Altogether Better

What Altogether Better does

Altogether Better is an NHS-hosted programme operating as part of the South West Yorkshire NHS Partnership Foundation Trust, headquartered in Wakefield, UK. Its core offering is the Collaborative Practice model, an evidence-based operational framework that integrates volunteer Health Champions into GP practices and primary care services to deliver non-clinical social support, activities, and connection that reduce demand on clinical resources. The model has been deployed across more than 200 health and care services in the UK, with documented outcomes including a 30% fall in frequent GP attenders, a 57% patient-list expansion without referral growth, and a 10% reduction in A&E usage at adopting practices.

The product portfolio centres on Collaborative Practice and extends into the Health Equity Programme for Primary Care Networks and Integrated Neighbourhood Teams, alongside a suite of CPD-certified leadership development programmes covering leadership skills, Collaborative Practice implementation, widening access, and social prescribing. Underlying technology is principally a codified methodology, training curriculum, and implementation playbook rather than a software platform; no proprietary digital product, app, or API is disclosed.

Revenue is generated through NHS and public-sector commissioning. Altogether Better is funded by organisations such as NHS England, Public Health Dorset, the NHS South East Leadership Academy, and international partners including the Alliance for Healthier Communities in Ontario. The go-to-market is sales-led through direct commissioner relationships, supplemented by community-led engagement with citizens and volunteer champions. Customer segments are NHS commissioners, GP practices, Primary Care Networks, and citizens-as-volunteers, all operating within the UK public health system with selective international extension.

Name

Altogether Better

Legal name

Altogether Better

Website

https://altogetherbetter.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Altogether Better is an NHS-hosted programme that delivers the Collaborative Practice model, integrating volunteer Health Champions into UK GP practices and Primary Care Networks to reduce clinical demand through community-based social support. It is commissioned by NHS bodies and public health organisations across the UK, with selective international work in Canada.

Ownership category

akta.pro rank

Product category

Primary Care Transformation Services

NAICS

Other Individual and Family Services (624190), Civic and Social Organizations (813410)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Public Health & Health Equity Organizations (BPAGACAL), Public Health Governance, Interagency Coordination & Partnerships (HLAJAMAD)

Keywords

• Collaborative practice model
• Primary care transformation
• Health champion programmes
• Neighbourhood health services
• Leadership development NHS

Headquarters

HQ city

Wakefield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. NHS and Public Sector Commissioning: Altogether Better is an NHS team that receives funding through NHS commissioning arrangements. Programs are commissioned by NHS organizations, Public Health Dorset, NHS South East Leadership Academy, and other NHS bodies to deliver Collaborative Practice implementation and leadership development programs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Altogether Better is an NHS team that delivers the Collaborative Practice model, integrating volunteer Health Champions from local communities into GP practices and Primary Care Networks to provide social support, run community activities, and address non-clinical needs. Alongside the core model, the organisation offers CPD-certified leadership development programmes and a Health Equity Programme for PCNs and Integrated Neighbourhood Teams, all commissioned by NHS bodies and public health authorities.

Product overview

Altogether Better offers a portfolio of health service transformation programmes centred on its core 'Collaborative Practice' model. The model reduces demand on health services by engaging volunteer Health Champions from local communities to work alongside GP practices and health services. The portfolio includes the Health Equity Programme for PCNs and INTs, multiple leadership development programmes (Leadership Skills Development Programme, Collaborative Practice Leadership Programme, Widening Access Leadership Programme, and Leadership skills for social prescribing programme), all designed to build capacity for neighbourhood health services delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Collaborative Practice: A model that reduces demand on health services while providing social support and connection to help people improve their own health.

Products and services

• Collaborative Practice

Quantifiable outcome

• 30% fall in frequent GP attenders
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, minor and strategic.

