What Network One Distribution does

Network One Distribution SRL (NOD) is a Romanian electro-IT distribution company founded in 2002 and headquartered in Bucharest. The company distributes more than 22,000 products from 175+ global brands — including ASUS, HP, Dell, Microsoft, Samsung, Canon, Sony, Lenovo, LG, Acer, AMD, Corsair, Kingston, and MSI — to a network of over 3,200 resellers, IT integrators, SMB solution providers, and online retailers across Romania. Operations are anchored by a 70,000 sqm Class A logistics center in Bolintin Deal (CTPark, near the A1 motorway) equipped with WMS monitoring and a P+3 platform for high-turnover SKUs; the company employs approximately 450 staff, including 50 procurement, 70 commercial, and 30 technical specialists.

Beyond third-party distribution, NOD operates seven proprietary private-label brands covering home appliances (HEINNER, HEINNER Home), consumer electronics (HORIZON, HORIZON ACUSTICO), IT peripherals (Serioux), toys (Momki), bicycles (Pegas, majority-owned since 2015), and childcare products (U-Grow). The company is also building digital and recurring-revenue layers on top of its distribution core: the NOD Webshop (a B2B ordering platform with 6,000+ monthly users and 12,000+ orders), the NOD Business Cloud Platform (subscription cloud infrastructure), NOD Academy (partner training and development), the CityManager e-government platform, and the NOD Sustainable Energy division for photovoltaic and heat-pump distribution. Revenue is generated through hardware resale margins, private-label sales, recurring cloud subscriptions, and professional services fees (SAM, GDPR audit, Microsoft migration).

NOD is privately held with Iulian Stanciu as sole shareholder since the 2012 rebranding, and discloses 2025 turnover of €600 million with EBITDA of €22.5 million and net profit of €8.4 million. The go-to-market is hybrid: high-volume channel-partner distribution for SMB and mid-market resellers, enterprise field sales for large organizations, and a self-serve B2B e-commerce layer. The company describes itself as the leader of Romania's electro-IT distribution market.

Name

Network One Distribution

Legal name

Network One Distribution SRL

Website

https://nod.ro

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Network One Distribution (NOD) is a Romanian electro-IT distributor serving 3,200+ resellers with 22,000+ products from 175+ global brands, plus seven proprietary private-label brands and a 70,000 sqm logistics center near Bucharest.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Distribution of IT & Electro Products: Core revenue stream from distribution of IT hardware, consumer electronics, and electro-IT products from over 175 world-renowned brands to 3,200+ resellers. Revenue generated through product sales with margins on volume distribution.
2. Private Label Products: Revenue from proprietary brands including HEINNER (home appliances, 300+ products), HORIZON (TVs, 100+ products, 100,000+ TVs annually), Serioux (IT peripherals, 400+ products), Pegas (bicycles), Momki (toys), HEINNER Home (textiles), and U-Grow (child safety products).
3. Cloud Solutions Subscription: NOD Business Cloud Platform generates recurring revenue through monthly or annual subscription model. Provides enterprise cloud solutions without large upfront investments, targeting companies seeking flexibility and cost control.
4. Professional Services: Services including Software Asset Management (SAM), GDPR Audit, Microsoft Migration & Installation, and CityManager platform implementation. Revenue from service fees and consultancy engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Network One Distribution (NOD) distributes IT hardware, consumer electronics, and electro-IT products from over 175 world-renowned brands to a network of 3,200+ resellers across Romania. The company also owns seven proprietary private label brands (HEINNER, HEINNER Home, HORIZON, MOMKI, Pegas, Serioux, U-Grow) spanning home appliances, consumer electronics, toys, bicycles, IT peripherals, and childcare products. Beyond distribution, NOD offers the NOD Business Cloud Platform, NOD Webshop, NOD Academy partner program, and professional services such as Software Asset Management, GDPR Audit, and Microsoft Migration.

Product overview

Network One Distribution (NOD) operates as a platform-based electro-IT distribution ecosystem in Romania, combining physical product distribution with digital services. The core offering includes distribution of over 175 world-renowned brands and 7 proprietary private labels (HEINNER, HEINNER Home, HORIZON, MOMKI, Pegas, Serioux, U-Grow) spanning household appliances, consumer electronics, toys, bicycles, IT peripherals, and childcare products. The digital layer comprises NOD Business Cloud Platform for cloud solutions, NOD Webshop for B2B ordering, and NOD Academy as a partner development program. Professional services include Software Asset Management, CityManager (e-government platform), GDPR auditing, and Microsoft migration services. The company operates a 70,000 sqm logistics center with over 20,000 products in stock.

