Rooster Flow Inc.

Website

https://brrflow.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Big Red Rooster Flow is a US-based project management firm that executes multi-site store openings, remodels, reimaging programs, and ongoing maintenance for enterprise retail, restaurant, petroleum, and convenience-store brands, supported by a proprietary Flow System reporting platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Professional Services - Project Management: Provides end-to-end retail project management services across planning, development, remodeling, opening, and optimization phases. Revenue is generated through professional services engagements for multi-site retail programs, including store openings, remodels, and rollouts. The company serves as a project execution partner handling coordination, procurement, installation, and maintenance services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Big Red Rooster Flow provides end-to-end multi-site project management services for retailers, restaurant chains, petroleum brands, and convenience-store operators. Its service is organized across three phases—Planning & Development (surveying, construction management, permitting), Remodel & Opening (project/program management, brand reimaging, reporting), and Operate & Optimize (procurement, installation, repairs, maintenance, closeouts)—delivered with a proprietary project management and reporting software platform.

Product overview

Big Red Rooster Flow is a retail project management company offering multi-site project management services across three interconnected phases: Planning & Development (survey technologies, construction management, permitting services), Remodel & Opening (project and program management, brand reimages, systems and reporting), and Operate & Optimize (procurement, installation, repairs, maintenance, closeouts and punch lists). The company utilizes proprietary project management and reporting software and serves industries including retail, restaurant, petroleum, and c-store.

Differentiator

Problem solved

Functional benefit

Products and services

• Planning & Development Service phase encompassing survey technologies, construction management, and permitting services to improve the planning and development phase of store projects.
• Remodel & Opening
• Operate & Optimize
• Survey Technologies
• Construction Management
• Permitting Services
• Project & Program Management
• Brand Reimages
• Systems & Reporting
• Procurement
• Installation, Repairs, & Maintenance
• Closeouts & Punch Lists

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Marmon Retail SolutionscoreStrategic or Co-development PartnerBig Red Rooster Flow is a trusted brand within the Marmon Retail Solutions network, which is a collection of 11 retail-focused companies devoted to improving every aspect of the retail experience. Marmon Retail Solutions is part of Marmon Group, which is majority-owned by Berkshire Hathaway.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Crossmark: National retail marketing services firm providing in-store execution, resets, and remodels for retailers and manufacturers. Overlaps with BRR Flow's remodel and operate-and-optimize offerings as part of a broader services portfolio.
• SPAR Group: Public retail merchandising and in-store services firm executing resets, remodels, and audits for national retailers. Overlaps with BRR Flow's multi-site execution model as part of a broader services portfolio.
• Advantage Solutions: Large public retail-services company offering sales, marketing, merchandising, and in-store execution to retailers and CPG brands. Overlaps with BRR Flow in multi-site execution but operates at materially larger scale and broader scope.
• Acosta Group: Large retail and consumer goods services company covering sales, marketing, and in-store execution. Comparable in serving multi-site enterprise retailers but with significantly broader service breadth.

Direct peers

• T-ROC (The Revenue Optimization Companies): Multi-site retail services firm covering store remodels, installations, and ongoing in-store execution for enterprise retailers. Comparable offering and customer base.
• Branded Group: Provides multi-site retail and hospitality installations, remodels, and visual merchandising programs. Closely overlaps with BRR Flow's remodel-and-opening and operate-and-optimize phases.
• Setpoint Retail Services: Specializes in retail and hospitality remodels, installations, and multi-site rollouts for national brands. Comparable in scope and service-line structure.
• Apollo Retail Services: US-based retail services firm providing multi-site remodels, store installations, fixture rollouts, and grand-opening programs for national retailers. Directly comparable in offering and customer profile (multi-site enterprise retailers).
• Champion Retail Services: Provides store remodeling, new store openings, fixture installations, and merchandising services for retail and restaurant chains. Closely comparable in multi-site execution model and customer mix.
• Premium Retail Services: Provides in-store execution, resets, remodels, and multi-site retail services for CPG brands and retailers. Comparable in project-based service delivery and enterprise customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bigredroosterflow
• LinkedInlinkedin.com/company/big-red-rooster-flow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Red Rooster Flow