• NHS England and NHS ImprovementcoreStrategic or Co-development PartnerAltogether Better is an NHS team working within the NHS structure. They collaborate with NHS England and NHS Improvement on coproduction and partnership with people and communities, with their work with over 130 GP practices cited as an example of coproduction in action.
• Public Health DorsetcoreStrategic or Co-development PartnerPublic Health Dorset commissioned Altogether Better to deliver a Collaborative Practice Leadership and Development Programme as part of Dorset's Prevention at Scale Programme, supporting 27 GP practices across the county.
• Alliance for Healthier Communities, OntariocoreStrategic or Co-development PartnerAltogether Better was invited to work with seven community health centres across Ontario, Canada, introducing the Collaborative Practice model. Teams in Ontario won the Transformative Change Award 2020 in recognition of this work.
• West Yorkshire and Harrogate Health and Care PartnershipcoreStrategic or Co-development PartnerPartnership on action research project 'Making health services better with people who are neurodiverse', co-led by Altogether Better's National Director Alyson McGregor and Fischer Associates.
• NHS South East Leadership AcademycoreStrategic or Co-development PartnerNHS South East Leadership Academy commissioned Altogether Better to deliver leadership skills programmes for NHS staff in South East England, with cohorts joining from Southampton Central PCN and other area PCNs.
• University of OxfordminorStrategic or Co-development PartnerWhite Horse Medical Centre's social prescribing work was featured in research published by the Oxford Social Prescribing Research Network at The University of Oxford.
• HelpforcestrategicStrategic or Co-development PartnerHelpforce is playing a significant leadership role alongside Altogether Better in advancing the national conversation on neighbourhood health and elevating the role of volunteers across health and care.
• PPLstrategicStrategic or Co-development PartnerPPL is working alongside Altogether Better in championing neighbourhood health models, helping create strategic conditions for transformation in health and care services.
• MARCH NetworkminorStrategic or Co-development PartnerAltogether Better's Director Alyson McGregor participated in the MARCH Network podcast discussing Collaborative Practice and genuine involvement of communities in GP services.
• Fischer AssociatesminorStrategic or Co-development PartnerCo-leaders with Altogether Better on the neurodiversity research project, contributing expertise in action research methodology.
• Head in the GameminorStrategic or Co-development PartnerMental health charity partnering with PCNs alongside Collaborative Practice work, focusing on improving mental fitness and wellbeing through free, inclusive physical activities.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Helpforce: UK charity working with the NHS to scale volunteer involvement in health and care. Direct peer — Altogether Better's strategic partner on volunteer-driven primary-care models, comparable mission and NHS commissioning base.
• Locality: UK membership body supporting community-led organisations and social prescribing infrastructure. Direct peer in the community-health and neighbourhood-health space, with overlapping PCN and VCSE partnerships.
• PPL: UK consultancy supporting NHS and local government transformation. Strategic partner of Altogether Better; comparable in providing neighbourhood-health and ICS development services to NHS commissioners.
• Social Prescribing Network (University of Westminster): UK-wide network connecting primary care, VCSE, and link workers around social prescribing research and practice. Direct peer — overlaps with Altogether Better's leadership-for-social-prescribing programme and evidence-base focus.
• Alliance for Healthier Communities (Ontario): Canadian association of community-governed primary health-care organisations. Direct peer — Altogether Better's international implementation partner delivering Collaborative Practice across Ontario community health centres.
• National Association of Link Workers (NALW): UK professional body for social prescribing link workers embedded in primary care. Direct peer — both operate in NHS social prescribing, serving PCNs and link workers with training, advocacy, and standards.

Others

• Wellcome Trust: Major UK health research and improvement funder. Adjacent — funds community-health and health-inequalities programmes that may overlap with Altogether Better's Health Equity programme scope.

Emerging players

• Nesta (Health & Wellbeing): UK innovation foundation with health and social prescribing programmes. Emerging player — comparable focus on evidence-based community health interventions, but operating through grants and innovation pilots rather than commissioned delivery.

Broad incumbents

• Royal Society for Public Health (RSPH): UK-wide public health membership and qualifications body. Broad incumbent operating across community health, prevention, and workforce training — overlapping with Altogether Better's health-champion and leadership development remit at a national scale.
• The King's Fund: Independent health policy think tank working on primary care, integrated care systems, and neighbourhood health. Broad incumbent — comparable in shaping NHS primary-care transformation agendas that Altogether Better implements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/al2getherbetter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altogether Better