Differentiator

Problem solved

Functional benefit

Brands

• HEINNER: Home appliances brand launched in 2011, covering small and large appliances including mixers, vacuum cleaners, refrigerators, washing machines, air conditioning and heating
• HEINNER Home
• HORIZON
• Momki
• Pegas
• Serioux
• U-Grow
• NOD Business Cloud Platform
• NOD Academy
• NOD Webshop
• NOD Sustainable Energy

Products and services

• Electro-IT Distribution Services Core distribution offering serving IT resellers and integrators with rapid access to over 22,000 products from 175+ brands through a 70,000 sqm Class A logistics center. Targets IT companies, SMBs, and online retailers across Romania.
• HEINNER Private label home appliances brand with over 300 products covering mixers, kitchen robots, vacuum cleaners, irons, refrigerators, washing machines, cookers, hoods, air conditioning, and heating. Distributed to retail partners across Romania.
• HEINNER Home Home textiles and decorative products including kitchen textiles, bed linen, stools, and carpets. Offers variety of colors, textures, models, and functional solutions.
• HORIZON Consumer electronics brand including CRT and LED monitors, TVs, tablets, and Hi-Fi audio/video products. Over 100 active products with average annual sales exceeding 100,000 TVs.
• MOMKI Toys and games brand including travel games, board games, family games, and intelligence games. Includes licensed products from Disney, Minions, Smurfs, PJ Masks, Tomy, Zomlings, JCB.
• Pegas Romanian bicycle brand created in 1972 and reinvented in 2012, with NOD as majority shareholder since 2015. Offers contemporary bicycles combining freedom and efficiency.
• Serioux IT peripherals brand including keyboards, speakers, GPS, power banks, UPS, TV stands, connectors, and gaming accessories. Over 400 active products. Serioux GPS ranked #1 in units sold in Romania.
• U-Grow Childcare and baby products brand combining comfort, utility, ergonomics, and functionality. Products designed by parents for children, representing a standard in puericulture products.
• NOD Business Cloud Platform Enterprise cloud solutions platform providing companies access to cloud technology via monthly or annual subscription. Offers IT resources available within minutes with automatic scalability and 24/7 availability, pay-only-for-resources pricing model.
• NOD Webshop Online B2B order placement platform with monthly 6,000+ users placing 12,000+ orders and 4,000 unique product codes. Includes mobile app version for on-the-go purchasing.
• NOD Academy Partnership program delivering business know-how, technology experience, and skills development for IT resellers and NOD partners. Enhances partner legitimacy and trust levels.
• CityManager E-government platform that simplifies document filing, complaints, payments, and provides integrated internal management system including registry processes, decision modules, and automatic online document management.
• Software Asset Management (SAM) Professional service that helps control costs and optimize software investments throughout the organization and software lifecycle.
• GDPR Audit Compliance service including assessment of current situation and recommendations for implementing GDPR-compliant actions across the organization.
• Microsoft Migration & Installation Services including analysis of existing processes, migration services, and post-implementation support for Microsoft environments.
• NOD Service and Warranty (RMA) Service and warranty support for products distributed by NOD. Contact at [email protected].

Quantifiable outcome

• 600 million euros turnover in 2025
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TD Synnex: US-listed global IT distributor formed from the merger of Tech Data and Synnex. Highly comparable to NOD as a broadline IT/CE distributor to resellers, with similar product breadth across computing, peripherals, software and consumer electronics.
• AB (Aktiebolaget AB): Sweden-based IT distribution and services group operating across the Nordics and Baltics. Comparable to NOD as a regional broadline IT distributor with a focus on SMB and reseller channels, including private label and services adjacencies.
• Arrow Electronics: US-listed global value-added distributor of electronic components and enterprise IT solutions. Comparable to NOD as a broadline distributor serving resellers and integrators across IT hardware, embedded electronics and services.
• Exclusive Networks: Euronext Paris-listed global cybersecurity-focused value-added distributor. Comparable to NOD's NOD Sustainable Energy and services-adjacent strategy as a specialist distributor that extends into higher-margin services and subscription offerings.
• Esprinet: Italian-listed IT and consumer electronics distributor serving Southern Europe (Italy, Spain, Portugal). Comparable to NOD as a broadline distributor of IT/CE products to resellers, with similar margin profile and value-added services.
• Westcoast: UK's largest independent IT distributor, supplying resellers with hardware, software, peripherals and cloud services. Closely matches NOD's UK/EMEA-style broadline distribution model with a strong reseller-led GTM motion.
• Ingram Micro: Global IT distribution and supply-chain services platform owned by Platinum Equity. Direct analogue to NOD's core business of distributing IT hardware, peripherals and software from global OEMs to a global reseller base.
• ALSO Group: Swiss-listed pan-European IT distribution and services group, one of the largest in EMEA. Closely comparable to NOD as a value-added IT and electronics distributor serving resellers with hardware, software, cloud and logistics services across multiple European geographies.

Regional players

• eMag: Largest online retailer in Romania, in which NOD historically held a majority stake. Operates in the same Romanian geography and overlapping IT/CE product categories as NOD's resellers, but is a downstream retailer rather than a B2B distributor; relevant for market context and partnership dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NetworkOneDistr
• LinkedInlinkedin.com/company/network-one-distribution

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Network One Distribution